adv 400 foursquare presentation
DESCRIPTION
TRANSCRIPT
History
Launched on March 11, 2009Dennis Crowley and Naveen Selvadurai
Headquartered in New York CityAbout 20 employees
In June 2010, received $20M in fundingSeries B
Surpassed 3 million users this month
Primary Users
According to Forrester Research“Tech-savvy males who access applications
from smartphones” ○ 80% of location-based network users are male○ 70% between the ages of 19 and 35 years old
Foursquare
“Check in” at different locations to earn badgesGeneral badgesCity-specific badgesSpecial event badges
User with the most “check-ins” is Mayor
Problems Violation of privacy pleaserobme.com
○ “The danger of publicly telling people where you are”
Corporations and Foursquare
Foursquare for Universities
Non-profit Institutions and Foursquare
Future of Foursquare
Questions?