advertise your wares and sell your services with a library brochure niamh o'sullivan hslg 2013
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Advertise Your Wares &Sell Your Services
with a Library Brochure
Niamh O’Sullivan, Research Officer/LibrarianIrish Blood Transfusion Service
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Aren’t print brochures a bit old-fashioned?
• People still like print
• Brighten a workspace
• Visitors like to leave with something
• Took “inspiration” from HSE Library brochure (Dr Steevens Hosp.)
• Historical aspect
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Image courtesy of the IBTS Digital Photo Archive
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• Name• Logo• Mission Statement
• “The mission of the IBTS Library is to promote excellence in learning, education and research within the Irish Blood Transfusion Service by providing an innovative library service for all staff and by enhancing the dissemination of information consistent with the organisation’s value of learning.”
What to put on the cover?
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Don’t forget a cover image
Need Help in Writing Your Library Brochure?
by Tanya Feddern-Bekcan
http://opls.blogspot.com/2009/08/need-help-in-writing-
your-library.html
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The Middle Pages
• List our services
• No Jargon
• Here’s what we can do for you
• Bright colourful blood drop shapes
J. Howard Miller's "We Can Do It!" poster, 1943 http://en.wikipedia.org/wiki/We_Can_Do_It!
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• Library details• Hours of opening• Link to virtual library• Tag line• Staff names with
contact details• Other Library Roles
The Back Page
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How much did it cost?
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Was it Worth it?
Staff took copies for their workspaces
On noticeboards
Organisational Newsletter I-ByTeS
On the Intranet
Given to Library visitors
Promotion of IBTS Library at events
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Final Thought
• “Doing business without advertising is like winking at a girl in the dark. You know what you're doing, but nobody else does!”.
~ Stuart H. Britt advertising guru