HELLO!

WELCOME TO OUR POWERPOINT ON TV ADVERTISEMENTS

In this Presentation we will be covering several topics. The topics that we are covering are as follows :Slide 1 - BARBSlide 2 - NRSSlide 3 - NRS Social GradeSlide 4 - AudiencesSlide 5 - Advert Example 1Slide 6 - Advert Example 2Slide 7 - Advert Comparison Slide 8 - ASA

Slide 9 - List Of SourcesSlide 10 - End

WHAT IS BARB?- BARB aka Broadcasters Audience Research Board.- Created in 1981.- BARB gathers information about television audiences like what they watch, how often they watch, viewing patterns and other forms of data.- The statistics which BARB produce are extremely important to commercial television.BARB FACTS:Was created to replace 2 systems.BARB has a total of 5100 homes.BARB collects data by consuming whatPeople are watching on their boxesAnd can be triggered by the remote itself.

NRS- NRS aka National Readership Survey- non-profit organization - Takes into account a total of 260 individual newspapers, newspaper supplements and magazines under its hand.- NRS 91 percent of over 15 year olds in the UK Consume newsbrands

AUDIENCEScompanies tend to aim their products/services at one specific type of

person, people who have lots of disposable income are teenagers to mid twenty’s as they tend to still live with parents where rent and electricity bills are not a problem

They target there adverts to specific audiences by using themes in there ads to catch the target audiences attention.

One example of this is ‘be aware adverts’ they tend to aim their audiences at people of any age as it helps awareness.

NRS SOCIAL GRADEThe NRS social grade is similar to a hierarchy based on income, job you have, and where you live.

This ranges from, being unemployed (E) to being a professional footballer (A). Organisations use this information to aim products at specific target audiences.

The social grade decides which adverts should be on TV at which times, like the higher tier adverts meaning ones which cost

a lot to produce and which ones had a low production value, so for example if it was late at night when TV in general has a low viewership the low cost adverts will be broadcasted.

STYLES AND STRUCTURES OF ADVERTS- Linear Narrative- Documentary- Animation- Anti realist narrative- Talking heads - Stand alone

ADVERT 1-HUGO BOSS, RYAN REYNOLDS

Denotation : Nice Apartment in New York, Ryan Reynolds in a suit, Hugo Boss fragrance

Connotation : By using this product you will…- Live a luxurious life- Be successful- Be above everyone else, looking down on them- Be attractive - Smell like Ryan Reynolds

Target audience : Adults aged 16-50

ADVERT 2. BARCLAYS ROLLERCOASTER

Denotation : Rollercoaster going through the city, Middle aged man on the front seat

Connotation : By using this product you will…- Get daily tasks done quickly- Be independent- Go far in life- Be above everyone else

Target audience : Adults between 16-40 years old

ANALYSES ON TWO ADVERTS THAT USE THE SAME STRUCTURES AND TECHNIQUESThe two adverts we will be comparing are the ‘Go Compare’ adverts

and 'three’ alright’. Similarities : Both use similar music stylesBoth annoyingly catchBoth get the point across Both stand alone advertsDifferences : One uses Actor while the other uses puppets/animation.

ASA-ASA aka Advertising Standards Association.-Will remove an ad if many reasonable complaints are issued.-The ASA is very reliable when it comes to customer service.-They work for free.-Provide independence for advertising companies.

LIST OF SOURCES-LINKSASA https://www.asa.org.uk/About-ASA/Funding.aspxNRS http://www.nrs.co.uk/BARB http://www.barb.co.uk/AD2 https://www.youtube.com/watch?v=UBk8_rJsR3IAD1 https://www.youtube.com/watch?v=F_-9QFvhQWohttp://mattsheeran.blogspot.co.uk/2011/01/form-stand-

aloneseries.htmlhttp://www.slideshare.net/elliebuchan9/adverts-structures-and-

styles

Thank you for listening, Please feel free to ask

any questions now.