advanced content strategies 3: planning
DESCRIPTION
It is more important to be consistent than prolific when it comes to content creation. “Planning Content” will cover strategies and tactics for developing ideas for content and establishing an effective publication schedule.TRANSCRIPT
Advanced Content Strategies:Planning
Preparation
ABC
Always Be Collecting
Intelligence
RSS, Q&A, Google Alerts
Tools
Springpad, Evernote
Strategy
Strategy
Instead ofmonolithic
white papers
Break up
the chapters
and sections
Into
Smaller, bit sized
Blog posts
Quantity
Strategy
Consistency
Strategy
Balance & variety