Belarusian Advertising & Communications Festival AD.NAK!

About the Festival

AD.NAK! is the platform which brings together the most active and progressive part of the advertising and communications market of our country in order to interest its other participants and Belarusian community in creating communications in Belarusian language.

The organizers

The idea of the Festival belongs to the civil cultural campaign “Budzma Belarusami!”, which carries out and promotes activities focused on developing national identity among Belarusians.

Marketing.by – the leading source about advertising and marketing in Belarus – is the organizational partner of the Festival.

About the Festival

The main goal of the Festival is to draw attention of the community to the problem of native language – in Belarus the majority of people neglects Belarusian language in favour of more common Russian. Through encouraging and promoting advertising and creating communications in Belarusian we hope to solve this problem.

The structure of the Festival is different from traditional because of its goal. Besides the common categories, such as TV&Cinema, Print, Outdoor, Radio, etc., there are such important categories as “Belarusian oriented advertising” and “Socially important projects in the field of art and culture”. There are also different contests, designed to attract more people to the Festival, such as Advertising photo, Advertising poster, Young creators contest and others.

Why Belarusian language Festival?

We are Belarusians! 70% of respondents consider themselves mostly or entirely Belarusian.

We are independent! 51% of respondents regard Belarusians as an independent nation with its own history and culture. 41% of respondents consider  themselves a part of Slavonic nation.

We are different and it’s okay! Only 9,7% consider themselves typical Belarusians. The majority, while adhering to Belarusian identity, value their personality.

Belarusian! Value your roots and your country! 44% believe that only those who were raised among Belarusian culture can call themselves Belarusian. For 33% it’s important to love Belarus, for 30% - to be patriots of the country.

What does Belarusian Language mean to you?

Why Belarusian language Festival?

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What do you think about Belarusian language in advertising?

Why Belarusian language Festival?

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In 2010 only 37% supported Belarusian language advertising.

In 2012 - 55,6%!

According to respondents, advertising is one of the best areas to use Belarusian language.

Urban design

Advertising Mass Media

Government administration

We want to know more! About 70% of Belarusians would like to expand their knowledge about Belarusian history, culture and traditions.

Government and advertising in national language. Half of Belarusians stand for Belarusian language in official government documents. One third expressed the desire for more Belarusian in media and cinema. 37% prefer Belarusian language.

Why Belarusian language Festival?

The 1st FestivalStatistics. AD.NAK! 2010 – 105 entries from 59 participants. About 150 people attended the Awards ceremony, among them were representatives of the leading Belarusian advertising agencies and companies.

The 2nd FestivalStatistics . AD.NAK! 2011 – 272 entries from more than 100 participants. About 200 people attended the Awards ceremony, among them were representatives of the leading Belarusian advertising agencies and companies.

The Awards ceremonyJune 23, 2011

Festival day, June 23, 2011

The 3d Festival

Statistics . AD.NAK! 2012 – more than 300 entries from more than 100 participants. About 100 people attended the Educational program, 200 came to the Awards ceremony.

The audience of the Festival

• Advertising industry experts, who create promotional and communicational products – creators, copywriters, designers, directors, producers, script writers, etc.

• Marketing department chiefs from Belarusian and foreign companies, marketers, brand managers and other experts.

• Experts in the field of mass communications – journalists, PR-specialists, bloggers, etc.

• Students

• And everyone interested in modern mass communications.

Thank you for your attention!