advertising 120830130152 phpapp01
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ADVERTISING
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The purpose of advertising
To create interest in a new product/range.
To provide the consumers with a the necessar!information to "#R$%ASE the product.
To renew interest in an od& tired 'rand.
To increase competition 'etween companies/serviceproviders.
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A.I.D.A. "RIN$I"(E
A ) ATTENTI*N + must capture the reader/viewer,s
attention
I ) INTEREST + must ma-e !ou -een to nd out more
D ) DESIRE 0ou must fee a need to 'u! the productor use the service.
A ) A$TI*N + must 'e information that !ou wi needto 'u! the product/use the service
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Target mar-ets1
The rst thing an advertiser needs to consideris the target mar-et of their particuar'rand/product/service.
Target mar-ets can 'e dened according toage group e.g. 23 + 24& gender or interests.
The target mar-et in5uences how the
advertisement is designed as we as where itis paced.
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#NI6#E SE((ING "*INTS
Something a'out the productmust 'e uni7ue/origina forthe customer to 'u! thatparticuar item over another.
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Sogans
(oo- at these adverts and spot the sogans8
*n !our ta'es !ou have a seect of o'9ects& wor-ing with !our ta'e partners comeup with sogans for each of them.
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Tas-1
(oo- at the foowing advertisements and ana!sethem according to AIDA& target mar-ets and their#S".
This is the on! wa! to 'ecome s-ied at advertising7uestions + oo- at ads and tr! to decipher them.
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