advertising and product placement by therese kleveland

ADVERTISING AND PRODUCT PLACEMENT By Therese Kleveland

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Does advertising work? Does advertising work? How and why? How and why? ADVERTISING A ttention I nterest D esire A ction Successful advertisement:

TRANSCRIPT

ADVERTISING AND PRODUCT PLACEMENT

By Therese Kleveland

• Who’s advertising?• Why do we advertise?• Where do we advertise?• Recourses in ads

ADVERTISING

• Does advertising work? • How and why?

ADVERTISING

AttentionInterestDesireAction

Successful advertisement:

• What is product placement?• Where does it come from?• Who’s using product placement and why?• 60 % more positive

PRODUCT PLACEMENT

• Product placement in the UK:- 28. February- Can’t include: Alcohol, gambling, medicines, baby milk or weapons.- “PP”-logo

PRODUCT PLACEMENT

• The Media – Advertising – the Tricks of the Trade• http://advertising.aboutcrawler.com/• http://en.wikipedia.org/wiki/Advertising• http://consumers.ofcom.org.uk/2011/02/product-p

lacement-on-tv/• http://www.mgientertainment.com/insights/produ

ct-placement-2/• http://

www.youtube.com/watch?v=eQ5uztI9EvI&feature=related

• http://www.youtube.com/watch?v=ofICNgc8lqU• http://funkydowntown.com/category/creative-ads/

page/10/

SOURCES:

http://advertising.aboutcrawler.com/

http://en.wikipedia.org/wiki/Advertising

http://consumers.ofcom.org.uk/2011/02/product-placement-on-tv/

http://www.mgientertainment.com/insights/product-placement-2/

http://www.youtube.com/watch?v=eQ5uztI9EvI&feature=related

http://www.youtube.com/watch?v=ofICNgc8lqU

http://funkydowntown.com/category/creative-ads/page/10/

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