cannes lions winning campaigns - direct
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Winning Campaigns in Direct section of Cannes Lions International Festial of Creativity 2011TRANSCRIPT
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DIRECT
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Grand Prix
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Brand: RomAgency: McCann Erickson, Bucharest
Industry: Confectionery & SnacksMedia: Promotion & EventPublished: Nov., 2010
Executive Creative Director: CatalinDobre, Dinu PanescuCreative Director: Adrian BotanCopywriter: Florin FloreaArt Director: Andra Badea, IonutCojocaru, Laurentiu Stere
Grand Prix DirectAmerican Rom
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Gold
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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR
Industry: House, Garden & PetsMedia: Promotion & EventMarket: United StatesLanguage: English
Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, EricBaldwin, Mark Fitzloff, Susan Hoffman, IainTaitCopywriter: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanArt Director: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanDirector: Craig Allen, Jason Bagley, EricBaldwin, Eric Kallman, Tom Kuntz
Gold DirectResponse Campaign
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Brand: RomAgency: McCann Erickson, Bucharest
Industry: Confectionery & SnacksMedia: Promotion & EventPublished: Nov., 2010
Executive Creative Director: CatalinDobre, Dinu PanescuCreative Director: Adrian BotanCopywriter: Florin FloreaArt Director: Andra Badea, IonutCojocaru, Laurentiu Stere
Gold DirectAmerican Rom
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Brand: Coca-ColaAgency: Ogilvy, Buenos Aires
Industry: Non-alcoholic drinksMedia: Ambient & Interactive
Executive Creative Director: Gastn BigioCreative Director: Ignacio Ferioli, JavierMentastiCopywriter: Nicolas VaraArt Director: Ignacio Flota, Ignacio Flotta
Gold DirectThe Friendship Machine
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Brand: Human Rights WatchAgency: JWT, New York City, NY
Industry: Public interest & Non-profitMedia: Ambient & Interactive
Chief Creative Officer: Harvey Marco, PeterNicholsonExecutive Creative Director: Andrew ClarkeCreative Director: Andrew Clarke, HarveyMarcoCopywriter: Chris SwiftArt Director: Roy WisnuPhotography: Platon, Izzy Levine
Gold DirectBurma
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Brand: Estrela ToysAgency: DDB, So Paulo
Industry: Toys & GamesMedia: Cyber
Chief Creative Officer: Sergio ValenteCreative Director: Rodrigo Almeida, DanielBottas, Pedro Gravena, JooMosterio, Moacyr Netto, AndrePedroso, Cassiano Saldanha, SergioValenteCopywriter: Moacyr NettoArt Director: Daniel Bottas, MarceloBruzzesi, Leo Ehrlich
Gold DirectCome Back Ferrorama
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Brand: TescoAgency: Cheil, Seoul
Industry: Retail & DistributionMedia: Outdoor
Executive Creative Director: Joungrack LeeCreative Director: Youna ChungCopywriter: Misu YiArt Director: Youbin Bang, YounaChung, Yeonjoo LeePhotography: Skyteam
Gold DirectHomeplus Subway Virtual Store
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Brand: TescoAgency: Cheil, Seoul
Industry: Retail & DistributionMedia: Outdoor
Executive Creative Director: Joungrack LeeCreative Director: Youna ChungCopywriter: Misu YiArt Director: Youbin Bang, YounaChung, Yeonjoo LeePhotography: Skyteam
Gold DirectHomeplus Subway Virtual Store
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Brand: MicrosoftAgency: Droga5, New York City, NY
Industry: Internet sites & ServicesMedia: Promotion & Event
Chief Creative Officer: David DrogaExecutive Creative Director: DuncanMarshall, Ted Royer, Nik StudzinskiCreative Director: Kevin Brady, NeilHeymann, Duncan Marshall, Ted Royer, NikStudzinskiCopywriter: Spencer Lavellee, Adam NoelArt Director: Jon KubikPhotography: Paul McGeiver, FernandoSanchez, Dan Welch, Li Tan Xiao
Gold DirectDecode Jay-Z with Bing
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Silver
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Brand: The Swedish PostAgency: kestam Holst, Stockholm
Industry: Transport & TourismMedia: Ambient & InteractivePublished: Oct., 2010
Creative Director: Andreas UlleniusCopywriter: Hanna BjrkArt Director: Lars Holthe, Kristoffer Larberg
Silver DirectThe Sound of Green
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Brand: Bar Aurora/Boteco FerrazAgency: Ogilvy, So Paulo
Industry: Culture, Recreation & SportMedia: Ambient & InteractiveLanguage: Portuguese
Executive Creative Director: AnselmoRamosCreative Director: Rubens FilhoCopywriter: Beto Cocito, PedroFernandes, Flavio TamashiroArt Director: Paula Fernandes, LucasOsis, Raina RochaDirector: Carlo Busato
Silver DirectDrunk Valet
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Brand: 4th Amendment WearAgency: 4th Amendment Wear, Boulder, CO
Industry: Public interest & Non-profitMedia: Direct Market
Creative Director: Tim Geoghegan, MatthewRyanCopywriter: Tim Geoghegan, Matthew RyanArt Director: Matthew RyanPhotography: Creative CommonsDirector: Matthew Ryan
Silver DirectMetallic Ink Underclothes
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Brand: World Wildlife Fund (WWF)Agency: Jung von Matt, Hamburg
Industry: Public interest & Non-profitMedia: Cyber
Creative Director: Sven Loskill, JanRexhausen, Doerte Spengler-AhrensCopywriter: Lisa Glock, MichaelKittel, Henning Mueller-Dannhausen, Henning Mller-DannhausenArt Director: Michael Kittel, AlexanderNorvilas, Eric van den Hoonaard
Silver DirectSAVE AS WWF
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Brand: Estrela ToysAgency: DDB, So Paulo
Industry: Toys & GamesMedia: Cyber
Chief Creative Officer: Sergio ValenteCreative Director: Rodrigo Almeida, DanielBottas, Pedro Gravena, JooMosterio, Moacyr Netto, AndrePedroso, Cassiano Saldanha, SergioValenteCopywriter: Moacyr NettoArt Director: Daniel Bottas, MarceloBruzzesi, Leo Ehrlich
Silver DirectCome Back Ferrorama
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Brand: Spark HopeAgency: Joe Public, Johannesburg
Industry: Public interest & Non-profitMedia: Direct Market
Executive Creative Director: Pepe MaraisCreative Director: Maciek MichalskiCopywriter: Clint Bechus, Jeanine VermaakArt Director: Maciek Michalski, FredaRaubenheimer, Sinone Rossum, SophiaStrydomPhotography: David Prior
Silver DirectArt for Aids, Matchbook
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Brand: MovistarAgency: DDB, Madrid
Industry: Professional & Public servicesMedia: Direct Market
Executive Creative Director: Jose GamoCreative Director: Artemio Buneta, CarlosMartn, Guillermo SantaisabelCopywriter: Pedro Andragnes, GuillermoSantaisabelArt Director: Chuwi Garca, ClaraHernndez, Cristina RodrguezDirector: JIM-BOX
Silver DirectCardenosa
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Agency: Shackleton, Madrid
Industry: Transport & TourismMedia: Direct Market
Executive Creative Director: Enric Nel-LoCreative Director: Paco Badia, Pipo VirgsCopywriter: Santi GarciaArt Director: Clara Mercader
Silver DirectUnexpected Luggage
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Brand: Mercedes-BenzAgency: Lukas Lindemann Rosinski, Hamburg
Industry: Automotive & ServicesMedia: Direct Market
Chief Creative Officer: ArnoLindemann, Bernhard LukasCreative Director: Thomas Heyen, MarkusKremer, Jakob KriwatCopywriter: Thomas HeyenArt Director: Markus Kremer, DamianKuczmierczykDirector: Marc Bethke
Silver DirectSprinter Applies for A Job
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Brand: Levi'sAgency: Saatchi & Saatchi, Tel-Aviv
Industry: Apparel, Clothing & FootwearMedia: Direct Market
Creative Director: Eddie Goldenberg, YoramLevi, Nadav PressmanCopywriter: Tom Reuveni, Eran SpanierArt Director: Yaron Sagy, Eyal Segal
Silver DirectThe Big Trip
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Brand: TEDXAgency: Ogilvy, Buenos Aires
Industry: Professional & Public servicesMedia: Promotion & Event
Executive Creative Director: Gastn BigioCreative Director: MaximilianoMaddalena, Javier MentastiCopywriter: Nicolas VaraArt Director: Ignacio FlottaDirector: Nicols Nbile
Silver DirectSpread the Ted
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Brand: LegoAgency: Plan.Net, Hamburg
Industry: Toys & GamesMedia: Direct Market
Chief Creative Officer: Alexander SchillCreative Director: Maik Kaehler, DanielKoennecke, Christoph Nann, Friedrich vonZitzewitzCopywriter: Marc VosshallArt Director: Till Diestel, Oliver Schwank
Silver DirectBuilders of Infinity
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Brand: Coca-ColaAgency: Ogilvy, So Paulo
Industry: Non-alcoholic drinksMedia: Direct Market
Chief Creative Officer: Anselmo RamosCreative Director: Claudio LimaCopywriter: Fred Aramis, Megan FarquharArt Director: Izabella Cabral, Pedro Izique
Silver DirectSanta's Forgotten Letters
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Bronze
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Brand: Swedish Postal ServiceAgency: kestam Holst, Stockholm
Industry: Professional & Public servicesMedia: Cyber
Creative Director: Andreas UlleniusCopywriter: Kalle kestamArt Director: Johan Wahlberg
Bronze DirectLiving Christmas Cards
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Brand: The Swedish PostAgency: kestam Holst, Stockholm
Industry: Transport & TourismMedia: Ambient & InteractivePublished: Oct., 2010
Creative Director: Andreas UlleniusCopywriter: Hanna BjrkArt Director: Lars Holthe, Kristoffer Larberg
Bronze DirectThe Sound of Green
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Brand: Bar Aurora/Boteco FerrazAgency: Ogilvy, So Paulo
Industry: Culture, Recreation & SportMedia: Ambient & InteractiveLanguage: Portuguese
Executive Creative Director: AnselmoRamosCreative Director: Rubens FilhoCopywriter: Beto Cocito, PedroFernandes, Flavio TamashiroArt Director: Paula Fernandes, LucasOsis, Raina RochaDirector: Carlo Busato
Bronze DirectDrunk Valet
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Brand: BudweiserAgency: Ogilvy, Buenos Aires
Industry: Alcoholic drinksMedia: Ambient & Interactive
Executive Creative Director: Gastn BigioCreative Director: MaximilianoMaddalena, Javier MentastiCopywriter: Federico FrgolaArt Director: Jonathan Gurvit, TomasLavagnoDirector: Viviano Romero
Bronze DirectPoolball
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Brand: World Wildlife Fund (WWF)Agency: Jung von Matt, Hamburg
Industry: Public interest & Non-profitMedia: Cyber
Creative Director: Sven Loskill, JanRexhausen, Doerte Spengler-AhrensCopywriter: Lisa Glock, MichaelKittel, Henning Mueller-Dannhausen, Henning Mller-DannhausenArt Director: Michael Kittel, AlexanderNorvilas, Eric van den Hoonaard
Bronze DirectSAVE AS WWF
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Brand: 4th Amendment WearAgency: 4th Amendment Wear, Boulder, CO
Industry: Public interest & Non-profitMedia: Promotion & Event
Creative Director: Tim Geoghegan, MatthewRyanCopywriter: Tim GeogheganArt Director: Matthew RyanPhotography: Creative CommonsDirector: Matthew Ryan
Bronze DirectMetallic Ink
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Brand: AirwalkAgency: Y&R, New York City, NY
Industry: Apparel, Clothing & FootwearMedia: Promotion & Event
Executive Creative Director: IanReichenthal, Scott VitroneCreative Director: Graeme Hall, MennoKluin, Shailesh Rao, VivianRosenthal, Steve WhittierCopywriter: Feliks RichterArt Director: Alexander Nowak
Bronze DirectInvisible Pop-Up Store
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Brand: Starhub PteAgency: DDB, Singapore
Industry: Professional & Public servicesMedia: Ambient & Interactive
Chief Creative Officer: RowenaBhagchandani, Neil JohnsonExecutive Creative Director: Joji JacobCreative Director: Khalid Osman, ThomasYangCopywriter: Lester Lee, Mark Lim, SelenaSohArt Director: Khalid Osman, Elmy Thong
Bronze DirectMusical Fitting Rooms
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Brand: TEDXAgency: Ogilvy, Buenos Aires
Industry: Professional & Public servicesMedia: Promotion & Event
Executive Creative Director: Gastn BigioCreative Director: MaximilianoMaddalena, Javier MentastiCopywriter: Nicolas VaraArt Director: Ignacio FlottaDirector: Nicols Nbile
Bronze DirectSpread the Ted
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Brand: Tipp-ExAgency: Buzzman, Paris
Industry: Office equipmentMedia: Promotion & EventPublished: Aug., 2010
Chief Creative Officer: GeorgesMohammed-CherifCreative Director: Georges Mohammed-CherifCopywriter: Tristan DaltroffArt Director: Louis AudardDirector: Olivier Bennoun
Bronze DirectA Hunter Shoots A Bear
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Agency: Mortierbrigade, Brussels
Industry: Media & PublishingMedia: Direct Market
Creative Director: Joost Berends, PhilippeDeceuster, Jens MortierCopywriter: Niels SchreyersArt Director: Dieter Vanhoof
Bronze DirectRevenge on Callcenters & Helpdesks
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Brand: Studio BrusselsAgency: Mortierbrigade, Brussels
Industry: Public interest & Non-profitMedia: Promotion & Event
Creative Director: Joost Berends, PhilippeDeceuster, Jens Mortier
Bronze DirectShare Your Parents
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Brand: Cine 24 HorasAgency: Ageisobar, So Paulo
Industry: Retail & DistributionMedia: Direct Market
Creative Director: Carlos DomingosCopywriter: Charles Faria, DaguitoRodriguesArt Director: Fuku, Henrique Mattos
Bronze DirectWe Deliver Your Download
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Brand: Reporters Sans Frontires (ReportersWithout Borders)Agency: Publicis, Brussels
Industry: Public interest & Non-profitMedia: Direct Market
Creative Director: Alain Janssens, PaulServaesCopywriter: Kwint De MeyerArt Director: Daniel Van Den BrouckePhotography: getty images
Bronze DirectThe Talking Print ad - Kadhafi
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Brand: AMF PensionAgency: Forsman & Bodenfors, Gteborg
Industry: Public interest & Non-profitMedia: Direct Market
Copywriter: Jacob NelsonArt Director: John BergdahlDirector: Christoffer von Reis
Bronze DirectSend A Message to The Future
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Brand: ReebokAgency: Forsman & Bodenfors, Gteborg
Industry: Apparel, Clothing & FootwearMedia: Direct Market
Copywriter: Robert LundArt Director: Adam UlvegrdeDirector: Marcus Svanberg
Bronze DirectThe Promise Keeper
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Brand: World Wildlife Fund (WWF)Agency: Leo Burnett, Moscow
Industry: Public interest & Non-profitMedia: Direct MarketLanguage: English
Executive Creative Director: MikhailKudashkinCreative Director: Grigory SorokinArt Director: Mikhail Derkach, VladimirShreyder
Bronze DirectPhotoshooting
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Brand: eddingAgency: Kempertrautmann, Hamburg
Industry: Office equipmentMedia: Direct Market
Creative Director: Heiko Freyland, StefanWalzCopywriter: Heiko FreylandArt Director: Bastian Adam
Bronze DirectEdding Digital Highlighter
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Brand: MarsAgency: BBDO, Auckland
Industry: Confectionery & SnacksMedia: Direct Market
Executive Creative Director: NickWorthingtonCreative Director: Levi Slavin, Aaron TurkCopywriter: Levi SlavinArt Director: Jae Morrison
Bronze DirectDoggelganger
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Brand: Armed Forces of ColombiaAgency: DDB, Bogot
Industry: Public interest & Non-profitMedia: Direct Market
Creative Director: Alfonso Daz, Juan CarlosEspitia, Juan Carlos PalmaCopywriter: Alfonso Daz, Mario Leon
Bronze DirectThe Code
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Brand: KIAAgency: LDV United, Antwerp
Industry: Automotive & ServicesMedia: Direct Market
Creative Director: Kristof SnelsCopywriter: Pieter StaesArt Director: Manuel OstynPhotography: Geert De Taeye
Bronze DirectLie Detector
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Agency: Ogilvy, Lima
Industry: EducationMedia: Direct Market
Chief Creative Officer: Aldo CanchayaCopywriter: Andrea De La Flor, RenzoViacavaArt Director: Enrique Benites, DanielMorales
Bronze DirectSubtitles
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Brand: NRMAAgency: TBWA, Sydney, NSW
Industry: Financial & Legal servicesMedia: Direct Market
Bronze DirectMy Car is Your Car
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Brand: Yellow PagesAgency: BBDO, Melbourne, VIC
Industry: Professional & Public servicesMedia: Direct Market
Chief Creative Officer: James McGrathExecutive Creative Director: Ant KeoghCreative Director: Josh RobbinsCopywriter: Ant WhiteArt Director: Russel FoxPhotography: Josh RobenstoneDirector: Patrick Hughes
Bronze DirectHidden Pizza Restaurant
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Brand: TelmexAgency: JWT, Bogot
Industry: Professional & Public servicesMedia: Direct Market
Creative Director: Alirio ArdilaCopywriter: Emanuel AbrilArt Director: Diego Duran, Jorge Jimenez
Bronze DirectHigh Speeds
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Brand: USGAgency: Duval Guillaume, Antwerp
Industry: Professional & Public servicesMedia: Direct Market
Creative Director: Geoffrey Hantson, LansenWalraetCopywriter: Dries de WildeArt Director: Jeroen Govaert, KoenraadLefever
Bronze DirectThe Crying Invoice
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Brand: UNICEFAgency: Serviceplan, Munich
Industry: Public interest & Non-profitMedia: Promotion & Event
Chief Creative Officer: Alexander SchillCreative Director: Maik Kaehler, ChristophNannCopywriter: Marc VosshallArt Director: Till Diestel
Bronze DirectRepay for Good
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Brand: Humanitarian LionAgency: Lowe, Bogot
Industry: Corporate self-promoMedia: Promotion & Event
Chief Creative Officer: Jose Miguel SokoloffExecutive Creative Director: AlejandroBenavidesCreative Director: Santiago MesaCopywriter: Sergio LeonArt Director: Carlos Andrs RodrguezPhotography: Jose Maria Angel, JaimeGonzalez
Bronze DirectOperation Christmas
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Brand: MovistarAgency: DDB, Madrid
Industry: Professional & Public servicesMedia: Promotion & Event
Executive Creative Director: Jose GamoCreative Director: Artemio Buneta, CarlosMartn, Guillermo SantaisabelCopywriter: Pedro Andragnes, GuillermoSantaisabelArt Director: Chuwi Garca, ClaraHernndez, Cristina RodrguezDirector: JIM-BOX
Bronze DirectCardenosa
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Brand: Missing Children's InitiativeAgency: Kempertrautmann, Hamburg
Industry: Public interest & Non-profitMedia: Promotion & Event
Creative Director: Marcell Francke, PatrickMatthiensenCopywriter: Sebastian MergetArt Director: Leif Johannsen
Bronze DirectGermany's Biggest Search for Missing Children
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