adver paper
TRANSCRIPT
-
7/24/2019 Adver Paper
1/10
I. Situational Analysis
There are more sweat glands in our feet than anywhere else in the body.
Anyone can get sweaty feet, regardless of the temperature or time of year. But
teenagers are especially prone because hormonal changes make them sweat
more.
Youre also more likely to have foot perspiration if youre on your feet all day,
if youre under a lot of stress or you have a medical condition called
hyperhidrosis, which makes you sweat more than usual. Fungal infections,
such as athletes foot, can also lead to bad foot odor.
Your feet sweat into your shoes all day so they get damp and bacteria start to
grow. The bacteria continue to breed once youve taken your shoes off,
especially if you put them in a dark cupboard. Then, when you put your shoes
back on the ne!t day, even if youve "ust had a shower, putting your feet into
still damp shoes creates the perfect conditions for the bacteria to thrive #
warm, dark and moist.$%orraine &ones, chiropodist and spokeswoman for the'ociety of (hiropodists and )odiatrists
The team of researchers from *eneva company Firmenich reported that
female sweat contained high levels of 'ulphur compounds that, when mi!ed
with bacteria, smells of onions. By contrast, men had high levels of a fatty
acid, which turns to a cheese odor when e!posed to bacteria. +ndependent
smell assessors reported that the female eau de onion scent was, in fact,
worse$smelling.
+t has been reported that - of women suffer from some degree of foot odor.
According to some opinion polls, girls are more hygiene freaks than guys.
*irls are more particular about the way they look and thus they tend to takecare of themselves in a better way. They will not tolerate anyone mocking at
them for their outward appearance. Thus, they are very self$conscious.
II. Consumer Insights
/e had asked the opinion of our fellow schoolmates regarding the use of foot
powder, their preferences and suggestions
Julia Pelaiz, 01, B' )sychology2 'ana affordable price tapos kahit na herbal
sya mabango tapos effective din siya.
Sheena Mae Gulay, 01, )sychology2 )arang bago siya sa pandinig pero pag
herbal kasi parang mabaho pero sana naman maayos Divina Dador, 03, AB$4istory2 Aba mas okay po yun lalo na kung may
charcoal pampatanggal ng baho
Justine Cabrito, 01, %ibrary 'cience 2 'yempre yung maliban sa mabango
siya talaga, yung talagang nakakatanggal talaga siya ng amoy ng paa
Jennalyn Meneses, 05, B'A2 Yung amoy niya
-
7/24/2019 Adver Paper
2/10
Rosmarie Urminita, 06, 47892 'yempre kung ano yung, halimbawa may
problema dun sa may paa ko, kung ano yung kailangan nun yun yung
characteristic na gusto ko sa footpowder
Robina de!, 06, 47892 Yung hindi nakaka$irritate sa skin tsaka ano hindi
harmful yung, may mga chemicals tsaka hindi masyadong mahal, yung tama
lang
Maria "ydel Sumogba, 06, B':2 Yung maganda siya sa paa tsaka mabango
yung nakakatanggal ng baho
Grazielle Anne Sari#al, 01, &ournalism2 'yempre yung effectivity niya dpat,
hindi naman yung sa isang gamit, pero yung siguropag two or three times
dapat effective na sia tapos yung hindi nakaka irritate sa paa
Moni$ue %arade, 01, B'A2 *usto ko ung hindi siya nakakapawis ng paa
tsaka yung hindi siya nangangamoy
&ari#ha Palmeri, 0;, :duc. ma"or in 9ath2 'yempre yung tatagal ung effect
niya dun sa paa
III. Produ#t %rie'
a. %rand (ame
)ootever
Rationale
The brand name came from the fusion of the words
-
7/24/2019 Adver Paper
3/10
The logo shows a flower with different colors, which symboli?es how
colorful nature is. The foot print is styli?ed as an infinity sign to signify the word
-
7/24/2019 Adver Paper
4/10
d. Pri#e
)hp 3.3- @ 0-- grams canister
Rationale
(ompared to other leading brands, the price of Footever is low since the
ingredients of the product are herbal and is grown locally. Also, Footever doesnt
contain any imported chemicals that is e!pensive and harmful.
e. Distribution
This product will be distributed in 9etro 9anila. This will be available forretail in convenience stores 1@00, 9inistop, All$8ay, etc. since these stores are
located near schools and dormitories, 8rugstores 9ercury 8rugs, The *enerics
)harmacy and other generic drugstores, and *roceries such as 'avemore,
)uregold, etc..
I-. S/+, Analysis
S,R(G,0S
,he ingredients #an be gro1n
lo#ally2 many resour#es.
0erbal ingredients3 good 'or
!eo!le 1ho does not 1ant
#hemi#al4based !rodu#ts.
/A5(SSS
)ootever 6ust started2 no !rodu#t
a1areness.
Peo!le thin that herbal have
'oul4s#ent.
-
7/24/2019 Adver Paper
5/10
+PP+R,U(I,7
Cam!aign 'or Climate Change is
e8tensive. /e use ingredients that
is !lanted in the #ountry2 thus
#ontribute to #am!aign. Also2 1e
are not using #hemi#als that is
bad to our environment.
,0RA,S
There is a very high competition
since there are many established
brands of big companies.
'pray Foot )owder is much
convenient to use.
-. Com!etitive Analysis
)ISSA( )oot Po1der 9Ph! :;.
+ts uniCue triple action formula of medically proven ingredients provides
ma!imum strength from itch relief while absorbing moisture, controlling foot
odor and odor$causing bacteria, while soothing irritated skin.
Mil#u Underarm and )oot Po1der 9Ph! ?@.
9ilcu deodorant powder is derived from Tawas crystals, formulated toprevent and halt odor generated by perspiration in the underarm and feet. +tDs
made of all natural ingredients and is fragrance free.
-I. Positioning Statement
For the female students in need of comfort and protection from foot odor,
Footever is an all$natural foot powder that is made from marigold flower and tanglad
lemongrass leaves, guaranteed to make your feet clean and dry all$day.
=
-II. ,arget Maret
DM+GRAP0ICS
AG ;: B = years old
G(DR )emale
DUCA,I+( College4level
+CCUPA,I+( Student
I(C+M GR+UP Class D
PS7C0+GRAP0ICS
"I)S,7" Re'ormer
Freedom from restriction, personalgrowth, social awareness, value for time,
independent judgement, tolerance of
complexity, anti-materialistic but intolerant of
bad taste. Curious and enquiring, support
growth of new product categories. Select
brands for intrinsic quality, favouring natural
simplicity, small is beautiful.!igher "ducation#
-
7/24/2019 Adver Paper
6/10
DM+GRAP0ICS
PURC0AS )RU(C7 +##asional
USR S,A,US Potential User
USR RA, Medium User
%U7R RADI(SS S,AG A1areness
-III. Advertising +b6e#tives
After two years, 3- per cent of the female students in 9etro 9anila are already
aware of the product.
IE. Advertising Strategies
The planned strategy for the advertisement of this product will be a 'lice of %ife.
/e will use a common scene of a student in a school during rainy days.
E. Media Plan
,elevision Commer#ial
A%S4C%(
+ts 'howtime Goontime@/eekdays and 'aturdays, 0023am # H2--pm
)angako 'ayo /eeknights, ;23pm # 52H- pm
En The /ings of %ove /eeknights, 52H-pm $ 0-203 pm
GMA
:at Bulaga Goontime@/eekdays and 'aturdays, 002H- am # H2--pm
Radio Advertisement
)M Stations
%ove 7adio 5-.1
Tambalan Gicole 4yala at (hris Tsuper ;2-- A9 $ 0IGG@9onday$Friday
T%(2 True %oe (onfessions 9onday$Friday 5pm$0Iam
Barangay %' 51.0
Barangay %ove 'ongs :very 9onday to Friday from 52--pm to 0I2--mn.
Print Ad
Magazines
(4A%J 9aga?ine
-
7/24/2019 Adver Paper
7/10
(AG8Y maga?ine
Yes> 9aga?ine
+nline Ad
)a#eboo
7outube
/att!ad
,1itter
Annex
-
7/24/2019 Adver Paper
8/10
FEET::7 &+G*%:
in tune of JA9K'TA JA
7efrain2
'a footever walng pangamba,
Footever, Footever Footever, Footever
(horus2
Tandaan mo nalang ang sasabihin kong ito
'a Footever paa mo ay Ldi na babaho
L8i mo mararamdamang pasmado
-
7/24/2019 Adver Paper
9/10
Kmulan, bumagyo, ayos lang
Basta may Footever ayos na
'a Footever............. sigurado>
-
7/24/2019 Adver Paper
10/10
FEET 8:E8E7+M+G* )E/8:7
%ADPR ;4D
9:9B:7'2
8ee &ay ACuilino de &esus
(amille Faith Bernardo
%ovely 'hyne Abunda
:lla 9ae 7amos
Bryan *odwyn 7ed
8ominic %losala%awrence 9analastas
$!%&%$$%'" !"()*& $(+C