adding creativity to e-learning webinar
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Making rapid content development creative & effective
Dr Richard [email protected]
Collaborative rapid authoring suite PowerPoint import Systems training import Issue management Accessible output Sound, video and image editing Content manageable Flash interactions SCORM publishing
http://[email protected]
What am I talking about?
A model for categorising rapid content Action mapping to give space for creativity Adding interaction that sticks Creative design for non-designers Writing stories that engage learner emotions
3 things to remember and 1 to avoid
Ask the audience...
What holds you back most from being creative when building
your rapid e-learning?
What are developers thinking?Rigid
development process
Rapid e-learning is the
standard
Budgets are squeezed
Timelines are ridiculous
Limited creative skills
How do I take my courses to
the ‘next level’
Stressed? Moi?
What are learners thinking?
It’s pretty dull
It’s a predictable
format
Too much knowledge
How can I skip?
Which bits do I actually
need?
Bored?Moi?
A model for categorising rapid content
Avoiding the security blanket of information dump
Pareto principle
20%
80%
20%
80%
Activity Results
Pareto principle
ApplicationRetrieval of information to solve
problems, make connections & apply to practical situations
UnderstandingRetrieval of information & restating
in own words
KnowledgeRetrieval of information but not
necessarily understanding
Performance outcomes & key ideas
Processes, tasks, steps & procedures
Tools, references & forms
People relationships & coordination
Example: Pareto principle
A course to train bank tellers what to do in the event of a bank robbery.
Example: Pareto principle
How to prepare an incident report How to stay calm How to use the reference guide to report the
incident Who to call or report to if you notice
anything suspicious How to assess potential bank robbers How to call the police How to trigger the alarm How to help customers stay calm What the bank insurance covers in this type
of incident How to make sure everyone is safe, including
you
Performance outcomes & key ideas
Processes, tasks, steps & procedures
Tools, references & forms
People relationships & coordination
Ask the audience...
If you are under pressure to delivery knowledge-based
courses, how does this affect the quality of your e-learning?
Action mapping to give space for creativity
Goal > Action > Activity > Information
Action mapping
Goal
Action
Action
Action
Activity
Activity
Activity
Example: Action mapping
http://www.mindmeister.com/
Adding interaction that sticks
Making learners as intrigued about the next page as the current page
Interaction basics
Contain: context > challenge > activity > feedback Focus on the application content Test the learner’s brain not your competence with an
authoring tool Include interaction every few minutes Basic tools, storytelling, creativity and imagination
are as effective as games and flashy effects
http://www.engaginginteractions.com
When to use interaction?
Use interaction when...
Content is complex and difficult to understand
Errors are costly or difficult to remedy
Information needs to be internalised
Change to existing skill is major and requires practice
Learners need to differentiate between good and poor performance
Use presentation when...
Content is readily understood by learners
Errors are harmless
Information is available for late retrieval and reference
Change to existing skill is minor and can be achieved without practice
Learners can differentiate between good and poor performance
Holistic interaction
Linking interaction together Make learners as intrigued about the next page as
the current page Techniques:
Create suspense Delay feedback
Benefits: Better course completion Improved retention
Examples: Holistic interaction
At the start, you thought you were an effective
communicator. What do you think now?
You have to make a critical purchasing decision. You
need to justify this decision to the board. What would
you do first?
Answer reassessment Branching story
Do you need help with that? I think I know what
you are trying to do.
Investigative
Was there anything wrong with that transaction?
Character / agent
Creative design for non-designers
Empty space speaks volumes
Ask the audience...
What type of designer are you?
Nervous wreck Creative mess Over-worker
CopycatTrend setterMr Average
What is design sense?
CRAP design rules
Example: CRAP design rules
Induction courseThis is our spanking brand new induction course for all new starters. Click the button to start.
Begin
Example: CRAP design rules
Induction courseThis is our spanking brand new induction course for all new starters.
Click the button to start.
Begin
Clip art revisited
Clip art revisited
Look Rob, I’m fed up with working in
this office!Not again. How can I deal with
this?
Clip art revisited
Writing stories that engage learner emotions
A business is made up of stories, not information
Ask the audience...
When was the last time you wrote a hand written letter?
Why use stories?
Stories
Engage & inspire
Aid understandi
ng & retrieval
Are fun & entertaining
Encourage creativity
Bring information
to life
Get us thinking
Help us to organise
information
Types of story
ScenariosAnecdotesCase studiesExamplesIllustrationsMetaphors
Why are films so engrossing?
Thomas the Tank Engine
Examples: Managing conflict
Managing conflict: metaphor
We are all different. With our own values, opinions and cultures.
Together, our differences can help to build a great team. A team where we draw on our individual strengths, complement each other, and share in our motivation.
Just like one, big, happy family.
At least, that’s the theory...
Managing conflict: scenario
It wasn’t supposed to be like this. You chose Bob and Tanya for this project team because they usually work so well together. Poles apart in their strengths and personalities, they somehow just seem to fit.
But it’s different this time. Relations seem frosty and it’s affecting everyone’s morale. Soon, your business critical project will start to suffer.
What do you do now?
Managing conflict: case study
Kate Young had been verbally abused by another manager for 6 months.
Close to a nervous breakdown, she took a month off work.
When she returned she was determined to meet the problem head on.
But she didn’t. She is now on long term sick leave.
This is why we train you on how to manage conflict in the workplace.
Managing conflict
3 key things toremember -and 1 to avoid
If you do nothing else
1: Content
Avoid the security blanket of information
dump
2: Interaction
Link interactions together to entice learners to click
‘next’
3: Creative design
Empty space speaks
Volumes
4: Technology
Don’t be obsessed with your authoring
tool’s capabilities
Follow these people
Gabe Andersonhttp://www.articulate.com/blog
Cathy Moorehttp://blog.cathy-moore.com
Making rapid content development creative & effective
Dr Richard [email protected]