adv 231 (1) (2)
TRANSCRIPT
Cemile Meltem Sö[email protected]
Burcu Fı[email protected]
Zeliha [email protected]
Ceren [email protected]
Lesson: ADV 231
Subject: Socially
Responsible ConsumerCONTEN
T• What is Socially Responsible Consumer ?
• How can we become a socially responsible
consumer ?
• Some brand examples. ( success and failure )
• Other commercials for socially responsible
consumers.
• Some investigations.
• Socially responsible groups in Turkey.
• Thanks…
‘’Acting with concern and sensitivity, aware of the impact of your actions on
others while consuming, particularly thinking of the disadvantages.’’
It means...
http://www.entrepreneur.com/encyclopedia/term/82646.html
And it also means to care about;
Local trade, fair trade, people,
environment, workers, children,
nature, animals, ethics, values,
laws, rights etc...
Everything we buy has a social, economic or environmental impact,
POSITIVE or NEGATIVE.
So, which side are you on?
http://www.dumblittleman.com/2010/08/are-you-socially-responsible-consumer.html
1- Look for fair trade brands. You’ll be surprised at
how affordable prices are. The Fairtrade certification ensures sustainable livelihoods for producers and workers in developing countries, by negotiating better trading conditions.
2- Try having one meat-free day a week. According
to a recent UN survey, meat production is responsible for one fifth of the world’s green gas emissions.
3- Consider composting: if you have even a small garden or backyard, start composting your food waste. It’s the ultimate saving tip: every single bit of food is used … and then re-used!
4- If you’re shopping at big chains, check their website for a corporate responsibility page.
5-Re-use: visit thrift shops and yard sales.
Act with your wallet. Buy responsibly; recycle and re-use; buy second hand; save money.
Who’d have thought 10 years ago that Starbucks and McDonald's would have fair trade coffee on their menus – and at decent prices? It was a move dictated by the power and choice of consumers.
Here are some brandexamples...
Responsible ones & others...
Some loyal consumers looking for environmentally friendly products, especially due to the unethical behavior
and, institutions and brands are boycotting.
-TOMS Shoes is a company that was founded on a simple premise- ONE FOR ONE
For every pair purchased, Toms gives a pair of shoes to a child in need, under his model of ‘One for One’.
In just four years, Toms Shoes has donated more than 400,000 shoes.
Zara is a Spanish clothing and accessories retailer.
In Greenpeace’s investigations, They
revealed that Zara’s clothings have the
hormonal disorders and cancer causing chemicals.
http://www.ensonhaber.com/iste-kansere-neden-olan-giyim-markalari-2012-11-20.html
Anita Roddick founded ‘’The Body Shop’’ in 1976, especially against animal testing is done.
THE BODY SHOP FOCUSES ON...
‘’The local trade support’’
‘’Encouragement of people to appreciate themselves ‘’
‘’The basic principles of human rights and respect for nature that differ from each other’’
Nestle’s use of palm oil is mainly used in products such as Kit-Kat, reducing the efficiency of the rainforest in the world, on the other hand, consumes generations of Orangutans.
http://www.sosyalmedyacci.com/2011/11/greenpeace-sosyal-medyada-nestleye.html
Corporate social responsibility by Starbucks including using Fair Trade certified
ingredients and engaging in community-based development projects.
THEY FOCUS ON...
→ Community : Community Service ,Create Jobs for USA
→ Environment : Recycling&Reducing waste,
Green Building
→ Ethical Sourcing : Farmer Support
One of the the biggest environmental disasters happened in Gulf of Mexico on 2010 :
‘’THE BP SPILL’’
The oil spill affected natural life…
Balance was disrupted in the sea.
All the animals especially the fishes are affected.
522 birds died.
AS A RESULT;
socially responsible consumers reacted and they stopped to buy gas from BP because of
damages.
&Some other commercials for
Finally, some investigations...THE 70 % OF CONSUMERS ARE WILLING TO PAY MORE FEES FOR PRODUCTS THAT HAVE STRONG SENSE OF SOCIAL RESPONSIBILITYResults show that 70% of consumers are sensitive to the social responsibility of the companies products, that they are willing to pay much more than the market value of the detected charge. More than 28% of respondents willing to pay at least $ 10. According to the results, Institutions earning: employees, society and the environment, clearcommunication about how to recycle their exhibitions, which means a significant opportunity for decomposition counterparts.
YOUTH ARE WILLING TO WORK LESS FEES IN COMPANIES WİTH STRONG SENSE OF SOCIAL RESPONSIBILITYThe most surprising finding of the study was that participants between the ages of 18-24 and 25-34 ,as the other age groups, remarked to accept working with less fees of companies which are aware of social responsibility.
http://www.medyaloji.net/haber/sosyal_sorumluluk_tuketicinin_tercihini_etkiliyor.htm
And supporters of socially responsible consumers in Turkey...
Türkiye Sosyal Sorumluluk Derneği
Greenpeace
Tema vakfı
Hayvan Hakları Federasyonu etc...
Other Resources:
• http://www.dumblittleman.com/2010/08/are-you-socially-responsible-consumer.html
• http://oneworldtufts.com/oneworld-bazaar/237-2/• http://www.adpunch.org/wdcs-they-cant-afford-to-wait-for-
evolution.html• http://adsoftheworld.com/forum/chinese/lung_og_the_waste_gas• http://www.doodletilt.tv/?p=1198• http://www.starbucks.com/responsibility• http://www.justmeans.com/CSR-Disasters-BP-Spill-A-Year-
On/48568.html• http://www.justmeans.com/CSR-Disasters-BP-Spill-A-Year-
On/48568.html• http://www.sosyalmedyacci.com/2011/11/greenpeace-sosyal-
medyada-nestleye.html
http://www.thebodyshop.com.tr/haberler.asp