adlink international 2009
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AdLINK International
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AdLINK Group: A Pan-European Network of Specialists
Specialist for Domain Marketing
Sedo is the world's leading Online
marketplace for buying and selling
domain names
Specialists in Affiliate Marketing
No. 1 in Germany and one of
Europe‘s leading Affiliate Networks
operating platforms in 5 European
countries including the UK
Specialist of conception and
implementation of integrated
campaigns
Specialists in Permission and Email Marketing
Europe’s largest and most reliable Email-Marketing suppliers
Specialist for Display Marketing
AdLINK Media is the independent
display marketing open network
throughout Europe
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AdLINK Group: A Pan-European Network of Specialists
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AdLINK Media Best Selling Strategy
Revenues optimization
Run On Network
Run On Channel
Run On Site
Site zone
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Global Online media
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51 m
578 m385 m
42 m
248 m
139 m
20 m
1.464 Millions Internet users
The Global Online Media Landscape
Around the globe the online population is looking more and more like the overall population meaning that in a few short years, online access has became an essential, basic requirement
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While 2009 will not be a positive year for overall advertising expenditure, online advertising will once again outperform other media.www
Internet media share represents 10% of
the total ad expenditures worldwide.
The Global Online Advertising Landscape
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March 09
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Source: Forester European survey: Choosing right media mix in Europe December 2008
Media usage is changing
TV has reach and frequency: Most consumers still spend more time with television than with any other media Europeans under 30 years old, however, already spend more time surfing the Net than watching TV.
The Net has had an impact: The Web has also become their main source of product information
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In an ever-changing media landscape, marketing leaders need to regularly re-evaluate their media plans to match their consumers’ evolving behaviours. Internet can no longer be avoided in the media mix.
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Effectiveness of Cross media campaign
Source: EIAA Pan European Cross media study
Combining the Internet with traditional media adds incremental reach.
Combined media creates synergies
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AdLINK MediaInternational offer
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AdLINK Media: Specialist for display marketing
* AT, BE, CH, DE, ES, FR, FI, HR, IT, NL, NO, SE SLO, UK
• AdLINK Media is the independent Display Marketing Leader throughout Europe
• Broad-reach and well-branded websites
• Largest Online Network in Europe
• Over 96 m Unique User / month
• Approx. 4,000 high quality websites
• Active in 14 European countries* with 212 employees
• Approx. 12,000 campaigns per year
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AdLINK Media vs. Competition
In (000) Unique Users
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AdLINK media position vs. Third Party Ad companies in Europe
International Presence
QualityQuantity
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What we stand for
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Major Brands working with AdLINK Media
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AdLINK Media: Specialist for display marketing
* AT, BE, CH, DE, ES, FR, HR, IT, NL, NO, SE SLO, UK
• AdLINK Media is the independent Display
Marketing Leader throughout Europe
• Broad-reach and well-branded websites
• Largest Online Network in Europe
• Over 96 m Unique User / month
AdLINK Media international brokering department bringing YOUR campaign
to a global level
Approx. 4,000 high quality websites
Active in 14 European countries* with 212
employees
Approx. 12,000 campaigns per year
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AdLINK Media network + a large list of contacts amongst the well known online brands in many countries. Advertisers benefits from a real global presence for their International campaign.
One contact for all countries
Reduce planning timesExpert in global planning
Thanks to our regular contacts we achieved the best rates possible for non AdLINK Media websites.
International Brokering Benefits
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Brokering department open to a Worldwide Coverage
60 countries booked worldwide coverage 500 active sites contacts
50 international advertisers in 2008
Any Advertising sectors
Tourism Mobile Technology Car Banking Etc….
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Brokering department open to a Worldwide Coverage
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AdLINK Media Planning Tool: Audience consulting
Exclusive International mediaplaning software to support media agencies and empower the AdLINK publishers
** Find out more about the Mediaplaning tool : http://mediatool.adlink.net
Strong brand/user affinity
Free of charge to publisher /clients
International visibility to each of publishers
Quarterly survey, 1 unique once
Demo, geo, propensity sell
Fast and comprehensive : agencies life easier
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AdLINK Media provides a full range of advertising
formats and innovative products to advertisers
Overview of Advertising Solutions & Products
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Content and Targeting - Channels
AdLINK can offer a broad range of channels including
Demographic Target
Groups
Automotiv
e
News and Finance
Women
Men
Travel
Music Sport
Football
Entertainment Leisure Lifestyle
Family Gaming
Youth
Community
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Reduced Media Loss
AdLINK Media Targeting solutions
Reach Target Groups Online
• Uses information collected on an individual's web-browsing behavior, to select which advertisements to display to that individual.
• Then content served in Ad is more relevant to the interests of the individual viewing the page
• Technical Partners TGP and NuggAd
Behavioral Targeting
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Click measurementTo collect information on which user has visited which page and how frequently through a so-called “tag”. The user data is gathered and saved in an encrypted cookie on the individual user’s computer and is updated by every further click
Online surveyOnline survey is conducted on the website. This data together with the click data is gathered in a central database for the generation of statistical models.
PredictingCreation of ‘prediction models’ on socio-demographic based on the data gathered.
ReportingIs done on the backend and a ‘query type’ system is used.
Profile deliveryPredictions are created based on the variables defined, which are then passed on to the AdLINK’s ad server in the agreed format.
Our technologies:
AdLINK Media Targeting solutions
Behavioral Targeting
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For more information contact:Newaz IslamHead of International [email protected]