and the cloud

Ben KlangPrincipal/Technology StrategistMojo Lingo

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Who is Ben Klang?

• Ben Klang is the leader of the Adhearsion project since 2010.

• Has worked with telephony and VoIP since 2002, then at a small startup in his father-in-law’s basement.

• 15+ years of deep technical experience, including systems architecture, network management, scalability and load testing, voice application design.

• Believes in agile, telecommuting, distance collaboration and free time.

What is Adhearsion?

• Voice Application Development Framework

• Adhesion you can hear – glueing the voice layer to the rest of the world.

• Open Source

• Ruby language – easily integrates with Rails, but not dependent

• Platform agnostic – runs anywhere Ruby or Java does.

• Runs small, scales to … (announcement coming Thursday)

• Cloud-Ready

• Real-time

What makes Adhearsion so cool?

Audience Type Benefits

Application Provider Fastest Way to Develop Voice Apps, Period.

System integrators, VARS Fastest Way to Develop Voice Apps, Period.

Mobile, fixed & IP-based operators Fastest Way to Develop Voice Apps, Period.

Investment Banking, Venture Capital, Private Equity

Fastest Way to Develop Voice Apps, Period.

IT managers, CIOs,Business Process Analysts

Fastest Way to Develop Voice Apps, Period.

What really makes Adhearsion so cool?

Audience Type Benefits

Application Provider Easily package apps for redistribution

System integrators, VARS Strong (and growing) ecosystem of Ruby developers (Thanks, Rails!)

Mobile, fixed & IP-based operators

Enrich existing infrastructure with new, game-changing services

Investment banking, venture capital, private equity

Market-ready Apps in weeks or days, not months

IT managers, CIOs and Business Process Analysts

TDD, Agile, bulletproof deployments with Capistrano, eminently readable code

Adhearsion Applied

Call center workflow optimization and integration

Sales force automation

Conferencing applications

Translation services

IVR

Polling

Robo-calling

Adhearsion Architecture: How Does It Work?

Adhearsion on Asterisk

• 100% Open Source stack

• Arguably lowest TCO with no per-port licensing

• Most common Adhearsion platform today – thousands of apps in production

• Asterisk is everywhere – embedded products to most Linux distributions

• No TTS or ASR included, but may be licensed separately

• Adhearsion easily co-exists with FreePBX (Elastix, PBX-in-a-Flash, Trixbox, AsteriskNOW, others)

Adhearsion on Tropo

• Fully Cloud-based service – no servers to maintain

• Built-in, high-quality ASR and TTS in 24 languages (!!)

• Nothing to license; just pay per-minute usage

• Free for developers – no cost until app is in production

• Easiest, Cheapest way to prototype a new idea quickly

Telephony DSL (Domain Specific Language)

Adhearsion Timeline: Been and Going

• Jason Goecke joins

• Adhearsion goes on World Tour

• Adhearsion LLC acquired by Voxeo,

• Voxeo forms Voxeo Labs, Tropo

• Ben Klang takes over as project lead

• Adhearsion reaches version 1.0

• First AdhearsionConf

• Adhearsion Foundation (non-profit) formed

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• 2006 - First code written by Jay Phillips, visionary

of framework

• 2007 – First public release

• ANNOUNCEMENT 09-15-11

• AdhearsionConf 10-8-11

Adhearsion: By the Numbers

15,889 lines of code

14,393 Downloads To Date (since 2009)

>82% unit test code coverage

7 Contributing Countries

5 years of active development

$0 licensing costs

Adhearsion Timeline: Cumulative Downloads

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Join the Trend!

Questions...

http://adhearsion.com

Twitter: @Adhearsionhttp://mojolingo.com

Twitter: @MojoLingo

+1.404.475.4840

bklang@mojolingo.com

Formatted if needed