adidas by- girish
TRANSCRIPT
PREPARED BY-GIRISH KUMARSHRANT OMERRAHUL ANANTKRISHNA DUBEYSATYAJEET DALBEHRAAKANSHA
ADOLF DASSLER
A- ALL D- DAY I- I D- DREAM A- ABOUT S- SPORTS
MARKETING MIX (4P)PRICE
• 1.Adidas is a product of Lifestyle which Penetrate the market by its "Various Range with Valuable price”
• 2.Premium pricing strategy for more benefit
• 3.Pricing for Precious technology on shoes
• 4.Pricing according to different “LIFESTYLE”
• 5.Pricing for Comfirtability & Customer satisfaction
MARKETING MIX (4P)PRICE
Site-www.adidas.com
GROWTH OPPURTUNITY
• Focusing only on Sports wear Shoes, they can also go for “formal shoes” & “leather shoes” because its established brand & no need of more promotion.
• They should concentrate to stop “Duplicate product or Piracy”• Expand franchisee to small Town leading shops .• They can promote Widely their product by additional features -
i.e. “sweat absorbing shoes, “acupressure specific shoes.