Montpellier Marketing Communications Group credentials overview

We’ve got you covered – the regional and UK communications

www.montpelliergroup.com

PR - Creative - Digital : Integrated

Communications

www.montpelliergroup.com

Why Montpellier?

Award winning, full service integrated marketing communications consultancy

We are recognised as an elite consultancy

HQ in Cheltenham with office in Soho

Strong creative team with results-focus

Investment in top calibre people and processes

About us

Why Montpellier?

Regional and national capability

Practice areas:

B2B; B2C; B2G:

- Public sector & education

- Health Care

- Built environment

- Business services

- HR & employment

- Engineering & technology

- Professional services

- Hospitality, leisure & lifestyle

Capabilities

Why Montpellier?

Our core services include:

(as integrated or stand-alone services)

Campaign Planning

Press & Public Relations

Graphic Design

Advertising

Direct Mail

New Media & Web Publishing

Newsletters & Publishing

Crisis & issues management

Advocacy PR

What we do

Creative

PR & consulta

ncy services

Interactive

IntegratedProject

Management

Why Montpellier?

Client experience…a selection

Why Montpellier?

Directors

Why Montpellier?

Media distribution & monitoring

Montpellier has invested in technology and systems including Vocus and has access to the leading industry on line CRM platforms

Evaluation and reporting systems, including financials through ProAd

Process, including status reports and consultancy meetings; regular reviews and strategy development

Process & evaluation

The British Army and Territorial Army (TA) needs to attract around 23,000 new recruits annually. These targets have to be achieved against an increasingly challenging backdrop: an unpopular war in Iraq; people being killed or coming back seriously injured from operations in Afghanistan and alleged suicides in training.

Army Recruitment

Case studies

The TA approached Montpellier PR with the mandate of organising a series of locally based tactical recruitment campaigns: 143 West Midlands Brigade (Shropshire, Staffordshire, Herefordshire, Worcestershire and West Midlands) 145 Brigade (Oxfordshire, Buckinghamshire, Berkshire and Hampshire) plus London District and Wessex (Cornwall to Thames Valley)49 East (East Midlands and East Anglia)

Support includes:

Media relations

Branding/creative/graphic design/production of collateral

Websites

Viral campaigns/social networking

Direct marketing

Historically, TA recruitment would be centred round cap badges (individual regiments and units chasing individuals). Recruitment would take place over alternative weekends – a process that could take as long as 18 months before recruits were qualified. This drawn out process resulted in high drop out rates, as much as 65 per cent, the key reason given – lack of engagement.

Army Recruitment

Case studies

The start point was to create a brand identity for the programme which appealed to the target audience (students, employed and unemployed men and women aged 17-25). A PR strategy was formulated, creative deadlines set and literature agreed. Meanwhile market research undertaken vindicated Montpellier’s decision to create a web portal, which became the engine behind all the campaigns’ communications. Importantly the portal facilitates e-marketing ensuring all hot prospects were captured (via both SMS and email) and logged and counted.

A dedicated website was created where traffic was driven. The domain name www.challengeeast.com was secured. The website carried all the details potential recruits would need. The website proved a valuable e-marketing tool capturing all hot prospects data. The website was rich in media content with a strong emphasis on interactivity in line with the target audience’s expectations of digital platforms.

Recognising that times have changed, the British Army and TA have recently relaunched as part of a major rebrand. Under One Army Recruitment (OAR), the Army, both regular and territorial, now recruit under the same banner – an historic shift in direction aimed at matching recruits’ attributes against cap badge skills. The creative treatment encapsulated the programme’s key strengths. The strapline, ‘Reveal Your Potential’, was supported by strong visuals of an ordinary, every day man with more to offer life. The creative treatment encapsulated the programme’s key strengths. The strapline, ‘Reveal Your Potential’, was supported by strong visuals of an ordinary, every day man with more to offer life.

Within three months, Montpellier had designed and launched a bespoke recruitment campaign across each brigade. Creating a new brand identity in line with the army’s new recruiting objectives, Montpellier supported the campaign by delivering a clever marketing communications toolkit which channelled recruits’ enthusiasm.

Army Recruitment

Case studies

A5 leaflets, scratch cards, posters

Integrated communications designed to target specific audiences was at the heart of Montpellier’s solution for the TA.

Army Recruitment

Case studies

2000 copies of both A4 and A3 posters (above) were produced and circulated in shops, sports clubs, colleges, universities, job centres etc. Themed on an every day person, the creative was encouraging the target audience to look within themselves and get more out of life. This was summed up in the strapline, ‘Reveal your Potential’. 30,000 copies were printed and cascaded to grassroots levels for dissemination.

Targeted media relations activity:  Montpellier generated a series of high-profile media activities spanning across television (BBC Midlands Today – please see enclosed DVDs), radio (BBC WM, BBC Coventry and Warwickshire as well as important FM stations), print (Express & Star, Coventry Telegraph, Tamworth Times) and online (BBC Where I live). In partnership with the Army, Montpellier broke down each region into key target areas and secured coverage as identified.

Data from hot prospects was captured and followed up within 48 hours. Colleges, FEs, universities and job centres were all targeted under the marketing programme.

Army Recruitment

Case studies

Job Centre-Plus, universities, colleges, sixth forms and Connexions were all targeted as part of the marcomms programme.

The creative treatment encapsulated the programme’s key strengths. The strapline, ‘Reveal Your Potential’, was supported by strong visuals of an ordinary, every day man with more to offer life.

Army Recruitment

Case studies

Gumtree helped spread WOM and resulted in a series of hot prospects.

Montpellier established a Facebook community to help spread WOM

SMS - all potential recruits were asked to text 60300 followed by their postcode. Prospects were followed up by personal calls from careers officers.

Energist UK

Case studies

Media relations

Targeting key vertical and horizontal media, Montpellier has continued to secure substantial coverage that demonstrates Energist’s expertise. Drawing on key personnel as figure heads within the firm, coverage achieved showcases the company’s in-depth understanding of this dynamic and rapidly changing sector

Three articles are secured per month in key vertical and own industry press

Key messages are measured monthly and assessed

Leading Part L compliance specialists, Energist UK, has built an enviable reputation for delivering an unbeatable service, quick turnarounds, and, in particular, solutions. Working with the UK’s foremost architects, developers, contractors and builders, its team of experts draw on over 40 years of experience to ensure customers get the results they require.

Energist UK

Case studies

Established 18 months ago, Energist needed to quickly gain market share to ensure its phenomenal growth continued. Using a variety of initiatives, Montpellier has provided an integrated approach to its marketing and PR activity ensuring the client secures its share of voice in a competitive market place; targeting it’s key market sectors.

Support includes:

Media relations

Corporate website

Email campaigns

Direct marketing

Energist UK

Case studies

Corporate website

As Energist moved into its next phase of growth, the company needed a website that would echo the scale and expertise of the business and its team

The site need to quickly encapsulate the services and products offered

Monitoring of the site for hits is completed on a weekly basis

Google adword campaigns have also launched

Where possible, all initiatives from e-shot and direct mail campaigns to press articles direct recipients and readers to the website

Energist UK

Case studies

E-marketing

Targeting existing and prospective clients, email campaigns are sent to the clients own and bought-in databases

Designed, drafted and distributed by Montpellier Marketing Communications Group

Monitored for read rate and click-throughs all the campaigns have exceeded industry standards

Energist UK

Case studies

Direct marketing

Weekly direct mail campaigns have been devised. Templates have been designed to enable the client to amend the content in-house

Measured via calls into the firm and number of hits on the website

Leading building services consulting engineers, Silcock Dawson, offer a wide range of consultancy services throughout the UK and Europe. The firm’s experience encompasses all types of projects including Commercial, Leisure, Retail, Residential, Mixed Use, Education, Healthcare, Industrial, Scientific and Technology.

Silcock Dawson

Case studies

Silcock Dawson’s vision is to be the first choice building services consultant and to achieve a sustainable and profitable growth whilst conducting its business in a socially responsible manner. With a turnover of £ 8.5million the firm launched a new sustainable division and consultancy service on low energy buildings and environmental policy.

Support includes:

Media relations

Direct marketing

Silcock Dawson

Case studies

Coverage has been achieved in vertical sector press and includes opinion pieces and case studies.

The items published are used in direct mail campaigns

Montpellier drafts all the material, works with Silcock Dawson’s clients in terms of interviews and approvals

In addition, Montpellier liaises with BRE regarding BREEAM assessments, bench marketing etc.

Media relations

Montpellier developed a media relations strategy that would enable Silcock Dawson to showcase its sector expertise and services.

Silcock Dawson

Case studies

Direct Mail campaigns

Montpellier worked closely to develop a direct mail piece that would enable an over view of projects pertinent to core markets

This theme has since been rolled out across the firms regional offices, Leeds, Bristol, Princes Risborough and London

Mears Limited – part of Mears Group - is the leading social housing repairs and maintenance provider in the UK. The company employs more than 5000 people to maintain, repair and upgrade people’s homes and conduct work to improve the quality of life for hundreds of thousands of people in the UK. Mears focuses on the provision of social housing within the community sector and carries out more than 3,000 repairs each day to 500,000 houses nationwide.

Mears

Case studies

Montpellier is the retained PR consultancy providing full coverage across the Group’s operations UK wide.

Support includes:

Media relations

Press Office

Internal & customer newsletters

Corporate blog

Repairs and maintenance provider Mears unveils its role in the Hyde Group eco-friendly refurbishment of the future on the 23rd of October as part of the ‘Retrofit and Replicate’ project, aiming to achieve 80% reduction in carbon emissions.   Mears in partnership with ECD Architects, have transformed a modest three bedroom terraced house in South East London for social landlord The Hyde Group into the model of energy

This specialist consultancy was launched to develop a truly integrated security networking solution and to deploy leading edge technologies to make life easier for our customers.

securityXML

Case studies

Montpellier conceived the brand identity, developed and built the web and secured high profile media coverage for this Brussels-based start up consultancy

Media relations

Press briefings

Advocacy

Lobbying support

Production of ‘directors’ guide’

Originally formed in 1990, FSI was one of the first companies to market a user-friendly windows based maintenance package, with wider functionality then existing software packages.With over a decade of experience, FSI, owner and developer of the Concept software range, has become the leader in development of computer aided facilities management (CAFM) solutions.

FSI

Case studies

Created industry platform Tune into FM event, launched at the London Stock Exchange,

which allows FSI to focus on decision makers in given sectors including social housing, Local Government Association, etc .

Support includes:

Event organisation Media relations Direct marketing

Leadbitter has four operating divisions in the UK. These are the Western Division, based in Bristol, Cardiff and Plymouth; the Central Division, based in Oxford and Coventry; the Southern Division based in Southampton; and Denne Construction based in Sittingbourne, Kent. The company turnover is approximately £350 million per annum. Its operations are divided into two businesses, construction and affordable housing. .

Leadbitter

Case studies

Corporate and business unit focussed PR

Support includes:

Media relations Support to central marketing team Working with CEO, directors and regional execs De-facto Press Office for Group & subsidiaries

 .

Leadbitter

Case studies

Corporate and business unit focussed PR

Support includes:

Corporate positioning

Case studies

The Commercial Group

Leading office services company, The Commercial Group, is committed to doubling in size in the next five years to a £40million turnover. It is determined to achieve this target responsibly and has embarked on an environmental strategy that will reduce its emissions by 75% in just three years

As part of an integrated marcomms campaign Montpellier has been responsible for providing support around Commercial’s corporate PR programme and annual CSR Day in order to re-position key spokespeople as specialists in environmental and CSR arena.

Support includes:

Media relations

Email campaigns

Dedicated event website

On-going media relations supports the corporate programme with activity specifically for the event achieved four weeks in advance. Montpellier Marketing Communications Group has worked with Commercial for five years providing PR and Marketing support.

Media relations

Montpellier achieves three cuttings per month in regional and vertical market press including broadcast

Key words and messages are monitored each month

Since Commercial has implemented its CSR and environmental strategy it has won over £4million of business and launched its own CSR and environmental consultancy service

Case studies

The Commercial Group

Each event has a dedicated website for online registrations and to give delegates more information about the day. A database of registrations is kept for the client to see delegate numbers and to assist in follow-up phone calls.

Dedicated event website

Case studies

The Commercial Group

Weekly emails have been distributed to existing and potential clients using the company’s own database and bought in lists. Every campaign has been monitored with read rates and click through rates exceeding industry percentage success rates.

Emails are distributed to existing and potential client databases owned by the client.

Email campaigns

The Commercial Group

Case studies

Our strategy from the outset was to promote Birmingham as a centre of excellence for the firm, together with profiling of substantial deals across a range of practice areas, including the lead role across Europe for real estate law. We established close relationships with the media, introduced partners and specialists to target media showcasing expertise and client wins, and quickly established Hammonds as one of the major corporate and business players in the legal market in Birmingham and the West Midlands.

Hammonds

Case studies

Hammonds LLP is a leading commercial law firm with offices throughout the UK, Europe and in Asia and employs over 1300 people, working out of 15 offices in 7 countries.  Montpellier was tasked to raise the profile of its Birmingham office, which had been overshadowed by more aggressive competitors, and since the acquisition of Midlands firm Edge Ellison in 2000, Hammonds was in danger of being left out of major corporate deals in the city and the West Midlands.

“Since Montpellier has been working with us they have built considerable trust with senior partners of the firm and achieved substantial media coverage – which has been focused and constant. Importantly, Montpellier has more than lived up to the impressive pitch recommendations and have translated the agreed strategies into tangible results for the firm – increasing our profile amongst professional audiences, clients and key media.” Nicola Woodmass, National PR Manager of Hammonds

Hammonds

Case studies

Montpellier Marketing Communications Group

We’ve got you covered – the regional and UK communications