advance magento seo for online businesses

Advance SEO for MagentoFMEextensions

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What triggers Clicks to your links?

1.It’s the term “CTR”, means Click Through Rate

2. CTR Depends on following points:

a)Meta Title

b)Meta Description

3. Both are important to increase your clicks in search results…


Foundations of Perfect Meta Title and

Description Android Apps | Android Widgets | Brand (Fine)

OR

Best Premium Android Apps & Widgets, Brand (Better)

OR

Download Best Free Android Apps & Premium Widgets,Brand

(Best)

• Add more keywords within the 60 characters limit that looks natural


How to Search and Pick Right Keywords?

1.Use Exact Match

2. Use a blend of keywords with different intents

3.Example:

Android Apps, Download Android Apps, Free Android Apps, Buy Android Widgets, Latest Android Apps, etc.


1. Rising trend is to buy Top level domains like .com, .net etc. even for local SEO

2. Google Webmasters allow geo targeting. Any domain can be targeted in specific region

3. Overall, local domains are easy to rank within that specific geographic region e.g. domain.nl is easy to rank in Google.nl than domain.com

Which Domain Name to buy?


Sub-domains Vs Sub-directory


WWW vs non-WWW?

1. Your website can be accessed with or without WWW.

2. This can cause duplicate content issues

2. It is preferred to set this option from Google Webmasters account.


Ensure Proper Google Indexation?

1. Huge indexation can cause crawl delays, especially crawling of valuable data. Use robots.txt to block unwanted Magento data:


URL Rewrites – Products and Categories

1. You can set custom URLs for each Magento Category, Page and product


Improving Search Results with Schema

Tags1. Structured data, schema tags allows you to

cummunicate with search engines and tell them more information about something

2. For example, if you want to tell search engines who is the author of content, add reviews, what is the size of video file, what is the movie about etc.


Example of Schema tag

1. This div contains different itemscope tags which tell search engines that this “div” is a trailer of a science fiction movie Avatar, whose director is James Cameron


Pagination1. By using “rel=’next’ and rel=’prev’” we can tell

search engines which page to serve users, see example:


Internationalization, Multi-Language

1. By using “rel=’alternate’ hreflang=’x’” we can tell search engines which language they should serve to users based on their region, see example:

Example: To tell Google that de.domain.com is Dutch-language equivalent of the English page, do the following:

In the HTML <head> section of http://www.domain.com/, add a link element pointing to the Dutch version of that webpage at http://de.domain.com/, like this:

<link rel=”alternate” hreflang=”de” href=”http://de.domain.com/” />


And Many More…1. Read more on following points:a) Sitemap for Mobile

b) Video Markup and Sitemap

c) Making AJAX Content Crawalable

d) Data Highlighter

e) Removing Content Duplications

Click here: http://www.fmeextensions.com/blog/advance-magento-seo

f) XML Sitemaps

g) Website Coding and Load Time

h) Keyword Optimization

i) Robots, Canonicals and Meta Tags


Thank you

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advance magento seo for online businesses

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