adgully credentials (generic)
DESCRIPTION
At Adgully our endeavour is the branch of journalism that tracks, records, analyzes and interprets the latest news happenings and economic changes that take place in the business of media, marketing and advertising. It could include any news or happenings in the field of Television, Print Media, Radio, Out of Home, Cinema, Digital, Mobile, Event Management, Sports Marketing, Celebrity Marketing, Direct Marketing, Public Relation, Market Research, Advertising agency or New product launches Our editorial team covers news and feature articles about people, places and issues related to the field of media, marketing and advertising Though there are sites which covers this domain but in-depth analysis and maximum coverage can be observed at Adgully because we bring in crisp news with fresh perspective We look forward to your comments and feedback to serve you with better content because our objective is to make Adgully a one stop news and information channel in the field of media, marketing and advertising Thanks indeed! Adgully TeamTRANSCRIPT
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Welcome to
News in the domain of Media | Advertising | Marketing
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Content/ Sections
Private & Confidential | © Copyright E7 Networks
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Content differentiators
Daily updates on news as and when it appearsNew
s
Weekly interviews of Industry leaders CEOs/ MDs/ Chairmen
Weekly special features with industry perspectives
Private & Confidential | © Copyright E7 Networks
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Content differentiators [News]
Only Indian news site covering daily news in the domain of: New
s
Media
TelevisionPrintRadioOOHCinemaDigitalMobile
Advertising
Agency
MarketingEvent MarketingSports MarketingCelebrity MarketingDirect MarketingPublic RelationMarket ResearchLaunch PadUpcoming Events
Private & Confidential | © Copyright E7 Networks
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Content differentiators [AgTalk]
Weekly interviews, covered 6 eminent people so far, 52 different indusrtry leaders will be covered under AgTalk till Dec’10
Ruchi Vijaywargia, Chief Executive Officer, Peoples Samachar [News Paper Publisher]
Carlton Briganza, Managing Director, myopusRadio [Internet Radio Station]
Preyesh Ganatra, Maniging Director, Cloud9 Energy Drink [Brand Owner]
Ishan Raina, Chief Executive Officer, OOH Media, [Out of home media]Monica Tata VP & GM South Asia, Turner InternationalPrenesh Misra, Chairman & Managing Director, Brandscapes World [Market Research]
Private & Confidential | © Copyright E7 Networks
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Content differentiators [AgExclusive]
Weekly special features with industry perspectives
• GEC: Great Expectation of Content in 2010Adgully exclusive on General Entertainment Channels in India and their content plan for the year 2010
• Kindle all the wayIndian news papers becoming a part of Amazon Kindle
• Can today’s Radio bring back the magic of Binaca Geetmala!
Private & Confidential | © Copyright E7 Networks
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Content differentiators [AgVoice]
AgVoice is the new initiative, where in Industry leaders will write their heart out. The section is coming up soon.
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About Adgully
Private & Confidential | © Copyright E7 Networks
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Vital Stats
Source: Google Analytics, Jan 2010
• Total Visitors:
• Absolute Unique Visitors:
• Page Views:
• Pages Per Visit:
• Avg Time Spent:
60,400
2,54,000
4.20
00:9:50
29,837
Private & Confidential | © Copyright E7 Networks
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83.81%
6.91%
2.24%
0.76%
0.65%
0.65%
0.57%
0.38%
0.38%
0.34%
India
United States
United Kingdom
Singapore
Canada
United Arab Emirates
Australia
Hong Kong
Pakistan
South Korea
Visitors Nationality
Percentage of Visitors came from top 10 countries
Source: Google Analytics, Jan 2010
Private & Confidential | © Copyright E7 Networks
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25%
23%
11%
9%
9%
7%
6%
9%
1%
Delhi (NCR)
Mumbai
Bangalore
Pune
Chennai
Hyderabad
Calcutta
Others
(Mobile)
Indian Visitor’s Location
Percentage of Visitors came from top cities in India
Source: Google Analytics Jan 2010
Private & Confidential | © Copyright E7 Networks
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53.12%
46.88%
New vs. Returning
Returning Visitors
New Visitors
Visitors, New Vs Returning
Source: Google Analytics, Jan 2010
Private & Confidential | © Copyright E7 Networks
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46.88%
5.66%
2.39%
1.60%
1.22%
0.80%
0.76%
0.68%
2.93%
2.20%
2.36%
9.46%
14.10%
8.97%
1 times
2 times
3 times
4 times
5 times
6 times
7 times
8 times
9-14 times
15-25 times
26-50 times
51-100 times
101-200 times
201+ times
Visitors Loyalty
Percentage of Visitors and their no. of visits
Source: Google Analytics, Jan 2010
Private & Confidential | © Copyright E7 Networks
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Reach
Source: Google Analytics, Jan 2010
Highly optimized site for search engines attracts 40% users every day
Reaching out close to 20,000 users every day through twitter followers
Reaching out close to 40,000 users every day through FB Fans
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User’s General Profile
Private & Confidential | © Copyright E7 Networks
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Gender
Source: Social Media & Registration data, Jan 2010
Private & Confidential | © Copyright E7 Networks
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Age
Source: Social Media & Registration data, Jan 2010
Private & Confidential | © Copyright E7 Networks
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Education
Source: Social Media & Registration data, Jan 2010
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Advertising Properties
Private & Confidential | © Copyright E7 Networks
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Advertising Properties (Home Page 1st Scroll)
Solus Top Horizontal Bar945X40
Home Page & Inside Pages RHS Top Banners300X60
Home Page & Inside Pages
Private & Confidential | © Copyright E7 Networks
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Advertising Properties (Home Page 2nd Scroll)
RHS Bottom Banners300X60
Home Page & Inside Pages
Private & Confidential | © Copyright E7 Networks
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Advertising Properties (Inside Page)
LHS Middle Banners180X150
Inside Pages, Beside Story
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Thanks