stop f'n around with your online advertising
TRANSCRIPT
Digital Marketing Presentation | Montana Ruark
Stop f’n around with your online advertising
Marketing is no longer about telling people you exist, about deals,
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or a reminder of being in business for last 30 years.
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It’s all about developing a community and helping
people with small wins to help build trust with your brand.
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Find Me - http://j.mp/montanaruark
Your messaging needs to be simple and to the point. Most importantly, it needs to match the contexts of what people are searching for.
CoffeeShopNapkin.com | Montana Ruark
EXAMPLE
If you’re a product/service based business, chances are people are looking for one of these 3 things.
CoffeeShopNapkin.com | Montana Ruark
EXAMPLE
Reviews, Pricing, & Time Frame
CoffeeShopNapkin.com | Montana Ruark
EXAMPLE
Your advertising should speak directly to these concerns and create an easy to understand path from information to solution.
Reviews, Pricing, & Time Frame
CoffeeShopNapkin.com | Montana Ruark
How to
Stop f’n around with your online ads
CoffeeShopNapkin.com | Montana Ruark
GOBest baby strollers for 5 year olds
Most search queries are based on an attempt to solve a specific
problem
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GOBest baby strollers for 5 year olds
CoffeeShopNapkin.com | Montana Ruark
This result matches my queryLet’s see where it takes us!CoffeeShopNapkin.com | Montana Ruark
Did you notice these are not strollers?
CoffeeShopNapkin.com | Montana Ruark
This does not match what it said I was going to get!
Imagine walking in a store, asking for Men’s
Apparel
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And being directed to Kitchen Korner >
If this wasn’t Amazon I would of lost a huge amount of trust in this company.
Because this wasn’t consistent with what I was looking for, I need to go back to the search results.
This looks like my next best option
This page provides a lot of value, it’s easy to understand and it provides a solution
Valuable Information
Easy to Understand
Provides a Solution
Inconsistencies create confusion, poor user experience, and huge
disconnects between product and cash flow.
Low conversion rates are a sign of
inconsistencies in your marketing funnel.
Find Me - http://j.mp/montanaruark
Connect with me @MontanaRuark