cannes lions 2012 winning campaigns - mobile
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Winning Campaigns in Mobile section of Cannes Lions International Festial of Creativity 2012TRANSCRIPT
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Grand Prix
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Brand: GoogleAgency: Grow Interactive, New York City, NY
Industry: Internet sites & ServicesMedia: CyberMarket: United States
HILLTOP RE-IMAGINED FOR COCA-COLA
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Gold
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Brand: ToyotaAgency: Party, Tokyo
Industry: Automotive & ServicesMedia: CyberMarket: Japan
Creative Director: PartyArt Director: Party
BACKSEAT DRIVER
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Brand: Band-AidAgency: JWT, New York City, NY
Industry: House, Garden & PetsMedia: CyberMarket: United States
Chief Creative Officer: Jeff Benjamin, RyanKutscher, Matt MacDonaldExecutive Creative Director: Eric WeisbergCreative Director: Rachael Birnbaum, YanaHunt, Josh ShabtaiCopywriter: Rachel BirnbaumArt Director: Bianca Guimaraes
BAND-AID MAGIC VISION
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Brand: Red Tomato PizzaAgency: TBWA, Dubai
Industry: Catering industryMedia: CyberMarket: United Arab Emirates
Art Director: Rafael Guida
VIP FRIDGE MAGNET
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Brand: The VillageAgency: Look At Me, Moscow
Industry: Internet sites & ServicesMedia: CyberMarket: Russia
Creative Director: Katya Bazilevskaya, RobIkkiArt Director: Vladimir Shreyder
PARKING DOUCHE
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Brand: The Hospital For Sick ChildrenAgency: Cundari, Toronto, ON
Industry: Public interest & Non-profitMedia: CyberMarket: Canada
Chief Creative Officer: Brent ChoiCreative Director: Cory Eisentraut, MikeSipleyCopywriter: Cory EisentrautArt Director: Mike SipleyPhotography: Rob Dutchin, Kawal Singh
PAIN SQUAD
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Brand: Bradesco SegurosAgency: BBDO, São Paulo
Industry: Financial & Legal servicesMedia: CyberMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Luiz SanchesArt Director: Andre Leotta, Pedro Rocha
FAKE AD
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Brand: ToyotaAgency: Party, Tokyo
Industry: Automotive & ServicesMedia: CyberMarket: Japan
Creative Director: PartyArt Director: Party
BACKSEAT DRIVER
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Brand: NokiaAgency: YOC, Berlin
Industry: Electronics & Audio-VisualMedia: CyberMarket: Germany
MYSTERY AD
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Brand: The Microloan FoundationAgency: Lowe, London (England)
Industry: Public interest & Non-profitMedia: CyberMarket: United Kingdom
Executive Creative Director: RichardDenney, Dave HendersonCopywriter: Richard J WarrenArt Director: Paul HancockPhotography: Oli Kellet
PENNIES FOR LIFE
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Brand: ChevroletAgency: Goodby Silverstein & Partners, SanFrancisco, CA
Industry: Automotive & ServicesMedia: CyberMarket: United States
Executive Creative Director: HunterHindmanCreative Director: Joakim Borgström, NiklasLilja, Michael LimbertCopywriter: Sha NguyenArt Director: Brandon Locke, RachelMadrigal, Antonio Marcato, JasonPierce, Logan Walters
CHEVY GAME TIME
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Silver
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Brand: Red Tomato PizzaAgency: TBWA, Dubai
Industry: Catering industryMedia: CyberMarket: United Arab Emirates
Art Director: Rafael Guida
VIP FRIDGE MAGNET
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Brand: Carling BeerAgency: Ogilvy, Cape Town
Industry: Alcoholic drinksMedia: CyberMarket: South Africa
Executive Creative Director: Chris GotzCreative Director: Jonathan Lang, TommyLe Roux, Nicholas WittenbergCopywriter: Logan Broadley, YazeedSolomonsArt Director: Delano Chengan, Benjamin deVilliersDirector: Platypus Productions, TheWorkroom, Ian Chuter, Stephen Webster
BE THE COACH
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Brand: LexusAgency: Team One, El Segundo
Industry: Automotive & ServicesMedia: CyberMarket: United States
Chief Creative Officer: Chris GravesExecutive Creative Director: Alastair GreenCreative Director: Eric Arnold, CraigCrawford, David Deroma, JasonStinsmuehlenCopywriter: Scott IvenerArt Director: Andrew McGuireDirector: Susannah Laracy
TORI 500
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Brand: NokiaAgency: Turner Broadcasting System, Atlanta,GA
Industry: Electronics & Audio-VisualMedia: CyberMarket: United States
CNN IREPORT
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Brand: EmartAgency: Cheil, Seoul
Industry: Retail & DistributionMedia: CyberMarket: South Korea
Chief Creative Officer: Ina ChoiExecutive Creative Director: Thomas Hong-tack KimCreative Director: Seho KwonCopywriter: Kiseok Kim, Byoungha LeeArt Director: Hyunmyoung Kim, HarimLee, Jungki Seo
SUNNY SALE
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Brand: TelefónicaAgency: Y&R, Bogotá
Industry: Professional & Public servicesMedia: CyberMarket: Colombia
Creative Director: Tito Chamorro, JulianJaramillo, Jorge Millán, Victor Osorio, DiegoSuerezCopywriter: Sebastian SanchezArt Director: Leonardo Carrasco, FabiánMarrugo, Alejandro Narvaez
KID RESCUE
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Brand: Gagosian GalleryAgency: Radical Media, New York City, NY
Industry: Culture, Recreation & SportMedia: CyberMarket: United States
Chief Creative Officer: James SpindlerCreative Director: Brent Eveleth
GAGOSIAN
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Brand: NS (Dutch Railway)Agency: XS2theWorld, Amsterdam
Industry: Transport & TourismMedia: CyberMarket: Netherlands
Creative Director: Robert DoggersArt Director: Christian Gravemaker
THE 360º NS ROYAL WAITING ROOMS
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Brand: KsmAgency: Radical Media, New York City, NY
Industry: Culture, Recreation & SportMedia: CyberMarket: United States
Chief Creative Officer: James SpindlerCreative Director: Brent EvelethCopywriter: Jeremy LubmanArt Director: David LauDirector: Paul Bozymowski
STING 25
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Brand: NikeAgency: R/GA, New York City, NY
Industry: Apparel, Clothing & FootwearMedia: Ambient & InteractiveMarket: United States
Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison
NIKE+ FUELBAND
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Brand: Meat PackAgency: Saatchi & Saatchi, Guatemala City
Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Guatemala
Chief Creative Officer: Miguel MayenCreative Director: JonathanDeleon, Marcopolo RamirezArt Director: Rodrigo Fernandez, RodolfoRiveraPhotography: GuiseppeBadalamenti, Rodolfo RiveraDirector: Folk Warehouse / Kino, RodolfoRivera
HIJACK
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Brand: IntelAgency: Ansible Mobile, New York City, NY
Industry: Electronics & Audio-VisualMedia: Ambient & InteractiveMarket: United States
Creative Director: Sia Ea
THE ESCAPE IAD
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Brand: Frauen Gegen GewaltAgency: Plan.Net, Munich
Industry: Public interest & Non-profitMedia: CyberMarket: Germany
Chief Creative Officer: Alexander SchillExecutive Creative Director: Friedrich vonZitzewitzCreative Director: Cornelia Blasy-Steiner, Markus MaczeyCopywriter: Christian AussemArt Director: Tobias PechsteinPhotography: Michael Leiss
BEATING FACTS
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Brand: Coca-ColaAgency: McCann Erickson, hongkong
Industry: Non-alcoholic drinksMedia: CyberMarket: China
Chief Creative Officer: Spencer WongExecutive Creative Director: NickLim, Spencer WongCreative Director: Mark KongCopywriter: Mark KongArt Director: Tonkie Chan, DanielCheung, Rika Kojima, Kitty Tang
CHOK! CHOK! CHOK!
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Bronze
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Brand: TelefónicaAgency: Y&R, Bogotá
Industry: Professional & Public servicesMedia: CyberMarket: Colombia
Creative Director: Tito Chamorro, JulianJaramillo, Jorge Millán, Victor Osorio, DiegoSuerezCopywriter: Sebastian SanchezArt Director: Leonardo Carrasco, FabiánMarrugo, Alejandro Narvaez
KID RESCUE
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Brand: Meat PackAgency: Saatchi & Saatchi, Guatemala City
Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Guatemala
Chief Creative Officer: Miguel MayenCreative Director: JonathanDeleon, Marcopolo RamirezArt Director: Rodrigo Fernandez, RodolfoRiveraPhotography: GuiseppeBadalamenti, Rodolfo RiveraDirector: Folk Warehouse / Kino, RodolfoRivera
HIJACK
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Brand: LegoAgency: Hello Monday, Copenhagen
Industry: Toys & GamesMedia: CyberMarket: Denmark
Creative Director: Jakob KahlenArt Director: Jeppe Aaen, Johanne BruunRasmussen
LIFE OF GEORGE
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Brand: MTVAgency: AKQA, London (England)
Industry: Media & PublishingMedia: CyberMarket: United Kingdom
Chief Creative Officer: James HiltonCreative Director: Chris MayCopywriter: Matt Longstaff
MTV UNDER THE THUMB
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Brand: GoogleAgency: Grow Interactive, Norfolk, VA
Industry: Internet sites & ServicesMedia: CyberMarket: United States
DRIVE IT LIKE YOU HATE IT RE-IMAGINED
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Brand: GoogleAgency: Grow Interactive, Norfolk, VA
Industry: Internet sites & ServicesMedia: CyberMarket: United States
HILLTOP RE-IMAGINED FOR COCA-COLA
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Brand: GoogleAgency: Ground, Tokyo
Industry: Internet sites & ServicesMedia: CyberMarket: Japan
Creative Director: Satoshi Takamatsu
AKB48 on Google+
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Brand: PepsiAgency: Åkestam Holst, Stockholm
Industry: Non-alcoholic drinksMedia: CyberMarket: Sweden
Creative Director: Martin CedergrenCopywriter: Patrick DryArt Director: Björn Kusa
THE SOUND OF FOOTBALL
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Brand: Coca-ColaAgency: Ogilvy, São Paulo
Industry: Non-alcoholic drinksMedia: CyberMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Edu Garretano, EduardoMarquesCopywriter: Eduardo Marques, FlavioTamashiroArt Director: Raphael Lucone, Rafael Rizuto
HAPPINESS REFILL
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Brand: PNC BankAgency: Deutsch, New York City, NY
Industry: Financial & Legal servicesMedia: CyberMarket: United States
Chief Creative Officer: Greg DiNotoExecutive Creative Director: Steve NesleCreative Director: Jeremy Bernstein, JeffKopay, Cindy KridleArt Director: Ahren Gerber
REAL LIFE WITH VIRTUAL WALLET
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Brand: SiemensAgency: Conrad Caine, Munich
Industry: Electronics & Audio-VisualMedia: CyberMarket: Germany
Creative Director: Emiliana TorrensArt Director: Sofia Califano
RECOLLECTIONS
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Brand: VolvoAgency: Mobiento, Stockholm
Industry: Automotive & ServicesMedia: CyberMarket: Sweden
Creative Director: Emil Salonen, JohanWistrand
VOLVO ON CALL
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Brand: Situation StockholmAgency: Mobiento, Stockholm
Industry: Media & PublishingMedia: CyberMarket: Sweden
Creative Director: Nikolaj Alepliotis
SMS IS KING!
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Brand: UbisoftAgency: Crispin Porter + Bogusky, Göteborg
Industry: Toys & GamesMedia: CyberMarket: SwedenLanguage: English
Chief Creative Officer: Rob ReillyExecutive Creative Director: Gustav MartnerCreative Director: Mattias BergCopywriter: Jim ConnollyArt Director: Mattias Berg, Joakim Khoury
AUTODANCE
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Brand: Scandinavian AirlinesAgency: Crispin Porter + Bogusky, Göteborg
Industry: Transport & TourismMedia: CyberMarket: Sweden
Chief Creative Officer: Rob ReillyExecutive Creative Director: Gustav MartnerCreative Director: Mattias BergCopywriter: Annica BrinckArt Director: Dennis Rosenqvist
POINT AND FLY
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Brand: FoxAgency: Red Bee Media, London (England)
Industry: Media & PublishingMedia: CyberMarket: United Kingdom
Creative Director: Katrina HowellCopywriter: Ben Mahon
WALKERS KILL COUNT
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Brand: Channel 4Agency: Brothers and Sisters, London(England)
Industry: Media & PublishingMedia: CyberMarket: United Kingdom
STREET TAG
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Brand: JordanAgency: Blast Radius, Vancouver, BC
Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Canada
Executive Creative Director: Mark WaggonerCreative Director: Ryan Leeson, Greg LiburdCopywriter: Greg Liburd, MarcusMcLaughlin, Ryan SantosArt Director: Gavin Froome, Mitsuaki YajimaPhotography: Sven Boecker
CHOOSE YOUR FLIGHT
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Brand: McDonald'sAgency: DDB, Copenhagen
Industry: Catering industryMedia: CyberMarket: Denmark
Copywriter: Caspar Bock, RasmusGottliebsen, Christian Iversen, BjarkeLautrup Larsen
McDONALD'S COIN HUNTERS
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Brand: Frauen Gegen GewaltAgency: Plan.Net, Munich
Industry: Public interest & Non-profitMedia: CyberMarket: Germany
Chief Creative Officer: Alexander SchillExecutive Creative Director: Friedrich vonZitzewitzCreative Director: Cornelia Blasy-Steiner, Markus MaczeyCopywriter: Christian AussemArt Director: Tobias PechsteinPhotography: Michael Leiss
BEATING FACTS
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Brand: McDonald'sAgency: DDB, Stockholm
Industry: Catering industryMedia: CyberMarket: Sweden
Executive Creative Director: AndreasDahlqvistCopywriter: Magnus Jakobsson, MartinLindestaf, Daniel VaccinoArt Director: Gustav Holm, LisaKarlsson, Fredrik Simonsson
PICK N PLAY
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Brand: TV GloboAgency: Globo, Rio de Janeiro
Industry: Culture, Recreation & SportMedia: CyberMarket: Brazil
Creative Director: Daniel Siarkovski
MEDIDA CERTA
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Brand: VästtrafikAgency: Forsman & Bodenfors, Göteborg
Industry: Transport & TourismMedia: CyberMarket: Sweden
Copywriter: Anders HegerforsArt Director: Staffan Forsman, Lars Jansson
TRAM SIGHTSEEING APP
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Brand: Captain MorganAgency: Anomaly, New York City, NY
Industry: Alcoholic drinksMedia: CyberMarket: United States
Chief Creative Officer: Mike ByrneCreative Director: Andy Carrigan, Jon Zast
CAPTAINS CONQUEST
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Brand: Coca-ColaAgency: Movement, London (England)
Industry: Non-alcoholic drinksMedia: CyberMarket: United Kingdom
Creative Director: Tim Ash, Mark FreemanCopywriter: Rachel Butterworth
MOVE TO THE BEAT
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