addressing the broadcast challenges of today and · pdf filethe broadcast challenges of today...
TRANSCRIPT
Introduction
In the second half of 2014, Newtec conducted a comprehensive industry
survey to understand the key challenges broadcasters face today and
in the near future. Respondents included satellite operators, service
providers and end-users, the latter being mainly private or public
broadcasters or service providers in the broadcast industry; see image 1
‘Survey Demographics’.
www.newtec.eu
ADDRESSING THE BROADCAST CHALLENGES OF TODAY AND TOMORROW
Market Trend
Survey ResultsNext Generation Video Networks
Rev.1 04/2015
By Hans Massart, Market Director Broadcast,
and Kerstin Roost, Public Relations Director at Newtec
Survey ResultsNext Generation Video Networks
Multiservice Networks
Today’s networks often carry a single specific service, operated
in isolation from others. As a result, there is limited or no
sharing of OPEX and CAPEX. The flexibility to change service
offerings or add new services is also limited. Each service often
has its own separate space segment, with specialized staff and
dedicated Network Management System (NMS) operating
separate equipment both at remote stations and teleports. This
setup can be rigid, requiring different workflows for different
networks. Single service networks are therefore not cost-
effective. A multiservice network is the exact opposite of this,
sharing the NMS, space segment, ground equipment and staff
resources among different applications.
16%
48%
8%
12%
5%
11%C-level (e.g. CEO, CTO)
Engineering
Marketing and Product Management
Operations
The survey includes participants from all regions around the world.
9%
18%
33%
13%
8%
19% Africa
Asia Pacific
Europe
Latin America
9%
18%
33%
13%
8%
19% Africa
Asia Pacific
Europe
Latin America
Middle East
North America
16%
48%
8%
12%
5%
C-level (e.g. CEO, CTO)
Engineering
Marketing and Product Management
Operations
Other
Sales
36%
9%15%
16%
13%
11%
Broadcaster or Service Provider in the Broadcast BusinessConsultant/Adviser, PressGovernment/Defense, Satcom Manufactuer, OtherIntegrator/System houseSatellite OperatorService Provider (non Broadcast)
36%
9%15%
16%
13%
11% Broadcaster or Service Providerin the Broadcast Business
Consultant/Adviser, Press
Government/Defense, Satcom Manufacturer, Other
Integrator/System House
Satellite Operator
Service Provider (non Broadcast)
16%
48%
8%
12%
5%
11%C-level (e.g. CEO, CTO)
Engineering
Marketing and Product Management
Operations
The survey includes participants from all regions around the world.
9%
18%
33%
13%
8%
19% Africa
Asia Pacific
Europe
Latin America
9%
18%
33%
13%
8%
19% Africa
Asia Pacific
Europe
Latin America
Middle East
North America
16%
48%
8%
12%
5%
C-level (e.g. CEO, CTO)
Engineering
Marketing and Product Management
Operations
Other
Sales
36%
9%15%
16%
13%
11%
Broadcaster or Service Provider in the Broadcast BusinessConsultant/Adviser, PressGovernment/Defense, Satcom Manufactuer, OtherIntegrator/System houseSatellite OperatorService Provider (non Broadcast)
36%
9%15%
16%
13%
11% Broadcaster or Service Providerin the Broadcast Business
Consultant/Adviser, Press
Government/Defense, Satcom Manufacturer, Other
Integrator/System House
Satellite Operator
Service Provider (non Broadcast)
16%
48%
8%
12%
5%
11%C-level (e.g. CEO, CTO)
Engineering
Marketing and Product Management
Operations
The survey includes participants from all regions around the world.
9%
18%
33%
13%
8%
19% Africa
Asia Pacific
Europe
Latin America
9%
18%
33%
13%
8%
19% Africa
Asia Pacific
Europe
Latin America
Middle East
North America
16%
48%
8%
12%
5%
C-level (e.g. CEO, CTO)
Engineering
Marketing and Product Management
Operations
Other
Sales
36%
9%15%
16%
13%
11%
Broadcaster or Service Provider in the Broadcast BusinessConsultant/Adviser, PressGovernment/Defense, Satcom Manufactuer, OtherIntegrator/System houseSatellite OperatorService Provider (non Broadcast)
36%
9%15%
16%
13%
11% Broadcaster or Service Providerin the Broadcast Business
Consultant/Adviser, Press
Government/Defense, Satcom Manufacturer, Other
Integrator/System House
Satellite Operator
Service Provider (non Broadcast)
WHAT’S YOUR JOB FUNCTION? WHERE IS YOUR COMPANY BASED?
WHAT IS THE PRINCIPAL INDUSTRY SEGMENTOF YOUR ORGANIZATION?
Image 1: Survey Demographics: 270 respondents
Care to Share?
Our survey found that over 90 percent of the industry considers
the satellite segment OPEX to be a very high expense, yet
more than a third (40%) say they have spare capacity. The total
amount of space segment is therefore an expense area where
OPEX can be reduced; see image 2 ‘Overview: OPEX and
Capacity Usage’.
The survey results also uncover many Occasional Use (OU)
sessions in broadcast networks. These sessions often require
a lot of manual operations, despite the cost of staff overall
being considered even more important than the satellite space
segment OPEX. This is another area where OPEX can be saved.
The industry is also constantly searching for new growth.
More than 80 percent of broadcasters and broadcast service
providers plan to launch additional services in the near
future. A single platform shared between multiple services,
a “multiservice network”, will help address rising costs while
increasing network flexibility, enabling business cases for new
service deployments.
Survey ResultsNext Generation Video Networks
16%
48%
8%
12%
5%
11%C-level (e.g. CEO, CTO)
Engineering
Marketing and Product Management
Operations
The survey includes participants from all regions around the world.
9%
18%
33%
13%
8%
19% Africa
Asia Pacific
Europe
Latin America
9%
18%
33%
13%
8%
19% Africa
Asia Pacific
Europe
Latin America
Middle East
North America
16%
48%
8%
12%
5%
C-level (e.g. CEO, CTO)
Engineering
Marketing and Product Management
Operations
Other
Sales
36%
9%15%
16%
13%
11%
Broadcaster or Service Provider in the Broadcast BusinessConsultant/Adviser, PressGovernment/Defense, Satcom Manufactuer, OtherIntegrator/System houseSatellite OperatorService Provider (non Broadcast)
36%
9%15%
16%
13%
11% Broadcaster or Service Providerin the Broadcast Business
Consultant/Adviser, Press
Government/Defense, Satcom Manufacturer, Other
Integrator/System House
Satellite Operator
Service Provider (non Broadcast)
Image 2: Overview: OPEX and Capacity Usage
Very importantSomewhat importantSomewhat unimportantVery unimportant
Very importantSomewhat importantSomewhat unimportantVery unimportant
7%
2%
63%
28%
55%
41%
2%2%
>50005% 1001- 5000
4%501-1
6%
51-50 020%
6-5038%
1-527%
000
>5000
1001-5000
501-1000
51-500
6-50
1-5
5%
1% 1%
5%
9%
20%59%
>50%>40%<=50%>30%<=40%>20%<=30%>10%<=20%<=10%None/I use ad hoc capacity expansion
Very importantSomewhat importantSomewhat unimportantVery unimportant
Very importantSomewhat importantSomewhat unimportantVery unimportant
7%
2%
63%
28%
55%
41%
2%2%
>50005% 1001- 5000
4%501-1
6%
51-50 020%
6-5038%
1-527%
000
>5000
1001-5000
501-1000
51-500
6-50
1-5
5%
1% 1%
5%
9%
20%59%
>50%>40%<=50%>30%<=40%>20%<=30%>10%<=20%<=10%None/I use ad hoc capacity expansion
Very importantSomewhat importantSomewhat unimportantVery unimportant
Very importantSomewhat importantSomewhat unimportantVery unimportant
7%
2%
63%
28%
55%
41%
2%2%
>50005% 1001- 5000
4%501-1
6%
51-50 020%
6-5038%
1-527%
000
>5000
1001-5000
501-1000
51-500
6-50
1-5
5%
1% 1%
5%
9%
20%59%
>50%>40%<=50%>30%<=40%>20%<=30%>10%<=20%<=10%None/I use ad hoc capacity expansion
Very importantSomewhat importantSomewhat unimportantVery unimportant
Very importantSomewhat importantSomewhat unimportantVery unimportant
7%
2%
63%
28%
55%
41%
2%2%
>50005% 1001- 5000
4%501-1
6%
51-50 020%
6-5038%
1-527%
000
>5000
1001-5000
501-1000
51-500
6-50
1-5
5%
1% 1%
5%
9%
20%59%
>50%>40%<=50%>30%<=40%>20%<=30%>10%<=20%<=10%None/I use ad hoc capacity expansion
SATELLITE SEGMENT OPEX IS TOP OF MIND
YET 40% SAYS THEY HAVE SPARE CAPACITY
YET YOU TELL THAT STAFFING COST IS HIGLY IMPORTANT
YOU SET UP OCCASIONAL USE SESSIONS EVERY MONTH
3
Remote Tower Monitoring
Exchange
Remote Headend Monitoring
DSNG
Voice
Enterprise Broadband (VSAT)
Consumer Broadband (VSAT)
Sports Contribution
Fast News Gathering
Trunking / Cellular Backhaul
DTH + Broadband (B2C & B2B)
Cloud Services
No New Services
DTH
DSNG/FNG Fleet Automation
7%
6%
5%
4%
8%
4%
5%
3%
10%
10%
5%
18%
6%
7%
2%
DTH 7%
No New Services 18%
Fast News Gathering 7%
Sports Contribution 6%
DSNG 5%
Consumer Broadband (VSAT) 6%
Enterprise Broadband (VSAT) 5%
DSNG/FNG Fleet Automation 4%
Trunking / Cellular Backhaul 8%
Remote Headend Monitoring 4%
Voice 5%
Exchange 3%
Cloud Services 10%
Remote Tower Monitoring 2%
DTH + Broadband (B2C & B2B) 10%
BIDIRECTIONAL:
The Nuts and Bolts
A multiservice network is based on a single and future proof all-
IP transport layer, independent of the underlying network layers.
An all-IP multiservice network supports video, voice, data and
broadband services on a single infrastructure and space segment.
Different broadcast linear and non-linear workflows can run
simultaneously on multiservice networks. They share the same
infrastructure, operating staff and space segment, instantly
reducing the level of CAPEX and OPEX while increasing business
flexibility; see image 4 ‘Multiservice Broadcast Network (MSBC)’.
A unified NMS provides end-to-end visibility, monitoring and
control of all network elements and accommodates scheduling
and execution of broadcast workflows. A multiservice network
is able to apply the optimal satellite transmission return
technologies to reach the highest efficiency and quality of
service (SCPC, MF-TDMA or Mx-DMA™). It is capable of hosting
different applications, including cellular backhaul and enterprise
connectivity.
WHAT NEW SERVICES WILL YOU ADD IN THE NEAR FUTURE?
MULTISERVICE BROADCAST
MDM3x00
MDM2x00
MDM6000
MDM6100
MULTISERVICE BROADCAST
MDM3x00
MDM2x00MDM2x00
MDM6000MDM6000
MDM6100MDM6100
CELLULAR BACKHAUL
ENTERPRISE CONNECTIVITY
BROADBAND ACCESS
SCADA
DTH
FNG
TO HEADENDS
SNG
DTT
FIXED CONTRIBUTION
DIGITAL CINEMA
DIGITAL SIGNAGE
DISTRIBUTION
SCA
LAB
ILIT
Y
FLEXIBILITY
EFFICIENCY
Survey ResultsNext Generation Video Networks
Image 3: Future Services
Image 4: Multiservice Broadcast Network (MSBC)4
Hybrid Networks are the Future
When discussing which transmission infrastructure is used
for broadcast services, there is often a terrestrial component
involved. In our survey we wanted to see how the mix of
satellite/terrestrial networks is expected to evolve.
Of respondents using 100 percent satellite today, about half
indicated they intend to complement satellite transmission
technology with other technologies; see image 5.
For those operators using satellite transmission between 50-100
percent and 0-50 percent of the OU sessions, some expect to
grow the amount of satellite transmissions relative to terrestrial,
others think the opposite. Finally, of the broadcasters that today
have no OU services on satellite, almost 40 percent plan to
start using satellite. A balance between satellite and terrestrial
transmissions will therefore continue to exist.
Image 5: Satellite for occasional use services, split over 4 categories of current
applications and their evolution over the coming 3 years (broadcast sector only)
47%
10%
0% 0%
40%
69%
20%
0%
7%
21%
65%
38%
7%
0%
15%
62%
0%
10%
20%
30%
40%
50%
60%
70%
80%
100% 50%<100% 0%<50% No OU services over satellite
10%
0% 0%
20%
0%
7%
21%
7%
0%
15%
100% 50%<100% 0%<50% No OU services over satellite
Survey ResultsNext Generation Video Networks
5
OPERATIONS & BUSINESS SYSTEMS
ENTERPRISE SESSION & RESOURCE BOOKING AND PLANNING (ERP)
SATELLITE SESSION & RESOURCE MANAGEMENT ADMISSION CONTROL
ALL-IP TRANSPORT LAYER ADVANCED QOS
UMBRELLA NMS HYBRID NETWORKS
RELIABLE FILE EXCHANGES CONTENT SECURITY
TERRESTRIAL
Running Broadcast Workflows over Hybrid Networks
We believe the future industry will rely on a multi-layered network
transmission protocol stack. Clear separation of protocol layers
and applications are a prerequisite for interoperability.
The lowest common layer of a hybrid network, is the all-IP
transport layer. This might be terrestrial fiber, 3G/4G or satellite.
Advanced QoS settings are required for all network segments
(including CIR and PIR SLA’s).
For satellite transmission, the next level up is satellite Session
and Resource Management (SRM). This layer’s responsibilities
include network and service admission control, to guarantee
availability of the satellite space segment and ground
equipment for the duration of a requested transmission which
effectively rules out any overbookings. It also looks after
automated satellite link setup and teardown.
An optional software layer may be required to handle file-based
transmissions. Different mechanisms can be used in order to
send files over the network in a prioritized order. For satellite
transmissions, these workflows make use of the same space
segment as linear workflows, and hence this layer needs to be able
to cooperate with the session and resource management layer.
The umbrella management system plays an important role, as
it needs to be able not only to control and monitor equipment
(satellite modems / hubs + video + MPLS), but also synchronize
reservations and execution of workflows over the hybrid
satellite/terrestrial network.
Depending on the specific ecosystems of an operator, there
may be an extra layer, here represented by the Enterprise
Resource Planning (ERP) layer.
Finally, there is the OSS/BSS layer communicating either directly
with the ERP or the lower level layers; see image 6 ‘Management
Layers of a Multiservice Network’.
Survey ResultsNext Generation Video Networks
Image 6: Management Layers of a Multiservice Network
6
Network Automation
In order to seamlessly set up a management service across
the hybrid network, the umbrella NMS must be able to plan
the workflow independent of the connectivity situation of the
connected stations, while making use of specialized tools to
optimize the transport itself. In addition, it needs to communicate
potentially with higher level management systems to import for
example schedules or export data which are relevant for billing
purposes.
A key capability to facilitate all of this, is network automation.
Network automation, makes the promise of being more flexible,
use bandwidth more efficiently and effectively, execute faster
and with fewer errors while requiring less operational staff a
reality.
For SNG or FNG applications, requiring less highly technically
skilled personnel in the field may generate significant OPEX
savings.
Going back to the survey results, one out of three broadcasters
has a fleet of between six and 20 trucks and 11 percent have
more than 21 vans. Quite a lot of OU sessions are setup every
month to facilitate these broadcasts and as shown earlier, the
staffing cost is highly important; see image 2.
Network automation can address these OPEX concerns.
51-1003%
21-508%
6-2031%1-5
58%
SIGNIFICANT AMOUNT OF FLY-AWAY/VANS
ConclusionThe industry is continuously searching for new business opportunities, while seeking ways to reduce OPEX and CAPEX.
An all-IP future proof multiservice hybrid network, leveraging best of breed technologies available and featuring automated
processing of workflows, is key to achieving those objectives.
Newtec Mx-DMA™ and HighResCoding
NEW TECHNOLOGIES THAT MAKE THE DIFFERENCE
Newtec Dialog®, the multiservice platform from Newtec for
applications like broadcast, not only comes with MF-TDMA and
SCPC technology, but also with a third and new patented return
link technology called Mx-DMA™ (Cross-Dimensional Multiple
Access) and a new low latency waveform called HighResCoding
(HRC™).
Taking efficiency a step further, Mx-DMA, gives MF-TDMA
flexibility and on-demand variable bandwidth allocation at
SCPC efficiencies, solving the dilemma of having to chose one
or the other.
HighResCoding is an innovative next-generation waveform
typically applicable for low to medium rate applications
between 32 kbps and 22 Mbps. HRC has an efficiency
comparable to DVB-S2 with a 5% roll-off factor in order to get
as many bits through the available bandwidth as possible.
Survey ResultsNext Generation Video Networks
7
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SHAPING THE FUTURE OF SATELLITE COMMUNICATIONS
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