Advanced Program in Social Media Marketing - Batch 04

Contents

• Broad Contours

• Who should Attend

• Unique Features of the Program

• Detailed Program Contents

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Broad ContoursProgram Faculty - Mr. Ratan KK

Program Duration - 3 Weeks

Schedule - Monday, Tuesday & Wednesday 6:30 PM to 9:30 PM

Class Dates - July 11, 12, 13, 25, 26 & 27 tentatively

Program Fee - Rs. 21,000 + 10.3% Service Tax = Rs. 23,163/-

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Who should Attend?

Professionals in Marketing/ Publishing/ e-business/ Advertising

Managers

Desire to learn New Media and manage this tactic along with other

tactics of Digital Marketing

Executives

To learn and execute SMM in the company and also to improve

career prospects

Entrepreneurs

To learn and execute/manage SMM in own company.

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Unique Features of the Program

Unique Program

• Only Social Media Marketing Program in India that has been exclusively designed for working professionals.

Pedagogy

• Designed with a mix of experience sharing, real life case discussions, assignments and industry/research based projects besides the lectures in class.

Strategic Leaders

• More than 85+ individuals have already been trained in the program.

Peer Learning

• Opportunity to Network and Learn from other professionals in the corporate world.

Certification

• Joint Graded Certificate of Successful Completion from IAMAI & NIIT Imperia.

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Detailed Program Curriculum

• Week 1, Day 1– Introduction to APSMM– Get to Know each Social Media Tactic

• Week 1, Day 2– Why SMM is important to Marketers– SMM Application to Project

• Week 1, Day 3– What Goes Into SMM Strategy?– Measurement & ROI for SMM efforts

• Week 2 - Project Work

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• Week 3, Day 4– Facebook & Integration to the project– Twitter & Integration to the project

• Week 3, Day 5– LinkedIn & Integration to the project– YouTube & Integration to the project– Flickr & Integration to the project

• Week 3, Day 6– Project Discussion - Integrating Social Media Marketing

into Integrated Marketing– Feedback– Grades & Course Graduation

Detailed Program Curriculum

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About Program Faculty

• RATAN KK

– Ratan KK is one of the primary tutors for this program.

– An IIM Ahmedabad alumnus, he currently heads GutsGo eMarketing, a Digital Marketing Consulting and Training firm. In his past role, he was Head - Delivery at Pinstorm, one of India’s leading Digital Agencies.

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About IAMAI

• Founded in January 2004 by leading portals in India, the Internet and Mobile Association of India (IAMAI) is the only specialized industry body in India representing the interests of the online and mobile value-added services industry.

• The association’s activities include promoting the inherent strengths of the digital economy, evaluating and recommending standards and practices to the industry, conducting research, creating platforms for its members, communicating on behalf of the industry and creating a favorable business environment for the industry.

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How to register?

• Registration forms & Fee• Application forms can be obtained from

www.niitimperia.com or at local NIIT IMPERIA Centres• Candidates could also apply online at

www.niitimperia.com• Application form along with the registration Fee be

submitted at NIIT Imperia centre. The registration fee is Rs. 21, 000/- + 10.3% Service tax .

• Important Dates– Registration for the Batch will close : June 21, 2011– Classes Commence : July 11, 2011

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Conference Call/Information Session

• Why should I attend the conference call?– To evaluate the program rigorously and in

depth before taking a final decision

• Who will host the call?– Program Faculty – Ratan KK and NIIT

Imperia Product Management Team would address the queries regarding the program

• How can I register for the conference call?– Register Online. (You will see the next

available conference date in the same link)

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APSMM Participants Profile: Batch 1 - 3

• Employees from Mindshare, 9X Media, National Geographic, Systime Global Solutions, Bajaj Auto Finance, Shoppers Stop, BloomBerg UTV, DLF Pramerica, BMW, A And R.

• Average Age of Batch – 30 years

Advertising Media27%

Internet & Web10%

BFSI6%IT

13%Telecom

3%

Manufacturing

4%

Education12%

Others25%

Sector-wise Breakup

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Experience Sharing

Before joining this program, I had no additional information about this course but now I am fully aware of the power of social media and also ready to use it.

Tarun Verma (Assistant Manager, Teleperformance)

I really liked the interactive method of teaching and I would definitely recommend this course to all as it is an extension to your company's daily communication needs, hence it is important to have knowledge about social media marketing.

Joeleen Gomez (Communication Executive, BMW)

The program is focused completely on the current social media tools and has an exhaustive course content and a great faculty

Aditya Hirlekar (Senior Manager - Marketing Communications, Hutchison 3 Global Services)

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Experience SharingBefore joining the program, I had my own doubts on the relevance of the program would really help my business. But after getting to learn and clarify doubts through the program, I can assure that heads of business with exposure to web would surely benefit from this program.

Niket Shah (Head, Niket Communication & Security Systems)

Excellent faculty, Hands-on experience through exercises and course material are a few of the benefits of the program. Surely, I am recommending this program to all my friends and colleagues

Dipa Subramaniam (Manager, Quantum Link Communications)

Social Media Marketing Program is quite comprehensive and fast paced. I highly liked the practical skill building aspect of the program

Siddharth Mukund Srivastava (Account Manager, SriVinayak Online)

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SYNCHRONOUS LEARNING - NIITIMPERIA

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18 Classrooms in 17 cities Direct one-to-one interaction is ensured through individual ICT

systems for each student: High-performance PCs Webcam Audio system and microphone at each

workstation, connected directly to faculty at institutes Classroom interactions & ambience are facilitated by clusters of

student-stations and camera & projection systems that span the full classroom.

6 Synchronous Learning Centers created within corporate premises

Learning Management System (LMS):• supplementary e-learning• program-specific notices• online submission of assignments• reminder services• online testing• student records

STUDIO VIEW

NIIT IMPERIA - TECHNOLOGY EDGE

CLASSROOM VIEW

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SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW

STUDENT VIDEO

FACULTY

SLIDE SHOW / WHITE BOARD

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REPLICATION OF LIVE CLASSROOM

SYNCHRONOUS LEARNING

Full features of face-to-face teaching

Raised-hand-seeking-teacher's-attention

Tabulation of responses

Quizzes randomly created by the teacher

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For any Queries Or Doubts,

Call Us at 1800-266-0304

Or

Write to imperia@niit.com

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