Amanda Finch

In the United States, citizens are bombarded by a constant surplus of advertisements that

inform, dissuade, and convince a person to think, feel, or act in one way or another. These

advertisements represent a diverse spectrum of opinions; some promote abstinence from drugs

and alcohol, while others enhance the publicity of various brands of cigarettes. Not only are the

ads and corporate influence found on obtrusious billboards, but ads are also present in all aspects

of daily life.

Consequently, advertisements and corporate logos present themselves to students at

schools. The schools rely on advertisements and sponsors to alleviate the overwhelming finances

that come with running a school. In the cafeteria, students find vending machines with the

blazing red, white, and blue logo and various signs with famous athletes or actors bearing the

familiar milk mustache that encourage consumers to drink milk. Also, most scoreboards bear the

logos of corporate companies; while some may view these as obnoxious, the scoreboards would

not be possible without the partnerships. Because of the overwhelming need for money, schools

often have no option but to employ the help of corporate sponsors.

Unquestionably, ads are in the forms of posters and billboards; however, if a school

presents Channel One to their students, they watch up to four commercials per show. Channel

One is a high school orientated news shows that many schools retain a partnership with because

in return, Channel One donates money to the school. Although advertisements on normal

television programming vary in the purity of their messages, all advertisements on Channel One

positively influence high school students. For example, White Lies runs many commercials on

Channel One; these sarcastic, witty commercials enforce the negative effects of tobacco use.

How can these commercials be a detriment to high school students?

At the same time, advertisements and corporate logos infiltrate an environment that

should be void of persuasive messages and influences. Because a school should be a place of

learning, the bombardment of outside influences may inhibit these respectable and

knowledgeable places. In addition, many studies illustrate the fact that high school students are

too easily swayed by advertisements. By unfairly encouraging students to purchase certain

products or support a company, schools abuse their authority over the young minds they have

been entrusted with.

Without question, schools require the money provided by advertisements and corporate

partnerships to sustain acceptable facilities and tools. As long as the ads found in school

cafeterias, libraries and hallways and commercials shown on Channel One reflect a positive

message, schools should continue to reap the benefits of corporate partnerships. Not only serving

as financial aid to schools, partnerships also capitalize on their influence by presenting

constructive messages to teenagers who are regularly assaulted with negative messages from

outside media.