adiquity premium offering
TRANSCRIPT
Guruji.com - Confidential
Premium Mobile Publisher Offering
for Mobile Sites and Apps
AdIQuity - Global Mobile Ads Platform
Guruji.com - Confidential
Introducing AdIQuity Mobile Ads Platform
# Ad# AdIQIQuityuity, , a part of Guruji.com – India’s first search engine companya part of Guruji.com – India’s first search engine company
# Guruji.com is funded by leading VCs – Sequoia Capital and Sandstone# Guruji.com is funded by leading VCs – Sequoia Capital and Sandstone
# Proprietary Core Search and Optimization technology# Proprietary Core Search and Optimization technology
# Offering for Mobile Publishers and Ad Sources# Offering for Mobile Publishers and Ad Sources
# AdIQuity has seen 6 Billion Impressions in the last few months across 200+ countries# AdIQuity has seen 6 Billion Impressions in the last few months across 200+ countries
Extending core search technology to build state of the art Mobile Ads Platform
Web Search Engine Vertical Search Mobile Ads Platform
Web Search City Search
6 Billion+ Impressions since launch Several hundred publishers Partnerships with leading Ad Networks across the globe
Web Search Image Search City Search Movie Timing Language Search Cricket Search
Guruji.com - Confidential
AdIQuity Premium Publisher Offering
Derive the Best Value from your Premium Mobile Site/Apps through Adiquity
Guruji.com - Confidential
Ad Sources Adiquity Ad Server Publisher Mobile Site / Apps
Easily Segment your Site/App Inventory – Premium Inventory and Remnant Inventory
Manage Multiple Ad Sources - Direct Sales Ads, Cross-sell/Up-sell Ads, Adiquity Ads based on Site Inventory Type
SaaS based Full functionality Mobile Ad Server with Easy to Use workflow
Advertiser 1
Advertiser 2
Advertiser 3
Advertiser 4
Ad Network 1
Ad-server
PremiumRemnant
Ad Network 2
Ad Network 3
Ad Network 4Ad Network N
AdIQuity Ads
In-house Ads
Users on your Mobile Sites / Apps
Mobile Sites
Ad Sources
Direct Sales Ads
Cross-Sell/ Up-Sell Ads
Adiquity Premium Publisher Offering
Mobile Apps
Guruji.com - Confidential
Segment your Mobile Inventory
Easily Split your Site/App Inventory into Premium and Remnant Inventory
Guruji.com - Confidential
Segment your Mobile (Sites/Apps) Inventory into Premium and Remnant Inventory
Rule based delivery of Ads based on Inventory type- Premium Direct Sales Ads -> Premium Inventory- Adiquity Ads -> Un-filled Premium Inventory OR Remnant Inventory
Granular Segment level Reports and Charts
Segment Your Mobile Site/App Inventory
Users
Premium Sites / Apps Remnant Sites / Apps
MobileInventory
Guruji.com - Confidential
Manage Multiple Ad Sources Better
Handle different Ad Sources differently based on your objective
Guruji.com - Confidential
Global Ads
By AdIQuity
Ad Sources
Your Mobile
Sites
Ad Network 1
Ad Network 2
Ad Network 3
Ad Network 4
Ad Network N
Advertiser 1
Advertiser 2
Advertiser 3
Advertiser 4
Direct Sales
In-house/Cross-sell, Up-sell
Campaign 1
Campaign 2
Campaign 3
Manage Multiple Ad Sources on Your Sites / Apps
Cross-Sell / Up-Sell through In-house Ads
Use Premium Direct Sales Ads on your Premium Inventory
Automatically access Several Ad Networks through Adiquity for your Remnant Inventory
Your Mobile
Apps
Guruji.com - Confidential
Direct Sales
Global Ads
By AdIQuity
Ad Sources
Your Mobile
Sites
In-house/ Cross-Sell, Up-Sell
Campaign 1
Campaign 2
Campaign 3
Advertiser 1
Advertiser 2
Advertiser 3
Advertiser 4
Ad Network 1
Ad Network 2
Ad Network 3
Ad Network 4
Ad Network N
Cross-Sell/Up-Sell through Relevant Targeted Ads
Create In-house Campaigns to Cross-Sell / Up-Sell to your Users- Simple UI for Campaign Creation
Precise Targeting to elicit stronger response
Globally accepted MMA Compliant Text and Banner Ad Units
Your Mobile
Apps
Guruji.com - Confidential
Direct Sales
Global Ads
By AdIQuity
Ad Sources
Your Mobile
Sites
In-houseCampaign 1
Campaign 2
Campaign 3
Advertiser 1
Advertiser 2
Advertiser 3
Advertiser 4
Ad Network 1
Ad Network 2
Ad Network 3
Ad Network 4
Ad Network N
On-board your Direct Sales Advertisers..Easily!
Full Admin Access to set different level of permission settings for your Advertisers
Intuitive workflow for Approval of Ads, Account creation, Campaign creation etc.
Option to handle Campaign Creation through In-house or Open up to Advertisers
On-board Premium Direct Sales Advertisers
Your Mobile
Apps
Guruji.com - Confidential
Direct Source
Global Ads
By AdIQuity
Ad Sources
Your Mobile
Sites
In-houseCampaign 1
Campaign 2
Campaign 3
Ad Network 1
Ad Network 2
Ad Network 3
Ad Network 4
Ad Network N
Direct Sales
Advertiser 1
Advertiser 2
Advertiser 3
Advertiser 4
Adiquity makes several Ad Networks available through a Single Access Point
Upto 100% Fill rate through Optimized Adiquity Ad Inventory
Choose to fill remnant inventory or unfilled premium Inventory
Access Several Ad Networks through Adiquity
Your Mobile
Apps
Guruji.com - Confidential
Full Functionality Mobile Ad Server
Access Easy to Use, SaaS based, Full Functionality Ad Server
Guruji.com - Confidential
Campaign Creation: MMA Compliant Text Ads and Banner Ads- Create multiple campaigns across text and banner ads
Precise Targeting based on country, carrier, device, manufacturer etc.- Constantly evolving targeting database
Admin, Advertiser, Publisher Access- Multiple roles with well defined permission settings for Administrators, Advertisers, Publishers
Comprehensive Reports and Charts- Access a range of reports and charts aligned with different permission privileges
Easy to use simple workflow based interface- Easy to use workflows for campaign creation, targeting, account creations, approvals etc.
SaaS based Implementation- Get started in few hours with absolutely no extra investment
Full Functionality Mobile Ad Server
Guruji.com - Confidential
High Performance – System currently handles Billions of transactions per month
Geo distributed data centers – To better manage geographically diverse global traffic
Mission Critical System – High fault tolerance with 99% uptime
Real Time Optimization – State of the art real time optimization technology based on several signals.
Quick Response Time – Extremely fast response time across computing and ad serving to enabletransactions in milliseconds
Highly Scalable Real-time Optimization Technology
Guruji.com - Confidential
SaaS based Adiquity lets you get started in few hours
No Operational Hassles with Easy to Use UI
Get your own Full Functionality Mobile Ad Network on Day 1
Solution for a range of Mobile Inventory (Sites and Apps)
Proven Performance and Reliablity
Informed and Prompt Support
AdIquity – Key Benefits