advanced analytics tour - neudesic...proper advanced analytics frameworks and maturity model 3....
TRANSCRIPT
ADVANCED ANALYTICS TOUR
SPONSORS
About NeudesicAccelerating Digital Evolution Across the Enterprise
The Neudesic approach to digital evolution focuses on digitizing the four facets of an organization…
Employees
DIGITAL EVOLUTION
OperationsCustomers
Products
PREDICTIVE ENTERPRISE
ENTERPRISE NERVOUS SYSTEM
DIGITAL PLATFORMS
DIGITAL WORKPLACE
IMPACT
Neudesic’s Service Lines
Our focus is the Predictive Enterprise where every business decision is supported by your enterprise’s collective wisdom.
PredictiveEnterprise
We achieve this through traditional and advanced analytics techniques and technologies.
PredictiveEnterprise
We leverage a combination of machine learning and predictive analytics to optimize your decision making process and provide amazing insights into how your business operates.
PredictiveEnterprise
T O P I C S C O V E R E D
Introduction to Advanced Analytics
Advanced Analytics Solution Framework
Technologies Driving Advanced Analytics
Advanced Analytics Use Cases
TODAY’S PRESENTERS
Data Analytics
Data + Analytics
Modernizing Business Intelligence
Data Management• ETL• ELT• MDM• Integration
Workflows
Data Storage• RDBMS• BigData• NoSQL• DataLakes
Advanced Analytics• Predictive• Prescriptive• PrescriptiveBatch• RealTime
Reporting & Visualization• Reporting• Exploration
What happened?
D I F F I C U L T Y
VA
LU
E
D E S C R I P T I V E A N A L Y T I C S
Why did it happen?
D I A G N O S T I C A N A L Y T I C S
What will happen?
P R E D I C T I V E A N A L Y T I C S
How can we make it happen?
P R E S C R I P T I V E A N A L Y T I C S
H I N D S I G N T
I N S I G H T
F O R E S I G H T
Data + Advanced AnalyticsNeudesic’s Vision
A D V A N C E D A N A L Y T I C S
T R A D I T I O N A L B I
What happened?
D I F F I C U L T Y
VA
LU
E
D E S C R I P T I V E A N A L Y T I C S
Why did it happen?
D I A G N O S T I C A N A L Y T I C S
What will happen?
P R E D I C T I V E A N A L Y T I C S
How can we make it happen?
P R E S C R I P T I V E A N A L Y T I C S
H I N D S I G N T
I N S I G H T
F O R E S I G H T
Data + Advanced AnalyticsNeudesic’s Vision
Integrate into existing analytics
Taking Advantage of New InformationEvolution of the Data Source
Advanced Analytics now accounts for 12.4% of all data & analytics spend in today’s enterprise.
THE BUYERS MARKET RESPONSE
THE TECHNOLOGY MARKETS RESPONSE
PaaS
AlgorithmMarketplace
MAJOR VENDOR
VS.
BEST OF BREED
VERTICAL AGNOSTIC TOOLS AND PLATFORMS
Operations
Marketing
$ Finance
Single Platform
üLicensing üTrainingüGovernanceüConfidence
REINVENTION IS KEY TO A COMPETITIVE MARKETPLACE
To account for need of reinvention, you’ll need to be aligned with:
1. Proper technology2. Proper advanced analytics frameworks
and maturity model3. Research à model4. Promote to integration
Goes without saying, if everyone is headed this direction.
WHERE WE WANT TO FOCUS
CRAWL WALK RUN
WHAT IS A CULTURE OF ANALYTICS?
“Everyone has the ability to ask and answer questions with data.”
“Everyone participates in the data discovery process.”
”A place where people can be creative with data.”
“An environment where workers aren’t limited to prebuilt reports.”
“Gut decisions become data driven decisions.”
WHY IS AN ADVANCED CULTURE OF ADVANCED ANALYTICS IMPORTANT?
“When we see data displayed in a picture or graph, meaningful relationships that we would likely have missed are often made obvious.”
“The cost is that we also sometimes perceive pattern that in reality have no meaning.”
– Leonard Mlodinow
DEVELOPING A CULTURE OF ANALYTICS
Involvement of everyone in the organization.
Intimate knowledge needed for success
tends to stick to industry experts.
A FEW USE CASES
PIPELINE SORTING FOR INCREASED DONATION REVENUE
What we know:1. Is the person involved in the
organization somehow?2. Where does the person live?3. Possible Donation History
Associated?
Overview: Non Profits & Major Universities run off of large donations.
FORECASTING DEMAND
What we may know:1. Historical values2. Indication of seasonality3. Future values of information that
has a predicable relationship
Historicalvalues
Indication of seasonality
Future values of information
Overview: Operations team needs precise estimates for future demand in order to properly allocate capital.
PREDICTIVE MAINTENANCE
What we may know:1. RPM 2. Weight on Bit3. Rock formations4. Type of Bit
Overview: An oil drilling company would like to know when drill bits are likely to break, rather than go through the process of replacing broken ones.
Customer Information from many sources:§ CRM§ Point of Sales (POS)§ Customer Support§ Social media (Twitter, Facebook, etc.)§ Customer behavior and interactions
3600 DEGREE CUSTOMER VIEW
Charting Your Course
Find Your Quick Wins!
• Do you have a data driven culture?
• User adoption must be a focus.
• Utilize Neudesic’s “ROI Focused Development Approach.”
ROI SHOULD DRIVE YOUR NEXT STEP
FIND YOUR QUICK WINS
Device Monitoring
Team Strength & Retention
Sales Status Reports
High Value – Low Feasibility High Value –High Feasibility
Low Value – Low Feasibility Low Value – High Feasibility
Bubble Size = Relative ROI within first year
Valu
e to
Bus
ines
s
Feasibility
Quick Wins
TOPPICTUREbrush
Conduct a 1-2 hour workshop with business stakeholders to identify opportunities to adopt Big Data and Advanced Analytics solutions:
• Joint Strategy session• Identify various Big Data solution design patterns• Brainstorm Big Data and Advanced Analytics uses cases• Discuss opportunities for PoCs and PoTs
DISCOVER YOURDATA’S POTENTIAL
Marc [email protected]
Karla [email protected]
Mike [email protected]
Advanced Analytics TourQuestions?