Advertising campaignsAdvertising campaigns

Using SOAPSTONE, EPL, and style, you will be tasked with coming up with an advertising campaign

What is a campaign?What is a campaign?

A series of advertisement messages

Share a single idea and theme

Appears in different media across a specific time frame

Examples of media are:◦Print (newspaper,

magazine, flyers)◦Radio◦Television

commercial◦Press release◦Billboard/bus

Critical!Critical!

Part of making an advertising campaign is determining the THEME!!!◦It sets the tone for individual ads◦It connects the central message◦Usually developed with the intention of being

used for a substantial period◦Should reflect the goal of the product being

marketed

Lets take a lookLets take a lookWe’re going to look at an ad campaign for the latest iPhone

While we see their campaign, make note of the different mediums that they advertise and see if you can spot the theme and what connects them all.

First, the launchFirst, the launch

Press ReleasePress Release

Look at the handout provided. Look for:◦Repeating words◦Organization◦Message◦Theme◦Diction◦Information given

BillboardsBillboards

Bus stopBus stop

Commercials Commercials (double click black box)(double click black box)

CommercialCommercial

PrintPrint

Old internet adOld internet ad

On-line marketingOn-line marketing

Connect them allConnect them all

Using your Rhetorical web map, connect all the ads and determine what the theme is.

How do you know?Determine whether or not you feel the ad

is successful with their purpose. ◦250 words minimum.◦Due Tuesday