Why have we chosen to study advertising?• To investigate the overall effects on different age groups. These are:

– Children– Youths– Adults– Elderly

• Advertising is “the buttress of a free and cheap press, which otherwise would exist only by the conditional subventions of governments, parties and pressure groups. It is also the provider of free radio and television entertainment for millions daily.” (E.S Turner, 1965)

• One of the established effects of advertising is that it increases peoples' desires for consumer goods and promotes materialism. Some researchers, e.g., Galbraith (1967), even see advertising as "relentless propaganda on behalf of goods in general." Advertising, it is argued, stirs, or creates, desires and needs in people for more material goods.

– sourced from: http://www.allacademic.com/meta/p_mla_apa_research_citation/1/1/1/3/7/p111378_index.html

Adults in Advertising

• Advertising used in all aspects of media.– Focusing on TV and print advertising.– Children: are they influenced more by

adults who are accompanied by children on adverts?

– How advertisements with adults in have developed and changed.

ADULTS IN TV ADVERTS

• Green Giant Advert– http://www.dailymotion.com/video/x86k8q_gree

n-giant-sweetcorn-advert_shortfilms#from=embed

• Lynx Wrestle– http://www.youtube.com

/watch?v=n3rh9AmDJ28&feature=relmfu

Green Giant

• Advert appeals to children and partially to adults who are parents.

• Promotes healthy eating by showing what’s on the children’s plates, and what is written in the script.

• The obviously positive reaction to the sweetcorn promotes healthy eating of children who see the advert.

Lynx adverts

• Advert shows a ‘playful’ side to adults.• Aimed more at young adults 18+ who could be

in a relationship or about to become a couple.• Sexualised. Fun. Fast paced. Attention

grabbing.

Adult stars in advertising

http://www.youtube.com/watch?v=RM5bR-V-9HE

Both of these anti-ageing adverts are showing models who are probably between 25 – 45.

EXAMPLES