advertising marketing is an important part of almost any business

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Advertising Marketing is an important part of almost any business. What are some of your favorite advertisements?

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Advertising Marketing is an important part of almost any business. What are some of your favorite advertisements?. Lesson Objective Calculate the cost of advertising in a newspaper. Example 1. - PowerPoint PPT Presentation

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Page 1: Advertising Marketing is an important part of almost any business

Advertising

Marketing is an important part of almost any business.

What are some of your favorite advertisements?

Page 2: Advertising Marketing is an important part of almost any business

Lesson Objective

Calculate the cost of advertising in a newspaper.

Page 3: Advertising Marketing is an important part of almost any business
Page 4: Advertising Marketing is an important part of almost any business

Northshore Real Estate contracted with the Daily News. Northshore plans to advertise a new subdivision in the daily newspaper.

The advertisement is five ½ page daily, one full page Saturday and one full page Sunday.

What is the cost of the advertisement?

Example 1Example 1

Page 5: Advertising Marketing is an important part of almost any business

Find the rate per ½ page daily.

(See Figure 16.3, The Daily News Advertising Rates table on page 606 of your textbook.)

The rate per ½ page daily is $330.

Example 1 Answer: Example 1 Answer: Step 1Step 1

Page 6: Advertising Marketing is an important part of almost any business

Find the advertisement cost.

Number of Units × Rate per Unit

330 x 5 = $1650.00

Example 1 Answer: Example 1 Answer: Step 2Step 2

Page 7: Advertising Marketing is an important part of almost any business

Example 1 Answer: Example 1 Answer: Step 3Step 3

Find the total advertisement cost.

$3370 = $1650.00 + 760 + 960

Page 8: Advertising Marketing is an important part of almost any business

The Seashell Grill contracts with the Daily News for advertising space per week.

A 1/5 ad is run on Wednesdays.

Use Figure 16.3, The Daily News Advertising Rates table, on page 606 of your textbook to find the cost of the advertisement.

Practice 1Practice 1

Page 9: Advertising Marketing is an important part of almost any business

132(52) = $6864

Practice 1 AnswerPractice 1 Answer

Page 10: Advertising Marketing is an important part of almost any business

Find the advertisement cost.

Size of Advertisement: 1/20

Rate per advertisement: $66

Advertisement run monthly

Practice 2Practice 2

Page 11: Advertising Marketing is an important part of almost any business

66(12) = $792

Practice 2 AnswerPractice 2 Answer