foursquare for businesses
DESCRIPTION
Overview of how Foursquare works plus information on how businesses can benefit from Foursquare. Also includes case study results from the Foursquare crowdsourcing experiment with the launch of Vancouver.TRANSCRIPT
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Foursquare for Businesses v1.0September 22, 2009
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About Me
• President, 6S Marketing• Founded 6S in 2001, 24
employees• Expert in SEO, SEM, Social Media• Worked With 400+ Clients• Speak, Sponsor & Attend Industry
Events Across North America • Helped launch the first city
crowdsourcing experiment with Foursquare in Vancouver
Chris Breikss
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Friend Finder• The premise of Foursquare
is simple:
"Tell Foursquare where you are and it will tell you who
and what is nearby.“
Robert Scoble aka @scobleizer
"Going to be bigger than Twitter"
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Social City Guide• The process of telling
Foursquare where you are is called "checking-in"
• When asked to locate themselves, users are shown a list of nearby venues (based on GPS)
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Users “Check-In” to Places• To broadcast their location to
their friends
• To update their Twitter + Facebook status
• To bookmark or remember where they've been
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Check-Ins Earn Pointsfor discovering a new placefor going out two nights in a rowfor four stops in a nightfor bringing six friends
Users compete on a Leaderboard that
resets weekly
+5 pts
+2 pts
+4 pts
+6 pts
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Mayors• "Mayors" are those who
check-in most often at a given place
• Mayor ship is triggered when a user visits more than 2x within 60 days
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Special Mayor Offers• These "Mayors" titles are used
by local merchants to reward locals and regulars
• Offers need to be unique and interesting to engage Foursquare users
• A 10% discount is not compelling enough
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Foursquare Online
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Tips
• Get tips from other users that have been to the venue
• Users create Twitter-style recommendations: "Go here, try this"
Venue
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Tips
• As users check-in at places around the city, Foursquare throws these recommendations back to the users
Find out what’s hot, right now!
Nearby
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Tips
• Find out what’s hot around the neighbourhood
• Users share short, quick tips that are not like Yelp reviews
Search Nearby
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To-Dos• Add places to go and things
to do to your list
• Handy for remembering new restaurants that a friend told you about
• Earn points when you cross to-dos off your list
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Badges• The more you explore,
the more you unlock
• Badges are tied to time, distance and location
• You may unlock one for staying out past 2am on a school night or for checking-in with 3 members of the opposite sex.
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Integration• Foursquare integrates with
Twitter and Facebook platforms
• Add friends from Gmail, Twitter, Facebook (using Facebook Connect)
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Measurement• Tools for businesses
are being developed
• See patterns when people check in, group size etc.
• Reward loyal customers during slow periods
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Platforms• New version of iPhone
App 1.4 released in Sept. 2009
• Android compatibility launched in Sept. 2009
• First Blackberry App to be released early Oct. 2009
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Etiquette
• your workplace,• your home
• restaurants, cafes, hair salons • pubs, bars, nightclubs• parks, libraries,
airports
NO, do not check-in at:
YES, check-in at:
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• 21+ American cities • + Amsterdam • + Vancouver
Envision 100m users in:
Who’s Playing Foursquare?
Most popular in NYC where Foursquare is
based.
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A Crowdsourcing ExperimentSeptember 09, 2009
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Why Vancouver?• The huge Vancouver
social media community campaigned Foursquare to launch in Vancouver
• Chris Breikss + 6S voluntarily coordinated the Vancouver launch with the Foursquare founders (no $$)
• The Winter Olympics are occurring in Vancouver Feb. 2010
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Vancouver Launch• 1 week from
concept to launch
• 200 attended Launch party at V Lounge Yaletown
• 112 users checked in at party, received free cocktail
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Vancouver Launch
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Vancouver Crowdsourcing Results
• Vancouver was the first city to populate location data via a crowdsourcing experiment on September 9, 2009
• In the first week 1100+ Vancouver users contributed 2400+ venues
Dennis Crowley, Foursquare Founder
"Vancouver crowdsourcing experiment = HUGE success”
“1000+ venues, 700+ users in 24 hours"
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Foursquare Financing• On September 4th 2009, it was leaked that
Foursquare received VC funding
• $1.35 million was raised by Union Square Ventures (Fred Wilson) , O'Reilly AlphaTech Ventures
Dennis Crowley, Foursquare Founder
“We finally get paychecks!”
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What’s Next for Foursquare?• More cities. Foursquare explodes when there are 100+
cities. Critical mass is key. 10,000 users needed per city
• More business tools + revenue model = happy investors
• Vote for your city @ http://foursquare.com/help/
• Will International cities be crowdsourced based on Vancouver’s success? Probably? Toronto soon? Maybe
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Why is6S Marketing Involved?
• 6S is a Internet marketing consulting company that specializes in innovative Internet marketing.
• 6S can help businesses with their Foursquare promotions and leverage loyal customers.
• Foursquare will soon have reporting and analytics that allow businesses to capitalize on the platform.
• 6S wants Foursquare to expand into other cities.
