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By: Sarah Massoglia
Target Audience• Young
Women• Ages 16-26• Who like
affordable and trendy clothes
The Big Idea
The Campaign • Twitter• Facebook• Pinterest• Instagram• Google Adwords
How to Reach Our Audience
Current Users
Lead to
New Users,Which Equals
More Business
Sample Google Adwords Ads• “Lulu’s fashion for trendy girls. Be the first on
the trend with Lulu’s line of sexy and affordable clothes. Stock up on cute dresses and outfits from emerging designers now on sale for 40% off!”
• “Lulu’s cute dresses for the season. Find what you’re looking for, affordable cute clothes now on sale for 40% off. Stay in style with new sales everyday this week!”
Sample Ad
40% off Everyday This Week! Access On:
Flirty Dress Friday!
Key Point Indicators
*Sales History
*Followers and Likes
*CPC
Track Increases
10%
19%
14%
57%
Budget
Planning: $10,000Management: $20,000Social Media Campaign: $15,000Google Adwords: $60,030
Summary