adopting web 2.0 in business world
DESCRIPTION
Location: 2007's Winning Position in Web 2.0 Seminar / Event Date: Nov 24, 2006 / Organization: Sun MicrosystemsTRANSCRIPT
Adopting Web 2.0 in Business WorldAdopting Web 2.0 in Business World
Thomas LeeThomas Lee
Chief Technology OfficerChief Technology OfficerCenter for ECenter for E--Commerce Infrastructure DevelopmentCommerce Infrastructure Development
The University of Hong KongThe University of Hong Kong
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What Web 2.0 meansWhat Web 2.0 means
“the Web as platform”
Tim O’Reilly
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What Web 2.0 meansWhat Web 2.0 means
“the Web as platform”“data driven”
“architecture of participation” “folksonomy”
“interactivity”
“web syndication” “democracy”
“long tail”“social networking”
“mash-up”“rich application”
“AJAX”
“ATOM”
“RSS” “Podcast”
“XHTML”
“web services”
“Yahoo Mail”
“Gmail”
“Google Maps”
“Flickr”
“MSN Messenger”
“Skype”
“del.icio.us”
“Wikipedia”
“Blogger”
“Google Documents”“YouTube”
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What Web 2.0 meansWhat Web 2.0 means
“Given the lack of set standards as to what ‘Web 2.0’ actually means, implies, or requires, the term can mean radically different things to different people.”
from Wikipedia
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What Web 2.0 means What Web 2.0 means to meto me
“Any innovative use of the Web to expand your outreach.”
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BloggingBlogging
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Web 1.0Web 1.0 Web 2.0Web 2.0
Content publishing Content generation
Navigation Distribution
Graphic design Usability
Number of visits Community base
Information provision Service provision
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Web 1.0Web 1.0 Web 2.0Web 2.0
Provider centric Consumer centric
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Migrating to Web 2.0Migrating to Web 2.0
New media(RSS/ATOM feeds, podcast, blogging)
Community generated contents(e.g. Wikipedia, Flickr)
Data driven architecture(Static HTML data driven microformats)
Interactive applications(AJAX)
Service mash-up(Web API)
Web
re-a
rchi
tect
ing
effo
rts
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Our research on Web 2.0Our research on Web 2.0
Extending Web 2.0 to deliver e-commerce services
awarded with government innovation and technology fund
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Asynchronous Asynchronous JavascriptJavascript and and XML (AJAX)XML (AJAX)
XML data handler
XML data handler
HTML + Javascript
form submit
XMLHTTPRequest
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Model driven AJAXModel driven AJAX
XML data handler
XML data handler
HTML + Javascript
form submit
XMLHTTPRequest
AJAXdata
model
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JavascriptJavascript + HTML+ HTMLServerServer--side handlerside handler
AJAX Data ModelAJAX Data Model
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Unauthenticated / Unsigned
Feed authenticationFeed authentication
Feeditems
Aggregated feedAggregated feed
Feed providerFeed provider
Feed providerFeed provider
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Feed authorizationFeed authorization
Public / UnencryptedinetOrgPerson
Feeditems
inetOrgPerson
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To sum upTo sum up
Why Web 2.0? (corporate strategy)Why Web 2.0? (corporate strategy)Customer satisfactionCustomer satisfactionCommunity buildingCommunity buildingService innovationService innovation
How Web 2.0?How Web 2.0?StepStep--byby--step adoptionstep adoptionShortShort--term: new mediaterm: new mediaLongLong--term: service term: service mashupmashup (requiring web re(requiring web re--architecting)architecting)
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An R&D center under Faculty of Engineering, An R&D center under Faculty of Engineering, University of Hong KongUniversity of Hong Kong
To create an infrastructure and environment that allows To create an infrastructure and environment that allows ee--commerce to pervade large and small businesses commerce to pervade large and small businesses
through technology innovation, industry through technology innovation, industry collaboration, and knowledge cultivation.collaboration, and knowledge cultivation.
