Advertising is a major publicrelations tool used to

communicatewith both internalAnd external publics. When soused, it is often refered to as

institutional or corporateAdvertising in contrast with

product advertising

PRINCIPAL OBJECTIVES OF

PUBLIC RELATIONS ADVERTISING

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1) To create a favourable image of an organisation

2) TO CORRECT MISCONCEPTION

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3) TO SECURE AND KEEP GOOD SUPPLIERS

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4) TO AROUSE THE INTEREST OF STOCKHOLDERS AND FINANCIAL COMMUNITY

5) TO WIN THE GOODWILL OF COMMUNITY NEIGHBORS

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6) TO DEVELOP THE GOODWILL OF DEALERS

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7) TO WIN THE GOODWILL OF EMPLOYEES

8) TO INFORM AND SERVE CONSUMERS

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9) TO IMPROVE LABOUR

RELATIONS

10) TO RENDER A PUBLIC SERVICE

11) To inform government officials