2018Media Kit
Please be sure to include the following disclosures on any ad placed for Product Theaters and/or Symposia:
Product Theaters: Options depending on whether there are one or two faculty, “The presentation(s) for this Product Theater are not designated for CME credit. This (these) presentation(s) is (are) neither sponsored nor endorsed by the American Academy of Pediatrics.”
For Symposia: “This symposia is neither sponsored nor endorsed by the American Academy of Pediatrics.”
PUBLISHING OFFICE
American Academy of Pediatrics345 Park BoulevardItasca, IL 60143www.aap.org
The American Academy of Pediatrics (AAP) will host the 2018 AAP National
Conference & Exhibition on November 2-6, 2018 at the Orange County
Convention Center, in Orlando, FL. It is the world’s largest pediatric medical
education event, attended by more than 10,500 pediatricians, interns,
residents, students, and allied health professionals.
The AAP offers both print and digital advertising opportunities to reach the
highly engaged and focused attendees. Advertising availability is limited,
and space is granted on a first-come, first-served basis. All advertisers and
their advertisements are subject to final approval by the AAP.
ADVERTISING OFFICE
The Walchli Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015Tel (443) 512-8899, Fax (443) 512-8909www.wt-group.com
Joe Frank, Jr, MSBNational Advertising Sales ManagerExtension 114, [email protected]
Table of ContentsClick the links above to jump to the desired page
Pre-Conference Opportunities
Conference Website
Online Conference Schedule
AAP News Today Opportunities
AAP News Today On-Site Issues
Distribution Racks
AAP Welcome Paper
Daily Conference eBlasts
AAP News Today Promotional Video
On-Site Opportunities
Exhibit Guide
Conference Program
Pocket Guide
Convention Center Doctor’s Bags
City Map/Exhibit Hall Floorplan
Power Towers
Hotel Key Card Sleeves
Footprints
On-Site Opportunities
Hand Sanatizer Dispensers
Exhibit Hall Aisle Signs
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Questions? Contact Joe Frank of the Walchli Tauber Group at (443) 512-8899 extension 114 or [email protected].
Pre-Meeting Advertising Opportunities
MECHANICAL SPECIFICATIONS
Leaderboard 728x90 pixels100KB limit
Box 300x250 pixels
REQUIRED FILES
Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF), HTML5 with click-through URL(s), or third party tag, click-through URL. Expandable ads are accepted.
Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.
INTERNATIONAL (EX-US) WEB SITE RATES
Impressions and rates vary widely by country, contact a sales manager for rates and more information on how to target international traffic.
DOMESTIC (USA) WEB SITE RATES
Limited to five advertisers. Estimated total number of impressions listed below is for campaigns running January to December.
Position Impressions SOV Cost
Leaderboard150,000 20% $10,000 net/yr
Box (mobile)
The AAP Online Conference Schedule (www.AAPexperience.org/Planner) allows attendees to build an itinerary, search sessions by keyword, title, date, speakers, or topic of interest. Attendees can also view session handouts and evaluate sessions. Advertisers receive a banner ad on the right side of the AAP Conference Planner. The planner is estimated to go live on May 1st until December 31st.
RUN OF SITE (ROS) RATES
Position SOV Cost
Skyscraper100% $11,500 net/yr
Box (mobile)
MECHANICAL SPECIFICATIONS
Skyscraper 160x600 pixels100KB limit
Box (mobile) 300x250 pixels
REQUIRED FILES
Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF), HTML5 with click-through URL(s), or third party tag, click-through URL. Expandable ads are accepted.
Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.
The AAP National Conference & Exhibition Web Site (www.AAPexperience.org) contains all information pertinent to AAP’s National Conference including registration, conference highlights, and attendee, faculty, and exhibitor information.
Limited to five advertisers. Estimated total number of impressions for a 20% share is 250,000 for a worldwide campaign or 150,000 for a US-targeted campaign, running January to December.
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Questions? Contact Joe Frank of the Walchli Tauber Group at (443) 512-8899 extension 114 or [email protected].
AAP News Today Daily Paper reaches attendees as they read late-breaking news and program updates. Drive booth traffic and event attendance by advertising in AAP’s most important on-site communication vehicle.
Advertisers receive placement in all four issues of AAP News Today which will be distributed at the convention center and headquarter hotel through handout and distribution racks each day.
Dates: November 2-6, 2018
Location: Orange County Convention Center, Orlando, FL
Distribution: 10,500 meeting attendees
AAP News Today Advertising Opportunities
RUN OF BOOK (ROB) RATES
Size B/W 4-color
King page $13,595 net $14,595 net
Junior page $12,250 net $13,250 net
1/2 page $8,225 net $9,225 net
1/4 page $4,695 net $5,695 net
PREMIUM POSITION RATES
Inside front cover $20,400 net
Inside back cover $19,700 net
Back cover $21,900 net
Center spread $17,750 per page
Front page banner* $22,000 net
Front page sticker* $15,750 per day
Bellyband* $18,350 per day
Cover tip* $18,350 per day
*Includes one full-page 4/color ad to be placed run of book in all issues.
CLOSING DATES
Issue Date Space Material
Saturday-Tuesday 9/14 9/21
MECHANICAL SPECIFICATIONS
Size Dimensions
Full page 10-1/4 x 14”
Junior page 7-1/2 x 10”
1/2 page (vertical) 5 x 14”
1/2 page (horizontal) 10-1/4 x 7”
1/4 page 5 x 7”
Front page banner 10-1/4 x 2”
Front page sticker (supplied) 3” diameter
Bellyband (supplied) 26 x 2-1/2”
Cover tip (supplied) 10-1/4 x 4-3/4”
Publication trims at 11 x 15”, keep live matter 1/2” from trim.
ELECTRONIC AD SUBMISSION
Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.
Send a high-resolution PDF via email to Roland Keve at [email protected] if the file is under 25 MB.
For larger files or files having trouble deing delivered via email, use a 3rd party file sharing service (Hightail is preferred, www.hightail.com). Once uploaded send an email to Roland Keve at [email protected].
AD MATERIAL DELIVERY ADDRESS
Walchli Tauber Group, Inc., Attn: Roland Keve (AAP News Today)2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
The AAP News Today Daily Paper Distribution Racks are an exclusive opportunity for an exhbitor to gain additional exposure during the conference. Placements will feature a multi-panel ad space for an exclusive company logo and/or product photo on six official racks placed throughout the convention center and headquarter hotel.
As a bonus, a full-page, 4/color ad in all issues of AAP News Today will be included.
CLOSING DATES
Space Material
10/1 10/5
DISPLAY RATES
Distribution rack $19,000 net
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Questions? Contact Joe Frank of the Walchli Tauber Group at (443) 512-8899 extension 114 or [email protected].
AAP News Today Advertising Opportunities
As part of the AAP News Today series of emails (five during the meeting, one post-meeting), Video Highlights will be featured. These videos will include the day’s top educational sessions and special events. An exclusive 15 to 30 second pre-roll advertisement (video or static) will run prior to each video. Emails are sent to all registered AAP conference attendees.
EMAIL RATES
Position Cost
Pre-roll ad package* $25,000 net
*Includes six video advertisements.
MECHANICAL SPECIFICATIONS
Contact sales represenative.
The AAP News Today eBlasts are emails highlighting some of the day’s session, and will be sent daily to registered conference attendees.
Each eBlast will be sent to AAP members, nonmember pediatricians, and past meeting attendees.
Total sends: 15,000 per email
Open rate: 23.00%
EMAIL RATES
Position Cost
One email $5,000 net/issue
Exclusive pacakge (all emails) $25,000 net
MECHANICAL SPECIFICATIONS
Leaderboard 728x90 pixels
50KB limitSkyscraper 160x600 pixels
Box 300x250 pixels
CLOSING DATES
Issue Space Materials Sent
Friday eEblast 10/15 10/22 11/2
Saturday eEblast 10/15 10/22 11/3
Sunday eEblast 10/15 10/22 11/4
Monday eEblast 10/15 10/22 11/5
Tuesday eEblast 10/15 10/22 11/6
Wrap-up eEblast 10/15 10/22 11/20
REQUIRED EMAIL FILES
JPG, static GIF, Click-through URL. No Rich Media can be accepted.
The AAP News Today Welcome Edition will feature important conference information including a tear out shuttle bus schedule, registration details, special events, educational highlights and tips for navigating the conference. This paper will be distributed to 7,500 conference attendees in 26 hotels when they check in.
RUN OF BOOK (ROB) RATES
Size B/W 4-color
King page $5,650 net $6,650 net
Junior page $4,650 net $5,650 net
1/2 page $4,650 net $5,650 net
1/4 page $2,650 net $3,650 net
PREMIUM POSITION RATES
Inside front cover $8,250 net
Inside back cover $7,250 net
Back cover $9,975 net
Center spread $7,650 per page
Front page banner $6,500 net
Bellyband (supplied)* $18,350 net
Cover tip (supplied)* $18,350 net
*Includes one full-page 4/color ad to be placed run of book in all issues.
CLOSING DATES
Space Material
9/14 9/21
REQUIRED FILES
Advertisers must provide ads in the following file formats: MPEG4 encoded with H.264, 1.5 to 4.0 mb/s; AAC audio. Static images also accepted.
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Questions? Contact Joe Frank of the Walchli Tauber Group at (443) 512-8899 extension 114 or [email protected].
On-Site Advertising Opportunities
The Conference Program is an on-site comprehensive guide to all things at the National Conference & Exhibition. Highly referenced, it contains all educational offerings, conference highlights, general information, family programs and services. The program will be inserted into the registration bags and will be distributed to all registered attendees.
Dates: November 2-6, 2018
Location: Orange County Convention Center, Orlando, FL
Distribution: 10,500 meeting attendees
RUN OF BOOK (ROB) RATES
Size B/W 4-color
Full page $8,300 net $9,350 net
2/3 page $7,300 net $8,000 net
1/2 page $6,100 net $7,100 net
PREMIUM POSITION RATES
Inside front cover $13,000 net
Inside back cover $10,000 net
Back cover $15,000 net
Tab (one side) $10,000 net
Tab (two sides) $15,000 net
Bellyband $15,000 net
Bookmark* $15,750 net
*Includes a full-page 4/color ad. Sample available upon request. Prototype required.
CLOSING DATE
Space Material
9/7 9/14
MECHANICAL SPECIFICATIONS
Size Dimensions
Full page (bleed) 8-3/4 x 11-1/8”
Full page (non-bleed) 7 x 10”
2/3 page 4-5/8 x 10”
1/2 page 7 x 5”
Boomark 2-1/4 x 10-7/8”
Bellyband* 19-3/4 x 4”
Publication trims at 8-1/2 x 10-7/8”, keep live matter 1/2” from trim, add 1/8” bleed on all sides.*Supplied by advertiser.
ELECTRONIC AD SUBMISSION
Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.
Send a high-resolution PDF via email to Roland Keve at [email protected] if the file is under 25 MB.
For larger files or files having trouble deing delivered via email, use a 3rd party file sharing service (Hightail is preferred, www.hightail.com). Once uploaded send an email to Roland Keve at [email protected].
The Pocket Guide is an attendee favorite and is one of the most used publications at the conference. It contains conference overview with session numbers, titles, room numbers, shuttle schedules, and conference highlights. The Pocket Guide will be inserted into the registration bags and will be distributed to all registered attendees.
CLOSING DATE
Space Material
9/7 9/14
RUN OF BOOK (ROB) RATES
Full page $6,000 net
PREMIUM POSITIONS
Position 4-color
Inside front cover $8,900 net
Inside back cover $8,000 net
Back cover $14,800 net
Bellyband/Cover tip $8,900 net
MECHANICAL SPECIFICATIONS
Position Dimensions
Full page (bleed) 4-1/8 x 5-7/8”
Full page (non-bleed) 3-5/8 x 5”
Bellyband* 9-3/4 x 3”
Publication trims at 3-7/8 x 5-5/8”, keep live matter 1/2” from trim.*Supplied by advertiser.
AD MATERIAL DELIVERY ADDRESS
Walchli Tauber Group, Inc., Attn: Roland Keve (AAP Conference Program)2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
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Questions? Contact Joe Frank of the Walchli Tauber Group at (443) 512-8899 extension 114 or [email protected].
On-Site Advertising Opportunities
The Exhibit Guide will feature the most current and up-to-date exhibitor listings and information surrounding the conference exhibition hall, and contains content on special events, celebrity guest appearances, the President’s reception, and much more.
The Exhibit Guide will be inserted into the registration bags and will be distributed to all registered attendees. The City Map is spot glued to the cover. Enhance your floor presence by featuring your booth and product in the Exhibit Guide.
Dates: November 2-6, 2018
Location: Orange County Convention Center, Orlando, FL
Distribution: 10,500 meeting attendees
CLOSING DATES
Space Material
9/7 9/14
MECHANICAL SPECIFICATIONS
Size Dimensions
Full page 10-1/4 x 14”
Junior page 7-1/2 x 10”
1/2 page (vertical) 5 x 14”
1/2 page (horizontal) 10-1/4 x 7”
1/4 page 5 x 7”
Front page banner 10-1/4 x 2”
Bellyband (supplied) 26 x 2-1/2”
Cover tip (supplied) 10-1/4 x 4-3/4”
Exhibition schedule 1/4 page 10-1/4 x 7”
Exhibition schedule 1/4 page 5 x 7”
Publication trims at 11 x 15”.
ELECTRONIC AD SUBMISSION
Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.
Send a high-resolution PDF via email to Roland Keve at [email protected] if the file is under 25 MB.
For larger files or files having trouble deing delivered via email, use a 3rd party file sharing service (Hightail is preferred, www.hightail.com). Once uploaded send an email to Roland Keve at [email protected].
AD MATERIAL DELIVERY ADDRESS
Walchli Tauber Group, Inc., Attn: Roland Keve (AAP Exhibit Guide)2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
RUN OF BOOK (ROB) RATES
Size B/W 4-color
Full page $3,500 net $4,000 net
Junior page $3,000 net $3,500 net
1/2 page $3,000 net $3,500 net
1/4 page $2,000 net $2,500 net
PREMIUM POSITION RATES
Inside front cover $5,500 net
Inside back cover $3,500 net
Back cover $7,500 net
Front page banner* $6,000 net
Bellyband* $8,500 net
Cover tip* $8,500 net
*Includes one full-page 4/color ad to be placed run of book.
EXHIBITION SCHEDULE RATES
The Exhibition Schedule in the Exhibit Guide highlights Product Theatres, Book Signings and other key events in the Exhibition Hall. Showcase your ad in the very front of the Exhibit Guide as attendees plan their schedules around these important and highly attended events.
Day 1/4 page 1/2 page
Sat, Sun, Mon $4,500 net $5,000 net
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Questions? Contact Joe Frank of the Walchli Tauber Group at (443) 512-8899 extension 114 or [email protected].
CLOSING DATES
Space Material
9/7 9/14
MECHANICAL SPECIFICATIONS
Size Dimensions
Inside square 2-3/4 x 2-1/2”
Back cover 3 x 5”
POSITION RATES
Position 4-color
Inside square* $3,500 net
Back cover $5,500 net
*Squares may be combined for larger ad space. A minimum of 10 squares must be sold for the spotglued map to be produced. If this minimum is not met, advertisers will still be featured on thecenterfold map that appears in the Exhibit Guide for a cost of $2,000 per space.
On-Site Advertising Opportunities
The AAP National Conference & Exhibition City Map and Exhibit Hall Map are spot glued to the cover of the Exhibit Guide, and is also the centerfold of the publication. The advertiser’s booth is highlighted on the exhibit hall map with the company’s name. The map is pocket-sized, and when unfolded the exhibit hall map is featured on one side, and a map of the host city on the other side, providing an advertising opportunity that attendees can carry with them and be highly utilized.
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Questions? Contact Joe Frank of the Walchli Tauber Group at (443) 512-8899 extension 114 or [email protected].
The Convention Center Doctor’s Bag contains advertising inserts and is now more visible than ever before. With on-site distribution over two days, the Doctor’s Bag provides participants high visibility as energetic personnel distribute the bags to meeting attendees throughout the convention center and headquarter hotels.
Supplied promotional inserts must be approved by AAP regardless of prior approval for other opportunities at the meeting. Product samples approved by the AAP are welcome and encouraged.
DOCTOR’S BAG INSERT RATES
Distribution Day Quantity* Price
Saturday 5,250 $5,500 net
Sunday 5,250 $5,500 net
Two day package 10,500 $10,000 net
*Quantities include 5% overs for spoilage.
CLOSING DATES
Space Material*
9/14 9/28
*Any inserts received after the material closing date are subject to a late fee.
MECHANICAL SPECIFICATIONS*
Maximum size 8-1/2 x 11”
Maximum weight 4 oz.
*Due to weight and bulk of magazines, newspapers and other publications, distribution will not bepermitted in the bag.
On-Site Advertising Opportunities
LOGO
8 x 8”
Receive high visibility with prime, exclusive advertising space on the outside of the Convention Center Doctor’s Bag. The participating advertiser receives a corporate logo printed on the outside of the bag and a free insert placed inside the bag.
The participating advertiser is allotted a maximum of three colors, including black.
RATES
Distribution day Cost
One day $12,200 net
Two days $24,400 net
CLOSING DATES
Space Material
8/17 8/24
AD MATERIAL DELIVERY ADDRESS
Ridge Printing, c/o Debbie Gil de Leon (AAP Conference Bag)9800 Yellow Brick Road, Baltimore, MD 21237
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Questions? Contact Joe Frank of the Walchli Tauber Group at (443) 512-8899 extension 114 or [email protected].
On-Site Advertising Opportunities
Footprints turn the floors of the convention hall into valuable marketing space. These highly- visible graphics will be located in high-traffic areas. This exclusive advertising opportunity allows brands to communicate messages in a unique way and drive booth traffic. AAP will manage all production and placement.
The Hotel Key Card Sleeves are a 100% exclusive opportunity available for corporate advertising and can be used as a booth driver to increase traffic. Key card sleeves are distributed at 26 convention hotels, reaching approximately 7,500 attendees. Sleeves are double-sided and printed on durable teflon cardstock. AAP will manage all production.
CLOSING DATES
Space Material
9/7 9/14
DISPLAY RATES
Distribution 4-color
Friday-Tuesday $50,000 net
DISPLAY RATES
Quantity Duration 4-color
5 footprintsSaturday-Monday
$15,000 net
10 footprints $25,000 net
MECHANICAL SPECIFICATIONS
Template provided upon request. Contact sales representative.
MECHANICAL SPECIFICATIONS
Template provided upon request. Contact sales representative.
ADVERTISEMENT
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Questions? Contact Joe Frank of the Walchli Tauber Group at (443) 512-8899 extension 114 or [email protected].
Hand Sanitizer Stations are floor-standing displays and an essential way to minimize and reduce the spread of infection and bacteria. The hand sanitizer stand is durably constructed from brushed aluminum with a weighted base. The sanitizers are strategically located in high-traffic areas throughout the center in the main corridors, and provide optimal visibility for an exclusive advertiser.
DISPLAY RATES
Quantity Cost
1 station $3,000 net
5 stations $12,000 net
10 stations $20,000 net
15 stations $25,000 net
One of the biggest questions asked at the National Conference is where can attendees charge their devices! Well now they can with our Power Towers. These towers are located in very visible areas throughout the conference and provide a secured locker to recharge phones or other small devises (free to attendees). Advertisers can display messages on a large 19 inch LCD screen and a poster located above the tower.
On-Site Advertising Opportunities
REQUIRED FILES
Advertisers must provide ads in the following file formats: MPEG4 encoded with H.264, 1.5 to 4.0 mb/s; AAC audio. Static images also accepted.
DISPLAY RATES
Position Cost
Power Tower* $5,000 per tower
*Up to 8 towers are available for advertising.
CLOSING DATES
Space Material
10/1 10/12
CLOSING DATES
Space Material
10/1 10/12
MECHANICAL SPECIFICATIONS
Size Dimensions
Poster 11 x 17”
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Questions? Contact Joe Frank of the Walchli Tauber Group at (443) 512-8899 extension 114 or [email protected].
Exhibit Hall Aisle Signs provide an exclusive advertiser with the opportunity to increase visibility for the duration of the conference. When navigating the hall, attendees utilize these directional signs to find their destinations and find their current location. The exhibit floor can be a busy place, draw more attention to your booth by placing a logo or brand on an exhibit hall aisle sign.
DISPLAY RATES
Quantity Cost
1 aisle sign $2,000 net
Exclusive package (13 signs) $20,000 net
*Up to 13 signs are available for advertising.
On-Site Advertising Opportunities
CLOSING DATES
Space Material
10/1 10/12
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