advanced google analytics - jenny halasz
TRANSCRIPT
@jennyhalasz#pubcon
HOW TO CREATE AWESOME GOOGLE
ANALYTICS DASHBOARDS & REPORTS
Presented by:Jenny HalaszJLH Marketing
@jennyhalasz#pubcon
Jenny Halasz• In SEO since 2000 – 16 years!• Speaker at Pubcon, SMX, SES, StateofSearch,
InternetSummit, Conversion Conference…• Writer for Search Engine Land & Search Engine
Journal• Contributing Author “SEO Now” and “SEO Like
I’m 5”
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-William Bruce Cameron
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TODAY’S MOST USEFUL LINKbit.ly/ga-dashboard-JLH
To use:1. Login to GA2. Paste in the browser3. Select the account to apply it to
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PROS OF GA DASHBOARDS
Customizable
Applicable to any GA Segment
Set up auto-email
Printable reports
Impress your boss
You only set it up once FREE
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CONS OF GA DASHBOARDS
Not user friendly
Relies on you to know
what you need
Requires you to set up
segments
Only holds 12 widgets
per dashboar
d
Can’t filter by Metric values
… but it’s free, so what do you expect?
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@jennyhalasz#pubcon
How Did People Get
to Your Site?
What Did They Do
While They Were There?
How and Why Did
They Leave?
WHERE TO START?
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How Did People Get Here?
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What Did They Do?
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Why Did They Leave?
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Edit the Title, instead of “Pages/Session”
Choose a Layout
Even Customize Your URL!
Add Filters
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CHANGING DISPLAY OPTIONS
Choose different Dimensions or Metrics
Change row display
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USING FILTERS - SIMPLE
“Only show” or “Don’t show” Selection
criteria
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USING FILTERS - REGEX
Selection criteria
Use | to separate items – creates “OR” Use .* as a wildcard
.*/category means match anything before /category category/.* means match anything that comes after category
Test your expressions on the actual reporthttp://bit.ly/regex-for-marketers
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CUSTOM REPORTS
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Metrics: Things you want to measure
Dimensions: Containers you want to use
Filters: Things to include or not include
CUSTOM REPORTS
@jennyhalasz#pubcon
Metrics: Things you want to measure
Dimensions: Containers you want to use
Filters: Things to include or not include
CUSTOM REPORTS
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Segments – Mobile/Desktop
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THINGS DATA CAN DOSolidify/
Contradict a hypothesis
Predict a problem
Ensure mistakes are caught
Open a new horizon
Maintain status quo
Teach us about behavior
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REMEMBER:
Data is just data.Analysis leads to
insight.That useful link again:bit.ly/ga-dashboard-JLH
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Jenny Halasz@jennyhalasz
jlh-marketing.com
Thank You!