adv 420 final- megan sommerdyke
TRANSCRIPT
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O F F I C I A L D I G I TA L M A R K E T I N G S T R AT E GY 2 0 1 4
MCDONALDS
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TARGET AUDIENCE
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WHAT’S THE POINT OF ALL THIS?
•We want to make McDonalds seen as a modern, affordable and convenient environment
that everyone can find a benefit in visiting one of the
many locations.
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COMMERCIALS
Adults to and from work
Teens looking up popular video and audio
Kids watching morning cartoons and after school programs
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YOUTUBE
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TWITTER AND INSTAGRAM
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KPI (KEY PERFORMANCE INDICATORS)
• Google Adwords
• 200+ per month increase in followers
• Commercials and Neilson
• 10% sales increase nation wide per month
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BUDGETING THE CAMPAIGN
Function Cost Math Budget
Commercials [60% of the budget]4 commercials x 6 months= 10 totalEach one avg. $600,000
$6,000,000
Our Fee $250/ hour80 hours/ month6 months
$120,000
Advertisement Banners and Promotional Tweets/ Instagrams
Avg. $5000/ month for 1 popular website- 25 different websites will be used
800,000
Extra Expenses as incurred
1,000,000
Total $8,000,000
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JUST TO REITERATE…
• The big idea• Multiple social media outlets• 6 month plan• Satisfy every group of the target audience