advertising office joe frank, jr, msb - wt group questions contact joe frank of the walchli tauber...

2018Media Kit

Please be sure to include the following disclosures on any ad placed for Product Theaters and/or Symposia:

Product Theaters: Options depending on whether there are one or two faculty, “The presentation(s) for this Product Theater are not designated for CME credit. This (these) presentation(s) is (are) neither sponsored nor endorsed by the American Academy of Pediatrics.”

For Symposia: “This symposia is neither sponsored nor endorsed by the American Academy of Pediatrics.”

PUBLISHING OFFICE

American Academy of Pediatrics345 Park BoulevardItasca, IL 60143www.aap.org

The American Academy of Pediatrics (AAP) will host the 2018 AAP National

Conference & Exhibition on November 2-6, 2018 at the Orange County

Convention Center, in Orlando, FL. It is the world’s largest pediatric medical

education event, attended by more than 10,500 pediatricians, interns,

residents, students, and allied health professionals.

The AAP offers both print and digital advertising opportunities to reach the

highly engaged and focused attendees. Advertising availability is limited,

and space is granted on a first-come, first-served basis. All advertisers and

their advertisements are subject to final approval by the AAP.

ADVERTISING OFFICE

The Walchli Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015Tel (443) 512-8899, Fax (443) 512-8909www.wt-group.com

Joe Frank, Jr, MSBNational Advertising Sales ManagerExtension 114, [email protected]

Table of ContentsClick the links above to jump to the desired page

Pre-Conference Opportunities

Conference Website

Online Conference Schedule

AAP News Today Opportunities

AAP News Today On-Site Issues

Distribution Racks

AAP Welcome Paper

Daily Conference eBlasts

AAP News Today Promotional Video

On-Site Opportunities

Exhibit Guide

Conference Program

Pocket Guide

Convention Center Doctor’s Bags

City Map/Exhibit Hall Floorplan

Power Towers

Hotel Key Card Sleeves

Footprints

On-Site Opportunities

Hand Sanatizer Dispensers

Exhibit Hall Aisle Signs

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Questions? Contact Joe Frank of the Walchli Tauber Group at (443) 512-8899 extension 114 or [email protected].

Pre-Meeting Advertising Opportunities

MECHANICAL SPECIFICATIONS

Leaderboard 728x90 pixels100KB limit

Box 300x250 pixels

REQUIRED FILES

Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF), HTML5 with click-through URL(s), or third party tag, click-through URL. Expandable ads are accepted.

Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.

INTERNATIONAL (EX-US) WEB SITE RATES

Impressions and rates vary widely by country, contact a sales manager for rates and more information on how to target international traffic.

DOMESTIC (USA) WEB SITE RATES

Limited to five advertisers. Estimated total number of impressions listed below is for campaigns running January to December.

Position Impressions SOV Cost

Leaderboard150,000 20% $10,000 net/yr

Box (mobile)

The AAP Online Conference Schedule (www.AAPexperience.org/Planner) allows attendees to build an itinerary, search sessions by keyword, title, date, speakers, or topic of interest. Attendees can also view session handouts and evaluate sessions. Advertisers receive a banner ad on the right side of the AAP Conference Planner. The planner is estimated to go live on May 1st until December 31st.

RUN OF SITE (ROS) RATES

Position SOV Cost

Skyscraper100% $11,500 net/yr

Box (mobile)


Skyscraper 160x600 pixels100KB limit

Box (mobile) 300x250 pixels

REQUIRED FILES

Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF), HTML5 with click-through URL(s), or third party tag, click-through URL. Expandable ads are accepted.

Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.

The AAP National Conference & Exhibition Web Site (www.AAPexperience.org) contains all information pertinent to AAP’s National Conference including registration, conference highlights, and attendee, faculty, and exhibitor information.

Limited to five advertisers. Estimated total number of impressions for a 20% share is 250,000 for a worldwide campaign or 150,000 for a US-targeted campaign, running January to December.

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AAP News Today Daily Paper reaches attendees as they read late-breaking news and program updates. Drive booth traffic and event attendance by advertising in AAP’s most important on-site communication vehicle.

Advertisers receive placement in all four issues of AAP News Today which will be distributed at the convention center and headquarter hotel through handout and distribution racks each day.

Dates: November 2-6, 2018

Location: Orange County Convention Center, Orlando, FL

Distribution: 10,500 meeting attendees

AAP News Today Advertising Opportunities

RUN OF BOOK (ROB) RATES

Size B/W 4-color

King page $13,595 net $14,595 net

Junior page $12,250 net $13,250 net

1/2 page $8,225 net $9,225 net

1/4 page $4,695 net $5,695 net

PREMIUM POSITION RATES

Inside front cover $20,400 net

Inside back cover $19,700 net

Back cover $21,900 net

Center spread $17,750 per page

Front page banner* $22,000 net

Front page sticker* $15,750 per day

Bellyband* $18,350 per day

Cover tip* $18,350 per day

*Includes one full-page 4/color ad to be placed run of book in all issues.

CLOSING DATES

Issue Date Space Material

Saturday-Tuesday 9/14 9/21


Size Dimensions

Full page 10-1/4 x 14”

Junior page 7-1/2 x 10”

1/2 page (vertical) 5 x 14”

1/2 page (horizontal) 10-1/4 x 7”

1/4 page 5 x 7”

Front page banner 10-1/4 x 2”

Front page sticker (supplied) 3” diameter

Bellyband (supplied) 26 x 2-1/2”

Cover tip (supplied) 10-1/4 x 4-3/4”

Publication trims at 11 x 15”, keep live matter 1/2” from trim.

ELECTRONIC AD SUBMISSION

Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.

Send a high-resolution PDF via email to Roland Keve at [email protected] if the file is under 25 MB.

For larger files or files having trouble deing delivered via email, use a 3rd party file sharing service (Hightail is preferred, www.hightail.com). Once uploaded send an email to Roland Keve at [email protected].

AD MATERIAL DELIVERY ADDRESS

Walchli Tauber Group, Inc., Attn: Roland Keve (AAP News Today)2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015

The AAP News Today Daily Paper Distribution Racks are an exclusive opportunity for an exhbitor to gain additional exposure during the conference. Placements will feature a multi-panel ad space for an exclusive company logo and/or product photo on six official racks placed throughout the convention center and headquarter hotel.

As a bonus, a full-page, 4/color ad in all issues of AAP News Today will be included.

CLOSING DATES

Space Material

10/1 10/5

DISPLAY RATES

Distribution rack $19,000 net

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AAP News Today Advertising Opportunities

As part of the AAP News Today series of emails (five during the meeting, one post-meeting), Video Highlights will be featured. These videos will include the day’s top educational sessions and special events. An exclusive 15 to 30 second pre-roll advertisement (video or static) will run prior to each video. Emails are sent to all registered AAP conference attendees.

EMAIL RATES

Position Cost

Pre-roll ad package* $25,000 net

*Includes six video advertisements.


Contact sales represenative.

The AAP News Today eBlasts are emails highlighting some of the day’s session, and will be sent daily to registered conference attendees.

Each eBlast will be sent to AAP members, nonmember pediatricians, and past meeting attendees.

Total sends: 15,000 per email

Open rate: 23.00%

EMAIL RATES

Position Cost

One email $5,000 net/issue

Exclusive pacakge (all emails) $25,000 net


Leaderboard 728x90 pixels

50KB limitSkyscraper 160x600 pixels

Box 300x250 pixels

CLOSING DATES

Issue Space Materials Sent

Friday eEblast 10/15 10/22 11/2

Saturday eEblast 10/15 10/22 11/3

Sunday eEblast 10/15 10/22 11/4

Monday eEblast 10/15 10/22 11/5

Tuesday eEblast 10/15 10/22 11/6

Wrap-up eEblast 10/15 10/22 11/20

REQUIRED EMAIL FILES

JPG, static GIF, Click-through URL. No Rich Media can be accepted.

The AAP News Today Welcome Edition will feature important conference information including a tear out shuttle bus schedule, registration details, special events, educational highlights and tips for navigating the conference. This paper will be distributed to 7,500 conference attendees in 26 hotels when they check in.


Size B/W 4-color

King page $5,650 net $6,650 net


1/2 page $4,650 net $5,650 net

1/4 page $2,650 net $3,650 net





Center spread $7,650 per page

Front page banner $6,500 net

Bellyband (supplied)* $18,350 net

Cover tip (supplied)* $18,350 net

*Includes one full-page 4/color ad to be placed run of book in all issues.

CLOSING DATES

Space Material

9/14 9/21

REQUIRED FILES

Advertisers must provide ads in the following file formats: MPEG4 encoded with H.264, 1.5 to 4.0 mb/s; AAC audio. Static images also accepted.

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On-Site Advertising Opportunities

The Conference Program is an on-site comprehensive guide to all things at the National Conference & Exhibition. Highly referenced, it contains all educational offerings, conference highlights, general information, family programs and services. The program will be inserted into the registration bags and will be distributed to all registered attendees.





Size B/W 4-color

Full page $8,300 net $9,350 net

2/3 page $7,300 net $8,000 net

1/2 page $6,100 net $7,100 net





Tab (one side) $10,000 net

Tab (two sides) $15,000 net

Bellyband $15,000 net

Bookmark* $15,750 net

*Includes a full-page 4/color ad. Sample available upon request. Prototype required.

CLOSING DATE

Space Material

9/7 9/14


Size Dimensions

Full page (bleed) 8-3/4 x 11-1/8”

Full page (non-bleed) 7 x 10”

2/3 page 4-5/8 x 10”

1/2 page 7 x 5”

Boomark 2-1/4 x 10-7/8”

Bellyband* 19-3/4 x 4”

Publication trims at 8-1/2 x 10-7/8”, keep live matter 1/2” from trim, add 1/8” bleed on all sides.*Supplied by advertiser.





The Pocket Guide is an attendee favorite and is one of the most used publications at the conference. It contains conference overview with session numbers, titles, room numbers, shuttle schedules, and conference highlights. The Pocket Guide will be inserted into the registration bags and will be distributed to all registered attendees.

CLOSING DATE

Space Material

9/7 9/14


Full page $6,000 net

PREMIUM POSITIONS

Position 4-color




Bellyband/Cover tip $8,900 net


Position Dimensions

Full page (bleed) 4-1/8 x 5-7/8”

Full page (non-bleed) 3-5/8 x 5”

Bellyband* 9-3/4 x 3”

Publication trims at 3-7/8 x 5-5/8”, keep live matter 1/2” from trim.*Supplied by advertiser.


Walchli Tauber Group, Inc., Attn: Roland Keve (AAP Conference Program)2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015

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The Exhibit Guide will feature the most current and up-to-date exhibitor listings and information surrounding the conference exhibition hall, and contains content on special events, celebrity guest appearances, the President’s reception, and much more.

The Exhibit Guide will be inserted into the registration bags and will be distributed to all registered attendees. The City Map is spot glued to the cover. Enhance your floor presence by featuring your booth and product in the Exhibit Guide.




CLOSING DATES

Space Material

9/7 9/14


Size Dimensions

Full page 10-1/4 x 14”

Junior page 7-1/2 x 10”

1/2 page (vertical) 5 x 14”

1/2 page (horizontal) 10-1/4 x 7”

1/4 page 5 x 7”

Front page banner 10-1/4 x 2”

Bellyband (supplied) 26 x 2-1/2”

Cover tip (supplied) 10-1/4 x 4-3/4”

Exhibition schedule 1/4 page 10-1/4 x 7”

Exhibition schedule 1/4 page 5 x 7”

Publication trims at 11 x 15”.






Walchli Tauber Group, Inc., Attn: Roland Keve (AAP Exhibit Guide)2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015


Size B/W 4-color

Full page $3,500 net $4,000 net


1/2 page $3,000 net $3,500 net

1/4 page $2,000 net $2,500 net





Front page banner* $6,000 net

Bellyband* $8,500 net

Cover tip* $8,500 net

*Includes one full-page 4/color ad to be placed run of book.

EXHIBITION SCHEDULE RATES

The Exhibition Schedule in the Exhibit Guide highlights Product Theatres, Book Signings and other key events in the Exhibition Hall. Showcase your ad in the very front of the Exhibit Guide as attendees plan their schedules around these important and highly attended events.

Day 1/4 page 1/2 page

Sat, Sun, Mon $4,500 net $5,000 net

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CLOSING DATES

Space Material

9/7 9/14


Size Dimensions

Inside square 2-3/4 x 2-1/2”

Back cover 3 x 5”

POSITION RATES

Position 4-color

Inside square* $3,500 net


*Squares may be combined for larger ad space. A minimum of 10 squares must be sold for the spotglued map to be produced. If this minimum is not met, advertisers will still be featured on thecenterfold map that appears in the Exhibit Guide for a cost of $2,000 per space.


The AAP National Conference & Exhibition City Map and Exhibit Hall Map are spot glued to the cover of the Exhibit Guide, and is also the centerfold of the publication. The advertiser’s booth is highlighted on the exhibit hall map with the company’s name. The map is pocket-sized, and when unfolded the exhibit hall map is featured on one side, and a map of the host city on the other side, providing an advertising opportunity that attendees can carry with them and be highly utilized.

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The Convention Center Doctor’s Bag contains advertising inserts and is now more visible than ever before. With on-site distribution over two days, the Doctor’s Bag provides participants high visibility as energetic personnel distribute the bags to meeting attendees throughout the convention center and headquarter hotels.

Supplied promotional inserts must be approved by AAP regardless of prior approval for other opportunities at the meeting. Product samples approved by the AAP are welcome and encouraged.

DOCTOR’S BAG INSERT RATES

Distribution Day Quantity* Price

Saturday 5,250 $5,500 net

Sunday 5,250 $5,500 net

Two day package 10,500 $10,000 net

*Quantities include 5% overs for spoilage.

CLOSING DATES

Space Material*

9/14 9/28

*Any inserts received after the material closing date are subject to a late fee.

MECHANICAL SPECIFICATIONS*

Maximum size 8-1/2 x 11”

Maximum weight 4 oz.

*Due to weight and bulk of magazines, newspapers and other publications, distribution will not bepermitted in the bag.


LOGO

8 x 8”

Receive high visibility with prime, exclusive advertising space on the outside of the Convention Center Doctor’s Bag. The participating advertiser receives a corporate logo printed on the outside of the bag and a free insert placed inside the bag.

The participating advertiser is allotted a maximum of three colors, including black.

RATES

Distribution day Cost

One day $12,200 net

Two days $24,400 net

CLOSING DATES

Space Material

8/17 8/24


Ridge Printing, c/o Debbie Gil de Leon (AAP Conference Bag)9800 Yellow Brick Road, Baltimore, MD 21237

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Footprints turn the floors of the convention hall into valuable marketing space. These highly- visible graphics will be located in high-traffic areas. This exclusive advertising opportunity allows brands to communicate messages in a unique way and drive booth traffic. AAP will manage all production and placement.

The Hotel Key Card Sleeves are a 100% exclusive opportunity available for corporate advertising and can be used as a booth driver to increase traffic. Key card sleeves are distributed at 26 convention hotels, reaching approximately 7,500 attendees. Sleeves are double-sided and printed on durable teflon cardstock. AAP will manage all production.

CLOSING DATES

Space Material

9/7 9/14

DISPLAY RATES

Distribution 4-color

Friday-Tuesday $50,000 net

DISPLAY RATES

Quantity Duration 4-color

5 footprintsSaturday-Monday

$15,000 net

10 footprints $25,000 net


Template provided upon request. Contact sales representative.


Template provided upon request. Contact sales representative.

ADVERTISEMENT

NEW

NEW

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Hand Sanitizer Stations are floor-standing displays and an essential way to minimize and reduce the spread of infection and bacteria. The hand sanitizer stand is durably constructed from brushed aluminum with a weighted base. The sanitizers are strategically located in high-traffic areas throughout the center in the main corridors, and provide optimal visibility for an exclusive advertiser.

DISPLAY RATES

Quantity Cost

1 station $3,000 net

5 stations $12,000 net



One of the biggest questions asked at the National Conference is where can attendees charge their devices! Well now they can with our Power Towers. These towers are located in very visible areas throughout the conference and provide a secured locker to recharge phones or other small devises (free to attendees). Advertisers can display messages on a large 19 inch LCD screen and a poster located above the tower.


REQUIRED FILES

Advertisers must provide ads in the following file formats: MPEG4 encoded with H.264, 1.5 to 4.0 mb/s; AAC audio. Static images also accepted.

DISPLAY RATES

Position Cost

Power Tower* $5,000 per tower

*Up to 8 towers are available for advertising.

CLOSING DATES

Space Material

10/1 10/12

CLOSING DATES

Space Material

10/1 10/12


Size Dimensions

Poster 11 x 17”

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Exhibit Hall Aisle Signs provide an exclusive advertiser with the opportunity to increase visibility for the duration of the conference. When navigating the hall, attendees utilize these directional signs to find their destinations and find their current location. The exhibit floor can be a busy place, draw more attention to your booth by placing a logo or brand on an exhibit hall aisle sign.

DISPLAY RATES

Quantity Cost

1 aisle sign $2,000 net

Exclusive package (13 signs) $20,000 net

*Up to 13 signs are available for advertising.


CLOSING DATES

Space Material

10/1 10/12

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