adel_ alrasheed_resume march v10.0

ADEL AL-RASHEED PO Box 381427, Riyadh 11345, Saudi Arabia ;

Mobile: +966 541 110 104, e-mail: [email protected] Nationality: Saudi ▪ Date of Birth 15 February 1972 ▪ Marital Status: Married

, Linkedin Eng Adel Al-Rasheed, MBA

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Enthusiastic and self-motivated individual with strong business acumen coupled with over 19 years of experience, derived from Information and Communication Technology (ICT) market place and from working in leading public and private organizations in Saudi Arabia. In depth knowledge of mega projects leads, business marketplace, customer experience, and in ICT industry specifically across mobile & wireless services, fixed services, data & broadband, B2C/ B2B/ B2B2C/ B2B2B services, managed services, and cloud computing, M2M, Internet of Things, big data analytics, smart city services and new digital services beyond connectivity. Expertise in business excellence assessment & consultation, marketing strategies, corporate and business development, partnership & alliance development (include PPP, BOT, BOO, Joint Venture) service development, strategic planning, strategy execution, business process management, program management, business planning, KPI management, marketing research, market intelligence, strategic due diligence, financial and business case modeling. So with over 19 years I help to grow business by finding hidden assets, overlook opportunities, underperforming activities and developing joint venture to take the business to the next level, and ensure having the tools and skills to accelerate growth, and improve customer engagement by:

Innovate and reinvent the business. Increase the effectiveness and profitability Drive short and long term strategies.

I am a business driver and game-changer, leveraging extensive experience as a business leader, I help to tap into new potential business and focusing on meeting organization short and long term goals, and achieving business growth through adopting different marketing strategies and innovative business modeling to serve customer and business need.

Master degree in MBA, (Marketing) 2003, King Saud University. B.S Degree in Mechanical Engineering, 1996, King Fahad University of petroleum

& Minerals.

Led successfully establishing, developing long strategic relationships with various mega first of it’s kind and iconic real-estate development projects across kingdom, with different scales and use, single vs multi use projects (Residential, Commercial, government, industries), green vs brown field projects, government vs private projects. Such as Gurnada Business Park-Riyadh-GOSI, Headquarter Business Park-Jeddah, Tamkeen Tower-Riyadh, Rafal Tower-Riyadh, Al-Naklah Residential

General Profile

Education

Achievements Summary




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Compound-Riyadh, Business Gate-Riyadh, Madinat Yanbu Assnaeiah (MYAS)-RCY-Yanbu.

lead successfully creating, developing and delivering the smart city concept including business model, operational model, commercial model for Madinat Yanbu Assenaih (MYAS) 650 Sq.km with RCY (Royal Commission for Yanbu), that would enhance the life style in the city, and enabling providing the tenants (Residential, Gov, Business, industries) and visitors with the advanced ICT, telecom and other smart city services.

Led developing strategic and international based alliances with joint effort/ partnership approach to address customer requirements on cost & timely manner.

Led successfully establishing strategic relationships for Mobily the first five key projects/ real-estate developers on KSA market.

Led developing strategic and international based alliances with joint effort/ partnership approach to address customer requirements on cost & timely manner.

Succeeded in achieving more than 200% annual increase in sales during year 2006- 2007 with previous employer.

Demonstrated capabilities in leading and managing the timely delivery of large scale projects including managing internal and client resources

Deliver turnkey refurbishment projects for Mobily Data Centers. Led to supply/ build/ commission more than 100 GSM sites (telecom + civil works)

green field projects across kingdom within 16 months with limited resources, and succeed achieving more than 30% ROI with previous employer..

Succeeded in Developing and delivering a customized, sophisticated & competitive solutions of RDU (Rapid Deployment Unit) /COW (Cell on Wheel) for GSM service providers, with deployable mast heights.

Developed and delivered a Passive cooled shelter and photovoltaic solution for remote GSM sites that use the clean energy, solar energy and hypred systems as a main source of power.

Led implementing successfully the NMS (Network Management System) solution more than 20 M. USD, to manage four integrated functions for GSN network as follow; Fault Management, Performance Management, Inventory Network Management, & Trouble Ticket Management.

Updated with the ICT market trend in terms of technology advancement, applications, key players. such as RFID, NFC, M2M, Internet of Things, Big Data, cloud computing, and its application to serve real-estate, Healthcare and in Utilities & Energy industries.

Nov, 12– Present Mobily Riyadh, KSA Director, Business Planning & Development - Mega Projects Lead the Business Development Department as part of the Mega Projects unit that was intensely focused on ensuring that the ICT infrastructure of Mobily had a presence in all large Real Estate & Mega projects in the kingdom for both regulated

Professional Experience




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and non-regulated services. In addition, built capabilities within Mobily to offer Real-Estate developers Smart City Solutions.as per the following roles & responsibilities

a. Initiated and managed contact & discussions with major Real Estate developers in KSA to ensure Mobily Telecom infrastructure and services exist within their developments.

b. Developing and negotiating various engagement business models, with Real Estate developers resulted in cost savings for Mobily.

c. Helping to build the smart city solution capacity within Mobily by partnering with technology providers, consulting and system integrators.

d. Developing solution business case for targeted projects to get top management buy in. and lead team effort to perform following activities for the required BC: Setting all commercial and technical assumptions. Developing Solution architecture including solution description, value

proposition, operations model, revenue model, technical information. identifying customer need and profile Identifying range of telco services and ICT solutions span among data centre

related solutions, cloud based solutions, connectivity based solutions with forecasted service penetration and pricing

Developing engagement model with partners including joint value proposition. Develop the solutions with the related partners (internal/ external)

e. Lead contract negotiations with real-estate developers, through working with the legal, contracting and regulatory teams to assess and develop the legal and contractual requirements for the solution per project of interest.

f. Assisting sales teams in addressing their existing and potential customers with planned/ implemented solutions.

March, 09 – Oct, 12 Mobily Riyadh, KSA Executive Manager, Key Projects Business Development Report to Director, Key Projects Business Development worked as cofounder with main goal to develop department strategy and enhance its capabilities and speed up the development of new opportunities (key projects) as a new line of business for Mobily with differentiated value propositions of Telco and non Telco services targeting real-estate developers and key projects owners on KSA market. Our objective is to develop new market for Mobily services adopting innovative business model with key projects. Several approaches are applied depend on project requirements and other aspects. our success factors are all based on leading all KP stakeholders including Mobily internal resources/ Partners/ customer etc toward achieving mutual goal based all wins strategy.




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our roles & responsibilities considered from early customer engagement till the opportunity close out, that can be summarized as follow; Managing opportunities pipeline, Introduction of opportunities, Developing customized value proposition, Securing customer/ business opportunities & signing agreements, Conducting a detailed business case and quantify opportunities, Developing comprehensive and customized proposals covering all commercial and Technical aspects and including Telco & VAS service offerings, professional service prospects during the project life cycle. Finally, close out with signing final contract and handover to execution.

Lead successfully establishing strategic relationships for Mobily the first five key projects/ real-estate developers on KSA market.

Deliver various initiatives including introduction of new opportunities & KPI’s, developing partnership master approach, monitoring real-estate marketplace and adopting business related assumptions, development of engagement and exit strategy.

Lead negotiations with customers/ decision makers to attain better proposition from early engagement till opportunities close out stage.

Lead developing contractual agreements with customers that reflect parties’ commitments, business requirements and governing the business relationship.

Lead in developing Mobily offerings of Telco services, quad play services; (fixed voice, High speed Internet, IPTV & VoD, Mobile/ Wireless services), Data connectivity, and Managed services.

Lead in promoting Mobily offering of VAS services (non Telco) including Home/ Office Automation, Facility Management, Energy Management, Security Management & Digital Signage, Community Portal Services.

Lead to develop customized proposals for various customers promoting Mobily offering for Business, consumer and wholesales customers.

Lead to develop a comprehensive business cases for multiple opportunities considering all technical, business aspects to reflect the strategic engagements.

Oct, 07 – Feb, 09 Mobily Riyadh, KSA Manager /Site & Power Planning Reporting to Director Site & Power with main responsibility of performing Site & Power planning duties and in addition to that providing close support on Department head level (Civil work & E&M) that including and not limited to;

Evaluating, improving E&M/Civil Dep. performance, through business process improvement for all design and planning activities, resource planning, Data base development, improving Department. Structure, etc.

Managing Electro-Mechanical network planning, Design and execution activities including GSM sites, Technical Buildings all over the kingdom.

Managing & controlling E&M network Budget. Leading work efforts with concerned Dep. in project initiation, tenders preparations,

evaluation, and project awarding procedure.

Achievements




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Managing work orders placement and material management among all involved internal and external parties.

August, 05 – Aug, 07 ETESAL (Al-Bayan Holding Group) Riyadh, KSA Director Projects Business Development Reported to the VP with main goal of leading the organization to be a leader system integrator on communication business all over the kingdom. We were working closely with our key customers on private and governmental sectors such as: MODA, MOI, STC, Mobily, Zain, National Guard, Sabic, Aramco to execute and promote our IT and Telecom turnkey solutions with back to back support from our international partners.

Succeeded in improving the projects execution performance and reducing the cost of running projects.

Lead in building and continuous improvement of the internal capabilities and in enhancing company core competencies over competitors in GSM business, including GSM site constructions, Supply & Installation of DC systems and other Electro Mechanical equipment, civil & telecom work services, supply and installation of COW (Cell on Wheel), supply & installation of Solar system for GSM sites, .

Developed & initiating a new business opportunities on Security, Wireless Communications & IT industries with various public & governments sectors in Saudi market.

Developing & maintaining business alliances within Security, Communications & IT industries on both local and international basis.

Developed company capabilities around new technologies to meet market trend in telecommunications & IT new technologies and applications, such as: Tetra, WiMax/WiFi, CDMA,, Broad Band solutions, RFID & Smart Card Solutions, Value Added Services. 2001 – August, 2005 STC-Mobile Unit Riyadh, KSA Network Management Integration Manager GSM Operation & Maintenance Dep. I was in charge of managing multiple projects for GSM network operation Dep. advancement, from the planning and assessment stage, and defining the end user requirement, and RFP development, tender evaluation, selection and awarding and then managing the deliverables. Projects such as NMS, Asset Tracking System, KPI of GSM NW operations and many others, NMS was one of the key and complex projects that related to implementation of Network Management System on the management layer to perform four main functions across GSN network components, in brief my responsibilities including and not limiting to the following:

Managing network integration and Interfacing with all involved Dep. to assure addressing operational specifications due to introducing new vendor or new technology on GSM network.




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Managed successfully implementing the NMS Overlay program, of more than $15 million in value, and a project team more than 30 members.

Lead successfully implementing the management system for Microwave network kingdom wide to perform Fault, Configuration, & Performance Management.

Beside my responsibilities, I assisted in many business areas like Budgeting Forecast, Business Plan development, Contribute to Business Development Plans, Business Processes, Development, Contributions to Operational Strategy and to Balanced Scorecard implementation.

2000 - 2001 Lucent Technologies Riyadh, KSA Maintenance Support Team Leader, GSM Operation & Maintenance Dep.

Worked for Material Management Dep to support GSM network operation activities across kingdom. My responsibilities include maintaining a stable network environment capable of delivering timely, accurate and reliable services in response to the needs of end users to ensure the service availability with no interruption.

Lead to increase productivity and reliability through continuous improvement of work practices and cutting cost by reducing inventory and utilizing IT solutions. By adopting and developing an Inventory management database and improving the existing business process.

1997 - 2000 SCM/BDM Riyadh, KSA Test & Evaluation Specialist Directorate Research and Development Worked for BDM consulting firm for Royal Saudi Air Force (RSAF)

worked as key member within a professional and expert team, with responsibility to assess and identify the air force training requirements.

manage the training courses design and delivery that would meet the expected audience.

Contributed as a member with evaluation committee to commission a simulation training system.

Participated on managing some large scale project such as enhancement of Training Ranges, with simulation facilities for RSAF.

conducted multiple training courses for RSAF soldiers. also in the training course content developing.




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1996 - 1997 ABV Rock Group Riyadh, KSA Implementation Team Leader – Electro-Mechanical Installation Department Worked on Saudi Strategic Storage Program on Site No. 1 on Riyadh. I have worked on the implementation Dep where I was managing a multinational and multicultural team of members for installing cable trays, fire detection systems and leaking detection activities on the site as per the site implementation plan.

Report the implementation progress on site and challenges on weekly basis with the project manager for alignment and resolution.

Managed all confronted challenges such as: cross functional coordination, Problem resolution, Staff motivations, quality & time constraint and managing design changes.

Some attended events: GITEX frequently Dubai CeBIT 2006 Germany/ Hanover 3GSM World 2006 Dubai World Congress 2007/2011 Barcelona International Security 2007 Dubai. WiMAX Forum 2007-03-11 Dubai Smart City Forum 2012 Bahrain (Speaker) Smart City 2014 Barcelona & Dubai Facility Management 2011 Abu Dhabi

Some of Attended Management Courses 1. Leadership Development Program Riyadh 2. Business Acumens Riyadh 3. Leading High Performance Teams Riyadh 4. Budgeting, Forecasting, and Cash Flow Management Barcelona 5. Leadership Program (Frankline Covey) Riyadh 6. Leadership Development Program (RBL) Riyadh 7. Mobily Brand Champion Program Riyadh 8. Master class Marketing Strategies Dubai

Events Participation

Training




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9. Developing Strategy for Value Creation (LBS) London 10. Mobily Branding Program Riyadh 11. Financial Management for non-financial managers Riyadh 12. 1st Middle East Business Process Management Dubai 1. Primavera Project Planer (Project Management) Riyadh 13. Project Management PMP. Riyadh. 14. Communication Skills. Riyadh. 15. Negotiation Skills. Riyadh. 16. Fundamentals of Supervision Riyadh Technical Training 2. MS Office (Word, Excel, Access, Power Point) 3. MS Windows NT , Win98 & Win2000 4. Primavera Project Planer (Project Management) 5. GSM System Introduction Course 6. GSM System Survey Course 7. Data communication Networking Course 8. Telecom Platform Course 9. MSC/BSC Platform 10. Cell Planning Principles 11. e-TOM overview. (Enhanced Telecom Operation Mode) 12. Value Engineering Workshop 13. Value Analysis/Engineering Training Workshop (Approved MOD-I) 14. Fundamentals of Supervision 15. Mastering Microsoft Visual Basic 6 Fundamentals 16. Mastering Microsoft Visual Basic 6 Development 17. Mastering Microsoft Visual Basic 6 Development 18. Mastering Microsoft Access 2000 Programming

adel_ alrasheed_resume march v10.0

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