Download - Foursquare For Businesses
www.6smarketing.com
Foursquare for Businesses v1.0September 22, 2009
www.6smarketing.com
About Me
• President, 6S Marketing• Founded 6S in 2001, 24
employees• Expert in SEO, SEM, Social Media• Worked With 400+ Clients• Speak, Sponsor & Attend Industry
Events Across North America • Helped launch the first city
crowdsourcing experiment with Foursquare in Vancouver
Chris Breikss
www.6smarketing.com
Friend Finder• The premise of Foursquare
is simple:
"Tell Foursquare where you are and it will tell you who
and what is nearby.“
Robert Scoble aka @scobleizer
"Going to be bigger than Twitter"
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Social City Guide• The process of telling
Foursquare where you are is called "checking-in"
• When asked to locate themselves, users are shown a list of nearby venues (based on GPS)
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Users “Check-In” to Places• To broadcast their location to
their friends
• To update their Twitter + Facebook status
• To bookmark or remember where they've been
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Check-Ins Earn Pointsfor discovering a new placefor going out two nights in a rowfor four stops in a nightfor bringing six friends
Users compete on a Leaderboard that
resets weekly
+5 pts
+2 pts
+4 pts
+6 pts
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Mayors• "Mayors" are those who
check-in most often at a given place
• Mayor ship is triggered when a user visits more than 2x within 60 days
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Special Mayor Offers• These "Mayors" titles are used
by local merchants to reward locals and regulars
• Offers need to be unique and interesting to engage Foursquare users
• A 10% discount is not compelling enough
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Foursquare Online
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Tips
• Get tips from other users that have been to the venue
• Users create Twitter-style recommendations: "Go here, try this"
Venue
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Tips
• As users check-in at places around the city, Foursquare throws these recommendations back to the users
Find out what’s hot, right now!
Nearby
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Tips
• Find out what’s hot around the neighbourhood
• Users share short, quick tips that are not like Yelp reviews
Search Nearby
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To-Dos• Add places to go and things
to do to your list
• Handy for remembering new restaurants that a friend told you about
• Earn points when you cross to-dos off your list
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Badges• The more you explore,
the more you unlock
• Badges are tied to time, distance and location
• You may unlock one for staying out past 2am on a school night or for checking-in with 3 members of the opposite sex.
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Integration• Foursquare integrates with
Twitter and Facebook platforms
• Add friends from Gmail, Twitter, Facebook (using Facebook Connect)
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Measurement• Tools for businesses
are being developed
• See patterns when people check in, group size etc.
• Reward loyal customers during slow periods
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Platforms• New version of iPhone
App 1.4 released in Sept. 2009
• Android compatibility launched in Sept. 2009
• First Blackberry App to be released early Oct. 2009
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Etiquette
• your workplace,• your home
• restaurants, cafes, hair salons • pubs, bars, nightclubs• parks, libraries,
airports
NO, do not check-in at:
YES, check-in at:
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• 21+ American cities • + Amsterdam • + Vancouver
Envision 100m users in:
Who’s Playing Foursquare?
Most popular in NYC where Foursquare is
based.
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A Crowdsourcing ExperimentSeptember 09, 2009
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Why Vancouver?• The huge Vancouver
social media community campaigned Foursquare to launch in Vancouver
• Chris Breikss + 6S voluntarily coordinated the Vancouver launch with the Foursquare founders (no $$)
• The Winter Olympics are occurring in Vancouver Feb. 2010
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Vancouver Launch• 1 week from
concept to launch
• 200 attended Launch party at V Lounge Yaletown
• 112 users checked in at party, received free cocktail
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Vancouver Launch
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Vancouver Crowdsourcing Results
• Vancouver was the first city to populate location data via a crowdsourcing experiment on September 9, 2009
• In the first week 1100+ Vancouver users contributed 2400+ venues
Dennis Crowley, Foursquare Founder
"Vancouver crowdsourcing experiment = HUGE success”
“1000+ venues, 700+ users in 24 hours"
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Foursquare Financing• On September 4th 2009, it was leaked that
Foursquare received VC funding
• $1.35 million was raised by Union Square Ventures (Fred Wilson) , O'Reilly AlphaTech Ventures
Dennis Crowley, Foursquare Founder
“We finally get paychecks!”
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What’s Next for Foursquare?• More cities. Foursquare explodes when there are 100+
cities. Critical mass is key. 10,000 users needed per city
• More business tools + revenue model = happy investors
• Vote for your city @ http://foursquare.com/help/
• Will International cities be crowdsourced based on Vancouver’s success? Probably? Toronto soon? Maybe
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Why is6S Marketing Involved?
• 6S is a Internet marketing consulting company that specializes in innovative Internet marketing.
• 6S can help businesses with their Foursquare promotions and leverage loyal customers.
• Foursquare will soon have reporting and analytics that allow businesses to capitalize on the platform.
• 6S wants Foursquare to expand into other cities.
