adult workforce development conference social media presentation
TRANSCRIPT
Why Social
Media Matters2010 AWDAdministrative Professionals Conference04.30.10
Once Upon a
Time…
AWD Conference
3 Network TV Stations
A Newspaper, maybe 2
Radio station, maybe 2
Now…
AWD Conference
Hundreds of network & cable channels
Thousands of websites, social networks, online communities, blogs
Fewer newspapers
Mobile communications
•Social Media is an open, interactive, conversational communications tool based online
•Social media changes the way we communicate from one-way and top-down to two-way, bottom-up
•Social media moves communication from a monologue to a dialogue“Social media has created a shift from push communication to a pull dialogue”-Forrester Research
TwitterSnapshot
The worlds fastest growing social network that allows you to send short messages, called “tweets”, to your friends or “followers.” You can follow others and receive their tweets in real time.
Advantages
Very mobile and fast
Ability to easily expand your network by connecting with both locals and influential's
Tips
Be a resource - success on Twitter is achieved through valuable and interesting content
Listen – before saying anything, follow others in your community to gauge what the conversation is like
FacebookSnapshot
With over 400 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more.
Advantages
Access to a huge and diverse audience – Facebook’s largest user base is 35-54
Ability to share multiple types of content including photos, video and text
Users spend more time on Facebook than any other website on the web – so why not be there?Tips
Content is King – interesting content is very important
Integrate photos and video whenever possible
FlickrSnapshot
Flickr is the 2nd largest photo sharing site behind Facebook. It can serve as a hub for high quality photos, event photos or a photo journalism project.
Advantages
Flickr takes a regular photo and makes it social
Photos can be streamed live on your website, which give a fresh feel to your site
Less risk than other social media sites
Tips
Don’t expect much from Flickr – instead use it to add value to your other tactics
YouTubeSnapshot
With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing.
Advantages
If you’re trying to engage a younger audience, this is the place
Interesting video can increase engagement of almost any tactic
YouTube videos can be used on Facebook, a blog, Twitter, TV, etc.
Tips
Don’t create a goal of “let’s go viral.” It almost never works that way
BloggingSnapshot
Over the last ten years blogging has gone from “what the heck is a blog” to “do you have a blog?”
Advantages
When Twitter or Facebook is too limiting, a blog give you the chance to expand on a topic
A good blog encourages conversation and if successful, can really improve overall engagement
Tips
Think long-term – It typically takes a long time to achieve blog success
Try to add personality to your writing
What’s Next – Things to Keep an Eye On
Location Based Technology
Social Media Integration
Social Media Policy & Monitoring
Mobile Integration
Benefits of social media yourself:>Keep connected
>Connect with old friends
>Collaborate with colleagues
>Professional Development
>Share photos, video faster
Benefits of social media to schools:>Rapid response to rumors/criticism>Build a network of key communicators/word-of-mouth>Dialogue w/constituents>On-going idea development>Provides testimonials>Create communities>Engage constituents
Why use social media?:>Facebook: Over 400 million active users, 41% over age 35>YouTube: 118 million visitors per month, 54% ages 35-64>More than 40% of women over 40 have a social networking presence>25% of kids ages 8-12 have a social networking presence
Why use social media?:>Twitter: Top Demo is 45-54 y/o>Twitter: Second Top Demo is 25-34>Twitter: Roughly 30+ million users in the U.S.
*source comScore and Mashable.com
Myths vs. Facts
MYTH:
It’s dangerous and uncontrollable
FACT:
It’s controllable with safety features and moderation controls
Myths vs. Facts
MYTH:
Social Media is a fad and only for kids
FACT:
It’s growth continues at astounding rates, it’s part of peoples’ lifestyles and the 35 and up crowd accounts for 41% of all visitors to the largest social site
Myths vs. Facts
MYTH:
It’s free and easy, anyone can do it, and it will have an immediate impact
FACT:
It CAN be free, it DOES take time and planning, not EVERYONE should do it, and it’s impact does take time and consistency
Adult Ed on Facebook
Career-Technical Schools Using Social MediaOhio Hi-Point Career CenterPickaway-Ross CTCMiami Valley CTCApollo Career CenterButler TechCuyahoga Valley Career CenterLorain County JVSUpper Valley JVSTri-Rivers Career CenterEastland-Fairfield CTCGreat Oaks
Final Thoughts:>Decide what works for you>Know your audience>Be proactive>Train & educate>Measure success/failure
