adding mobile & social media to your marketing campaigns
DESCRIPTION
This is the presentation that I gave at the Brands and Agency Masterclass produced by Mobile Marketing Magazine. I discuss the value of adding mobile marketing tools to your social media campaign, especially since mobile communications power social media .TRANSCRIPT
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Adding Mobile & SocialMedia to Your Marketing Campaigns
Stephen Jackson, General Manager
RDZ Media Group
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Mobile & Social A Love Story
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Mobile is Powering Social Media
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Mobile & Twitter
Twitter started as a simple SMS-text service.
55% of Twitter users access the platform via mobile.
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Mobile & Facebook
In December 2011, Facebook had more than 425m monthly active mobile users
That is just over half of its 845m monthly active users overall.
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Mobile & Facebook
No Facebook Mobile Ads
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Mobile & Photo Sharing
Every 60 seconds 6,600+ photos are uploaded to Flickr.
Every 60 seconds 2,600+ photos are uploaded to Instagram an iPhone only app
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Mobile & Video
30 million consumers watch television content via their mobile phones.
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Mobile & Social are NOW the Cool Kids
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Making Mobile & Social Work Together
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Integrate Your Message for all Platforms
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Fit Mobile in the Equation at the Planning Phase
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Start with your mobile website
Traditional
Mobile
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Grow your mobile list through social media
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QR Codes to Social Sites
Scan if you have Facebook onyour mobile phone.
Scan if you have Twitter on yourMobile phone.
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Drive mobile subscribers by Tweeting Keywords & shortcodes
Create compelling & enticing mobile call to actions
Use #hashtags with your campaigns.
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Location Based CheckIns
Location-based services are a great way to identify and reward your frequent customers.
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Less than half of advertisers have included Location Based Services in their marketing plans.
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Brands are not speaking to Consumers Inside of the Store
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Deliver Coupons from Mobile & Social Media Sites
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Encourage Consumers to Share Content
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Mobile Social Media & the Super Bowl
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Super Bowl Sets Tweets per Second Record
Twitter posts reached 12,233 tweets per second at the end of the Giants vs. Patriots game
Last year’s most-tweeted moment at the Super Bowl hit 4,064 TPS
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Super Bowl #Hashtags
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Mobile & Social = Love for Your Brand
• “If your plans don’t include mobile, then your plans are not finished.” – Wendy Clark, Senior Vice President, Integrated
Marketing, Coca-Cola (IAB Annual Leadership Meeting 2011)
• "The fact of the matter is that mobile devices are going to be the majority of the way that people get information.“– Eric Schmidt, Executive Chairman, Google, March 2009