adds to serif fonts - marfield, inc. · sans serif font family. these font styles are...

Release Date 06/06/2019 Enjoy this infographic? Would you like to have one created that speaks to your business or industry? Contact us today, and see how we can make your brand stand out from the competition. [email protected] marfield.com (877) 245-9122 YOUR FONT - YOUR BRAND YOUR BRAND IDENTITY ADDS TO YOUR PUBLIC IMAGE... Think of brands you trust. You can easily recall their logos, colors, and even distinct fonts. This is an example of brand loyalty. Customer's know the brand you present across all consumer touchpoints, so when something is off, shoppers take notice. Below are a few pitfalls companies should avoid. Problem Customers lose confidence in a company because of inconsistencies in messaging and branding. Cause 56% of companies do not utilize uniform branding/typography across consumer touchpoints. This causes the buyer to doubt consistency in other business areas, which may lead to changes in consumer buying habits and retention. Solution Your company needs to develop an internal Brand Identity Guideline. Once established, strictly follow for all consumer touchpoints, and share with vendors who are responsible for the reproduction of collateral. _ Problem Typography selected for the brand is not mobile/web friendly, and some character attributes are invisible once on the screen. Cause During the design process, not all applications of print, mobile, and web are taken into consideration, leading to a brand designed with only one medium in mind. Once applied to other applications, the end result is not visually readable or satisfying. Solution Consider building your brand around a Sans Serif font family. These font styles are mobile-friendly, have simple shapes, uniform widths, and are easier to read on screen. Mobile accessibility is vital for businesses today! Source: eTail B2C Cross-Vertical Report from Monotype.com 2019 Sans Serif Fonts Sans Serif Fonts Display Fonts Display Fonts Serif Fonts Traditional style that includes decorative embellishments or “feet”. Perfect for print. Serif Fonts Traditional style that includes decorative embellishments or “feet”. Perfect for print. Scri p t Fonts Calligraphy or handwriting fonts. Perfect for marketing, invites, and a touch of flare. Scri p t Fonts Calligraphy or handwriting fonts. Perfect for marketing, invites, and a touch of flare. Times New Roman Georgia Garamond Baskerville Rockwell Cambria Style excluding the use of serifs. Perfect for print or web/mobile. Style excluding the use of serifs. Perfect for print or web/mobile. Helvetica Arial Montserrat Calibri Century Gothic Futura BuFoRd RuStIc Organa Rosewood Linotext Cheltenham Handtooled stencil Edwardian Script Coneria Script Freestyle Script Black Jack Regular Playlist Shelley Striking shapes, energetic and elaborate. Perfect for decorative use, and headlines. Striking shapes, energetic and elaborate. Perfect for decorative use, and headlines.

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Page 1: ADDS TO Serif Fonts - Marfield, Inc. · Sans Serif font family. These font styles are mobile-friendly, have simple shapes, uniform widths, and are easier to read on screen. Mobile

Release Date06/06/2019

Enjoy this infographic? Would you like to have one created that speaks to your business or industry? Contact us today, and see how we can make your brand stand out from the competition.

[email protected] marfield.com (877) 245-9122

YOUR FONT - YOUR BRAND

YOUR BRAND IDENTITY ADDS TOYOUR PUBLIC IMAGE...Think of brands you trust. You can easily recall their logos, colors, and even distinct fonts. This is an example of brand loyalty. Customer's know the brand you present across all consumer touchpoints, so when something is off, shoppers take notice. Below are a few pitfalls companies should avoid.

Problem Customers lose confidence in a company because of inconsistencies in messaging and branding.

Cause 56% of companies do not utilize uniform branding/typography across consumer touchpoints. This causes the buyer to doubt consistency in other business areas, which may lead to changes in consumer buying habits and retention.

Solution Your company needs to develop an internal Brand Identity Guideline. Once established, strictly follow for all consumer touchpoints, and share with vendors who are responsible for the reproduction of collateral.

Problem Typography selected for the brand is not mobile/web friendly, and some character attributes are invisible once on the screen.

Cause During the design process, not al l applications of print, mobile, and web are taken into consideration, leading to a brand designed with only one medium in mind. Once applied to other applications, the end result is not visually readable or satisfying.

Solution Consider building your brand around a Sans Serif font family. These font styles are mobile-friendly, have simple shapes, uniform widths, and are easier to read on screen. Mobile accessibility is vital for businesses today!

Source: eTail B2C Cross-Vertical Report from Monotype.com 2019

Sans Serif FontsSans Serif Fonts

Display FontsDisplay Fonts

Serif FontsTraditional style that includes decorative embellishments or “feet”. Perfect for print.

Script FontsCalligraphy or handwriting fonts.

Perfect for marketing, invites, and a touch of flare.

Script FontsCalligraphy or handwriting fonts.

Perfect for marketing, invites, and a touch of flare.

Times New RomanGeorgia

GaramondBaskerville

Rockwell

CambriaStyle excluding the use of serifs. Perfect for print or web/mobile.Style excluding the use of serifs. Perfect for print or web/mobile.

Helvetica

Arial

MontserratCalibri

Century GothicFutura

BuFoRd RuStIc

Organa

RosewoodLinotext

Cheltenham Handtooled

stencil

Edwardian ScriptConeria Script

Freestyle Script

Black Jack Regular

Playlist

ShelleyStriking shapes, energetic and elaborate.Perfect for decorative use, and headlines.Striking shapes, energetic and elaborate.Perfect for decorative use, and headlines.

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