adfocus 2017 - 47 - omd adfocus 2017.pdf · adfocus 2017 - 49 media facts omd media facts november...

AdFocus 2017 - 47

48 - AdFocus 2017

OMDOMD OMDOMD

2 • OMD Media Facts November 2017

CONTENTSCONTENTS

OMD MEDIA FACTS 2018 - INTRODUCTIONOMD MEDIA FACTS 2018 - INTRODUCTION

Map of SA, provinces & capitalsPopulation profile of SAAccess to mediaChange in media opportunitiesTelecommunications summaryAdspend:○ In millions○ CategoriesKey indices: 2007-2017Television stationsTV performanceDaily newspapersMajor weekly newspapersConsumer magazinesLocal newspapersBusiness to businessRadio stationsOut of homeCinema

3.4.5.

6.

7.

8.

9.10.

11.12.

Online mediaSocial mediaMobile advertisingE-newsle�ers

Country specific dataAngolaBotswanaDemocratic Republic of Congo (DRC)MalawiMauritiusMozambiqueNamibiaLesothoSeychellesSwazilandTanzaniaZambiaZimbabwe

13.

14.15.16.17.

18.19.20.21.

22.23.24.

Welcome to the 2018 edition of OMD Media Facts which provides media data and market demographics for

South Africa and the SADC region. Once again we are delighted to partner with Financial Mail’s annual Adfocus -

a celebration of excellence in, and analysis of, the advertising industry in South Africa.

2017 has been a challenging year in terms of the broader South African economy on a macro level and this drops

down directly to consumer behaviour on the ground. Advertisers have to work ever harder for market share and

their customer’s a�ention. Data is the key in understanding what is going on and how to react.

Many clients now also see the opportunities that exist outside our borders and are pushing into growth markets

across the continent. Once again,

accessing reliable data is an

essential prelude to making such a

commitment.

OMD, as part of the broader

Omnicom Media Group, have the

largest and most integrated network

in the Sub-Saharan region so we are

able to lead the way in the provision

of market intelligence, in-country

resource and accountability.

To back up the claims, OMD was

awarded “Global Media Network of

the Year” at the Cannes Advertising

Festival in June 2017, a fantastic

acknowledgement of our reach and

expertise.

Josh Dovey

CEO Africa

Omnicom Media Group SA.

L-R : Julio Rodrigues - OMD SA Unit Director,

Marco Santos - OMD SA Managing Director,

Gary Westwater - Omnicom Media Group SA CFO,

Josh Dovey - Omnicom Media Group SA CEO.

AdFocus 2017 - 49

MEDIA FACTSMEDIA FACTS

OMD Media Facts November 2017 • 3

PROVINCES & CAPITALSPROVINCES & CAPITALS

SOUTH AFRICASOUTH AFRICA

This table reads: Eastern Cape's capital is Bhisho, its dominant language is Xhosa (78.8% of the population), it has 13.4% of the area of South Africa, 11.5% of population and 7.8% of GDP.

# STATS SA mid 2017 estimates. + Regional estimates of GDP 2015.

Source: South Africa Yearbook 2015/16, Statistics South Africa.

Source: World Bank/CIA World Book

Province Capital Dominant Language Area Population# GDP+

(%)

Eastern Cape

Free State

Gauteng

KwaZulu-Natal

Limpopo

Mpumalanga

North West

Northern Cape

Western Cape

Total

Bhisho

Bloemfontein

Johannesburg

Pietermaritzburg

Polokwane

Nelspruit

Mahikeng

Kimberley

Cape Town

(%)

Xhosa

S. Sotho

Zulu

Zulu

N. Sotho

Swazi

Tswana

Afrikaans

Afrikaans

78.8

62.2

19.8

77.8

52.9

27.7

63.4

68.0

55.3

(Km2)

168,966

129,825

18,178

94,361

125,754

76,495

140,882

372,889

129,462

1,256,812

(%)

13.4

10.3

1.4

7.5

10.0

6.1

11.2

29.7

10.3

100

(000)

6,498.7

2,866.7

14,278.7

11,074.8

5,778.4

4,444.2

3,856.2

1,214.0

6,510.3

56,521.9

(%)

11.5

5.1

25.3

19.6

10.2

7.9

6.8

2.1

11.5

100

7.8

5.1

34.1

16.0

7.2

7.5

6.5

2.1

13.6

100

Background A�er rule by various Boer republics and the British the

resulting Union of South Africa (1910) and Republic (1961)

operated under a policy of the separation of the races.

The 1990s brought an end to apartheid politically and in

1994 black majority rule.

Export partners China (9), USA (8), Germany (6), Botswana (5),

Japan (5), Namibia (5), UK (4)

Exports Gold, diamonds, platinum, other metals and minerals,

machinery & equip.

Imports FOB US$85.0bn (2016 est.), world rank: 35

Import partners China (18), Germany (11), USA (7),

India (5)

Imports Machinery & equip., chemicals, fuel, scientific

instruments, food

Currency Rand (ZAR)

US$1= 13.01 (12/09/2017); 12.76 (2015)

Climate Mostly semiarid; subtropical along east coast; sunny

days, cool nights in interior

Terrain Vast interior plateau rimmed by rugged hills and narrow

coastal plain

Resources Gold, chromium, antimony, coal, iron, manganese, nickel,

phosphates, tin, rare earth elements, uranium, diamonds,

platinum, copper, vanadium, salt, natural gas.

Land area 1,219,090 km2, world rank: 25

Land use Agricultural: 79.4% inc arable: 9.9%, permanent crops:

0.3%, permanent pasture: 69.2%

Population 55.0m (2016), world rank: 24, growth: 1.6% pa.

Urbanisation 64.8% of total population (2015)

Age structure 0-14 years: 28.3%, 15-24 years: 18.1%, 25-54 years: 41.4%,

55-64 years: 6.6%, 65+ years: 5.6%

Ethnic groups Black African: 80.2%; White: 8.4%; Coloured: 8.8%:

Indian: 2.5%

Languages Zulu: 22.7%, Xhosa: 16.0%, Afrikaans: 13.5%;

English: 9.6%, Pedi: 9.1%, Tswana: 8.0%, Sotho: 7.6%,

Tsonga: 4.5%, other: 9%.

Literacy 15+ read/write: total: 94.3%, male: 95.5%,

female: 93.1% (2015 est)

HIV/Aids 18.9% (2016 est.), world rank: 4

Income per capita US$5,480 (2016 est), world rank: 82

Income share Highest 20%: 68.9% of income,

GNI Index: 63.4

GDP US$294.8bn (2016 est.), world rank: 37,

growth -7.1% on 2015

Exports FOB US$83.2bn (2016 est.), world rank: 38


Northern Cape

Limpopo

Province

North

West

Western

Cape

Eastern

Cape

KwaZulu

Natal

Free State

Kruger

National

Park

Mpumalanga

Polokwane

Nelspruit

Pretoria

Johannesburg

Mahikeng

Cape Town

Welkom

Bloemfontein

Kimberley

Upington

Pietermaritzburg

Durban

MthathaBhisho

East London

Port Elizabeth

Grahamstown

George

Stellenbosch

Gauteng

50 - AdFocus 20174 • OMD Media Facts November 2017

OMDOMD

POPULATION PROFILE (ADULTS 15+)POPULATION PROFILE (ADULTS 15+)

DEMOGRAPHICTOTAL

GENDER

ETHNIC GROUP MAJOR MUNICIPALITY LSM

WORKING STATUS*

LANGUAGE SPOKENMOST OFTEN AT HOME

READ & UNDERSTAND

LITERACY

EDUCATION

AGE

PROVINCE

AREA CLASSIFICATION

African BlackWhiteIndian or AsianColoured

30,572

3,677

990

3,521

78.9

9.5

2.6

9.1

MenWoman

18,753

20,007

48.43

51.6

15-2425-3435-4950+

9,503

9,406

9,606

10,246

24.5

24.3

24.8

26.4

HOUSEHOLDINCOME (pm)

R0-R4,999R5,000-R9,999R10,000-R19,999R20,000-R39,999R40,000-R59,999R60,000+

18,527

9,487

6,545

2,993

764

444

47.8

24.5

16.9

7.7

2.0

1.2

GautengKwaZulu-NatalEastern CapeWestern CapeLimpopoMpumalangaNorth WestFree StateNorthern Cape

10,201

7,240

4,636

4,578

3,628

3,024

2,631

1,977

844

26.3

18.7

12.0

11.8

9.4

7.8

6.8

5.1

2.2

MetroUrbanRural

15,873

11,098

11,789

41.0

28.6

30.4

None/no formal schooling

Some primary school

Primary school completed

Some high school

Matriculated

University incomplete

University completed

Post-graduate qualification

Any other post-matric qualification

This table reads: According to BRC PRC

Establishment Survey Jul-Dec 2016 the

South African adult population is 38,76m.

Of these 30,572m (78.9%) are Black,

3.677m (9.5%) are White.

*Note: Work Status reflects higher Work Full

Time numbers than previous surveys and

official statistics and is considered by some

to be over-optimistic.

Source: BRC PRC Establishment Survey

Jul-Dec 2016.

443

1,236

1,954

14,128

15,752

1,488

1,801

597

1,362

1.1

3.2

5.0

36.5

40.6

3.8

4.7

1.5

3.5

LiteratePartially literateIlliterate

36,659

1,195

906

94.6

3.1

2.3

3,994

2,559

2,263

2,662

622

877

2,946

577

City of Johannesburg (Gauteng)

City of Tshwane (Gauteng)

Ekurhuleni (Gauteng)

eThekwini (KwaZulu Natal)

Buffalo City (Eastern Cape)

Nelson Mandela Bay (Eastern Cape)

City of Cape Town (Western Cape)

Mangaung (Free State)

10.3

6.6

5.8

6.9

1.6

2.3

7.6

1.5

LSM 1

LSM 2

LSM 3

LSM 4

LSM 5

LSM 6

LSM 7

LSM 8

LSM 9

LSM 10

159

618

1,641

5,279

8,546

13,031

4,146

2,048

2,149

1,144

0.4

1.6

4.2

13.6

22.1

33.6

10.7

5.3

5.5

3.0

Working full-time

Working part-time

Housewife/househusband/home executive

Not working - looking for work (unemployed)

Not working - not looking for work

Student

Retired

14,292

4,397

1,589

7,650

1,913

5,023

4,077

36.9

11.3

4.1

19.7

4.9

13.0

10.5

Zulu

Xhosa

Afrikaans

English

Sesotho

Sepedi

Setswana

Tsonga

Venda

Swati

Ndebele

Other

English

Zulu

Afrikaans

Xhosa

10,006

5,966

4,773

4,068

3,725

3,515

3,111

1,397

913

725

424

138

25.8

15.4

12.3

10.5

9.6

9.1

8.0

3.6

2.4

1.9

1.1

0.4

32,579

9,130

11,716

6,437

84.1

23.6

30.2

16.6

DEMOGRAPHICTOTAL

‘00038,760

%100.0

‘00038,760

%100.0

‘00038,760

%100.0

DEMOGRAPHICTOTAL

‘00038,760

%100.0

DEMOGRAPHICTOTAL

‘00038,760

%100.0

DEMOGRAPHICTOTAL

‘00038,760

%100.0

DEMOGRAPHICTOTAL

‘00038,760

%100.0

DEMOGRAPHICTOTAL

‘00038,760

%100.0

DEMOGRAPHICTOTAL

‘00038,760

%100.0

DEMOGRAPHICTOTAL

OMDOMD

AdFocus 2017 - 51

MEDIA CONSUMPTION (ADULTS AGED 15+)MEDIA CONSUMPTION (ADULTS AGED 15+)

CHANGE IN MEDIA OPPORTUNITIESCHANGE IN MEDIA OPPORTUNITIES TELECOMMUNICATIONS

& ONLINE

TELECOMMUNICATIONS

& ONLINE


Population (000) All races

38,760

(%)

Black

30,572

(%)

Coloured

3,521

(%)

Indian

990

(%)

South Africa

White

3,677

(%)

YESTERDAY

Television

Radio

Internet

Newspaper/newspaper articles online

Magazine/magazine articles online

Cinema

89.8

69.9

38.8

11.0

3.9

0.2

89.3

70.9

36.8

9.3

3.7

0.2

90.5

55.6

35.7

15.3

4.0

0.2

92.7

64.7

37.6

16.5

3.6

0.0

92.2

76.9

59.0

19.3

5.5

0.5

IN THE LAST MONTH

Television

Radio

Internet



Cinema

94.6

86.9

49.3

32.6

17.0

2.8

94.2

87.6

46.5

29.6

15.1

1.8

95.6

77.9

47.2

42.0

19.9

2.1

96.2

87.5

54.7

43.3

20.1

7.5

96.1

89.1

73.7

45.3

29.1

10.4

IN THE LAST WEEK

Television

Radio

Internet



Cinema

93.3

83.3

46.9

27.1

10.9

0.7

93.0

83.9

44.3

24.0

9.5

0.5

94.1

73.2

43.5

36.2

12.6

0.3

94.9

84.3

52.4

39.7

13.9

2.0

95.3

87.4

70.3

41.2

20.5

2.5

IN THE LAST 3 MONTHS

Television

Radio

Internet



Cinema

95.5

88.4

50.6

35.2

20.0

5.1

95.2

89.1

47.8

32.4

17.9

3.6

96.3

80.1

48.0

45.1

23.4

4.4

96.2

89.8

55.2

43.6

23.7

12.5

96.6

90.3

75.0

47.0

34.0

16.9

Telephone lines per 100 people (2016)

Mobile subscribers per 100 people (2016)

Population covered by min. 3G mobile

Internet users per 100 people (Jun 2017)

Fixed broadband per 100 people (2016)

Households per 100 with computer

Households per 100 with internet access

Web traffic share: mobile

Web traffic share: desktop

Active social media users per 100 people

Average daily social media use

Country code

Medium Dec

1991

Dec

2004

Mar

2008

Marc

2010

Oct

2012

Oct

2014

Oct

2016

Sep

2017

TV stations (linear channel)

Radio stations

Daily newspapers

Major weeklies

Consumer magazines & newspapers

Business to business periodicals

Community/local newspapers &

magazines

Internet websites#

6.2

142.4

98%

54.0

2.84

23.4

50.6

78%

21%

27%

2h54m

.za

67

117

18

25

550

640

330

51m

85

135

21

29

690

775

475

172m

100

138

21

26

655

700

470

206m

180

215

22

28

600

650

480

697m

300

245

22

27

590

630

495

968m

320

270

22

27

525

550

500

1bn

300

260

22

27

470

525

500

1,2bn

7

34

22

25

250

300

N/a

1

This table reads: According to BRC PRC Establishment Survey 89.8% of the adult population of 38.76m viewed TV yesterday. The proportion was highest amongst the Indian/Asian

population (92.7%) and lowest amongst the Black (89.3%). Over 3 months TV was viewed by 95.5% of the adult population.

Source: BRC PRC Establishment Survey 2016 (Jul-Dec 2016), population adults aged 15+

This table reads: There were 7 TV channels in 1991. In September 2017 there were 300. Comment:

TV: includes commercial and non-commercial Free-to-air, DStv, local, StarSat & OpenView stations.

Radio: estimated to be actively broadcasting in the month.

Print media: dailies and weekends exclude regional supplements/business editions. Consumer and Business to

Business is estimated total opportunities offered. Community/local includes magazines with local content and distribution

# According to InternetLiveStats the number of websites has increased from 1 in August 1991 (the founding website)

to over 1bn in 2016. The stats have not been updated for 2017, but various sources estimate 1,2bn websites in 2017 with

over 75% thought to be inactive parked domains. InternetLiveStats found over 31,4m registered IP addresses of all types

in South Africa. According to the same source in 2015 there were over 3 bn internet users worldwide, an average of 3.7

users per registered domain.

Source: Media Manager

SOURCE: World Bank, ITU, Internet World Stats



Category 2007 2012 2014 2016 July 2016-June 2017

Daily newspapers

Weekly newspapers

Local newspapers

Consumer magazines

Trade, technical, financial

Total Print

TV

Radio

Cinema

Out of Home

Direct mail (unaddressed)

Internet

Total

Rm %2,950

1,181

1,292

1,765

428

7,617

7,832

2,476

300

970

117

227

19,538

15.1

6.0

6.6

9.0

2.2

39.0

40.1

12.7

1.5

5.0

0.6

1.2

100.0

Rm %3,189

1,567

1,594

1,640

453

8,443

13,484

4,344

1,334

75

695

28,375

11.2

5.5

5.6

5.8

1.6

29.8

47.5

15.3

4.7

0.3

2.4

100.0

Rm %2,985

1,464

1,684

1,590

386

8,108

16,091

5,032

406

1,389

119

1,021

32,166

9.3

4.6

5.2

4.9

1.2

25.2

50.0

15.6

1.3

4.3

0.4

3.2

100.0

Rm %3,011

1,191

1,639

1,300

346

7,486

21,221

6,121

436

1,421

126

550

37,362

8.1

3.2

4.4

3.5

0.9

20.0

56.8

16.4

1.2

3.8

0.3

1.5+

100.0

Rm %3,020

1,220

1,972

1,290

338

7,841

21,486

6,506

420

1,350

146

384

38,134

7.9

319.9

5.2

3.4

0.9

20.6

56.3

17.1

1.1

3.5

0.4

1.0+

100.0

Category 2007 2012 2014 2016 July 2016-June 2017

Year PPI% increase

CPI% increase

GDP% increase

Rand toUS$

Prime rate%

Adspend% increase

MIW% increase

Retail

Financial services

FMCG - Health & beauty

Automotive

Multimedia

Travel, sport & leisure

FMCG - Beverages

FMCG - Food

Professional services

Government, education, health

FMCG - Homecare & homeware

Social responsibility, welfare

Business to business, industrial

Media adv., promotions

FMCG - Baby care

Small display

FMCG - Pets & pet care

FMCG - Tobacco & related

Total

%

24.6

11.7

8.0

14.6

6.1

3.7

7.3

4.2

15.8

2.8

1.2

0.0

100.0

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017 forecast

6.5

11.3

7.1

4.3

5.0

5.7

5.8

6.1

4.6

6.4

5.6

5.4

3.2

-1.5

3.0

3.3

2.2

2.5

1.7

1.3

0.3

0.7

7.06

8.26

8.44

7.33

7.27

8.22

9.66

10.86

12.77

14.71

13.66

14.50

15.00

10.50

9.00

9.00

8.50

8.50

9.25

9.75

10.50

10.50

16.4

5.0

-0.1

18.1

11.1

6.9

8.5

3.9

9.5

6.3

13.4

12.0

6.3

7.7

6.0

6.3

6.4

11.0

12.4

4.0

10.9

14.2

-0.1

6.0

8.4

6.2

6.0

7.5

3.6

7.0

%

21.9

13.7

9.8

9.4

8.5

5.2

6.5

5.1

3.1

3.6

2.8

3.0

3.8

2.2

0.4

0.8

0.1

0.1

100.0

%

23.5

17.0

8.0

9.2

7.5

5.0

6.4

4.6

3.3

3.6

3.0

2.7

2.6

2.2

0.4

0.6

0.1

0.0

100.0

%

22.3

18.1

9.3

7.9

7.0

6.1

6.7

4.6

3.4

3.7

2.6

2.6

2.3

2.1

0.6

0.4

0.1

0.0

100.0

Rm %

22.7

18.6

9.4

7.9

6.9

6.4

6.3

4.8

3.6

3.2

2.6

2.5

2.1

1.9

0.6

0.4

0.2

0.0

100

This table reads: According to Nielsen's Ad Dynamix, TV accounted for R7,832m (40.1%) of the total of R19,538m spend net of agency commission in 2017. TV rose to R21,486m (56.3%)

of the R38,134m spend net of agency commission between July 2016 and June 2017. Rounding off occurs. + Cinema: change of methodology; Internet: not reported wef March 2017 due to

deteriorating numbers of submi�ing sites. Source: Nielsen Media Research's Ad Dynamix.

This table reads: According to Nielsen's Ad Dynamix, above the line advertising expenditure, net of agency commission, on Retail was R8,674m between

July 2016 and June 2017 yielding 22.7% of the total of R38,134m. The percentage was 24.6% in 2007 (note, different categories 2007). Source: Nielsen Media Research's Ad Dynamix.

This table reads: In 2007 the Producer Price Index (PPI) rose by 10.9% over 2006, the Consumer Price Index (CPI) rose by 6.5%, the Gross Domestic Product (GDP) rose by 5.4%, the

US$ bought R7.06, the Prime lending rate was 14.50%, adspend increased by 16.4% and the Media Inflation Watch Index (MIW) was 13.4%.

Note: CPIX (metro & other urban) 2006 to 2008. CPI new measure 2009 onwards. GDP updated. Adspend updated to re-include cinema. Prime rate at end of year. PPI average of final

manufactured goods. 2017 Economic forecasts by Nedbank Aug 2017.

Source: STATS SA via Nedcor Economic Unit/Nielsen Media Research's Ad Dynamix/Media Manager Africa's Inflation Watch MIW Index.

ABOVE-THE-LINE ADSPEND (Rm) Net of agency commission ABOVE-THE-LINE ADSPEND (Rm) Net of agency commission

ABOVE-THE-LINE ADSPEND by category Net of agency commission ABOVE-THE-LINE ADSPEND by category Net of agency commission

KEY INDICES 2007 to 2017KEY INDICES 2007 to 2017

OMDOMD OMDOMD

8,674

7,080

3,590

2,996

2,634

2,448

2,407

1,816

1,366

1,223

997

952

798

724

217

138

69

7

38,134

AdFocus 2017 - 53



TELEVISION STATIONSTELEVISION STATIONS

TV PERFORMANCETV PERFORMANCE

Station Ave cost All adults Language

Total ‘000 WhiteBlack Coloured Indian

Last 7 days viewership adults 15+ ex Amps 2015 (Jan-Dec)

Station CommentOwnership/language % of adult population viewing

Household income

English30” ‘000 Afrikaans Nguni Sotho R1-2,499 R2,500-7,999 +R8,000

SABC 1 SABC

All official languages

Free-to-air 20,714

SABC 2 SABC


Free-to-air 17,906

SABC 3 SABC


Free-to-air 11,966

eTV

SABC

Group

eTV

Mainly English

Free-to-air 24,891

Mnet Mnet

Mainly English

Digital (plus some analogue)

pay TV station. Included in DStv

1,200

Open

View

Platco

Digital

(eTV)

Free digital service, 18 channels plus

radio services.

Targe�ing 1m installed decoders.

StarSat On Digital Media

Mainly English

Digital pay station, some 80 channels,

mostly non-commercial, plus Chinese

and Indian services.

Mzansi

Magic

Multichoice Digital pay TV station. Included in DStv. 3,671

71.3

54.7

35.2

54.9

0.9

13.0

All adults

61.5

53.1

35.5

52.0

3.6

3.6

42.2

58.2

46.9

54.6

5.4

6.2

21.3

27.2

30.5

38.1

10.5

2.4

14.1

44.1

29.1

30.4

23,633 74.170.1 67.4 41.4 50.1

20.9

kykNET Multichoice

Afrikaans

Digital pay TV station. Included in DStv. 925 0.02.8 5.2 1.0 21.9

1.5

Viacom

Group

Viacom

English

Includes MTV, Comedy Channel, BET.

Included in DStv.

3,319 8.19.9 12.7 21.1 17.7

DStv Multichoice

Mainly English

Digital satellite pay station, over 170

channels (plus interactive offerings)

of which are 24 are HD and more than

100 commercial. Numbers still growing.

Over 5.0 million SA subscribers.

9,573 25.528 24.6 38.3 51.9

SABC1 R78,699 Ave. Daily Reach '000

Cost per 1,000

4,785.4

R27

71.5

R2,607

125.0

R1,536

1,689.6

R81

1,662.9

R76

2,165.2

R60

957.3

R144


Cost per 1,000

2,505.4

R44

106.0

R1,048

393.7

R238

1,002.1

R112

767.1

R145

1,173.4

R93

565.0

R200


Cost per 1,000

1,261.7

R72

149.1

R451

206.6

R403

395.8

R255

354.1

R263

1,090.8

R109

579.7

R159

327.9

R265

Viacom R5,293 Ave. Daily Reach '000

Cost per 1,000

43.4

R479

6.5

R2,552

6.1

R2,763

10.7

R2,131

3.1

R8,387

8.2

R3,099

32.1

R607

eTV R60,726 Ave. Daily Reach '000

Cost per 1,000

3,375.4

R37

198.8

R607

340.6

R377

1,321.5

R91

1,539.9

R80

744.7

R177

M-Net R25,085 Ave. Daily Reach '000

Cost per 1,000

133.7

R426

67.0

R823

41.4

R1,273

5.7

R13,578

1.6

R86,939

10.2

R7,172

121.9

R455

kykNET R18,847 Ave. Daily Reach '000

Cost per 1,000

157.8

R195

8.4

R4,592

125.5

R240

0.2

R730,686

1.4

R23,090

30.2

R973

126.1

R247

Mzansi Magic R37,797 Ave. Daily Reach '000

Cost per 1,000

565.2

R122

12.5

R6,807

6.2

R15,415

183.0

R375

47.6

R1,493

173.0

R397

344.6

R199

DStv Commercial R5,523 Ave. Daily Reach '000

Cost per 1,000

88.7

R238

15.4

R1,428

14.6

R1,237

2,858.0

R43

904.1

R129

432.1

R233

17.5

R1,354

1,391.0

R90

5.2

R18,660

0.1

R1,951,553

361.7

R188

31.6

R680

21.3

R1,065

7.9

R2,897

25.1

R860

55.6

R371

This table reads: The average spot on SABC1 spread 19:00 to 22:00 between September 2016 and August 2017 cost R78,669. In this period the station delivered 4,785,400 adults daily at an average

cost per thousand of R27. Its average daily reach of English speakers was 71,500 at a cost per thousand of R2,607. Source: Nielsen's Arianna of Broadcast Research Council's TAMS.

This table reads: SABC1 is owned by the SABC and broadcasts free-to-air in all official languages. Its last 7 days viewership ex BRC TAMS Aug 2017 is 20,714 million adults (rounded).

In this 7 day period it reaches 61.5% of all adults, 71.3% of black adults and 14.1% of all white adults.

The market: Linear (ie.,channel) TV channel numbers, total viewership and adspend continues to climb but is fragmenting. Digital transition still uncertain but ought to provide more local opportunity

and cover more niches. Video On Demand (VOD) non-commercial opportunities supplied via internet streaming and installed decoder from international and local sources are rapidly changing

historic fundamentals. More than 8 services announced/launched, some have closed already. Top 2, Naspers' ShowMax (now available on DStv top bouquet) and Netflix, clear leaders.

Period: 19:00-22:00 September 2016-August 2017


Area Title Group Language Appears ABC circulation

Apr-Jun 2016

(000)

2017 Col cm BW

excl Vat &

agency comm

2017 Col cm FC

excl Vat &

agency comm

Area Area/Title Group Language Appears ABC circulation

Apr-Jun 2017

(000)

2017 Col cm BW

excl Vat &

agency comm

2017 Col cm FC

excl Vat &

agency comm

DAILY NEWSPAPERSDAILY NEWSPAPERS

MAJOR WEEKLY NEWSPAPERSMAJOR WEEKLY NEWSPAPERS

National

Bloemfontein

Durban

East London

Johannesburg

Kimberley

Pietermaritzburg

Port Elizabeth

Pretoria

New Age

Volksblad

The Mercury

Daily News

Isolezwe+

Business Day

Citizen

Daily Sun+

Sowetan+

Star

The Times

Beeld

Diamond Fields Adv

Daily Dispatch

Witness

Herald

Pretoria News

TNA

Media24

INC

INC

INC

Tiso Blackstar

Caxton

Media24

Tiso Blackstar

INC

Tiso Blackstar

Media24

INC

Tiso Blackstar

Media24

Tiso Blackstar

INC

Eng

Afr

Eng

Eng

Zulu

Eng

Eng

Eng

Eng

Eng

Eng

Afr

Eng

Eng

Eng

Eng

Eng

AM

AM

AM

PM

AM

AM

AM

AM

AM

AM/PM

AM

AM

AM

AM

AM

AM

PM

N/A

14.7

26.4

23.6

85.5

20.1

44.1

164.9

73.6

80.3

48.1

40.0

7.9

18.8

13.1

18.8

13.8

Per FC

Per FC

R98.20

R115.33

Per FC

R179.28

R115.37

Per FC

R199.20

R239.65

R167.66

Per FC

R32.66

R64.74

Per FC

R75.53

R69.84

R371.58

R99.00

Bloemfontein

Port Elizabeth

R157.11

R184.53

R130.34

Cape Town Cape Times

Cape Argus

Daily Voice

Burger

Son Wes (Mon-Fri)

INC

INC

INC

Media24

Media24

Eng

Eng

Eng

Afr

Afr

AM

PM

AM

AM

AM

31.0

29.0

N/A

47.7

72.1

R122.16

R151.50

R109.47

Per FC

Per FC

R195.46

R242.40

R175.15

R215.00

R226.00

Durban

R250.66

R155.21

R444.00

R331.17

R383.43

R236.55

R232.00

R52.25

R124.50

R107.00

R137.78

R111.74

The market: Traditionally each major urban centre has had its own set of competing English and/or Afrikaans dailies. Last 15 years has seen a surge in popular journalism with the launch

and massive success of Daily Sun. Revenue is under extreme pressure. Circulation trend: most dailies display moderate to severe circulation decline.

Readership trend: Larger English dailies exhibit a Black readership in excess of 50%, blurring editorial appeals between traditional Black and White categories.

The market: Most large urban centre have a Saturday/Sunday edition of relevant dailies. Nationals grew from Johannesburg. Revenue is under extreme pressure.

Circulation trend: Most titles are declining, some dramatically. Readership trend: per dailies.

+ predominantly black editorial focus. Note: all rates net of agency commission. New readership metric due Q1 2018.

This table reads: Bloemfontein's Volksblad is published by Media24 in Afrikaans, mornings Mon-Fri. Its ABC circulation April-June 2017 is 14,700 (rounded) and a single column

centimetre FC is R99.00 (2017, exc VAT & agency commission).

+ predominantly black editorial focus. Note: all rates net of agency commission. New readership metric due Q1 2018.

This table reads: City Press is published by Media24 in English on Sundays. Its ABC circulation Apr-Jun 2017 is 68,600 (rounded) and a single column centimetre FC is R365.00

(2017, exc VAT & agency commission).

National

Cape Town

Johannesburg

Volksblad Saterdag

Weekend Post

Ilanga+

Ilanga Langesonto+

Independent on Saturday

Isolezwe ngeSonto+

Post

Sunday Tribune

City Press+

Mail & Guardian

Rapport

Soccer Laduma+

Sunday Independent

Sunday Sun+

Sunday Times

Sunday World+

Burger

Son Op Sondag

Weekend Cape Argus

Beeld Saterdag

Saturday Citizen

Saturday Star

Media24

Tiso Blackstar

Mandla-Matla

Mandla-Matla

INC

INC

INC

INC

Media24

M&G Media

Media24

CT Media (Media24)

INC

Media24

Tiso Blackstar

Tiso Blackstar

Media24

Media24

INC

Media24

Caxton

INC

Afr

Eng

Zulu

Zulu

Eng

Zulu

Eng

Eng

Eng

Eng

Afr

Eng

Eng

Eng

Eng

Eng

Afr

Afr

Eng

Afr

Eng

Eng

Mon/Thu

Sun

Sat

Sun

Wed

Sun

Sat

Sat

Sun

Fri

Sun

Wed

Sun

Sun

Sun

Sun

Sat

Sun

Sat/Sun

Sat

Sat

Sat

14.1

17.5

65.1

36.9

37.3

68.6

39.7

52.7

68.6

29.4

124.3

261.0

N/A

78.4

262.7

54.5

61.1

41.1

52.5

38.4

33.8

48.4

Per FC

R72.21

R89.35

R45.93

R113.58

Per FC

R63.54

R153.91

Per FC

R329.3

Per FC

Per FC

R186.92

Per FC

R658.19

R136.95

Per FC

Per FC

R151.50

Per FC

R80.51

R166.71

R77.00

R129.48

R156.98

R76.82

R181.72

R101.91

R101.65

R246.25

R365.00

R342.35

R603.00

R389.00

R299.08

R205.00

R1,048.29

R186.75

R208.00

R76.00

R242.40

R192.00

R126.99

R266.73

OMDOMD OMDOMD

AdFocus 2017 - 55OMD Media Facts November 2017 • 9

Interest Title Group Appears ABC

circulation

latest (000)

2017 FC FP

excl Vat &

agency comm

Language

General Interest/TV

Celebrity News

Current Affairs

Lifestyle

Health

Men’s Interest

Motoring

Music/Youth

Technology

Travel/Adventure

Retailers’ titles

Women’s/Home Interest

Bona +

Drum +

Huisgenoot

DStv Premium

TV Plus

You

People

Time Magazine

Country Life, SA

Longevity

GQ

Mens Health

Popular Mechanics

Bike SA

Car

Speed & Sound

Hype

Stuff

Getaway

Weg!/Go!

Edgars Club Mag.

Fresh Living/Kook & Kuier

Jet Club +

Cosmopolitan

Destiny +

Elle

Essentials

FairLady

Finesse

Food & Home Entertaining

Garden & Home, SA

Glamour

Conde Naste House & Garden

House & Leisure

Living & Loving

Marie Claire

Move! +

Rooi Rose

Sarie

True Love +

Visi

Vrouekeur

Woman & Home

Women's Health

Your Baby

Your Family

Amakhosi +

Compleat Golfer

Kickoff +

Runners World

Caxton

Media24

Media24

New Media Pub. For Multichoice

Media24

Media24

Caxton

Time Warner

Caxton

Aegle Media

Conde Naste Independent

Media24

Ramsay

Bike SA

Ramsay

OverDrive$

Panorama

Aegle Media

Ramsay

Media24

Publishing Part. For Edcon

John Brown for Pick 'n Pay

Publishing Part. For Edcon

Associated

Ndalo*

Ndalo*

Caxton

Media24

Carpe Diem$

Caxton

Caxton



Associated

Caxton

Associated

Media24

Caxton

Media24

Media24

New Media Pub. *

Caxton

Caxton

Media24

Media24

Caxton

Backpage for Kaiser Chiefs

Ramsay

CT Media*

Media24

Eng+3

Eng

Afr

Eng/Afr edit.

Eng/Afr edit.

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Eng/Afr edit

Eng/Afr edit.

Eng/Afr edit.

Eng

Eng

Eng

Eng

Eng

Eng

Afr

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Afr

Afr

Eng

Eng

Afr

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Monthly

Weekly

Weekly

Monthly

Fortnightly

Weekly

Weekly

Weekly

Monthly

10xpa

10xpa.

Monthly

Monthly

Monthly

Monthly

Monthly

6xpa

9xpa

Monthly

Monthly

Monthly

Monthly

10xpa

Monthly

Monthly

Monthly

Monthly

Monthly

Monthly

Monthly

Monthly

Monthly

Monthly

Monthly

Monthly

Monthly

Weekly

Monthly

Monthly

Monthly

6xpa

Weekly

Monthly

Monthly

6xpa

Monthly

Monthly

Monthly

Monthly

Monthly

67.9

44.7

196.8

662.5

52.1

103.0

38.4

26.1&

33.8

16.8

20.4

26.5

28.9

14.1

63.9

25.9

19.1

13.9

42.2

55.6

525.6

449.1

484.2

34.7

27.7

16.2

28.0

32.2

46.0

24.1

52.6

43.2

32.6

24.3

11.2

22.5

72.0

69.1

64.5

30.6

15.7

52.7

76.9

32.7

11.9

32.7

17.2

11.7

18.8

12.4

R40,300

R45,100

R83,560

R87,870

R34,850

R55,340

R31,700

R34,736

R25,600

R19,915

Inflight Sawubona Ndalo* for SAA Eng Monthly 89.0 R55,190

R46,510

R66,325

R35,480

R16,421

R56,520

R28,671

R28,248

R33,400

R38,720

R51,460

R55,000

R89,000

R51,310

R55,000

R44,639

R45,150

R26,900

R47,465

R27,000

R26,900

R44,500

R57,949

R53,190

R41,000

R23,000

R40,000

R35,220

R36,500

R43,835

R56,390

R33,000

R22,000

R56,100

R49,090

R21,725

R29,500

R29,225

R24,950

R52,230

R25,035

Sport

CONSUMER MAGAZINESCONSUMER MAGAZINES

The market: SA has over 350 consumer orientated titles, most of which are small circulating and highly niched. Churn of titles is high. The top 4 publishers totally dominate circulation

and adspend.

Circulation trend: depends on the category, but average title is declining. The important Women's sector is under pressure from large number of options allied to consumers reducing

range of titles purchased. Readership trend: like circulation, generally so�ening. Most English, seemingly White editorial focus, titles show significant, if not dominant, Black readership.

+ Predominantly Black editorial focus * Part of Media24 (Naspers). $ Part of Caxton. & International ABC. Monthly includes 11xpa. Note: all rates net of agency commission.

New readership metric due Q1 2018.

This table reads: People is published by Caxton weekly in English. Its latest ABC circulation is 38,400 (rounded) and a full page full colour is R31,700 (2017, exc VAT & agency commission).


56 - AdFocus 2017

LOCAL NEWSPAPERSLOCAL NEWSPAPERS

The market: SA has over 450 newspapers and magazines targeted to local communities. Those in urban areas tend to be free distribution and large circulating. Those in country

areas tend to be sold and smaller circulating. Circulation trend: many urban local newspapers have increased circulation in line with increases in population/urbanisation and wealth.

Small “grassroot” publishers are entering the market but churn is high.

BUSINESS TO BUSINESSBUSINESS TO BUSINESS

The market: SA has over 490 trade, technical and professional journals & annuals, most of which are small circulating and highly niched. Turnover of titles is high and total number is

declining. The financial titles together with Engineering News dominate adspend. Circulation trend: pressure on printing and distribution (ie, postage) costs forces publishers to

continually cut non-core market circulation. Publishing costs and pressure on revenue is driving titles online and to e-ditions.

Monthly includes 10 & 11xpa., * Claimed circulation. Note: all rates net of agency commission.

This table reads: Farmers Weekly is published by Caxton weekly in English. Its circulation (ABC Apr-Jun 2017) is 11,900 (rounded) and a full page full colour is R15,400 (2017, exc. VAT

& agency commission).

Circulation verification: 'Free: ABC: Free Newspapers; Sold: ABC: Local Newspapers. Rates: 2018, otherwise 2017. Note: all rates net of agency commission.

This table reads: Alberton Record is published weekly by Caxton in English plus some Afrikaans. Its latest circulation (ABC: Free Newspapers) is 38,000 (rounded).

A column centimetre BW is R72.26 and FC is R108.38 (2018, exc VAT & agency commission).

Interest Title Group Language Appears ABC

circulation

Latest (000)

FP/FC

A4/FC

excl Vat

Area Title Group Language Appears Circulation

Apr-Jun 2017

(000)

Col cm BW

excl Vat &

agency comm

Col cm FC

excl Vat &

agency comm

Agriculture

Architecture/Building

Automotive trade

Aviation

Business/Management

Business Startup/Emerging

Electrical/Electronics

Human Resources

Industry

Marketing

Medical

Mining

Municipal/Government

Retail

Transport

Travel & Tourism

Weekly

Weekly

Monthly

Monthly

Monthly

Monthly

Weekly

Monthly

Monthly

Monthly

Monthly

Weekly

5x pa

Monthly

Weekly

Monthly

Monthly

Monthly

Weekly

Eng

Afr

Eng

Eng(+Afr)

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Eng

Eng/Afr

Eng

Eng

Eng

Eng

Eng

Caxton

Media24

Malnor

Future (Tiso Blackstar)

Wavelengths

Inst. Chartered Acc.

Tiso Blackstar

ABN

Entrepreneur Media

EE Publishers

Osgard Media

Creamer Media

IMM

SA Medical Assoc

Creamer Media

Dept of Communications

Supermarket & Retailer

Charmont

Now media

Farmers Weekly

Landbouweekblad

SA Builder

Automobil

African Pilot

Accountancy SA

Financial Mail

Forbes Africa

Entrepreneur

Vector

HR Future

Engineering News

Strategic Marketing

SA Medical Jnl (SAMJ)

Mining Weekly

Public Sector Manager

Supermarket & Retailer

Focus on Transport & Logistics

SA’s Travel News Weekly

11.9

29.4

5.0*

8.3

6.5*

48.5

13.3

19.2

14.7

4.7

20.0*

11.3

8.1

14.6

10.7

14.4

7.5

6.8

5.7

R15,400

R34,765

Gauteng:

Greater Johannesburg

Gauteng: Pretoria

Free State

Kwazulu Natal: Durban

Western Cape: Boland

Kwazulu Natal: North/

South Coast

Eastern Cape:

Port Elizabeth

Western Cape:

Cape Town

Gauteng: Vaal

Mpumalanga

North West

R 72.26

R 74.98

R 55.96

R 98.50

R 83.54

R 87.52

R93.90

R43.00

R76.00

R54.79

R45.00

R46.46

R52.83

R65.00

R57.36

R362.00

R62.56

R42.91

R42.00

Weekly

Weekly

Weekly

Weekly

Weekly

Weekly

Weekly

Weekly

Weekly

Weekly

Weekly

Weekly

Mon & Thu

Weekly

Weekly

Weekly

Weekly

Tue & Fri

Weekly

Eng(+Afr)

Eng(+Afr)

Eng

Eng(+Afr)

Eng/Afr

Eng

Afr/Eng

Afr(+Eng)

Eng

Eng

Eng/Afr

Eng

Eng/Afr

Eng(Afr)

Eng

Afr(+Eng)

Eng/Afr

Eng/Afr

Afr(+Eng)

Caxton

Caxton

Caxton Urban

Caxton

Caxton

Caxton

Caxton

Media24

Caxton

Caxton

Media24

Caxton

Caxton

Media24

INC

Media24

Media24

Caxton

Media24

Alberton Record

Boksburg Advertiser

Dobsonville Urban News (Soweto)

Randburg Sun

Roodepoort Record

Sandton Chronicle

Rekord Centurion

Bloem Nuus/News

Highway Mail

Northglen News

District Mall

South Coast Herald

Zululand Observer

P.E.Express

Southern Suburbs Tatler

Tygerburger (14 editions)

Vandebijlpark Ster

Lowvelder

Potchefstroom Herald

38.0 free

43.4 free

32.7 free

59.8 free

51.4 free

50.0 free

60.1 free

44.8 free

54.6 free

27.6 free

7.0 sold

12.4 sold

8.8 sold: Thu

119.9 free

48.7 free

301.1 free

26.2 free

14.1 sold: Fri

5.8 sold

R 108.38

R 112.47

R 83.93

R 147.76

R 125.31

R 131.31

R140.85

R66.00

R114.05

R82.19

R69.00

R69.69

R79.24

R111.00

R91.78

R422.00

R93.83

R64.37

R63.00

R11,272

R15,463

R13,000

R25,050

R41,293

R58,000

R47,800

R19,828

R18,245

R17,452

R16,660

R23,106

R17,452

R27,500

R28,198

R24,633

R43,407

10 • OMD Media Facts November 2017

OMDOMD OMDOMD


RADIO

%‘000

Interest Language/Owneror control

Station Format/Target Listenership alladults 15+

Past 7 days BRC2017 Jan-Jun*

The market: Continues in a state of flux as stations vie for audience and revenue. New entrants have intensified regional competition.

Some churn of community stations as stations close/launch.

This table reads: Metro FM is an English language station owned by the South African Broadcasting Corporation (SABC). It has a contemporary black music, news & talk format with

4,044m listeners (10.2% of the population aged 15+) over the past 7 days (BRC Jan-Jun 2017). * Source: BRC Jan-Jun 2017; Community stations: Jan-Dec 2016.

National

African language

Community

Regional

Inter-regional

Metro FM

5fm

RSG

SAfm

Ukhozi FM

Umhlobo Wenene FM

Motsweding FM

Lesedi FM

Thobela FM

Munghana-Lonene FM

Phalaphala FM

Ikwekwezi FM

Ligwalagwala FM

BRC reported 104

stations Jan-Dec 2016

Jacaranda FM 94.2

947 (Highveld Stereo)

702

Classic FM 102.7

Kaya FM 95.9

YFM 99.2

North West FM

Capricorn FM

Kfm

Good Hope FM

Heart FM

Capetalk

East Coast Radio

Gagasi FM

Algoa FM

OFM

Lotus FM

English SABC

English SABC

Afrikaans SABC

English SABC

Zulu SABC

Xhosa SABC

Setswana SABC

Sesotho SABC

N. Sotho SABC

Tsonga SABC

Venda SABC

Ndebele SABC

Swazi SABC

Various: Independent/

NGO

Eng/Afr Kagiso

English Primedia

English Primedia

English Classic FM

English Kagiso/others

English HCI

Setswana/Eng Various

Mainly English Various

Eng/Afr Primedia

(+Broadcape)

Eng/Afr SABC

English MRC/others

English Primedia

English Kagiso

Eng/Zulu MRC/others

Eng/Afr AME

Eng/Afr AME/others

Eng/Indian SABC

Contemporary black orientated music, news & talk shows targeted

to trendy sophisticated blacks in major metropolitan areas.

Popular music format to all major metropolitan areas.

Public service national community/cultural station.

Public service content for the well informed.

Full service station for Zulu speakers in kwaZulu-Natal, Gauteng,

Mpumalanga & other areas.

Full service station for Xhosa speakers in Eastern Cape, Gauteng,

S. Free State and other areas.

Full service station for Setswana speakers in NW Province, N. Cape,

NE Free State & Mpumalanga.

Full service station for Sesotho speakers in Free State, Gauteng,

N. & E. Cape, NW Province & Mpumalanga.

Full service station for N. Sotho speakers from the Free State,

through Gauteng to Limpopo.

Full service station for Tsonga speakers in Limpopo, NW Province

& Gauteng.

Full service station for Venda speakers in far N. Limpopo & Gauteng.

Full service station for Ndebele speakers in Mpumalanga, Gauteng

& Limpopo.

Full service station for Swazi speakers in Mpumalanga & Gauteng.

Various interests and appeals including niche geographic

community, retail and religious.

Contemporary music format with news, sports bulletins & morning

talk to Gauteng and beyond.

Adult contemporary music format with humour, news & sports

bulletins to Gauteng.

Mainly talk and news format to greater Gauteng and beyond.

Classic, good music and news. Gauteng based. Plus netcast.

Adult contemporary and smooth music for urban black population

in greater Johannesburg.

Youth station (mainly black) to greater Johannesburg.

Adult contemporary to NW Province and surrounds.

Launched Feb 2008.

Adult contemporary to Limpopo and surrounds.

Adult contemporary music with news, sports and entertainment

info to Western Cape metropolitan area.

Adult contemporary music format with news & sports bulletins to

Western Cape.

Adult contemporary music format broadcasting Western Cape

metropolitan area.

Talk and news for Cape metropolitan areas. Linked with 702.

Adult contemporary music with news and sport to kwaZulu-Natal.

Adult contemporary music format broadcasting kwaZulu-Natal

metropolitan area.

Adult contemporary music with news, sports and talk to

Eastern Cape.

Adult contemporary music with news sports & talk to Free State,

N. Cape & NW Province.

Community/cultural station for Indian communities in kwaZulu-Natal,

Gauteng & other areas.

4,044

732

1,246

143

7,574

5,422

2,538

3,212

2,959

1,057

696

1,337

931

7,224

1,136

913

448

60

931

665

287

298

736

536

736

92

1,101

1,397

511

294

206

10.2

1.9

3.2

0.4

19.2

13.7

6.4

8.1

7.4

2.7

1.8

3.4

2.4

18.9

2.9

2.3

1.1

0.2

2.4

1.7

0.7

0.8

1.9

1.4

1.9

0.2

2.8

3.5

1.3

0.7

0.5



Format Comment Base Rate per unit per month

excl. production

Large format, landscape or portrait,

mainly illuminated. Free standing.

Building Wraps - temporary or permanent,

large format

Includes wraps, wall sites, billboards,

digital, trolleys, washrooms, parking areas.

Many formats including banners,

billboards, shopping trolleys, digital,

activations and in-store.

The dominant outdoor variant in terms of

number of sites in the rural environment.

Predominantly used as campaign formats.

7.5m x 5m, 6m x6m, 6m x 4m, 3m x6m

Various formats depending on contractor

& location. New LED

Formats depending on contractor &

municipality. Newer formats in CT & JHB

Metros

Frames & mirrors

Branded vehicles

Entrance billboards, on course, carts,

digital and activations

Digital bulletin boards in many different

formats including LED screens

Mainly roadside formats. Free standing.

Mainly single pole mounted. Predominant Sizes:

Landscape: 5m X 20m / 4.5m X 18m / 4m X 16m

Portrait: 15m X 9m / 12m X 9m / 10m X 8m

On strategic buildings and around building sites.

Used as a broadcast medium.

Units located all over airports in public areas.

Targets business and tourist travellers.

Used as point-of-purchase reminder

Available nationally. Smaller formats more

dominant in rural areas. Some formats are able

to 'walk/rotate'

Located on major arterials within urban areas.

Sites rotate alt-weekly or monthly.

Located on major arterials in urban and some

rural environments.

Located along urban bus routes. Many close to

schools and en-route to main shopping hubs.

In traffic areas inc., bars, gyms, cinemas,

campuses, clinics, retail fi�ing rooms/malls, and

airports to focus targeted messages.

Lifestyle targeting. Brand ambassadors

LSM A or B courses

Increase in large format DOOH and roadside

digital billboards. Day-part packages avail.

Landscape: R30,000 - R65,000,

Portrait: R 25,000 - R50,000,

Iconic: R120,000 to over R325,000,

depending on size and position

From R 40,000 to over R350,000

dependant on size of building

On quotation

Hanging banner sets : R15,000-R85,000,

Parkade billboard: from R5,000 - R55,000,

Digital from R1,800 to R45,000

@ R1,450 pm non-illuminated



@ R 5,500 pm non-illuminated

@ R 7,500 pm non-illuminated

R29,000 - R45,000 pm illuminated

R2800 per face premium sites to R300

lower traffic routes

@ R6,000 illuminated

@ R2,250 non-illuminated

On quotation

On quotation

On quotation

On quotation

Varient

Spectaculars/

Supersigns

Building Wraps/

Hoardings

Airports

Mall Media

Double sided billboard on trailer towed by

car, or purpose-built vehicle.

Available in all major metropolitan areas. O�en

used for area specific or short term campaigns.

@ R10,000 to R30,000 pm plus

out-of-town mileage.

OOH Mobile

Campaign Billboards

1.5m X 3m (12 Sheeter)

3m X 6m (48 Sheeter)

3m x 12m (96 Sheeter)

6m X 4m

9m X 6m

Internally illuminated

free standing units

Street FurnitureStreet Pole Ads

Bus Shelters

Washroom/

indoor media

Branded Personal Vehicles

Golf Advertising

Digital Out of Home

Lifestyle Targeting

OUT OF HOMEOUT OF HOMEThe market: South Africa has a very vibrant and entrepreneurial outdoor media sector, contractors providing very many different variants of the medium. Generally, sector is moving away from traditional

format sites to newer illuminated more creative formats, especially larger format 'iconic' sites focused on major freeways and free standing structures. New innovations drive to cut through clu�er.

New provincial council bylaws threaten to remove many illegal structures especially in Johannesburg Metro. The following variants are numerically/strategically important. Rentals invariably negotiable.

The market: A premium medium, cinema chains are continually building, upgrading and revitalising cinema houses. The South African medium is controlled by Ster Kinekor (63,000 seats in 58

complexes, 400 plus screens), Nu Metro (20 complexes, 163 screens) and Movies@ (6 complexes, 47 screens). There are a few smaller chains plus independents. The largest multiplex is Ster Kinekor's

Umhlanga Gateway of 18 screens with 3,700 plus seats. Ster Kinekor have seven IMAX's, Cine Prestige offering a luxury cinema experience at the top end of the market and art-house Nouveau theatres

for the discerning moviegoer. A�endances: Currently stable but does fluctuate with the offerings of Hollywood/Bollywood. Digital projection is widespread enabling rapid change of movies so as to

react to market conditions. Rates/Performance: Rates are under pressure but significant discounts may be negotiated and packages bought. Through Cinemark (Ster-Kinekor) a package of top

screens is likely to yield a cost per thousand of R1,000 to R1,500 depending on spend. Both Cinemark and Popcorn (Nu Metro and others) provide packages such as Follow-the-Movie (commercials

screened with 1 movie only) and Guaranteed A�endance. Additional opportunities: Foyer, sampling, branding, activations, sponsorships and events.

External & internal, from full wraps to

internal window strips and In-Taxi Digital

External advertising opportunites.

Ranging from full wraps to taxi top.

External & internal, ranging from full wraps

to partial wraps, bus backs, internal

window strips and In-Bus TV

Available in major metropolitan areas. Mostly

used as alternative where other formats scarce.

Available in major metropolitan areas. Mostly

used as alternative where other formats scarce.

Available nationally.

External Wrap @ R4,500 Quantum taxi

Internal - On quotation

External Wrap @ R5,000

@ R24,000 fully branded double decker

@ R13,000 fully branded single decker

Putco - @ R7500 full/R3,000 back

Digital screens, billboards, wall wraps,

branded towers, rank ownership and

activations. Increase in node Wi-Fi.

Sold by dominance packages 9 Stations

Taxi, Bus and Train Commuter Focus

National

On quotation

On quotation

On quotation

Gautrain

Interchange

Taxi & Bus Ranks

Transit Nodes

Minibus Taxis

Minibus Taxis

Engage and involve consumers Range of activities designed to drive results. On quotationBrand Activation

Metered Taxis

Buses

External branding only Available nationally. On quotationTrucks

Trucks

Transit

CINEMACINEMA

OMDOMD OMDOMD


ONLINE MEDIAONLINE MEDIA

This table reads: Businesslive.co.za is owned by Tiso Blackstar and in August 2017 had 935,900 unique browsers with 4,710,500 page views from identified South African URL's.

A standard banner cost R550 cost per thousand impressions.

+ Effective Measure Online Ranking August 2017. * Per 1000 impressions standard 728x90 leaderboard, run of site. ^ Per 1000 impressions other size/calculation. Excludes volume

discounts or additions for targeting. Other sizes, keywords and rich media, sponsorship etc opportunities usually available.

This table reads: The Mining Weekly e-mailer is sent daily to some 64,800 recipients. A Banner costs R5,700 per send.

* Facebook reports 16m accounts as of August 2017

A range of options are available, but mostly revolve around targe�ing very specific interests, demographics or activities, engaging with prospects or current customers.

Can include video and personnalisation opportunities.

The market: South Africa has thousands of sites that accept or would like to accept commercial advertising. Bigger sites have sub-communities to a�ract specialist targets.

Following is a selection of some of the larger members of Interactive Advertising Bureau SA.

MOBILE ADVERTISINGMOBILE ADVERTISING

E-NEWSLETTERSE-NEWSLETTERS

Category Site Address/owner Comment Unique browsers

'000

(Page views '000)+

Base rate

Category Name Frequency Details Quantity

Business & finance

Motoring

Marketing

Women

Technology/

Telecommunications

Sport

Industry

News/current affairs

BusinessLive

Fin24

Wheels24

BizCommunity

All4Women

MyBroadband

Soccer Laduma

Engineering News

Industry

Radio station

Mining Weekly

Jacaranda Newsle�er

Daily

Weekly

Banner/R5,700 per week

Leaderboard/R250 cpm

64,800 per day

65,000 per week

Daily Maverick

News24

Times Live

www.businesslive.co.za

Tiso Blackstar

www.fin24.com

Media24

www.wheels24.co.za

Media24

www.bizcommunity.com

Biz Community

www.all4women.co.za

All 4 Women

www.mybroadband.co.za

MyBroadband

www.soccerladuma.co.za

Soccer Laduma (Media24)

www.engineeringnews.

co.za

Creamer Media

www.dailymaverick.co.za

Daily Maverick

www.news24.com

Media24

www.timeslive.co.za

Tiso Blackstar

Online companion to group’s

newspapers.

Business and finance site of News24.

Feeds from group's daily & weekly

newspapers.

Media, advertising & marketing

community.

General interest women's site.

Internet, computer and

telecommunications.

SA and international soccer

Online edition of weekly magazine.

Investigative journalism & politics.

Feeds from group's newspapers &

magazines.

Sunday Times/The Times online.

Mobile phone penetration of South Africans is almost 100%. The distinction between Online via desktop and mobile devices is non-existant: the focus being

on mobile, especially smart-devices.to read web/mobi sites, participate in social media, watch video and other content. Mobile also offers a range of customised

vehicles, including targe�ed SMS ads, deals that can be redeemed at point of sale, call-me ads, locational advertising, links to promotions and advertising in

other vehicles.

SOCIALSOCIALAccording to SA Social Media Study 2017 (WorldWideWorx/Ornico) the following users of social media were reported in SA:

Facebook: 14,0m*

YouTube: 8,74m

Twi�er: 7,7m

LinkedIn: 5,5m

Many online sites and other media owners use email newsle�ers to keep in contact with their target and to drive traffic.

Many are advertising vehicles in their own right.

SA Worldwide

935.9

(4,710.5)

1,418.2

(5,600.3)

601.1

(1,695.7)

316.7

(1,968.0)

549.2

(3,589.4)

1,776.1

(7,290.7)

1,743.7

(50,425.3)

66.3

(275.7)

713.8

(3,453.4)

6,641.2

(73,245.7)

3,730.5

(21,978.6)

1,182.9

(5,492.4)

1,682.6

(6,461.6)

718.9

(1,931.6)

422.1

(2,259.6)

621.8

(3,795.3)

2,224.1

(8,087.4)

2496.3

(55,808.6)

100.2

(373.6)

897.9

(4,019.5)

8,662.4

(82,701.4)

4,433.1

(24,727.4)

R550*

R290*+

R290*+

R300*

R260*

R500^

R250*+

R5400 pw.^

R695^

R290*+

R500*



ANGOLAANGOLA

Source: BBC, CIA World Book, World Bank, ITU, Facebook, Internet World Stats, PAMRO, own files

Background Angola gained independence from Portugal in 1975.

In 2002 rebuilding started following the 27-year civil war.

Governing MPLA wins 2012 election.

Export partners China (44), India (9), Spain (6), France (5),

South Africa (4)

Exports Crude oil, diamonds, coffee, sisal, fish, timber, co�on,

refined petroleum


Import partners China (22), Portugal (14), South Korea (11), USA (7),

South Africa (4), UK (4)

Imports Machinery, electrical

equipment, vehicles,

medicines, food, textiles,

military goods

Currency Kwanza (AOA)

US$1= 165.92 (12/09/2017); 120.06 (2015)

Climate Semiarid in south and along coast to Luanda; north has

cool dry season (May-Oct) and hot rainy season (Nov-Apr).

Terrain Narrow coastal plain rises abruptly to vast interior plateau

Resources Petroleum, diamonds, iron ore, phosphates, copper,

feldspar, gold, bauxite, uranium

Land area 1,246,700 km2, world rank: 23


0.2%, permanent pasture: 43.3%, forest: 46.8%.

Population 28.8m (2016 est.), world rank: 48, growth: 3.4% pa.

Urbanisation 44% of total population (2015)


55-64 years: 4.0%, 65+: 3.0%

Ethnic groups Ovimbundu: 37%, Kimbundu: 25%, Bakongo: 13%,

Mestico (mixed European and native African): 2%,

European: 1%, Other: 22%

Languages Portuguese (official), Bantu and other African languages

State of the media A growing media sector but still very regulated. Self censorship of content common.

Telecommunications Telephone lines per 100 people (2016): 1.3

Mobile subscribers per 100 people (2016): 55.3

Population covered by min. 3G mobile: 60%

Research availability Keyresearch 2016 covering Luanda. Plus ad-hoc surveys.

Television TV per 100 households (2009): 38.5

TV covers the majority of the country but electricity supply issues and set ownership costs are limiters. However in the major urban areas:

Luanda, Benguela, Huambo and Huila access is good and use high, with 98% watching regularly in Luanda.

Government TV stations plus international satellite services available. Most important are: National: TPA 1 & 2 (government, general/sport),

TV Zimbo (private, satellite), TV Globo (private from Brazil, satellite), DStv (private from SA, satellite), Zap Novelas (private, satellite)

Radio Radio penetration: 79%, an important rural medium, 68% in last 4 weeks in Luanda.

National: Rádio Nacional de Angola (government). Regional: Radio Luanda (government), Radio Mais (government), RNA (government),

Radio 5 (government), Radio Cazenga (government), Radio Despertar (government), Escola (government), Ecclesia (Catholic, private)

Print Print Penetration: 68% (Luanda). Despite the increase in a number of privately owned publcations, print consumption is decreasing.

Press: National: Jornal de Angola (only national daily, government), Novo Jornal (weekly, private), Folha 8 (weekly, private).

Magazines: Chocolate (monthly, private), Lux (weekly, private), Economia & Mercado (quarterly, private)

Cinema Too few cinemas exist to be a viable medium.

Outdoor Full range of conventional outdoor opportunities exist incl. electronic and illuminated.

Online Internet users per 100 people (Jun 2017): 22.3

Fixed broadband per 100 people (2016): 0.5

Households per 100 with computer: 11.1

Households per 100 with home internet access: 10.2

Web traffic share: mobile: 56%

Facebook accounts (Aug 2017): 2,3m

Country code: .ao

Literacy 15+ read/write: total: 71.1%, male: 82.0%, female:

60.7% (2015 est.)


Income per capita US$3,440 (2016 est.), world rank: 112

Income share Highest 20%: 48.5% of income; GNI Index: 42.7

GDP US$89.6bn (2016 est.), world rank: 60, growth -12.9%

on 2015.

Exports FOB US$30.04bn (2016 est.), word rank: 59

OMDOMD OMDOMD

AdFocus 2017 - 61

BOTSWANABOTSWANA

Source: BBC, CIA World Book, World Bank, ITU, Facebook, Internet World Stats, own files

Background Formerly the British protectorate of Bechuanaland,

Botswana adopted new name upon independence in 1966.

Has 40 years of uninterrupted civilian leadership,

progressive social policies and stable economy.

Export partners European Free Trade Assoc., Southern African

Customs Union, Zimbabwe

Exports Diamonds, copper, nickel, soda ash, meat, textiles


Southern African Customs

Union, EFTA, Zimbabwe

Import partners

Imports Food, machinery,

electrical goods,

transport equip., textiles,

fuel, wood and paper

products, metal

Currency Pula (BWP)

US$1= 10.08 (12/09/2017); 10.13 (2015)

Climate Semiarid; warm winters and hot summers

Terrain Predominantly flat to gently rolling tableland; Kalahari

Desert in southwest

Resources Diamonds, copper, nickel, salt, soda ash, potash, coal,

iron ore, silver

Land area 581,730 km2, world rank: 48

Land use Agricultural: 45.8% inc. arable: 0.6%, permanent

pasture: 45.2%.




55-64 years: 4.6%, 65+: 4.1%

Ethnic groups Tswana: 79%, Kalanga: 11%; Basarwa: 3%, Other, including

Kgalagadi and white: 7%

Languages Tswana (or Setswana) 77.3%, Sekalanga 7.4%, other

including English (official) 15.3%

State of the media One of Africa’s stable countries. It is the continent's longest continuous multi-party democracy. It is relatively free of corruption and has

a good human rights record. The constitution provides for freedom of expression and the government generally respects this right.




Research availability BAMPS produced in 2006. Plus academic research conducted earlier.


National: BTV (government, general/news), Regional: E Botswana (private, general), DStv (English/satellite broadcast from SA)

Radio Radio per 100 households (2008): 76.4

National: Radio Botswana 1,2 (government)

Regional: GABZ FM (private); Yarona FM (private); Duma FM (private)

Print Press: national- Botswana Daily News (government, daily), Sunday Standard (private, weekly), Mmegi The Reporter (private, daily),

Mmegi Monitor (private, weekly), Midweek Sun (private, weekly), Global Post (private, weekly), Botswana Guardian (private, weekly),

The Voice (private, weekly), Botswana Advertiser, Northern Advertiser, Botswana Gaze�e

Magazines: a few local magazines: Kutlwano, Guardian Lifestyle


Outdoor Full range of conventional outdoor opportunities exist. There are a number of well established Pan-Africa outdoor companies in Botswana.

As a result there is a wide variety of formats available in strategic locations in urban centres. Mall advertising is prevalent at major

shopping centres.




Households per 100 with fixed internet access: 19.6

Facebook accounts (Aug 2017): 780,000

Country code: .bw


female: 88.9% (2015 est.)


Income per capita US$6.610 (2016 est.), world rank: 74

Income share Highest 20%: 65% of income; GNI Index: 60.5

GDP US$15.3bn (2016 est.), world rank: 110, growth 5.9%

on 2015.





DEMOCRATIC REPUBLIC OF CONGODEMOCRATIC REPUBLIC OF CONGO

Source: BBC, CIA World Book, World Bank, ITU, Facebook, Internet World Stats, PAMRO, own files

Background Established as a Belgian colony in 1908 and marred by

extreme instability since independence in 1960, 2011

national elections disputed. Conflict renewed.

Next election due for late 2017.

Export partners China (48), Zambia (17), Belgium (5), South Korea (5)

Exports Diamonds, copper, gold, cobalt, wood, oil, coffee


Import partners China (22), South Africa (16), Zambia (8), Belgium (8),

Zimbabwe (6)

Imports Food, mining and other

machinery, transport equip.,

fuel

Currency Congolese Franc (CDF)

US$1= 1,561.00 (12/09/2017); 925.99 (2015)

Climate Tropical; hot and humid in equatorial river basin; cooler

and drier in southern highlands; cooler and we�er in

eastern highlands.

Terrain Vast central basin is a low-lying plateau; mountains in east

Resources Cobalt, copper, oil, diamonds, gold, silver, zinc,

manganese, tin, uranium, coal, hydropower, timber

Land area 2,344,858 squ km, world rank: 11


0.3%, permanent pasture: 8%. forest: 67.9%.




55-64 years: 3.6%, 65+: 2.7%

Ethnic groups Over 200 ethnic groups, majority Bantu. Four largest

tribes: Mongo, Luba, Kongo (Bantu), Mangbetu-Azande

(Hamitic): about 45%

Languages French (official), Lingala (a lingua franca trade language),

Kingwana (dialect of Kiswahili), Kikongo, Tshiluba

State of the media Media are flourishing and consumption has reached an encouraging level; TV remaining the most consumed media type. Majority of

press readership falls within those gainfully employed, and leadership of public and private sectors.

Telecommunications Telephone lines per 100 people: 0.0 (2016)

Mobile subscribers per 100 people: 39.5 (2016)


Research availability Most recent research: Africa Scope (TNS) 2016/17

Television More than 100 stations broadcast with li�le content differentiation. Includes: Semi-national: RTGA (private), Tele 50 (private).

Regional: Moliere (private), Mirador (private), Antenne A (private), Digital Congo (private), Mishapi TV (private), RTNC1 (private)

Radio Stations: over 300 in total, radio is the dominant medium outside of urban areas. Important stations are:

Semi-national: Okapi (UN Mission), RTGA (general popular station), RTNC (Catholic). Regional: JDfm (music), SSM (religious, private),

Top Congo FM (news, private), B-one (general, private), Kivu One (news, private), Nyota (sport).

Print An elastic situation with over 175 print media of all types, down from over 500 in 2002. Most are low circulating and face printing and

distribution challenges. French and pan-African magazines circulated.

Press: L'Avenir (daily, private), Le Potentiel (daily, government), Le Palmares (daily, private), La Prosperite (daily, private),

Congo News (daily, private), Les depeches: Kinshasa (daily, private), Le So� International (bi-weekly, private).

Magazines: Kabibi (monthly, private), Optimum (quarterly, private), Bellissima (monthly, female), Lookin (monthly, lifestyle), Wagenia

(quarterly, inflight)


Outdoor Full range of conventional outdoor opportunities exist.




Households per 100 with internet access: 2.4



Country code: .cd

Literacy 15+ read/write French, Lingala, Kingwana, or Tshiluba,

total: 63.8%, male: 78.1%, female: 50% (2015 est)


Income per capita US$420 (2016 est), world rank: 167



on 2015


OMDOMD

AdFocus 2017 - 63

MALAWIMALAWI


Background Established in 1891, the British protectorate of Nyasaland

became independent Malawi in 1964. First multiparty

elections held in 1994. 2012 and 2014 saw smooth

transitions to new presidents.

Export partners Belgium (16), Zimbabwe (12), India (7),

South Africa (6), Russia (6), USA (6)

Exports Tobacco (55%), dried legumes, tea, sugar, co�on,

coffee, peanuts


South Africa (26), China (17), India (13), Zambia (8),

Tanzania (6)

Import partners

Imports Food, fuel,

semi-manufactures,

consumer goods,

transportation equipment

Currency Malawian kwacha (MWK)

US$1= 726.17 (12/09/2017); 499.6 (2015)

Climate Sub-tropical; rainy season (November to May);

dry season (May to November)

Terrain Narrow elongated plateau with rolling plains, rounded hills,

some mountains

Resources Limestone, arable land, hydropower, unexploited deposits

of uranium, coal, and bauxite



1.4%, permanent pasture: 19.6%, forest 34%.




55-64 years: 3.0%, 65+: 2.7%

Ethnic groups Chewa, Lomwe, Yao, Ngoni, Tumbuka, Nyanja, Tonga,

Sena, Ngonde, Asian, European

Languages English (official), Chichewa (common), Chinyanja,

Chiyao, Chitumbuka, others

State of the media The Malawian media industry provides a range of media opportunities. Media are both privately and government owned, with content

censorship a threat on the former.




Research availability No recent research conducted.


TV penetration in rural areas is low due to electricity supply issues but high in urban areas of Blantyre, Lilongwe, Mzuzu, Zomba and

major trading towns Luchenza, Karonga, Kasungu, Balaka and Mangochi. Broadcast language is English alongside Chichewa.

National: TVM (government, general, English/Chichewa), DStv (English/satellite broadcast from SA), GOTV (satellite)

Radio Radio per 100 households (2011): 45.6

An important medium:

Malawi Broadcasting Corp 1 (MBC1/Chichewa & others/national/mainly educational talk/government), Malawi Broadcasting Corp 2

(MBC2/English & Chichewa/national/entertainment/youth/government), Capital FM (English/regional in south/contemporary music and

news/private), FM 101 (English & Chichewa/south & central areas/music & community upli�ment/private)

Print Newspapers remain useful in Malawi despite a booming number of magazines, the la�er medium having production and consistency

problems.

Newspapers: The Nation (English & Chichewa/daily newspaper/major urban areas), Daily Times (English & Chichewa/daily newspaper/

major urban areas/private), The Nation on Sunday (English & others/weekly newspaper/major centres/private), Malawi News (English &

Chichewa/weekly newspaper/major centres/private). Magazine: Pride Magazine (English only/monthly/general interest).


Outdoor Full range of conventional outdoor opportunities exist. Serviced by local and South African contractors. Various sizes available along key

routes and locations; is mostly congested in urban areas.







Country code: .mw


female: 58.6% (2015 est.)


Income per capita US$350 (2016 est), world rank: 172

Income share Highest 20%: 52.4% of income, GNI index: 46.1


on 2015





MAURITIUSMAURITIUS


Background First explored by the Portuguese in 1505; it was held by the

Dutch, French and British before independence in 1968.

Stable democracy, regular free elections, considerable

foreign investment.

Export partners UK (13), UAE (12), France (11), USA (11),

South Africa (9), Madagascar (7)

Exports Clothing and textiles, sugar, cut flowers, molasses,

fish


Import partners India (19), China (18), France (7), South Africa (7),

Vietnam (4)

Imports Manufactured goods,

capital equipment,

foodstuffs, fuel,

chemicals

Currency Mauritian rupee (MUR)

US$1= 33.20 (12/09/2017); 35.06 (2015)

Climate Tropical, modified by SE trade winds; warm, dry winter;

hot, wet, humid summer

Terrain Island: small coastal plain rising to discontinuous

mountains encircling central plateau

Resources Arable land, fish



2.0%, permanent pasture: 3.4%, forest: 17.3




55-64 years: 11.4%, 65+: 9.3%

Ethnic groups Indo-Mauritian: 68%; Creole: 27%: Sino-Mauritian: 3%;

Franco-Mauritian: 2%

Languages Creole: 86.5%, Bhojpuri: 5.3%, French: 4.1%, English

(official): 1%, Other: 3%

State of the media The media of Mauritius is limited by its small population size. Nonetheless, Mauritius has a robust economy, and there are a

number of major media outlets, including print, radio and television stations.




Research availability TNS AMPS 2015


A particularly popular medium with local national and regional stations plus foreign satellite pay services:

National: MCB1 (government, news and films), MBC2 (government, series and telenovelas), MBC3 (government, sports),

Digital 4 (private, Indian Serials and films), Sports 11, Cine 12, Bhojpuri Channel, Senn Kreol, Kids Channel. Regional: Canal + and

Parabole Maurice (private, general).

Radio Households with radio: N/A

A vibrant medium:

National: Radio Plus, Radio One, Top FM, Taal FM, Music FM, Radio Maurice, Radio Mauritius, Kool FM, Best FM

Print 2 major local press groups and others provide a diverse and editorially competent range of opportunities, including:

Press: Dailies: L'Express, Le Mauricien, 5 Plus, Weekend: Le Matinal, Defi Quotidien, Defi Plus, Weekly: L'Express Samedi,

L'Express Dimanche, L'Express Junior, WeekEnd Scope. Magazines: Business Magazine, L'Eco Austral, Lifestyle, Panorama, Menstyle,

Automodo, Evasion, Sundays, Cote Nord, Islander, Essentielle, Détente, TechKnow, Fortune.

Cinema Cinema is becoming popular and useful for suitable brands: houses run by Cinema Star, Mcine.

Outdoor Full range of conventional outdoor opportunities exist. Serviced by local and South African contractors, including JC Decaux, FlowerAd,

Trait D'Union, Alliance Media, Rent a Sign.







Country code: .mu


female: 88.5% (2015 est.)

HIV/Aids N/A, world rank: N/A




on 2015


OMDOMD OMDOMD

AdFocus 2017 - 65

MOZAMBIQUEMOZAMBIQUE

Source: BBC, CIA World Book, World Bank, ITU, Internet World Stats,Facebook, PAMRO, own files, Mozambique Market: Digital Platform

Background A�er almost 500 years as a Portuguese colony

independence came in 1975. Emigration by whites and a

civil war which ended in 1992 hindered development.

The 1990 constitution provided for multiparty elections

and a free market economy.

Export partners South Africa (21), China (11), Italy (9), India (9),

Belgium (8), Spain (5)

Exports Aluminum, prawns, cashews, co�on, sugar, citrus,

timber, bulk electricity


South Africa (24), China (20),

India (14)

Import partners

Imports Machinery & equipment,

vehicles, fuel, chemicals,

metal products, food,

textiles

Currency Metical (MZM)

US$1= 61.40 (12/09/2017); 39.98 (2015)

Climate Tropical to subtropical

Terrain Mostly coastal lowlands, uplands in center, high plateaus

in northwest, mountains in west

Resources Coal, titanium, natural gas, hydropower, tantalum, graphite



0.3%, permanent pasture: 49.6%. Forest: 43.7%.




55-64 years: 3.4%, 65+: 2.9%

Ethnic groups African (Makhuwa, Tsonga, Lomwe, Sena, and others):

99.7%, Europeans: 0.06%, Euro-Africans: 0.2%, Indian: 0.1%

Languages Emakhuwa: 25.3%, Xichangana: 10.3%, Portuguese

(official; spoken by 27%): 10.7%, Cisena: 7.5%, Elomwe:

7.0%, Other: 39.2%

State of the media A rapidly growing entrepreneurial media industry is evolving with the country.




Research availability Audience Measurement Survey: 2017

Television TV reach: 55% of urban population

14 stations: 1 national & 4 regional (government) plus private/NGO/community stations and international satellite services.

Some important commercial services:

National: TVM1 (government, general). Regional: TV Miramar (private, general), STV (private, general/sport), DStv (private from

South Africa, satellite)

Radio Radio reach: 16% of urban population

Some 60 stations: 1 national, 11 regional, 1 sports stations (government). Plus private/NGO/community stations. Some important

commercial stations: National: Radio Mozambique Antena Nacional (government). Regional: Radio Miramar (private), Super FM (private),

Radio Indico, SFM (private)

Print Print reach: 15% of urban population

Some 21 newspapers and 10 magazines publish. Important include: Newspapers: Noticias (national, daily, government),

Diario de Mocambique (daily, private), O Pais (daily, private), Savana (weekly, private) Magazines: Mozceleb (bi-monthly),

Visao Jovem (youth, private), Exame (business, monthly)

Cinema New cinemas with 3D in Maputo and Matola, otherwise limited.

Outdoor Full range of conventional outdoor opportunities exist. Serviced by local and South African contractors.




Households per 100 with home internet access: 13.2



Country code: .mz


female: 45.4% (2015 est)


Income per capita US$480 (2016 est.), world rank: 165

Income share Highest 20%: 51.4% of income; GINI Index: 45.6


on 2015





NAMIBIANAMIBIA

Source: BBC, CIA World Book, World Bank, ITU, Internet World Stats, Facebook, PAMRO, own files

Background Colonised by Germany in the late 1800's, Namibia was

administered by South Africa from 1918. A�er a 25 year

bush war it gained independence in 1990 and has been

governed by SWAPO since.

Export partners South Africa, USA

Exports Diamonds, copper, gold, zinc, lead, uranium; ca�le,

processed fish


Import partners South Africa, USA

Imports Food, fuel, machinery

& equipment,

chemicals

Currency Namibian dollar (NAD)

US$1= 13.02 (12/09/2017); 12.76 (2015)

Climate Mainly desert; hot, dry; rainfall sparse and erratic

Terrain Mostly high plateau; Namib Desert along coast;

Kalahari Desert in east

Resources Diamonds, copper, uranium, gold, lead, tin, lithium,

cadmium, zinc, salt, hydropower, fish


Land use Agricultural: 47.2% inc arable: 1%, permanent pasture:

46.2%.




55-64 years: 4.3%, 65+: 4.0%

Ethnic groups Ovambo: 50%, Kavangos: 9%, Herero: 7%, Damara: 7%,

White 6%, Mixed 6.5%, Nama: 5%, Caprivian: 4%,

Bushmen: 3%. Other: 3%

Languages Oshiwambo languages: 48.9%, Afrikaans (common

language of most of the population/60% of Whites): 10.4%,

English (official) 3.4%

State of the media Mature industry in a media friendly country, catering for a diverse audience.




Research availability Most recent survey: Media Metrics 2016, others

Television 42.9% of adult population viewed yesterday

Stations: 1 state owned, 1 private free-to-air stations. Plus international satellite services.

National: Namibian Broadcasting Corporation (government, general), One Africa TV (private, general), DStv (private from South Africa,

satellite)

Radio 80.3% of adult population listened yesterday

Stations: about 30 in total including 1 national, 10 language/regional community (government). Plus private stations.

National: NBC National Radio (government). Regional: Radio Oshiwambo (NBC government), Omulunga (private), Fresh FM (private),

99FM (private), Kanaal 7 (private), Radio Energy (private), Radiowave (private), Base FM (private)

Print 6 dailies, some weeklies plus magazines produced for the local market.

Newspapers: The Namibian (daily, private), New Era (daily, government), Namibian Sun (daily, private), Die Republikein (daily, private),

Allgemeine Zeitung (daily, private), Namibia Economist (business daily, private), Informante (weekly, private).

Magazines: Prime Focus (monthly), Insight (current affairs, monthly), Flamingo (in-flight)

Cinema Cinemas located in Windhoek, Swakopmund and Ongwediva

Outdoor Full range of conventional outdoor opportunities exist. Serviced by local and South African contractors.







Country code: .na


female: 84.5%





on 2015


OMDOMD OMDOMD

AdFocus 2017 - 67


LESOTHOLESOTHO

SEYCHELLESSEYCHELLES

SWAZILANDSWAZILAND

Land area

Population 2015

Income per capita 2015

GDP 2016 est.

Television

Telephone lines per 100 people 2015

30,355 km2, world rank: 142

2.2m, world rank: 143, growth: 1.3% pa.

US$1,210, world rank: 141

US$2.2bn, world rank: 156, growth:

-5.8% on 2015

1.9

Mobile subscribers per 100 people 2015 106.6

Internet users per 100 people, Jun 2017 27.4

Web traffic share: mobile 89%

Facebook accounts Aug 2017 310,000







National: Lesotho TV (Sesotho & English,

cultural & social upli�ment, government)

State of the media A small, poor country with rudimentary

local media industry. Much overspill from

South Africa.

Radio Popular medium. National: Radio Lesotho (Sesotho & English, government)

Kingdom of Joy (English, social upli�ment, private). Regional: MoAfrika

FM (Sesotho, private); People's Choice (entertainment/general, private)

Print Newspapers: Public Eye (English & Sesotho, weekly, largely national,

private); The Mirror (English & Sesotho, weekly, private), Lesotho Times

(English, weekly, major centres); Sunday Express

(English, Sunday, major centres, private)

Moeletsi Oa Basotho (general/religious)

Cinema Available via South Africa's Ster Kinekor.


Land area

Population 2015


GDP 2016 est.

Television


455 km2, world rank: 199



US$1.4bn, world rank: 162, growth: -0.7%

on 2015

22.1


National: Seychelles Broadcasting Corporation

(general and community, very pro-government)

State of the media Characterized by government monopolization

of broadcast, tough libel laws that have been

used against opposition newspapers,

occasional a�acks against and harassment of

media workers, and extensive self-censorship.

Radio National: Pure FM, Seychelles Broadcasting Corporation, AM Radio

Seychelles (French plus English & Creole, larger islands, youth orientated),

Paradise FM (French plus English & Creole, larger islands, general interest)

Print Newspapers: Le Seychellois Hebdo, Seychelles Nation (French plus

English & Creole, daily, all islands, government), Victoria Times, Today in

Seychelles, The Independent, Seychelles Weekly, Business Seychelles,

Seychelles Nation, Rising Sun (English, daily, main islands, private),

Regar (English plus French & Creole, weekly, main islands),

The People (English plus French & Creole, weekly, main islands).

Magazines: Isola Bella (English & French,

monthly general interest, main islands)

Cinema Deepam Cinema

Outdoor Full range of conventional outdoor

opportunities exist.

Land area

Population 2015


GDP 2015

Television


17,364 km2, world rank: 159



US$3.7bn, world rank: 149, growth: -9.9%

on 2015

3.2


National: Swazi TV (English, Siswati & Zulu,

national, general, government), Channel S

(English & Siswati, larger centres, younger

upmarket target), DStv (English/satellite

broadcast from SA)

State of the media A small, poor, conservative country with

a media industry to match. Strong state

control. Much overspill from South Africa.

Radio National: Radio Swaziland National Service (Siswati, national, traditional

orientation), Radio Swaziland English Service (English, national, youth &

entertainment), Voice of the Church (Christian, private)

Print Newspapers: National: Swazi Observer (English & Siswati, daily), Times

of Swaziland (English, daily), Swazi News (English, weekly, major centres),

Weekend Observer (English & Siswati, weekly, major centres), Voice

(private). Magazines: Nation Magazine

(English, monthly, urban, official magazine).


Outdoor Full range of conventional outdoor

opportunities exist.



TANZANIATANZANIA


Background Shortly a�er achieving independence from Britain in the

early 1960s, Tanganyika and Zanzibar merged to form the

nation of Tanzania in 1964. Government of national unity

in 2010.

Export partners India (21), China (8), Japan (5), Kenya (5), Belgium (4)

Exports Gold, coffee, cashew nuts, manufactures, co�on


Import partners China (35), India (14), South Africa (5), UAE (4)

Imports Consumer goods,

machinery and

transportation equip.,

industrial raw materials, oil

Currency Tanzanian shilling (TZS)

US$1= 2,242.0 (12/09/2017); 1,989.7 (2015)

Climate Varies from tropical along coast to temperate in highlands

Terrain Plains along coast; central plateau; highlands in north,

south

Resources Hydropower, tin, phosphates, iron ore, coal, diamonds,

gemstones, gold, natural gas, nickel



2.3%, permanent pasture: 27.1%. Forest: 37.3%

Population 55.6m (20,165), world rank: 25, growth: 3.1% pa.



55-64 years: 3.5%, 65 years+: 3.0%

Ethnic groups Mainland: African: 99% (mainly Bantu from over 130 tribes),

Asian, European, and Arab: 1%. Zanzibar: Arab, African,

mixed Arab and African

Languages Kiswahili (official), English (official, language of commerce,

administration, and higher education), Arabic, many local

languages

State of the media A large poor country with a high population. Tanzania's media scene, once small and largely state-controlled has developed and now

supports a remarkably diverse and strong industry. The mainland and Zanzibar have separate media policies. Many islanders can pick

up broadcasts from the mainland and read mainland Tanzanian press.




Research availability IPSOS Day-A�er-Recall Survey: 2016

Television TV per 100 households: 15.0 (2011), recent research indicates 59% reach of the population. Completed switch to digital.

10 stations broadcast, 4 near national (1 government, 3 private) ITV (Independent Television/Kiswahili & English/major centres/private),

TBC1 (Kiswahili & English/national/government), Star TV (English/major centres/private), EATV(East Africa Television: is the top youth

station), DStv (English/satellite broadcast from South Africa). Regional: Clouds TV (Kiswahili & English/private), TV1 (Kiswahili &

English/major centres/private), Azam TV (Kiswahili & English, satellite/private), ZBC (Zanzibar Broadcasting Corporation/Kiswahili/

Zanzibar/government)

Radio Radio per 100 households: 65.0 (2011), recent research indicates almost 90% reach of the population

Stations: over 70 in total: 1 national, 2 regional (government), 4 national, 32 private, 6 international and balance community.

Some important commercial stations:

RFA (Radio Free Africa/Kiswahili & English/urban areas/entertainment/private), Radio One (Kiswahili & English/urban/information &

education/private), Radio Tanzania (inc TBC FM & TBC Taifa: Kiswahili/national, mainly rural/family/government), Clouds FM (Kiswahili &

English/entertainment & music/private) Times FM (Kiswahili & English/entertainment & music/private)

Print Almost 80 newspapers including 15 dailies, large number of weeklies, some magazines produced for the local market. Plus Pan-East

African and international titles. There are Kiswahili and English papers alike.

Nipashe (Kiswahili/daily & Sunday newspaper/major centres), Daily News (daily/government), Business Times Tanzania (English &

Kiswahili/weekly business newspaper/major centres), Mwananchi (Kiswahili/daily newspaper/popular content/major centres), The Citizen

(English/daily/private), Majira (national/information/entertainment), Harabi Leo (Tanzanian newspaper published by Daily News Media

Group/news/culture/international in Kiswahili), Bang Magazine (English & Kiswahili/6 x pa/showcases E. Africa & educational)









Country code: .tz


female: 65.4% (2015 est)





on 2015


OMDOMD OMDOMD

AdFocus 2017 - 69

ZAMBIAZAMBIA


Background Northern Rhodesia was administered by the [British]

South Africa Company from 1891 until it was taken over

by the UK in 1923, changing to Zambia upon independence

in 1964. New presidents 2011, 2015.

Export partners Switzerland (44), China (15), Singapore (8),

South Africa (8), Dem. Rep Congo (8)

Exports Copper, cobalt, electricity, tobacco, flowers, co�on


South Africa (31), Dem. Rep. Congo (11), China (8),

Mauritius (6), Kenya (5)

Import partners

Imports Machinery,

transportation equip.,

oil products, electricity,

fertilizer; food, clothing

Currency Zambian kwacha (ZMK)

US$1= 9.35 (12/09/2017); 8.60 (2015)

Climate Tropical; modified by altitude; rainy season (October to

April)

Terrain Mostly high plateau with some hills and mountains

Resources Copper, cobalt, zinc, lead, coal, emeralds, gold, silver,

uranium, hydropower


Land use Agriculture: 31.7% inc arable: 4.8%, permanent pasture

26.9%. Forest 66.3%.



Age structure 0-14 years: 46.1%, 15-24 years: 20%, 25-54 years: 28.6% ,

55-64 years: 2.9%, 65+ years: 2.4%

Ethnic groups African (inc Bemba, Tonga, Chewsa, Lozi, Nsenga,

Tumbuka): 99.6%, European & other: 0.4%

Languages English (official), major vernaculars: Bemba, Nyanja,

Tonga, Lozi, Chewsa, Nsenga, total some 70 other

indigenous languages

State of the media Until recent years the State controlled main-stream media. Relaxing ownership has produced an expansion

of the industry.




Research availability Zambia All Products Media Survey 2014, Ipsos Day A�er Recall 2017

Television TV per 100 households: 30.7 (2010), recent research indicates 67% reach of population. Some 45 services available including

National: ZNBC & TV2 (general, government), Muvi TV (general, private), DStv (satellite from South Africa), TBN (religious, private),

Mobi TV (general, private). Regional: CBTS (general, private)

Radio Radio per 100 households: 58.3 (2010), recent research indicates 76% reach of population. 66 stations available including

National: ZNBC 1, 2 & 4 (government), Komboni Radio (private), Radio Phoenix (private). Regional: Breeze (private), QFM (private),

Mano (news/general, private), Sky FM (private), Icengelo (religious), Yatsani (Catholic Church), Hone FM (private)

Print Newspapers, 10 titles reach 35% of population including: The Post (daily, private), Times of Zambia (daily, government),

Zambia Daily Mail (daily, government), Sunday Mail (weekly, government), Sunday Times (weekly, private) Harare Post (weekly, private).

Magazines, 20 titles reach 22% of population including: Drum (monthly), Beauty Zambia (monthly)

Cinema Cinemas located in Lusaka



Fixed broadband per 100 people (2016: 0.2





Country code: .zm


female: 56.0% (2015 est)

HIV/Aids 12.4% (2016est.), world rank: 7




on 2015





ZIMBABWEZIMBABWE


Background The UK annexed Southern Rhodesia in 1923. In 1965 the

(White) government unilaterally declared independence.

UN sanctions and a guerrilla uprising led to free elections

in 1979 and independence (as Zimbabwe) in 1980.

Subsequent political problems well known.

Export partners China (27), Dem. Rep. Congo (13), Botswana (12),

South Africa (12)

Exports Platinum, co�on, tobacco, gold, ferroalloys,

textiles/clothing


Import partners South Africa (45), China (12), Zambia (6), India (5)

Imports Machinery & transport

equip., other

manufactures,

chemicals, fuel, food

Currency US$: Zimbabwean dollar

(ZWD) eliminated 2009. Bond

notes issued 2016 to counter poor

supply of US$

Climate Tropical; moderated by altitude; rainy season (November

to March)

Terrain Mostly high plateau with higher central plateau (highveld);

mountains in east

Resources Coal, chromium, asbestos, gold, nickel, copper, iron ore,

vanadium, lithium, tin, platinum group metals


Land use Agriculture: 42.5% inc arable: 10.9%, permanent crops:

0.3%, permanent pasture: 31.3%, Forest: 39.5%


Urbanisation 32.4% of total population (20,154)


55-64 years: 3.5%, 65+ years: 3.5%

Ethnic groups African 99.4% (predominantly Shona, Ndebele second

largest), other inc white 0.4%, unspecified 0.2%

Languages English (official), Shona, Sindebele (Ndebele), 13 minor

languages

State of the media State dominated media ownership, decrease in censorship in recent years, troubled by worsening chronic

economic environment.




Research availability Zimbabwe Advertising Research Foundation (ZARF) industry research. Zimbabwe All Media Products Survey 2016

Television TV per 100 households (2011): 36.3, recent research indicates 71% reach of population in peak time hours

National: ZTV 1 & 2 (general, government), satellite services both free and paid are particularly popular, including DStv (satellite broadcast

from South Africa), eAfrica (eTV ex South Africa)

Radio Radio per 100 households (2011): 37.9. Research indicates 67% reach of population including

National: Radio Zimbabwe (government), National FM (government), SFM (government), Power FM (government), Star FM (private),

ZiFM (private)

Print Newspapers are able to get 63% reach of population including: The Herald (daily, government), The Chronicle (daily, government),

NewsDay (daily, private), Daily News (daily, private), The Sunday Mail (weekly, government), Financial Gaze�e (weekly, private),

Zimbabwe Independent (weekly, private). Magazines: Out of Africa (monthly), Domino (monthly), The Parade (monthly), high incidence

of South African magazines

Cinema Almost all cinema screens located in Harare.








Country code: .zw


female: 84.6% (2015 est)



Income share Highest 20%: 497%; GINI Index: 43.2


on 2015


OMDOMD OMDOMD

AdFocus 2017 - 71

72 - AdFocus 2017

“Brilliant media thinking is in our DNA”

Roger GarlickGrand Prix

2016

Adfocus Agencyof the Year

2016

Adfocus Mediaof the Year

2016

Thought leaders are the informed industry champions who turn ideas into reality.Omnicom’s media agency brands are consistently recognized as

being among the world’s creative best.

South Africa

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