advertising and public relation
DESCRIPTION
TRANSCRIPT
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GROUP MEMBERS
ANEELA TARIQ 100ANUM KHAN 095FATIMA ATHAR 080RAI ZAMAN 061ASJAD AHMAD 065
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Advertising
A form of communication intended to persuade an audience to purchase or take some action upon products, ideas, or services.
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specific communication task and achievement level to be
accomplished
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Informative Advertising
Brand awarenessKnowledge of new products
Features
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Persuasive Advertising
Liking
Preference
Conviction
Purchase of a product or service
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Creating advertising message
Selecting advertising media
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Consumer generated messages
Breaking through the clutter
Message execution
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EVALUATING ADVERTISING
EFFECTIVENESS
RETURN ON ADVERTISING INVESTMENT
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•Organizing for Advertising
• International Advertising Decisions
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Organizing for Advertising
•Small Companies
•Large Companies
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Advertising Agency
A marketing services firm that assists companies in planning, repairing, implementing, and evaluating all or portions of their advertising programs.
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Advantages of Advertising Agency
•Low budget•Less employs
•Professional point of view
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•Mega Groups, Omni Groups•Largest U.S agency BBDO World
Wide
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International Advertising Decisions
Advantages•Lower advertising cost
•GGAC
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International Advertising Decisions
Disadvantages•Different country culture
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Form of unpaid communication,
designed to generate a positive image of a
company in the market.
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News Speeches
Special Events Written Material
Audiovisual Material Corporate Identity Material
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Public Relations Objectives
Maintaining a rapport with the public
Generating repeat buyers
Maintaining long-term relationships with the clients
