advanced program in online advertising - google

Knowledge Partner Delivered By


Contents

• Broad Contours

• Who Should Attend

• Unique Features of Program

• Program Modules

• Detailed Program Contents

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Broad Contours

Program Faculty :Priyanka Kapuria

Duration : Four Months

Eligibility : Graduation in any discipline with (including Diploma holders) and preferable experience of 2 years

Schedule : Once a week on Sunday, 2:00 pm – 5:00 pm

Classes Commences on or after : Feb 24, 2013

Program Fee : Rs. 33,000/- + 12.36 % service tax = Rs. 37,079/-

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Who should attend?

• Professionals in Marketing/Publishing/e-business/Advertising

• Professionals who want to shift to online marketing or those who are beginners in online marketing.

• Professionals who seek to improve the performance of their online marketing campaigns.

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Unique Features

Unique Program

• Program in Search Engine Marketing from Google for the first time in India

• Prepares the participants to take GAP Exam. (GAP Fundamentals Exam fee waived off for participants)

Practical Exposure

• Participants would be provided marketing vouchers worth Rs. 2500 to test their campaigns during the program.

• Sessions by Knowledge Experts from Google.

Pedagogy • Designed with a mix of case discussions, assignments and projects besides

the lectures in class

Peer Learning • Opportunity to Network and Learn from the best in the corporate world

• 250+ professionals have already been trained in this program.

Certification • Graded Certificate of Successful Completion from Google and NIIT Imperia

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Program Modules

• Introduction to Online Advertising and AdWords • AdWords Account and Campaign Basics • AdWords Ad Formats • Policies and Ad Quality Issues • AdWords Targeting and Placement • AdWords Bidding and Budgeting • Optimising Performance • Display Advertising on the Google Display Network and

Mobile Advertising • Performance Monitoring and Conversion Tracking • Overview of Local Business Listings and Maps • Selling and Representing AdWords

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Profile of previous Batch

• Employees from Eureka Forbes, Thomas Reuters, Lloyd, Godrej, Hermes Developers, Everonn Education, TOI, ZEE etc. enrolled for the program.

• Average Age of Batch – 29 years

IT/ITES 18%

Education 21%

Advertising / Media

25%

Internet / Web 4%

Manufacturing

14%

Others 18%

Participants based on Sector

22-27 50%

28-32 23%

33-35 7%

36+ 20%

Participants breakup on Age

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CLASSROOM SNAPSHOTS

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Experience Sharing “The most appreciative features of this program are experiential learning, sharing of good practices, sessions by Google experts and our instructor”

Sachin Mohadikar Global Marketing Manager, SingTel

“Approach of the faculty towards the problems reported by each participant is commendable”

Shraddha Rathi, Deputy Manager, Reliance Communication

“The unique benefits of this program are freedom to learn and get used to AdWords by working on your own AdWords account; program can be done from anywhere across the country; and is certified by Google”

Mohit Kapoor Marketing Manager, 3M India Ltd.

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Conference Call /Information Session • Why should I attend the conference

call? – To evaluate the program rigorously and in

depth before taking a final decision

• Who will host the call? – Program Faculty – Ms. Priyanka Kapuria

& NIIT Imperia Product Management Team would address the queries regarding the program

• How can I register for the conference call? – Register Online (You will see the next

available conference date in the same link)

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https://docs.google.com/spreadsheet/viewform?formkey=dElXVUVmakRVQ1F2c212WDA4Zi0tOEE6MA

https://docs.google.com/spreadsheet/viewform?formkey=dElXVUVmakRVQ1F2c212WDA4Zi0tOEE6MA


How to Apply • Registration forms & Fee • Application forms can be obtained from www.niitimperia.com or at local NIIT

IMPERIA Centres • Candidates could also apply online at www.niitimperia.com • Application form along with the registration Fee be submitted at NIIT Imperia

centre. The registration fee is Rs. 33, 000/- + 12.36% Service tax = Rs. 37,079/-. • Important Dates

– Registration for the Batch will close : December 29, 2012 (Early Bird) January 27, 2013 (Regular) – Classes commence on or after: Feb 24,2013

Application Foreclosure Clause: Please be aware that seats are limited at every location for this program. Therefore, 1. Applications can be foreclosed anytime (at all or some select locations) with a notice posted on the NIIT Imperia website. 2. Applicants are advised to apply as early as possible to ensure their candidature

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http://www.niitimperia.com/

http://www.niitimperia.com/


Documents Required for Application

1 Passport size photo affixed [Latest photo with

light backdrop]

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SYNCHRONOUS LEARNING - NIIT IMPERIA

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35 Classrooms in 23 cities Direct one-to-one interaction is ensured through individual ICT

systems for each student: High-performance PCs Webcam Audio system and microphone at each workstation,

connected directly to faculty at institutes Classroom interactions & ambience are facilitated by clusters of

student-stations and camera & projection systems that span the full classroom.

6 Synchronous Learning Centers created within corporate premises

Learning Management System (LMS): • supplementary e-learning • program-specific notices • online submission of assignments • reminder services • online testing • student records

STUDIO VIEW

NIIT IMPERIA - TECHNOLOGY EDGE

CLASSROOM VIEW

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SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW

STUDENT VIDEO

FACULTY

SLIDE SHOW / WHITE BOARD

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REPLICATION OF LIVE CLASSROOM

SYNCHRONOUS LEARNING

Full features of face-to-face teaching

Raised-hand-seeking-teacher's-attention

Tabulation of responses

Quizzes randomly created by the teacher

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DETAILED MODULE-WISE CONTENTS

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1. Introduction to Online Advertising and AdWords

Module Contents • Overview of Online Advertising

• Overview of AdWords , AdCenter, and Yahoo Advertising

• Getting started with AdWords

2. AdWords Account and Campaign Basics

Module Contents • Account Management Basics

• AdWords Campaign Management Basics

• Tools to analyze Industry Insights and Trends

• Ad Group Management Basics

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3. AdWords Ad Formats

Module Contents

• Overview of Ad Formats

• Creating ads-text/mobile/display

• Ad Formats Guidelines and Best Practices

4. Policies and Ad Quality Issues

Module Contents

• AdWords Policies

• Ad and Site Quality

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5. AdWords Targeting and Placement

Module Contents

• Overview of Targeting and Placements

• Keyword Match Type and Keyword Targeting

• AdWords Language and Location Targeting

• Placement Targeting for the Content Network

6. AdWords Bidding and Budgeting

Module Contents

• Overview of Bidding

• Overview of Budgets

• Overview of Billing and Payment Options

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7. Optimizing Performance Module Contents

• Overview of Optimization

• Optimizing AdWords Campaigns and Ad Groups

• Optimizing Websites and Landing Pages

8. Display Advertising on the Google Display Network and Mobile Advertising

Module Contents

• Value of Display and the Google Display Network

• Value of Display on YouTube

• How does Mobile Advertising work

• Benefits of Mobile Advertising

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9. Performance Monitoring and Conversion Tracking Module Contents

• Overview of Performance Monitoring and Conversion Tracking

• AdWords Reporting

• Troubleshooting through Reports

• Conversion Tracking Basics

• Google Analytics

• Case Studies

10. Overview of Local Business Listings and Maps Module Contents

• Understanding Free and Paid Local Listings

• Advertising on Google Maps

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11. Selling and Representing AdWords

Module Contents

• The AdWords Value Proposition

• Selling the Benefits of AdWords

• Maintaining Client Relationships

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For More Information,

Call Us At 1800 266 0304

(Or)

Write to [email protected]

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