advanced technical seo at #smx advanced - jenny halasz

#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz

Jenny HalaszPresident, JLH Marketing

SIGNALS


Signals tell Google if you know what you’re doing… and when you don’t.

Signals


301 redirects page deletion noindex robots.txt

Definitive


Permanently Moved Server setting Not a default Moves link authority Should be definitive, but..

301 Redirect


404 Not Found Default response Multiple visits

410 Gone Not a default Permanent (no recrawl)

Page Deletion


Page by page Not a default Links followed unless nofollow Page will not be added to index Does not stop link authority

Noindex


By directory or page Page *may* be added to index! Does not stop link authority

Robots.txt


rel=canonical rel=next/prev HREF LANG commands rel=alternate

Not Definitive


The one true page, but… External Links Internal Links Redirects Just because

Rel=canonical


A page series, but… External Links Internal Links Redirects Broken series

Rel=next/prev


Language preference, but… Two options, en-EN Must correspond btwn pages Site must be in language if“-en” is used. Can use language alone, but not region.

HREF Lang & Rel=alternate


XML Sitemaps Main navigation Internal links Self-referential canonicals Redirect chains (eliminate)

Inconsistent Signals


Redirects/Rewrites www to non http to https trailing slash inconsistency

Breadcrumbs Parameters in Webmaster Tools

Pitfalls


When It Doesn’t Work


Brand Authority?


Search for meta description:“NVIDIA Maxwell is the world’s most advanced GPU architecture. Inspired by light, it’s designed to be the engine of next-generation gaming.”

Not found in results (23 results total)

Duplication?


Language Problem?


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advanced technical seo at #smx advanced - jenny halasz

Technology