advertisements how are we advertised to?. ads are all around us!
TRANSCRIPT
![Page 1: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/1.jpg)
ADVERTIS
EMENTS
HO
W A
RE
WE
AD
VE
RT
I SE
D T
O?
![Page 2: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/2.jpg)
ADS ARE ALL AROUND US!
![Page 3: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/3.jpg)
ADVERTISEMENTS
![Page 4: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/4.jpg)
Each day you are exposed to over 300 advertisements!
How do you remember all those slogans and trademarks??
AD IT UP . . .
![Page 5: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/5.jpg)
.WHAT’S YOUR FAVORITE? .
http://www.youtube.com/watch?v=cSuHQZjzJYY
![Page 6: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/6.jpg)
NostalgiaBandwagon
Transfer/ FantasyHumorSense Appeal
StatisticsTestimonial
Fun and Friendship
Sex Appeal/ Romance
![Page 7: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/7.jpg)
NOSTALGIAUses plain folks, it takes people back to the good old days and focuses on reliability.
![Page 8: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/8.jpg)
BANDWAGONConvinces you that everyone is buying this product.
![Page 9: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/9.jpg)
BANDWAGON
![Page 10: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/10.jpg)
TRANSFER/FANTASYUsing superheroes, beautiful people, and super athletes to sell products. Also known as snob appeal.
![Page 11: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/11.jpg)
HUMORPeople will remember products because it makes them laugh and purchase the product because of positive association.
![Page 12: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/12.jpg)
HUMOR
![Page 13: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/13.jpg)
TESTIMONIALImportant or well known people testify that
they use the products and so should you.
![Page 14: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/14.jpg)
STATISTICSImpressive facts and stats draw people in, even if they have little or no meaning.
![Page 15: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/15.jpg)
SENSE APPEALThis includes sounds or pictures that appeal to your senses or emotions.
![Page 16: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/16.jpg)
FUN & FRIENDSHIPThese ads convey that using this product will increase your popularity and happiness.
![Page 17: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/17.jpg)
ROMANCE/SEX APPEALShow romantic situations use “sexy” models.
What is beauty?
![Page 18: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/18.jpg)
ROMANCE/SEX APPEALDo models really look like that?
http://www.youtube.com/watch?v=hibyAJOSW8U
![Page 19: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/19.jpg)
FOOD PREPARATION
Why does that burger look so good?
![Page 20: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/20.jpg)
WHAT ADVERTISING TECHNIQUES APPEAL TO YOU??
![Page 21: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/21.jpg)
MAKE A "TIMELINE." ARTIFICIAL TIMELINES ARE A MAINSTAY OF THE HARD SELL. THE SALES PERSON OR THE CAMPAIGN CREATES A SENSE OF URGENCY (EX: THIS IS THE LAST ITEM IN STOCK! CALL TODAY!) TO TRY TO GET IMMEDIATE SALES.
Hard Sell Techniques
![Page 22: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/22.jpg)
HARD SELL TECHNIQUES
Introduce a "limited offer." Creating limitations other than time help make a consumer think they are getting a "special opportunity", but that is not always the case.
![Page 23: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/23.jpg)
HARD SELL TECHNIQUES
Price manipulation. "We'll give you this product, a 100.00 value for ONLY 59.99Free add-ins. "If you order now we will throw in an extra snuggie for FREE."2 for the price of 1. In most cases items are marked up from original price.
![Page 24: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/24.jpg)
PUFFERY
When advertisements make products look spectacular. Often times the product does work…just not as well as seen on TV.
![Page 25: ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!](https://reader036.vdocument.in/reader036/viewer/2022062804/56649ddd5503460f94ad4b80/html5/thumbnails/25.jpg)
PUFFERY