adding creativity to e-learning webinar

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Making rapid content development creative & effective Dr Richard Hyde richard@mind- click.com

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Page 1: Adding creativity to e-learning webinar

Making rapid content development creative & effective

Dr Richard [email protected]

Page 2: Adding creativity to e-learning webinar

Collaborative rapid authoring suite PowerPoint import Systems training import Issue management Accessible output Sound, video and image editing Content manageable Flash interactions SCORM publishing

http://[email protected]

Page 3: Adding creativity to e-learning webinar

What am I talking about?

A model for categorising rapid content Action mapping to give space for creativity Adding interaction that sticks Creative design for non-designers Writing stories that engage learner emotions

3 things to remember and 1 to avoid

Page 4: Adding creativity to e-learning webinar

Ask the audience...

What holds you back most from being creative when building

your rapid e-learning?

Page 5: Adding creativity to e-learning webinar

What are developers thinking?Rigid

development process

Rapid e-learning is the

standard

Budgets are squeezed

Timelines are ridiculous

Limited creative skills

How do I take my courses to

the ‘next level’

Stressed? Moi?

Page 6: Adding creativity to e-learning webinar

What are learners thinking?

It’s pretty dull

It’s a predictable

format

Too much knowledge

How can I skip?

Which bits do I actually

need?

Bored?Moi?

Page 7: Adding creativity to e-learning webinar

A model for categorising rapid content

Avoiding the security blanket of information dump

Page 8: Adding creativity to e-learning webinar

Pareto principle

20%

80%

20%

80%

Activity Results

Page 9: Adding creativity to e-learning webinar

Pareto principle

ApplicationRetrieval of information to solve

problems, make connections & apply to practical situations

UnderstandingRetrieval of information & restating

in own words

KnowledgeRetrieval of information but not

necessarily understanding

Performance outcomes & key ideas

Processes, tasks, steps & procedures

Tools, references & forms

People relationships & coordination

Page 10: Adding creativity to e-learning webinar

Example: Pareto principle

A course to train bank tellers what to do in the event of a bank robbery.

Page 11: Adding creativity to e-learning webinar

Example: Pareto principle

How to prepare an incident report How to stay calm How to use the reference guide to report the

incident Who to call or report to if you notice

anything suspicious How to assess potential bank robbers How to call the police How to trigger the alarm How to help customers stay calm What the bank insurance covers in this type

of incident How to make sure everyone is safe, including

you

Performance outcomes & key ideas

Processes, tasks, steps & procedures

Tools, references & forms

People relationships & coordination

Page 12: Adding creativity to e-learning webinar

Ask the audience...

If you are under pressure to delivery knowledge-based

courses, how does this affect the quality of your e-learning?

Page 13: Adding creativity to e-learning webinar

Action mapping to give space for creativity

Goal > Action > Activity > Information

Page 14: Adding creativity to e-learning webinar

Action mapping

Goal

Action

Action

Action

Activity

Activity

Activity

Page 15: Adding creativity to e-learning webinar

Example: Action mapping

http://www.mindmeister.com/

Page 16: Adding creativity to e-learning webinar

Adding interaction that sticks

Making learners as intrigued about the next page as the current page

Page 17: Adding creativity to e-learning webinar

Interaction basics

Contain: context > challenge > activity > feedback Focus on the application content Test the learner’s brain not your competence with an

authoring tool Include interaction every few minutes Basic tools, storytelling, creativity and imagination

are as effective as games and flashy effects

http://www.engaginginteractions.com

Page 18: Adding creativity to e-learning webinar

When to use interaction?

Use interaction when...

Content is complex and difficult to understand

Errors are costly or difficult to remedy

Information needs to be internalised

Change to existing skill is major and requires practice

Learners need to differentiate between good and poor performance

Use presentation when...

Content is readily understood by learners

Errors are harmless

Information is available for late retrieval and reference

Change to existing skill is minor and can be achieved without practice

Learners can differentiate between good and poor performance

Page 19: Adding creativity to e-learning webinar

Holistic interaction

Linking interaction together Make learners as intrigued about the next page as

the current page Techniques:

Create suspense Delay feedback

Benefits: Better course completion Improved retention

Page 20: Adding creativity to e-learning webinar

Examples: Holistic interaction

At the start, you thought you were an effective

communicator. What do you think now?

You have to make a critical purchasing decision. You

need to justify this decision to the board. What would

you do first?

Answer reassessment Branching story

Do you need help with that? I think I know what

you are trying to do.

Investigative

Was there anything wrong with that transaction?

Character / agent

Page 21: Adding creativity to e-learning webinar

Creative design for non-designers

Empty space speaks volumes

Page 22: Adding creativity to e-learning webinar

Ask the audience...

What type of designer are you?

Nervous wreck Creative mess Over-worker

CopycatTrend setterMr Average

Page 23: Adding creativity to e-learning webinar

What is design sense?

Page 25: Adding creativity to e-learning webinar

Example: CRAP design rules

Induction courseThis is our spanking brand new induction course for all new starters. Click the button to start.

Begin

Page 26: Adding creativity to e-learning webinar

Example: CRAP design rules

Induction courseThis is our spanking brand new induction course for all new starters.

Click the button to start.

Begin

Page 27: Adding creativity to e-learning webinar

Clip art revisited

Page 28: Adding creativity to e-learning webinar

Clip art revisited

Page 29: Adding creativity to e-learning webinar

Look Rob, I’m fed up with working in

this office!Not again. How can I deal with

this?

Clip art revisited

Page 30: Adding creativity to e-learning webinar

Writing stories that engage learner emotions

A business is made up of stories, not information

Page 31: Adding creativity to e-learning webinar

Ask the audience...

When was the last time you wrote a hand written letter?

Page 32: Adding creativity to e-learning webinar

Why use stories?

Stories

Engage & inspire

Aid understandi

ng & retrieval

Are fun & entertaining

Encourage creativity

Bring information

to life

Get us thinking

Help us to organise

information

Page 33: Adding creativity to e-learning webinar

Types of story

ScenariosAnecdotesCase studiesExamplesIllustrationsMetaphors

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Why are films so engrossing?

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Examples: Managing conflict

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Managing conflict: metaphor

We are all different. With our own values, opinions and cultures.

Together, our differences can help to build a great team. A team where we draw on our individual strengths, complement each other, and share in our motivation.

Just like one, big, happy family.

At least, that’s the theory...

Page 38: Adding creativity to e-learning webinar

Managing conflict: scenario

It wasn’t supposed to be like this. You chose Bob and Tanya for this project team because they usually work so well together. Poles apart in their strengths and personalities, they somehow just seem to fit.

But it’s different this time. Relations seem frosty and it’s affecting everyone’s morale. Soon, your business critical project will start to suffer.

What do you do now?

Page 39: Adding creativity to e-learning webinar

Managing conflict: case study

Kate Young had been verbally abused by another manager for 6 months.

Close to a nervous breakdown, she took a month off work.

When she returned she was determined to meet the problem head on.

But she didn’t. She is now on long term sick leave.

This is why we train you on how to manage conflict in the workplace.

Page 40: Adding creativity to e-learning webinar

Managing conflict

Page 41: Adding creativity to e-learning webinar

3 key things toremember -and 1 to avoid

If you do nothing else

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1: Content

Avoid the security blanket of information

dump

Page 43: Adding creativity to e-learning webinar

2: Interaction

Link interactions together to entice learners to click

‘next’

Page 44: Adding creativity to e-learning webinar

3: Creative design

Empty space speaks

Volumes

Page 45: Adding creativity to e-learning webinar

4: Technology

Don’t be obsessed with your authoring

tool’s capabilities

Page 46: Adding creativity to e-learning webinar

Follow these people

Gabe Andersonhttp://www.articulate.com/blog

Cathy Moorehttp://blog.cathy-moore.com

Page 47: Adding creativity to e-learning webinar

Making rapid content development creative & effective

Dr Richard [email protected]

[email protected]