© 2015 ReachLocal. All Rights Reserved. No reproduction without permission. ReachRetargeting™ is a trademark of ReachLocal.

for Your Online Advertising for Your Online Advertising

Not only can ReachRetargeting target highly-interested consumers, but it also goes to work almost immediately once it’s initiated. Because a single visit to your website or a keyword-speci�c search from a consumer can trigger retargeting, your ads will start being shown consumers who have not only expressed interest in your products or services, but who have done so recently. This means by showing these prospects an ad with a speci�c message, special promotion, or direct call-to-action while your business is still fresh in their minds, ReachRetargeting can

reach consumers while they are interested in buying.Plus, it can drive them immediately back to your websiteor entice them to search for your business name. Forinstance, upon seeing a ReachRetargeting ad,consumers may:

super powers for your online advertising

When it comes to online advertising, no strategy is complete without the awesome power

of retargeting. Why? Retargeting shows your display ads to consumers who have already

expressed an interest in your products or services by searching for them online or by

visiting your website. In both instances, retargeting keeps your business top of mind

with consumers who are looking to buy what you offer.

With ReachRetargetinG, our retargeting solution for local businesses, you get the best

of both search and site retargeting. Here are some of ReachRetargeting ’s greatest super

powers that help you drive more results from your online marketing.

Super Power: Tracking

ReachRetargeting’s powerful tracking connects your brand with the right people – those who have previously shown interest in your products and services – and drives them to take action. Its powerful tracking identi�es the right people to target based on previous actions they have taken with your business. And the greatest part is that this online marketing technique pinpoints these interested consumers in two ways:

Super Power: Speed

Not only can ReachRetargeting target highly-interested consumers, but it also goes to work almost immediately once it’s initiated. Because a single visit to your website or a keyword-speci�c search from a consumer can trigger retargeting, your ads will start being shown consumers who have not only expressed interest in your products or services, but who have done so recently. This means by showing these prospects an ad with a speci�c message, special promotion, or direct call-to-action while your business is still fresh in their minds, ReachRetargeting can

2

• Search Retargeting: Shows your display ads to people who have recently

searched for your target business keywords, including your business name

or specific products or services

• Site Retargeting: Shows your display ads to people who ’ve recently visited

your website (often by clicking a search ad or visiting through organic search)

reach consumers while they are interested in buying.Plus, it can drive them immediately back to your websiteor entice them to search for your business name. Forinstance, upon seeing a ReachRetargeting ad,consumers may:

© 2015 ReachLocal. All Rights Reserved. No reproduction without permission. ReachRetargeting™ is a trademark of ReachLocal.

Not only can ReachRetargeting target highly-interested consumers, but it also goes to work almost immediately once it’s initiated. Because a single visit to your website or a keyword-speci�c search from a consumer can trigger retargeting, your ads will start being shown consumers who have not only expressed interest in your products or services, but who have done so recently. This means by showing these prospects an ad with a speci�c message, special promotion, or direct call-to-action while your business is still fresh in their minds, ReachRetargeting can

reach consumers while they are interested in buying.Plus, it can drive them immediately back to your websiteor entice them to search for your business name. Forinstance, upon seeing a ReachRetargeting ad,consumers may:

• Search for your business name, then

click on your search ad or organic link

• click on your retargeted display ad

• Directly visit your website

Source: http://www.searchenginejournal.com/how-display-drives-search-infographic/43310/

super powers for your online advertising

ReachRetargeting campaigns are great because their impact is repeated over time. That means consumers who have searched for your business or visited your website are not just exposed to your display ads once, but numerous times as they surf their favorite sites across the Web. In other words, consumers may start their purchase path using search engines to discover your business and then visit your website, but may not be ready to buy. By using retargeting,you activate the power of repetition of your brand over time, keeping your business top of mind. That way, consumersare more likely to remember your business when they are ready to buy.

Super power: repetition

Merging is the ability to combine two entities into a single, stronger unit. And, in the case of online advertising, merging search retargeting and site retargeting is more powerful than using one of these technologies alone.With ReachRetargeting, your ads are shown to prospects who show interest in your business in two differentways, which can result in more awareness, site visits, conversions, and leads, since you’re reaching even more interested prospects.

Super power: MERGING

Now that you’ve seen the few ways ReachRetargeting can super charge your online advertising,

are you ready to get started? Contact us at 1-866-978-9312 today to learn more about how

ReachRetargeting can drive more interested consumers to your website.

3© 2015 ReachLocal. All Rights Reserved. No reproduction without permission. ReachRetargeting™ is a trademark of ReachLocal.