ADVANCE YOUR CHINA STRATEGY USING

DATA ANALYTICS

Present by Benjamin Sun, Co-founder of THINK CHINA

DATA DRIVEN DIGITAL PARTNER

KEY SERVICES

• Web Technology

• Chinese Digital Marketing

• Data Analytics and Insight

WHO WE ARE

• No Outsourcing

• Focus on Australia and China

• In-house Technical Capacities

• Data Driven Approach

600 million

1 million

880,000

• International Students

• Temperate Visa holders

• Local Chinese Australians

• Travellers

• Chinese online populations

DATA DRIVEN DIGITAL STRATEGY

• CASE STUDIES

• WORKING WITH SOCIAL BLOGERS

• MAKE YOUR WEBSITE CHINA FIRENDLY

ONE CHILD SIX POCKET

SWISSE ON ALIBABA (OCT 2015)

97,100 ITEMS

OCTOBER SALES FOR SWISSE ON ALIBABA

37%

33%

30%

￥18,468,721￥15,209,721

￥16,258,467

WHO IS BUYING SWISSE ON ALIBABA

Gender Age Identity

KNOWING WHAT IS SELLING

$11 million AUD

WHO IS SELLING

YOUR CHINA DIGITAL STRATEGY

Official Chinese Website

BRANDING

E-marketplace

ACQUISITION

Social Media

RETENTION

WHY SOCIAL?

NON OF THESE WORKS IN CHINA

WORKING WITH BLOGGERS

Select – Brief - Report

HOW MUCH ?

SERVER IS YOUR FIRST STEP

Finding an reliable, scalable and affordable server solution is

the first step of your China digital strategy

TEST YOUR WEBSITE SPEED TODAY

http://ce.cloud.360.cn/

http://www.17ce.com/

TESTING YOUR WEBSITE LOADING SPEED

14 seconds to load

the website in Beijing

YOUR TODOLIST

BUY .CN DOMAIN NAME

CNNIC 35th Report

LOCAL AND GLOBAL PARTNER OF ALICLOUD

WHAT IS INTERNET CONTENT PROVIDER LICENSE

ICP TypesLicense & Recordal

RequirementVaries between provinces

Physical PresenceBoth required

MUST to haveReview annually

Do you a Chinaentity or representative office?

YES

NOTYET

• Beijing• Shenzhen• Qingdao• Hangzhou• Shanghai

• Hong Kong• Silicon Valley• Singapore

ECS price is as low as 49.5yuan/month.

A SOLUTION THAT FITS ALL

SMALL RESTAURANT TOURISM AUSTRALIA AUSTRALIAN BUSINESS CHAMBER

A FEW TIPS

China Blocks Google FontsDo Not Use

Do not use Google MapUse Google Ditu instead

Mobile Friendly DesignChina now has 557M mobile internetUsers

URL - The Shorter the BetterRemember Chinese users can’t spellEnglish words very well

Web Technology | Digital Marketing | eCommerce | Data Analytics

www.thinkchina.com.au