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Advertising agenciesand departments 

By -

LIENMINSANG KAIHMANG

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what agencies do. 

structure & organization 

and how they’re organized 

to do it. 

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services: 

 complete a marketing analysis

 develop an advertising plan 

 prepare a creative strategy

create advertising executions 

 develop and implement a media plan

 handle billing and payments

integrate other marketing communications

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Own internal advertising agencies

o Reduce cost and maintain greater

control for ad and promotional.o Big orgnt. Prefer these agencies which

are inbuilt and work only for them.

oWork as per the requirements of the

organization.

In house agencies 

Videocon – Confidence.

Reliance – Mudra.

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creative boutiques 

Agencies that provides only creativeservices.

oOnly the creativity while maintaining other

function internally.oEmploying outside creative talent – Want an extra creative effort

In house agency or the agency he hasappointed do not have sufficient skills in thisregard

RMG David

Vyas Gianetti Creatives

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creative department 

executive & group creativedirectors

creative director

associate creative director

copywriters

art directors

broadcast producers

print production managers

traffic coordinatorsPrint

Traffic

ProductionBroadcastProduction

Copy Spvr. &Copywriters

Art Supervisor& Art Directors

CreativeGroup:

AssociateCreative

Director (ACD)

CreativeDirector (CD)

Executive

CreativeDirector (ECD)

StrategyReview

Board

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Media Buying agencies 

Independent companies specialize in buying of 

media.

Mostly found in radio and television

Buying of time and space. The media department has two main functions -

planning and buying.

. The planning group handles more strategic marketing

and media issues.

 The buying group handles media negotiations and

implementation

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Mindshare

Optimedia

Fulcrum

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media director

associate media directors

media supervisors

media planners

media buyers

media analystsAnalysts

Media

Planner

Media

Buyer

Media

Supervisor

Associate

MediaDirector

Media

Director

 

MediaPlan 

media department 

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liaison between agency and client

responsible for understanding... the client’s business 

 the client’s marketing needs 

strategy development

representing client point of viewwithin the agency

Account department

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account managementdirector

management supervisor

account supervisors

account executives

assistant account execs account coordinators

trafficTraffic

Asst. Account

Executive

Account

Coordinator

Account

Executive

Account

Supervisor

Management.

Supervisor

Account Mgmt.

Director

Account department

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Full Service agency

Large size agencies

Deals with all stages of ad

Planning, creating & producing the ad,media selection and research.

Different expert for different

departments.