advertising salary survey 2007
TRANSCRIPT
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AIGA | AQUENT
Survey of Design Salaries2007
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introductionLetter from the executive director 1
Research methodology 3
Characteristics of survey respondents 4
Median total cash compensation 2000 2007 6
2007 compensation
Compensation overview 9
Solo designer 10
Owner, Partner, Principal 12
Creative/Design director 14
Art director 16
Senior designer 18Designer 20
Entry-level designer 22
Print production artist 24
other positions
Web designer 27
Copywriter 28
Print production manager 29
Marketing/New business manager or director 30
Web developer (front end/interface systems) 31
Web programmer/Developer (back end systems) 32
Web/Senior/Executive producer 33Content developer 34
2007 Benefits
Time off 36
Medical and dental insurance 37
Insurance 38
Retirement 39
Financial benets and family care 40
Personal development and health 41
Transportation and mobility 42
Resources 43About AIGA | Aquent 44
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The 2007 AIGA | Aquent Survey of
Design Salaries provides the most
complete compensation data available
on communication design professiona
in the United States. The results show
that salaries are solid and consistent.
Still, while many designers around the
country tell us they are as busy as they
have ever been, clients demand the
same quality of work on much tighter
budgets than in previous years.
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| Letter from the executive director
Letter from the executive director
As we listen carefully to the interests andissues of the business community, we nd
a fresh awareness of the value that design
creates, as evidenced in the business press.
Yet much of the attention to the role of design
in driving innovation focuses on industrial
or product design examples. To gain our
due recognition and ensure a bright future
for communication design, we must:
Communicate the value of design thinking
the approach communication designers, as
well as other designers, take in addressingcomplex problems with rigor and imagina-
tion to yield unexpected results; and
Develop the skills to move up the value
chain, in the eyes of the client, to the point
where communication designers advise
on more conceptual, strategic and multi-
dimensional problems.
Almost every designer began his or her career
with a passion for making beautiful objects
that solve complex problems. This abilityto create engaging solutions is critical to
successful human-centered design. Yet our
industry faces increasing downward pressures
from those who, while equipped with the
tools of design, are not adequately trained as
designers. Outsourcing is not yet a signicant
problem in the communication design arena,
yet it too can result in decreased salary levels.
In order to move up the scale of salaries
reected in this survey and receive
compensation that is consistent with ourown perceived value, we need the ability
to deal with form, content and the context
in which communications take place over
time. This is a broader expectation of design-
ers, one that will require developing new
perspectives and skills.
The results of this years salary survey ardocumented here for most communicati
design positions. In our overall statistics, t
are a number of web-related positions th
we have been monitoring since the late-
when web-related roles were discrete fro
traditional design positions. While we ha
national data on those position titles, so
web-design functions are now an integra
of other design roles, and therefore thos
responses were quantitatively insufcien
to accurately breakdown statistics below
the national level.
This report is only one of three ways in
which we offer our survey results. On
www.designsalaries.com, we posted the
results of the survey with some additiona
tables and descriptions of methodology;
there is also an interactive version of the
results that allows designers to develop
personalized salary proles.
The survey and the publication of the res
on the web would not have been possible out the active involvement of Aquent a
partner to the design profession, apprec
by AIGA for its perspective, experience,
commitment and generosity. Aquent has
consistently taken an enlightened view to
professional development opportunities
designers, sharing with us the view that i
is in everyones interest to see the design
profession achieve its greatest potential.
The survey would also not be possible wi
out our collaboration with Communicatio
Arts magazine, which joins AIGA in proviaccess to its subscribers for the survey.
Richard Gref
Executive director
AIGA DESIGN LEADERS CONFIDENCE INDEX
Designers li ke you are the source of ourinformation on current trends in thedesign economy. We listen closely and tr yto synthesize current conditions to share
with the profession as a whole. In 2005, webegan to take th is process one step further,conducting a quarterly Design LeadersCondence Index to allow AIGA to assemblean authoritative statement on the currentconditions with in the design economy.
The Design Leaders Condence Index ismodeled on the condence indices developedby the Conference Board for private sec tor
corporate leaders. Over time, the indexwill help us in advocating the interests ofthe design community in Washington and
with sponsors.
www.aiga.org/condence-index
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PuRPOSEThis survey was conducted on behalf of AIGA,
the professional association for design, and
its partners, Aquent and Communication
Arts magazine, as part of a comprehensive
program of activities to serve the profes-
sional designer by providing sources of
inspiration and strategies for success.
The AIGA Survey of Design Salaries 2007
draws from an extensive pool of designers
and others allied to the profession, and
includes responses from nearly 5,000design professionals.
The survey was conducted on AIGAs behalf
by Readex Research, an independent
research company in Stillwater, Minnesota.
MEthOD
The survey was administered both by mail
and via the web. An initial sample of 11,000
was selected from a pool of lists believed to
include a large range of design profession-
als, both print and digital. Sources for listsincluded AIGAs own current and past
membership, recent AIGA contacts (from
conference registrations, inquiries, etc.),
and domestic subscribers of Communication
Arts magazine. These combined lists
represented a total of 42,361 unduplicated
individuals at the time of sample selection.
The initial survey sample of 11,000 was
selected in systematic stratied fashion to
support detailed analysis at the metropolitan
area level.
A second sample of 5,270 was added for
this years survey, including unduplicated
emailable individuals from lists of clients
and talent supplied by Aquent.
Surveys were administered via the webwhere possible (13,055 sample members)
and by mail where necessary (3,215 sample
members).
RESuLtS
Compensation is reported in terms of three
statistics: the 25th percentile, the median
(or 50th percentile), and the 75th percentile.
The 25th percentile represents that value
which is greater than 25% of all values,
the median that value greater than 50%
of all values, and so on. Two quantities arereported out: 2006 wages/salary, and 2006
total cash compensation (which includes not
only wages and salary but other forms of
cash compensation such as bonuses, prot
sharing, incentives, and partners prots).
Non-wage compensation is especially
signicant in understanding compensation
for owners/partners/principals. Where
sufcient data are available, the median
hourly rate for freelancers in each position
(if employed) is also reported.
Compensation data are reported split out by
several variables: geographic region (based
on the nine standard U.S. Census divisions),
metropolitan area (24 select Core Based
Statistical Areas), type of organization, size
of organization, and organizations client
base. Results have been suppressed where
fewer than 10 data points and/or 5 cases
were returned in a given tabulation.
MEthODOLOGY
For a complete explanat ion of the surveymethodology, please visit the online versiof the results at www.designsalaries.com.
Research methodology
Research methodology
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Characteristics of survey respondents
Geographic region 4,785Respondents
376
883
786
654
103
310
293
288
1,092 2
| Research methodology
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Type of organization 4,785Respondents
918 19%
446 9%
200 4%
59 1%
1,422 30%
1,723 36%Size of organization 4,785Respondents
913 19%
1,150 24%
876 18% 1,053 22%
diguirculacy
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All respondents
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Geographic regionsU.S. Census divisions
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Characteristics of survey respondents
Design studio or consultancy
Advertising agency
Publishing house
Web development rm
In-house design department
Other
918Respondents
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446Respondents
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8%
20%
14%
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7%
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5%22%
5%
17%
16%
17%
3%
10%
9%
5%
19%
13%
26%
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11%
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29 employees
1099 employees
100999 employees
1,000+ employees
913Respondents
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876Respondents
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7%18%
15%
15%
3%
5%
8%
7%
22%
6%
18%
16%13%
3%
9%
6%
5%
23%
Type of organization
Size of organization
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| Median total cash compensation 000 007
POSItION 2000 2001 2002 2003 2004 2005 2006* 2007 ANNConsumer Price Index ination 2.2% 2.7% 1.4% 2.2% 2.6% 3.4% 3.2%
Solo designer $52,000 $60,000 $56,000 $55,000 $55,000 $60,000 $49,000 $60,000 2% change from prior year: 15.4% -6.7% -1.8% 0.0% 9.1% -18.3% 22.4%
Owner, Partner, Principal 100,000 100,000 100,000 93,000 100,000 100,000 80,000 113,000 1 0.0% 0.0% -7.0% 7.5% 0.0% -20.0% 41.3%
Creative/Design director 85,000 84,000 85,000 85,000 85,000 90,000 80,000 98,600 2 -1.2% 1.2% 0.0% 0.0% 5.9% -11.1% 23.3%
Art director 55,000 62,500 62,000 60,000 65,000 65,000 60,900 72,000 3 13.6% -0.8% -3.2% 8.3% 0.0% -6.3% 18.2%
Senior designer 52,300 54,000 53,000 55,000 55,000 56,000 52,000 62,000 2 3.3% -1.9% 3.8% 0.0% 1.8% -7.1% 19.2%
Designer 38,000 40,000 40,000 40,000 41,200 42,500 39,800 45,000 2 5.3% 0.0% 0.0% 3.0% 3.2% -6.4% 13.1%
Entry-level designer 31,000 32,000 30,000 31,000 32,000 33,000 35,000 2 3.2% -6.3% 3.3% 3.2% 3.1% 6.1%
Print production artist 35,000 38,000 40,000 40,000 40,000 40,000 40,000 44,800 3 8.6% 5.3% 0.0% 0.0% 0.0% 0.0% 12.0%
Web designer 45,000 52,000 50,000 50,000 50,000 52,000 48,000 55,000 2 15.6% -3.8% 0.0% 0.0% 4.0% -7.7% 14.6%
Copywriter 44,800 50,000 54,000 58,000 58,000 55,000 65,000 62,000 4 11.6% 8.0% 7.4% 0.0% -5.2% 18.2% -4.6%
Print production manager 50,000 48,000 50,000 52,000 52,500 55,000 62,000 3 -4.0% 4.2% 4.0% 1.0% 4.8%
Marketing/New business 70,000 75,000 75,000 62,500 80,000 3manager or director 7.1% 0.0% -16.7% 28.0%
Web developer 51,400 55,000 58,200 50,000 55,000 60,000 60,000 60,000 2(front end/interface systems) 7.0% 5.8% -14.1% 10.0% 9.1% 0.0% 0.0%
Web programmer/Developer 67,500 65,000 62,900 56,000 56,000 60,600 65,000 -0(back end systems) -3.7% -3.2% -11.0% 0.0% 8.2%
Web producer/Senior producer/ 65,000 69,000 75,000 65,000 65,000 70,000 54,100 75,000 2Executive producer 6.2% 8.7% -13.3% 0.0% 7.7% -22.7% 38.6%
Content developer 47,000 47,500 50,000 46,500 55,000 65,000 70,500 58,800 3 1.1% 5.3% -7.0% 18.3% 18.2% 8.5% -16.6%
*NOTE:Changein2006surveymethodologymayhaveaffectedmeasurements.
Median total cash compensation 000 007
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Median total cash compensation 000 007
2000 2001 2002 2003 2004 2005 2006* 2007 POSItION
A NOtE ON thE 2006 MEthODOLOGYIn 2006, a different research methodology was used that may have underestimated
income. The 2006 data are reected by dots and excluded from the trend line; the
trend line from 2005 through the most recent data is reected by a dotted line. The
2007 data are based on the same methodology as all previous years except 2006.
*NOTE:2006dataunavailableforPrintproductionmanagerandWebprogrammer/Developer(backendsystems).
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007 Compensation
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Compensation overview
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON25th% MEDIAN 75th% 25th% MEDIAN 75th%
$40,000 $60,000 $80,000 $42,000 $60,000 $80,300
65,000 100,000 145,000 72,000 113,000 175,000
73,000 90,000 116,000 75,000 98,600 130,000
55,000 70,000 82,000 60,000 72,000 90,000 1
50,000 60,000 70,000 50,000 62,000 75,000 1
37,500 44,000 52,000 39,000 45,000 55,000 1
30,000 35,000 40,000 31,000 35,000 40,000
35,000 41,200 50,000 36,500 44,800 53,000
45,000 54,000 65,000 46,000 55,000 70,000
45,000 60,000 72,000 48,000 62,000 77,000
50,000 60,000 70,000 50,000 62,000 76,000
52,000 75,000 90,000 57,000 80,000 100,000
48,000 60,000 72,000 50,000 60,000 75,000
52,000 60,000 75,000 54,000 65,000 80,000
60,000 70,000 80,000 60,000 75,000 84,000
45,000 55,000 65,000 45,000 58,800 72,500
Compensation overview
Solo designer
Owner, Partner, Principal
Creative/Design director
Art director
Senior designer
Designer
Entry-level designer
Print production artist
Web designer
Copywriter
Print production manager
Marketing/New businessmanager or director
Web developer(front end/interface systems)
Web programmer/Developer(back end systems)
Web producer/Senior producer/Executive producer
Content developer
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10 | 007 Compensation
DENOTESFEWERTHAN5VALIDCASESOR10VALIDVALUES
Solo designer007 Median total cash compensation comparison by metro area
A solo designer is a freelance or self-employed designprofessional who works independently of a company and
has no employees.
Solo designer
$45,000 $72,000
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Solo designer
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $40,000 $60,000 $80,000 $42,000 $60,000 $80,300
RegionNew England 45,000 59,900 80,000 45,000 60,000 83,800Middle Atlantic 47,600 65,000 86,400 48,000 66,000 90,000South Atlantic 37,300 52,000 75,000 40,000 55,000 77,500East North Central 40,000 50,000 75,000 40,000 52,000 80,000
East South Central 35,300 47,600 71,300 36,200 47,600 73,000West North Central 42,000 60,000 73,000 45,000 60,000 73,000West South Central 39,900 50,000 75,000 39,900 50,000 75,000Mountain 36,000 45,000 65,000 40,000 50,000 80,000Pacic 43,800 63,600 83,500 46,000 65,000 85,000
Metro areaAtlanta 35,500 52,000 72,500 42,300 55,000 72,500Austin 40,500 61,500 74,000 40,500 61,500 74,000Baltimore 40,000 50,000 82,800 43,000 50,000 82,800Boston 45,500 60,000 80,000 50,000 65,000 83,600Charlotte N/A N/A N/A N/A N/A N/AChicago 45,000 53,500 85,500 47,400 55,000 90,000Dallas 39,900 50,000 90,000 39,900 50,000 90,000
Denver 40,000 50,000 71,000 40,000 50,000 82,400Houston 30,200 52,000 68,700 30,200 52,000 78,200Los Angeles 49,000 65,000 82,500 55,000 68,000 82,500Miami 26,900 45,000 62,500 34,300 45,000 62,500Milwaukee N/A N/A N/A N/A N/A N/AMinneapolis/St. Paul 49,000 65,000 102,500 53,500 65,000 102,500New York 49,000 70,000 90,000 50,000 72,000 94,300Philadelphia 50,000 55,000 80,000 50,000 60,000 86,400Phoenix 35,000 45,000 60,000 37,500 46,000 65,000Pittsburgh N/A N/A N/A N/A N/A N/APortland 40,500 66,000 96,300 42,300 66,000 96,300Providence N/A N/A N/A N/A N/A N/ASt. Louis N/A N/A N/A N/A N/A N/A
San Diego 41,300 65,000 80,000 45,000 65,000 83,800San Francisco 48,500 60,000 71,500 50,000 60,000 83,800Seattle 37,500 52,000 84,300 46,500 55,000 84,300Washington, D.C. 38,500 60,000 92,600 41,300 60,000 93,900
Type of organizationDesign studio or consultancy 46,500 60,000 90,500 50,000 65,500 100,000Advertising agency 43,500 60,000 82,500 43,500 60,000 82,500Publishing house N/A N/A N/A N/A N/A N/AWeb development rm N/A N/A N/A N/A N/A N/AIn-house design department 48,000 62,400 80,000 50,000 65,000 80,000Other 40,000 58,000 80,000 41,900 60,000 80,000
Size of organization2 9 40,500 65,000 88,800 45,800 65,000 90,0001099 44,800 60,000 80,000 47,000 61,000 80,000100999 50,000 65,000 85,000 51,000 68,000 86,0001,000+ 45,000 52,000 72,400 45,500 55,000 73,900
Client baseLocal/regional only 40,000 55,000 75,500 40,000 60,000 80,000National 42,000 60,000 80,000 45,000 60,000 90,000International 43,000 60,000 80,000 45,000 60,000 84,000NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
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1 | 007 Compensation
DENOTESFEWERTHAN5VALIDCASESOR10VALIDVALUES
Owner, Partner, Principal007 Median total cash compensation comparison by metro area
An owner, partner, principal holds an equity position and hasmajor business responsibility for a rm having employees.
Owner, Partner, Principal
$72,500 $215,000
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Owner, Partner, Principal
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $65,000 $100,000 $145,000 $72,000 $113,000 $175,000
RegionNew England 70,000 100,000 150,000 75,000 115,000 200,000Middle Atlantic 65,000 100,000 150,000 77,500 120,000 172,500South Atlantic 55,000 90,000 125,000 60,000 100,000 150,000East North Central 65,000 90,000 144,000 79,500 110,000 175,000
East South Central 50,000 60,000 120,000 70,000 100,000 120,000West North Central 70,000 100,000 140,000 70,000 120,000 170,000West South Central 65,000 95,200 125,000 72,000 100,000 160,000Mountain 65,000 80,000 100,000 72,500 100,000 147,500Pacic 70,000 100,000 150,000 77,000 125,000 200,000
Metro areaAtlanta 90,000 110,000 150,000 100,000 130,000 155,500Austin 60,000 75,000 115,000 66,300 76,500 147,500Baltimore 47,000 55,000 154,500 60,000 72,500 156,300Boston 75,000 100,000 150,000 100,000 112,000 198,800Charlotte 40,500 85,000 150,000 47,300 100,000 170,000Chicago 71,400 90,000 150,000 90,000 120,000 190,000Dallas 75,000 97,600 150,000 75,000 121,600 190,000
Denver 40,000 70,000 100,000 55,000 85,000 125,000Houston 75,000 105,000 130,000 98,000 105,000 200,000Los Angeles 70,000 100,000 145,500 70,000 128,200 300,000Miami N/A N/A N/A N/A N/A N/AMilwaukee N/A N/A N/A N/A N/A N/AMinneapolis/St. Paul 70,000 100,000 155,000 71,000 110,000 200,000New York 92,000 120,000 165,000 92,000 135,000 200,000Philadelphia 63,800 95,000 150,000 63,800 100,000 192,000Phoenix N/A N/A N/A N/A N/A N/APittsburgh 50,000 100,000 100,000 90,000 100,000 125,000Portland 77,000 110,000 120,000 100,000 120,000 145,000Providence 75,000 150,000 200,000 75,000 200,000 200,000St. Louis N/A N/A N/A N/A N/A N/A
San Diego 65,000 85,000 110,000 71,000 110,000 150,000San Francisco 85,000 135,000 200,000 97,500 150,000 242,500Seattle 81,300 105,000 158,800 108,800 215,000 400,000Washington, D.C. 60,000 85,000 118,300 65,000 100,000 150,000
Type of organizationDesign studio or consultancy 65,000 90,000 140,000 72,000 110,000 170,000Advertising agency 80,000 110,000 200,000 98,000 130,000 213,500Publishing house N/A N/A N/A N/A N/A N/AWeb development rm 41,300 76,000 100,000 49,800 76,000 145,000In-house design department 128,000 150,000 200,000 130,000 162,500 200,000Other 65,000 100,000 135,000 65,000 105,000 187,500
Size of organization2 9 60,000 80,000 105,000 65,000 90,000 128,2001099 90,000 125,000 155,000 105,000 150,000 210,000100999 110,000 200,000 250,000 140,000 300,000 450,0001,000+ 32,500 150,000 176,300 110,000 195,000 200,000
Client baseLocal/regional only 50,000 80,000 120,000 62,800 96,000 148,800National 65,000 90,000 136,000 72,000 113,000 170,000International 80,000 120,000 180,000 100,000 140,000 250,000NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
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1 | 007 Compensation
DENOTESFEWERTHAN5VALIDCASESOR10VALIDVALUES
Creative/Design director007 Median total cash compensation comparison by metro area
A creative director or design director is the creative headof a design rm, advertising agency or an in-house corporate
design department. In all of these areas, key responsibilities
can include the development of graphic design, advertising,
communications and industrial design publications.
Creative/Design director
$70,000 $167,500
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Creative/Design director
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $73,000 $90,000 $116,000 $75,000 $98,600 $130,000
RegionNew England 85,000 100,000 130,000 88,000 120,000 150,000Middle Atlantic 80,000 100,000 130,000 85,000 120,000 150,000South Atlantic 65,000 80,000 100,000 65,500 88,000 105,300East North Central 70,000 85,000 109,000 75,000 92,000 130,000
East South Central 49,900 75,000 84,000 49,900 80,000 90,000West North Central 75,000 87,000 98,000 80,000 94,700 109,300West South Central 60,000 75,000 91,300 63,500 75,000 98,000Mountain 60,000 75,000 92,000 68,000 80,100 110,000Pacic 80,000 100,000 120,000 80,500 105,000 135,000
Metro areaAtlanta 77,300 85,000 107,300 80,000 92,000 110,000Austin 60,000 82,500 99,000 64,500 82,500 100,000Baltimore N/A N/A N/A N/A N/A N/ABoston 85,000 100,000 120,000 85,000 105,000 140,000Charlotte 72,500 77,500 80,000 75,300 80,000 85,000Chicago 75,000 90,000 113,800 78,000 95,000 125,000Dallas 72,500 77,500 89,800 75,000 77,500 98,000
Denver 60,000 66,600 112,000 60,000 70,000 130,000Houston 62,000 72,500 80,000 62,000 75,000 100,000Los Angeles 80,000 100,000 120,000 82,500 110,000 134,000Miami 48,300 70,000 92,500 56,000 75,000 98,000Milwaukee 80,000 152,500 200,000 93,800 167,500 230,000Minneapolis/St. Paul 84,800 90,000 106,000 87,000 95,000 109,000New York 90,000 120,000 140,000 100,000 135,000 163,500Philadelphia 69,400 85,000 90,000 69,400 91,000 122,500Phoenix N/A N/A N/A N/A N/A N/APittsburgh 60,000 85,000 102,400 64,000 85,000 105,300Portland 70,000 87,500 100,000 71,300 98,500 119,300Providence 108,500 120,000 145,000 120,000 150,000 150,000St. Louis 75,000 83,000 95,000 80,000 90,000 115,000
San Diego 70,000 90,000 116,000 70,000 95,000 160,000San Francisco 87,800 110,000 130,000 93,300 124,000 140,000Seattle 75,000 102,000 135,000 82,000 102,000 145,000Washington, D.C. 75,000 99,000 113,800 79,100 100,500 120,000
Type of organizationDesign studio or consultancy 75,000 90,000 112,500 80,000 100,000 130,300Advertising agency 80,000 95,000 131,500 80,500 105,000 150,000Publishing house 82,300 90,000 120,000 84,300 109,000 150,000Web development rm 69,800 82,500 110,000 70,300 82,500 125,800In-house design department 70,000 87,000 108,000 75,000 95,000 125,000Other 68,000 90,000 120,000 70,000 91,000 130,000
Size of organization2 9 58,300 70,000 85,000 60,000 75,000 92,3001099 75,000 90,000 110,000 76,000 100,000 125,000100999 75,000 95,000 130,000 80,000 100,000 140,0001,000+ 75,000 94,000 116,800 82,500 105,000 148,800
Client baseLocal/regional only 60,000 75,000 90,500 60,000 77,500 106,000National 70,000 88,000 107,000 75,000 94,500 120,000International 80,000 98,000 125,000 85,000 110,000 150,000NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
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1 | 007 Compensation
DENOTESFEWERTHAN5VALIDCASESOR10VALIDVALUES
Art director007 Median total cash compensation comparison by metro area
The art director establishes the conceptual and stylistic directifor design staff and orchestrates their work, as well as the
work of production artists, photographers, illustrators, prepre
technicians, printers and anyone else who is involved in the
development of a project. The art director generally selects
vendors and, if there isnt a creative director on staff, has na
creative authority.
Art director
$50,000 $90,000
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DENOTESFEWERTHAN5VALIDCASESOR10VALIDVALUES
Senior designer007 Median total cash compensation comparison by metro area
The senior designer is responsible for conceptualization anddesign of solutions from concept to completion. In some rms
senior designer directs the work of one or more junior design
who generate comps and create layouts and nal art. In some
cases, senior designers do not manage staff but are designate
senior because of their authority in design decision-making.
Senior designer
$49,000 $77,500
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Senior designer
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $50,000 $60,000 $70,000 $50,000 $62,000 $75,000 1
RegionNew England 55,000 65,000 75,000 57,300 67,500 80,000Middle Atlantic 53,200 65,000 75,000 55,000 70,000 80,100South Atlantic 48,500 55,000 65,000 50,000 60,000 70,000East North Central 47,000 55,000 64,000 48,000 57,000 66,600
East South Central 38,000 48,000 53,800 38,000 48,000 57,500West North Central 48,000 57,000 65,000 50,000 60,000 68,500West South Central 45,000 55,000 65,000 46,000 55,000 70,000Mountain 40,000 48,000 55,000 42,000 50,000 60,000Pacic 55,000 65,000 75,000 56,000 70,000 80,000
Metro areaAtlanta 50,000 55,000 62,500 50,000 57,000 75,000Austin 45,000 55,000 55,000 49,800 55,000 60,000Baltimore 45,000 53,000 65,000 45,000 53,000 70,000Boston 55,000 65,000 68,000 56,000 67,000 76,500Charlotte 50,000 67,500 85,000 50,000 77,500 88,300Chicago 50,000 58,000 70,000 50,000 62,000 70,500Dallas 38,000 50,000 65,000 38,000 50,000 68,000
Denver 39,300 51,000 60,000 42,000 55,000 61,300Houston 50,000 55,000 70,000 51,000 65,000 73,000Los Angeles 59,500 69,800 75,000 60,000 71,200 81,300Miami 40,000 50,000 52,300 45,000 51,000 55,000Milwaukee 44,900 52,000 53,800 48,200 55,000 62,300Minneapolis/St. Paul 50,000 59,000 65,000 54,300 62,000 68,500New York 60,000 70,000 80,000 62,000 75,000 85,000Philadelphia 48,000 57,500 68,000 50,000 59,500 70,000Phoenix 47,500 50,000 56,500 47,500 50,000 56,500Pittsburgh 45,000 50,000 53,000 45,000 50,000 53,000Portland 49,500 55,000 60,800 49,500 56,500 63,000Providence 60,000 65,000 75,000 65,500 70,000 77,500St. Louis 42,900 49,000 65,000 42,900 49,000 70,000
San Diego 45,000 55,000 65,000 47,000 60,000 73,000San Francisco 60,900 72,000 80,000 65,000 75,000 85,000Seattle 53,600 61,000 68,500 54,100 65,000 78,000Washington, D.C. 50,000 60,000 66,300 54,300 60,000 70,500
Type of organizationDesign studio or consultancy 50,000 60,000 70,000 50,000 60,500 75,000Advertising agency 50,000 65,000 75,000 50,000 66,000 80,000Publishing house 45,000 52,500 60,000 49,500 55,500 65,000Web development rm 50,000 64,800 70,000 50,000 66,000 75,000In-house design department 50,000 60,000 70,000 51,500 64,000 75,200Other 48,700 60,000 74,400 50,000 63,300 75,000
Size of organization2 9 43,000 51,000 60,000 45,000 55,000 65,0001099 50,000 60,000 70,000 50,000 63,000 75,000100999 50,000 60,000 75,000 50,000 64,500 75,3001,000+ 51,000 61,000 72,000 54,000 65,000 78,000
Client baseLocal/regional only 45,000 53,000 65,000 45,000 55,000 67,500National 48,000 58,000 67,600 50,000 60,000 71,300International 53,000 64,000 75,000 55,000 67,500 80,000NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
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Designer007 Median total cash compensation comparison by metro area
A designer is responsible for conceptualization and design ofgraphic applications such as collateral material, environmenta
graphics, books and magazines, corporate identity, lm titling
and multimedia interfaces, from concept to completion.
Designer
$37,000 $55,000
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Designer
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $37,500 $44,000 $52,000 $39,000 $45,000 $55,000 1
RegionNew England 40,000 49,000 55,000 42,000 50,000 59,000Middle Atlantic 40,000 48,000 55,000 40,000 50,000 60,000South Atlantic 37,000 44,000 50,000 38,500 45,000 53,000East North Central 36,000 40,000 46,000 37,500 43,000 50,000
East South Central 30,000 34,500 39,500 31,300 36,500 40,000West North Central 34,000 40,000 45,000 35,000 41,000 50,000West South Central 33,000 38,300 45,000 33,000 40,000 47,000Mountain 35,000 40,000 45,000 35,000 42,000 46,000Pacic 41,500 48,000 57,500 42,000 50,000 60,000
Metro areaAtlanta 40,000 43,000 45,000 40,000 45,000 50,000Austin 36,000 41,000 45,000 36,000 44,000 48,000Baltimore 35,000 40,000 45,000 36,000 40,000 47,000Boston 40,000 47,500 55,000 43,000 49,000 55,000Charlotte 38,500 39,500 42,300 38,500 40,000 46,000Chicago 40,000 43,000 50,000 40,000 46,000 55,000Dallas 33,000 40,000 45,000 33,000 40,000 45,000
Denver 36,500 45,000 50,000 37,000 45,000 52,000Houston 35,000 38,000 45,000 37,800 40,000 47,000Los Angeles 42,500 50,000 60,000 45,000 52,000 65,000Miami 35,000 40,000 48,100 38,400 40,000 51,600Milwaukee 34,000 38,000 40,000 34,000 39,000 47,300Minneapolis/St. Paul 37,000 42,000 50,000 39,500 43,000 50,800New York 42,000 50,000 55,000 43,000 50,000 61,500Philadelphia 35,000 43,500 55,000 36,000 45,000 55,000Phoenix 40,000 42,300 45,000 40,000 43,800 45,000Pittsburgh 28,000 36,000 49,000 32,000 37,000 51,000Portland 40,000 45,000 48,000 40,000 48,000 51,000Providence 40,000 50,000 55,000 45,000 55,000 67,000St. Louis 35,300 40,000 42,500 38,000 42,000 44,000
San Diego 34,800 40,000 52,500 34,800 40,800 54,300San Francisco 48,000 55,000 60,000 48,700 55,000 61,800Seattle 42,000 46,500 58,300 42,500 51,000 60,000Washington, D.C. 43,000 50,000 55,000 44,000 52,000 56,000
Type of organizationDesign studio or consultancy 37,000 42,000 50,000 40,000 45,000 52,000Advertising agency 35,000 42,300 50,000 37,000 45,000 50,000Publishing house 35,000 40,000 45,000 35,000 40,000 47,000Web development rm 35,000 48,000 60,000 42,500 48,000 60,500In-house design department 39,000 45,000 55,000 40,000 47,000 55,500Other 37,000 45,000 52,000 38,000 45,000 55,000
Size of organization2 9 35,000 39,000 45,000 35,000 40,000 48,0001099 36,000 43,000 50,000 37,900 45,000 53,000100999 38,000 43,000 50,000 40,000 45,000 54,0001,000+ 40,000 48,000 55,000 40,000 50,000 60,000
Client baseLocal/regional only 35,000 41,600 50,000 36,000 44,000 51,000National 37,500 43,000 50,000 38,000 45,000 52,000International 39,600 45,000 55,000 40,000 48,000 58,800NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
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| 007 Compensation
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Entry-level designer007 Median total cash compensation comparison by metro area
An entry-level designer is one to two years out of schooland requires mentoring in all aspects of design conception
and implementation.
Entry-level designer
$30,000 $45,000
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Entry-level designer
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $30,000 $35,000 $40,000 $31,000 $35,000 $40,000
RegionNew England 32,000 36,000 40,000 33,000 39,000 43,500Middle Atlantic 32,000 36,000 42,500 32,000 38,000 45,000South Atlantic 30,000 33,000 37,000 32,000 35,000 39,500East North Central 30,000 33,000 36,400 30,000 35,000 39,500
East South Central 27,400 31,000 36,800 29,400 33,500 36,800West North Central 30,000 33,000 36,000 30,000 35,000 38,000West South Central 29,600 32,000 35,000 30,000 32,000 35,000Mountain 30,000 32,000 34,300 30,000 33,300 36,000Pacic 30,300 36,000 42,000 32,000 37,000 44,000
Metro areaAtlanta 32,000 35,000 40,000 32,000 35,000 40,000Austin 30,000 32,000 35,000 30,000 32,000 35,300Baltimore 31,000 32,000 35,000 32,000 32,000 36,000Boston 32,000 36,000 40,000 33,300 37,000 42,500Charlotte 31,500 35,000 35,000 31,500 36,000 42,000Chicago 32,000 35,000 38,000 32,000 35,000 40,000Dallas 25,000 30,000 30,800 25,000 30,000 33,000
Denver 28,800 31,000 35,000 30,000 32,000 35,300Houston 33,500 35,000 36,000 33,500 35,000 36,000Los Angeles 30,000 36,500 42,000 31,000 37,000 45,000Miami 30,600 31,200 35,000 31,000 35,000 38,100Milwaukee N/A N/A N/A N/A N/A N/AMinneapolis/St. Paul 30,000 35,000 38,000 30,000 35,000 40,000New York 35,000 36,500 45,000 35,000 40,000 45,000Philadelphia 32,000 34,000 40,000 32,000 34,000 40,000Phoenix 32,400 34,500 35,300 33,600 35,000 36,300Pittsburgh 28,000 31,000 45,500 28,000 31,000 45,500Portland 29,300 35,000 39,300 30,300 35,900 42,000Providence 30,000 40,000 45,000 35,000 45,000 55,000St. Louis 30,000 30,000 34,000 30,000 32,000 37,500
San Diego 30,000 34,500 36,500 31,000 34,500 38,000San Francisco 32,000 38,000 43,000 33,000 40,000 44,500Seattle 32,000 35,500 40,000 35,000 39,000 41,800Washington, D.C. 32,000 35,000 41,000 32,000 36,000 42,200
Type of organizationDesign studio or consultancy 30,000 35,000 37,500 32,000 35,000 40,000Advertising agency 30,000 35,000 40,000 30,000 35,000 40,000Publishing house 29,000 32,000 35,500 29,000 32,000 36,000Web development rm N/A N/A N/A N/A N/A N/AIn-house design department 30,000 35,000 40,000 31,000 36,000 42,500Other 31,200 35,000 40,000 32,000 36,000 40,000
Size of organization2 9 30,000 32,000 35,000 30,000 32,000 35,5001099 30,000 35,000 38,000 30,600 35,000 40,000100999 32,000 35,000 40,000 32,000 36,000 41,3001,000+ 32,000 36,000 40,000 32,000 37,500 42,100
Client baseLocal/regional only 29,500 32,000 36,000 30,000 32,000 37,000National 30,000 33,000 36,000 30,000 35,000 38,000International 32,000 35,000 40,000 32,300 37,500 43,100NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
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| 007 Compensation
DENOTESFEWERTHAN5VALIDCASESOR10VALIDVALUES
Print production artist007 Median total cash compensation comparison by metro area
A print production artist has a working understanding oflayout, type and color, and is able to take instructions from
a designer and create a complete layout, working prociently
in InDesign, Quark, Photoshop and Illustrator. Responsibilities
also include producing nal les that image properly to lm
or printer specication.
Print production artist
$35,000 $52,000
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Print production artist
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $35,000 $41,200 $50,000 $36,500 $44,800 $53,000
RegionNew England 35,300 40,000 53,800 36,300 48,000 60,000Middle Atlantic 39,500 45,000 59,000 39,600 45,000 61,200South Atlantic 35,000 41,000 48,000 36,500 44,500 50,000East North Central 35,000 40,000 46,400 35,500 42,500 50,000
East South Central 26,000 35,000 38,000 26,000 35,000 38,000West North Central 35,000 40,000 50,000 38,000 45,000 52,000West South Central 38,800 43,000 50,300 38,800 43,500 52,000Mountain 30,500 35,000 40,000 31,400 36,000 44,000Pacic 36,000 45,000 52,000 38,400 45,000 55,000
Metro areaAtlanta 40,000 45,000 55,000 40,000 48,000 55,000Austin 40,500 43,000 52,000 40,800 43,500 52,000Baltimore 35,000 40,000 45,000 40,000 42,000 45,000Boston 37,000 45,000 57,000 38,600 48,000 60,000Charlotte N/A N/A N/A N/A N/A N/AChicago 40,000 45,000 55,000 40,000 48,000 56,000Dallas 37,000 39,000 48,800 37,000 39,000 49,600
Denver 30,000 35,000 35,000 30,000 35,000 48,000Houston N/A N/A N/A N/A N/A N/ALos Angeles 35,000 45,000 50,000 35,000 45,700 57,000Miami 35,000 39,500 47,000 37,000 48,000 48,200Milwaukee 30,000 40,000 41,500 30,000 42,000 45,000Minneapolis/St. Paul 36,800 45,000 50,000 37,800 45,000 50,000New York 40,000 45,000 60,000 40,000 50,000 64,000Philadelphia 34,000 45,000 50,000 34,000 47,500 50,000Phoenix 32,000 40,000 45,000 33,000 40,000 47,000Pittsburgh N/A N/A N/A N/A N/A N/APortland 32,500 36,000 40,500 33,500 37,000 42,000Providence N/A N/A N/A N/A N/A N/ASt. Louis 34,600 47,500 50,000 36,900 51,500 55,000
San Diego 36,000 40,000 42,800 40,000 40,000 45,300San Francisco 45,000 49,000 60,000 45,000 49,000 65,000Seattle 40,000 47,000 52,000 40,000 52,000 55,000Washington, D.C. 41,100 42,000 50,000 41,100 44,500 50,700
Type of organizationDesign studio or consultancy 35,300 45,000 51,500 39,000 46,000 55,000Advertising agency 35,000 43,000 50,000 35,300 45,000 51,600Publishing house 30,000 36,000 40,000 30,000 37,000 42,000Web development rm N/A N/A N/A N/A N/A N/AIn-house design department 36,000 42,000 52,000 38,000 45,000 55,000Other 36,000 40,000 52,000 38,500 45,000 53,500
Size of organization2 9 30,000 40,000 52,000 32,000 40,000 52,0001099 35,000 40,500 50,000 36,200 43,000 53,000100999 35,000 40,000 48,000 35,000 40,000 50,0001,000+ 36,500 45,000 52,000 39,000 48,000 55,900
Client baseLocal/regional only 35,000 43,000 49,000 36,000 44,000 49,000National 35,000 40,000 48,000 35,000 42,000 50,000International 35,000 42,000 50,000 38,000 45,000 55,000NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
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Other positions
The AIGA | Aquent Survey of Design Salaries
focuses on compensation statistics of AIGA
members and Communication Arts magazinesubscribers principally engaged in communi-
cation design functions. Data are also
collected on professional employees who
work with and support designers, but are not
in core design roles. Since a smaller number
of these categories of employees are present
in the sampled universe and in the response
pool, it is not possible to report accurate
data for metro areas. The response pool is
sufcient to offer statistically valid results for
all other distinguishing characteristics. For
partial results, see www.designsalaries.com.
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Other positions
A web designer determines and develops the look and feelfor sites, and is responsible for site navigation design and
visual execution.
Web designer
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $45,000 $54,000 $65,000 $46,000 $55,000 $70,000
RegionNew England 53,000 62,500 70,000 53,000 70,000 79,000Middle Atlantic 40,000 50,000 65,000 42,000 55,000 70,000South Atlantic 45,000 52,000 60,000 47,500 54,500 63,000East North Central 45,000 50,000 58,400 48,800 55,000 61,300East South Central 40,000 50,000 51,000 40,000 50,000 51,000West North Central 41,000 50,000 56,000 43,000 52,000 60,000West South Central 45,000 52,000 60,000 46,000 52,000 64,000
Mountain 42,000 47,400 50,000 44,500 47,400 52,800Pacic 49,000 60,000 70,000 50,000 65,000 75,000
Type of organizationDesign studio or consultancy 40,000 50,000 62,300 43,000 55,000 65,700Advertising agency 50,000 60,000 78,000 50,000 60,000 78,000Publishing house 46,000 52,000 56,300 47,300 52,000 56,300Web development rm 40,000 48,000 62,500 42,000 54,500 62,500In-house design department 48,000 55,000 65,000 50,000 59,400 70,000Other 42,300 52,000 65,000 44,100 53,000 65,000
Size of organization2 9 37,000 45,000 53,400 39,800 45,000 55,5001099 40,800 50,000 60,000 43,800 54,500 65,000100999 45,000 55,000 65,000 50,000 55,000 70,0001,000+ 50,000 58,400 66,000 52,000 60,000 70,600
Client baseLocal/regional only 40,000 50,000 60,000 42,000 50,000 60,000National 43,000 50,000 60,000 45,000 54,000 65,000International 50,000 56,000 68,000 50,000 62,000 75,000NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
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8 | 007 Compensation
A copywriter is able to write, edit and proof promotional orpublicity copy for print or electronic publications. At higher
levels, copywriters are often responsible for strategic and
conceptual development of messages and stories.
Copywriter
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $45,000 $60,000 $72,000 $48,000 $62,000 $77,000
RegionNew England 50,000 60,000 70,000 55,500 65,000 70,000Middle Atlantic 50,000 72,500 83,000 55,000 75,000 90,000South Atlantic 45,000 50,000 65,000 45,000 54,000 65,900East North Central 40,000 53,000 65,000 41,600 53,000 75,000East South Central 30,000 50,000 55,000 35,000 50,000 58,000West North Central 42,800 54,000 70,000 46,000 58,000 72,300West South Central 46,500 55,000 66,900 49,400 62,500 67,300
Mountain 47,500 60,000 65,000 50,000 60,000 65,000Pacic 60,000 70,000 85,000 60,000 72,000 90,000
Type of organizationDesign studio or consultancy 48,500 65,000 74,700 50,000 67,000 79,600Advertising agency 50,000 70,000 80,000 51,000 70,000 90,000Publishing house 40,000 41,000 65,000 40,000 41,000 68,000Web development rm N/A N/A N/A N/A N/A N/AIn-house design department 45,800 55,000 69,400 48,000 60,000 70,000Other 45,000 60,000 65,000 50,000 63,400 75,000
Size of organization2 9 39,500 52,000 80,000 39,900 55,000 80,0001099 45,000 62,000 75,000 46,500 65,000 79,000100999 50,000 60,000 75,000 50,000 60,000 81,5001,000+ 45,000 55,000 70,000 48,000 60,000 73,000
Client baseLocal/regional only 45,000 55,000 66,300 45,000 60,000 70,000National 43,500 60,000 75,000 46,000 60,000 80,000International 50,000 60,000 75,000 55,000 65,000 80,000NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
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SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $50,000 $60,000 $70,000 $50,000 $62,000 $76,000
RegionNew England 50,000 60,600 65,000 50,000 62,000 78,800Middle Atlantic 50,000 65,000 80,000 50,000 70,000 85,000South Atlantic 46,000 60,000 65,000 48,000 60,000 71,500East North Central 52,000 60,000 70,000 52,000 66,000 75,000East South Central 40,000 50,000 50,000 40,000 50,000 50,000West North Central 42,900 55,000 65,000 42,900 56,000 70,000West South Central 36,000 50,000 65,000 37,000 50,000 65,000
Mountain 48,000 50,000 62,000 50,000 53,000 78,000Pacic 54,400 65,000 75,000 55,000 65,500 80,000
Type of organizationDesign studio or consultancy 45,000 58,000 70,000 50,000 60,000 74,500Advertising agency 50,000 55,000 75,000 50,000 56,000 75,000Publishing house 42,900 60,000 63,200 44,000 65,000 78,800Web development rm N/A N/A N/A N/A N/A N/AIn-house design department 52,000 62,000 75,000 53,000 68,000 80,000Other 45,000 60,000 65,300 45,000 60,000 70,000
Size of organization2 9 40,000 48,000 55,000 41,000 50,000 60,0001099 46,500 60,000 70,000 49,300 60,300 74,800100999 50,000 58,000 70,000 52,000 60,000 75,0001,000+ 55,000 65,000 75,000 60,000 70,800 83,000
Client baseLocal/regional only 43,000 52,000 67,300 43,000 54,000 70,000National 48,000 57,000 65,000 50,000 60,000 72,300International 52,800 62,000 75,000 54,400 65,000 80,000NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
The print production manager is responsible for managing theprocess (bids, scheduling, production and delivery) of produci
publications, from concept through production, including
photography, separations, 4-color press work as well as digita
production. Print production managers are strong project
managers, managing multiple jobs simultaneously. In some
cases, prociency in InDesign, Quark, Photoshop and Illustrato
is desirable in this role.
Print production manager
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0 | 007 Compensation
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $52,000 $75,000 $90,000 $57,000 $80,000 $100,000
RegionNew England 50,000 65,000 85,000 52,000 70,000 100,000Middle Atlantic 61,500 80,000 85,800 64,300 80,000 100,000South Atlantic 50,000 72,000 85,000 60,000 75,000 90,000East North Central 54,000 75,000 100,000 57,000 92,300 110,000East South Central N/A N/A N/A N/A N/A N/AWest North Central 50,000 68,000 80,000 52,300 76,500 95,000West South Central 40,000 60,000 77,500 40,000 64,000 80,000
Mountain 50,000 50,000 77,500 50,000 50,000 80,000Pacic 60,000 80,000 110,000 65,000 90,000 121,000
Type of organizationDesign studio or consultancy 47,300 66,000 90,000 56,300 75,000 97,000Advertising agency 60,000 70,000 90,000 60,000 80,000 90,000Publishing house 85,000 100,000 100,000 87,500 110,000 110,000Web development rm N/A N/A N/A N/A N/A N/AIn-house design department 50,000 75,000 85,800 58,600 80,000 100,000Other 52,300 70,000 100,000 54,500 80,000 100,000
Size of organization2 9 40,000 60,000 70,000 45,000 60,000 75,0001099 52,200 70,000 90,000 57,000 80,000 100,000100999 65,000 77,500 100,000 65,000 85,000 110,0001,000+ 70,000 80,000 95,000 70,000 90,000 113,800
Client baseLocal/regional only 48,000 60,000 80,000 50,000 64,500 85,000National 50,500 65,800 85,000 56,300 75,000 100,000International 65,000 80,000 95,000 70,000 90,000 120,000NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
Marketing/New business manager or director
A marketing or new business professional is responsiblefor seeking business opportunities, developing proposals
and marketing the rms practices.
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Other positions
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $48,000 $60,000 $72,000 $50,000 $60,000 $75,000
RegionNew England 43,800 57,500 61,300 50,000 57,500 61,300Middle Atlantic 45,400 55,000 75,000 48,400 60,000 80,000South Atlantic 50,000 60,000 75,000 50,000 61,000 75,000East North Central 45,000 52,000 65,000 45,000 64,500 74,100East South Central N/A N/A N/A N/A N/A N/AWest North Central 44,500 54,000 71,000 46,500 64,000 71,000West South Central 46,500 55,000 68,300 48,000 60,000 71,500
Mountain 36,000 51,300 55,000 36,000 52,800 60,000Pacic 55,000 65,000 78,300 55,000 70,000 85,000
Type of organizationDesign studio or consultancy 45,000 50,000 64,500 50,000 60,800 75,000Advertising agency 45,000 55,000 60,000 46,500 56,000 68,000Publishing house N/A N/A N/A N/A N/A N/AWeb development rm N/A N/A N/A N/A N/A N/AIn-house design department 50,000 65,000 75,000 54,000 65,000 85,000Other 50,000 60,000 75,000 50,000 60,000 75,000
Size of organization2 9 40,000 50,000 60,000 40,000 50,000 60,8001099 45,000 55,000 65,000 48,100 60,000 75,000100999 49,500 60,000 65,000 51,000 60,000 70,0001,000+ 54,000 73,500 78,100 59,000 75,000 84,000
Client baseLocal/regional only 45,000 55,000 71,500 45,000 60,000 73,000National 45,000 55,000 60,000 48,400 60,000 67,000International 50,000 62,500 75,000 50,000 65,000 80,000NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
Web developer (front end/interface systems)
A front end developer uses HTML/JavaScript/ASP/ColdFusionand other tools to develop static and dynamic web pages.
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| 007 Compensation
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $52,000 $60,000 $75,000 $54,000 $65,000 $80,000
RegionNew England 55,000 62,500 78,000 57,300 65,300 78,000Middle Atlantic 53,000 70,000 90,000 55,800 70,000 90,000South Atlantic 60,000 72,000 82,000 60,000 75,000 83,800East North Central 50,000 55,000 65,000 50,000 56,500 70,000East South Central 55,000 60,000 61,300 55,000 73,500 80,000West North Central 41,300 61,000 80,000 46,000 62,000 85,000West South Central N/A N/A N/A N/A N/A N/A
Mountain 51,300 51,300 60,000 52,800 52,800 65,000Pacic 55,000 72,500 80,000 55,000 72,500 80,000
Type of organizationDesign studio or consultancy 42,000 55,000 75,000 45,000 60,000 76,000Advertising agency 43,800 58,000 70,000 47,500 63,000 70,000Publishing house N/A N/A N/A N/A N/A N/AWeb development rm 65,000 69,000 80,000 65,000 75,000 80,000In-house design department 52,000 60,000 90,000 55,000 60,000 90,000Other 55,000 65,000 78,000 55,000 65,000 78,000
Size of organization2 9 40,000 50,000 65,000 42,000 50,000 65,0001099 50,000 60,000 75,000 54,000 62,400 78,000100999 51,300 60,000 75,000 52,800 65,500 75,0001,000+ 60,000 75,000 86,000 60,000 75,000 90,000
Client baseLocal/regional only 47,300 75,000 82,000 52,500 75,000 83,800National 54,000 60,400 75,000 54,000 64,000 75,000International 50,000 60,000 80,000 50,000 65,000 85,000NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
Web programmer/Developer (back end systems)
A back end programmer works with web server systemsand web databases, develops web queries to databases,
and programs web applications.
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Other positions
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $60,000 $70,000 $80,000 $60,000 $75,000 $84,000
RegionNew England 46,500 60,000 70,000 48,300 60,000 70,000Middle Atlantic 58,000 70,000 90,000 60,000 75,000 91,000South Atlantic 60,000 72,500 83,500 60,000 75,000 84,300East North Central 50,000 71,000 80,000 50,000 76,000 80,000East South Central N/A N/A N/A N/A N/A N/AWest North Central 60,000 60,000 92,500 62,000 70,000 97,500West South Central 47,400 52,000 66,300 47,900 53,000 75,000
Mountain N/A N/A N/A N/A N/A N/APacic 65,000 80,000 90,000 67,300 80,000 91,500
Type of organizationDesign studio or consultancy 54,800 60,000 71,300 56,500 60,000 77,300Advertising agency 51,500 80,000 95,000 54,000 80,000 95,000Publishing house 50,000 60,000 60,000 50,000 60,000 75,000Web development rm N/A N/A N/A N/A N/A N/AIn-house design department 65,000 77,000 85,000 66,000 84,000 90,000Other 60,000 70,000 80,000 62,000 73,500 80,000
Size of organization2 9 41,000 50,000 55,500 45,000 50,000 57,0001099 60,000 66,500 80,000 60,000 72,000 81,000100999 55,000 75,000 83,000 62,000 75,000 85,0001,000+ 60,000 77,000 90,000 66,000 80,000 100,000
Client baseLocal/regional only 48,800 58,500 81,000 48,800 63,500 84,000National 55,000 60,000 80,000 57,000 62,000 80,000International 66,900 75,000 90,000 70,000 80,000 100,000NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
Web producer/Senior producer/Executive producer
A web producer organizes web development teams andensures adherence to budget, schedule and design of
website development.
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| 007 Compensation
SALARY/WAGES SALARY/WAGE COMPARISON tOtAL COMPENSAtION RESPON
25th% MEDIAN 75th% 25th% MEDIAN 75th%
Overview $45,000 $55,000 $65,000 $45,000 $58,800 $72,500
RegionNew England N/A N/A N/A N/A N/A N/AMiddle Atlantic 36,000 48,000 55,000 36,000 55,000 60,000South Atlantic 43,800 55,000 67,500 43,800 57,500 72,500East North Central 41,000 50,000 58,600 41,000 65,500 75,000East South Central N/A N/A N/A N/A N/A N/AWest North Central 24,000 40,000 56,000 24,000 40,000 60,000West South Central 50,000 57,500 84,400 50,000 57,500 84,400
Mountain N/A N/A N/A N/A N/A N/APacic 55,000 65,000 74,500 55,000 65,000 75,000
Type of organizationDesign studio or consultancy N/A N/A N/A N/A N/A N/AAdvertising agency 55,000 70,000 84,400 55,000 70,000 84,400Publishing house N/A N/A N/A N/A N/A N/AWeb development rm N/A N/A N/A N/A N/A N/AIn-house design department 45,000 50,000 67,500 46,500 50,000 72,500Other 49,200 55,000 65,000 50,700 60,000 65,000
Size of organization2 9 N/A N/A N/A N/A N/A N/A1099 37,000 55,000 65,000 37,000 60,000 74,800100999 49,200 53,500 70,000 50,000 53,500 70,0001,000+ 48,500 50,000 65,000 50,000 62,000 72,500
Client baseLocal/regional only N/A N/A N/A N/A N/A N/ANational 40,000 55,000 65,000 40,000 55,000 65,000International 46,500 50,000 65,000 49,000 55,000 74,800NOTE:Resultsnotshowniffewerthan5validcasesor10validvalues.
Content developer
A content developer is also known as a web writer or editor.He or she is responsible for the production and repurposing
of text/graphic/audio content on sites.
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007 Benets
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| 007 Benets
Design studio or consultancy
Advertising agency
Publishing house
Web development rm
In-house design department
Other
29 employees
1099 employees
100999 employees
1,000+ employees
Size of organizationType of organization 918Respondents
n:paiimff
paivacai/hliay
paiicklav
pairalimff
Cmim
446Respondents
n:paiimff
paivacai/hliay
paiicklav
pairalimff
Cmim
200Respondents
n:paiimff
paivacai/hliay
paiicklav
pairalimff
Cmim
59Respondents
n:paiimff
paivacai/hliay
paiicklav
pairalimff Cmim
1,422Respondents
n:paiimff
paivacai/hliay
paiicklav
pairalimff
Cmim
1,723Respondents
n:paiimff
paivacai/hliay
paiicklav pairalimff
Cmim
7
7
6
4
1
9
9
8
7
2
9
9
8
7
2
9
9
8
72
88%
86%
72%
60%
20%
94%
93%
80%
72%
25%
94%
93%
82%
77%
28%
86%
85%
69%
66%24%
97%
95%
82%
73%
26%
49%
48%
40%34%
13%
Time off
913Respondents
n:paiimff
paivacai/hliay
paiicklav
pairalimff
Cmim
1,150Respondents
n:paiimff
paivacai/hliay
paiicklav
pairalimff
Cmim
876Respondents
n:paiimff
paivacai/hliay
paiicklav
pairalimff
Cmim
1,053Respondents
n:paiimff
paivacai/hliay
paiicklav
pairalimff Cmim
NOTE:ThevaluerepresentedbyNet:Paidtimeoffindicatesthepercentageofrespondents
receivingoneormoreofthetypesofpaidtimeofflisted.
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Benets provided
Design studio or consultancy
Advertising agency
Publishing house
Web development rm
In-house design department
Other
29 employees
1099 employees
100999 employees
1,000+ employees
Size of organizationType of organization
Medical and dental insurance
918Respondents
n:Mical/alcvrag
M.iuracrgrula:Iiviual
daliuracrgrula
M.iuracrgrula:Family
Micalavigaccu
446Respondents
n:Mical/alcvrag
M.iuracrgrula:Iiviual
daliuracrgrula
M.iuracrgrula:Family
Micalavigaccu
200Respondents
n:Mical/alcvrag
M.iuracrgrula:Iiviual
daliuracrgrula
M.iuracrgrula:Family
Micalavigaccu
59Respondents
n:Mical/alcvrag
M.iuracrgrula:Iiviual
daliuracrgrula
M.iuracrgrula:Family Micalavigaccu
1,422Respondents
n:Mical/alcvrag
M.iuracrgrula:Iiviual
daliuracrgrula
M.iuracrgrula:Family
Micalavigaccu
1,723Respondents
n:Mical/alcvrag
M.iuracrgrula:Iiviual
daliuracrgrula M.iuracrgrula:Family
Micalavigaccu
6
5
3
3
1
9
8
7
6
3
9
8
9
8
5
9
8
9
97
81%
71%
44%
44%
16%
92%
81%
72%
68%
34%
92%
84%
82%
79%
54%
85%
76%
69%
54%22%
97%
87%
91%
87%
63%
49%
43%
41%39%
24%
913Respondents
n:Mical/alcvrag
M.iuracrgrula:Iiviual
daliuracrgrula
M.iuracrgrula:Family
Micalavigaccu
1,150Respondents
n:Mical/alcvrag
M.iuracrgrula:Iiviual
daliuracrgrula
M.iuracrgrula:Family
Micalavigaccu
876Respondents
n:Mical/alcvrag
M.iuracrgrula:Iiviual
daliuracrgrula
M.iuracrgrula:Family
Micalavigaccu
1,053Respondents
n:Mical/alcvrag
M.iuracrgrula:Iiviual
daliuracrgrula
M.iuracrgrula:Family Micalavigaccu
NOTE:ThevaluerepresentedbyNet:Medical/dentalcoverageindicatesthepercentageofrespondents
receivingoneormoreofthetypesofmedical/dentalcoveragelisted.
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8 | 007 Benets
Design studio or consultancy
Advertising agency
Publishing house
Web development rm
In-house design department
Other
29 employees
1099 employees
100999 employees
1,000+ employees
Size of organizationType of organization
Insurance
918Respondents
n:Iurac
Lifiurac
Lg-rmiabiliyiurac
shr-rmiabiliyiurac
446Respondents
n:Iurac
Lifiurac
Lg-rmiabiliyiurac
shr-rmiabiliyiurac
200Respondents
n:Iurac
Lifiurac
Lg-rmiabiliyiurac
shr-rmiabiliyiurac
59Respondents
n:Iurac
Lifiurac
Lg-rmiabiliyiurac
shr-rmiabiliyiurac
1,422Respondents
n:Iurac
Lifiurac
Lg-rmiabiliyiurac
shr-rmiabiliyiurac
1,723Respondents
n:Iurac
Lifiurac
Lg-rmiabiliyiurac shr-rmiabiliyiurac
2
1
1
1
6
5
3
3
8
8
6
6
9
8
8
7
38%
26%
24%
20%
60%
51%
38%
37%
72%
68%
56%
52%
44%
36%
19%
24%
86%
82%
70%
67%
37%
34%
29%25%
913Respondents
n:Iurac
Lifiurac
Lg-rmiabiliyiurac
shr-rmiabiliyiurac
1,150Respondents
n:Iurac
Lifiurac
Lg-rmiabiliyiurac
shr-rmiabiliyiurac
876Respondents
n:Iurac
Lifiurac
Lg-rmiabiliyiurac
shr-rmiabiliyiurac
1,053Respondents
n:Iurac
Lifiurac
Lg-rmiabiliyiurac
shr-rmiabiliyiurac
NOTE:ThevaluerepresentedbyNet:Insuranceindicatesthepercentageofrespondents
receivingoneormoreofthetypesofinsurancelisted.
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Benets provided
Design studio or consultancy
Advertising agency
Publishing house
Web development rm
In-house design department
Other
29 employees
1099 employees
100999 employees
1,000+ employees
Size of organizationType of organization
Retirement
918Respondents
n:Rirmla
dcrib.rirmla.g.,401(k)
db(i)rirmla
ohrrirmla
446Respondents
n:Rirmla
dcrib.rirmla.g.,401(k)
db(i)rirmla
ohrrirmla
200Respondents
n:Rirmla
dcrib.rirmla.g.,401(k)
db(i)rirmla
ohrrirmla
59Respondents
n:Rirmla
dcrib.rirmla.g.,401(k)
db(i)rirmla
ohrrirmla
1,422Respondents
n:Rirmla
dcrib.rirmla.g.,401(k)
db(i)rirmla
ohrrirmla
1,723Respondents
n:Rirmla
dcrib.rirmla.g.,401(k)
db(i)rirmla ohrrirmla
4
3
7
7
1
9
8
2
9
8
4
1
58%
48%
7%
8%
73%
67%
9%
7%
78%
76%
27%
6%
51%
51%
5%
0%
91%
86%
32%
10%
42%
38%
12%5%
913Respondents
n:Rirmla
dcrib.rirmla.g.,401(k)
db(i)rirmla
ohrrirmla
1,150Respondents
n:Rirmla
dcrib.rirmla.g.,401(k)
db(i)rirmla
ohrrirmla
876Respondents
n:Rirmla
dcrib.rirmla.g.,401(k)
db(i)rirmla
ohrrirmla
1,053Respondents
n:Rirmla
dcrib.rirmla.g.,401(k)
db(i)rirmla
ohrrirmla
NOTE:ThevaluerepresentedbyNet:Retirementplanindicatesthepercentageofrespondents
receivingoneormoreofthetypesofretirementplanslisted.
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0 | 007 Benets
Design studio or consultancy
Advertising agency
Publishing house
Web development rm
In-house design department
Other
29 employees
1099 employees
100999 employees
1,000+ employees
Size of organizationType of organization
Financial benets and family care
1
2
1
2
2
3
1
2
3
32
918Respondents
sig-bu
prharig
scki
paiarallav
Chilrlrcar
446Respondents
sig-bu
prharig
scki
paiarallav
Chilrlrcar
200Respondents
sig-bu
prharig
scki
paiarallav
Chilrlrcar
59Respondents
sig-bu
prharig
scki
paiarallav Chilrlrcar
1,422Respondents
sig-bu
prharig
scki
paiarallav
Chilrlrcar
1,723Respondents
sig-bu
prharig
scki paiarallav
Chilrlrcar
4%
22%
3%
14%
2%
4%
24%
10%
15%
6%
3%
17%
17%
33%
13%
5%
12%
22%
17%2%
7%
24%
27%
32%
17%
3%
10%
7%12%
5%
913Respondents
sig-bu
prharig
scki
paiarallav
Chilrlrcar
1,150Respondents
sig-bu
prharig
scki
paiarallav
Chilrlrcar
876Respondents
sig-bu
prharig
scki
paiarallav
Chilrlrcar
1,053Respondents
sig-bu
prharig
scki
paiarallav Chilrlrcar
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Benets provided
Design studio or consultancy
Advertising agency
Publishing house
Web development rm
In-house design department
Other
29 employees
1099 employees
100999 employees
1,000+ employees
Size of organizationType of organization
Personal development and health
918Respondents
eucaifuig/rfial
vlmaiac
prfialciyu
emlyaiacrwllrgram
446Respondents
eucaifuig/rfial
vlmaiac
prfialciyu
emlyaiacrwllrgram
200Respondents
eucaifuig/rfial
vlmaiac
prfialciyu
emlyaiacrwllrgram
59Respondents
eucaifuig/rfial
vlmaiac
prfialciyu
emlyaiacrwllrgram
1,422Respondents
eucaifuig/rfial
vlmaiac
prfialciyu
emlyaiacrwllrgram
1,723Respondents
eucaifuig/rfial
vlmaiac
prfialciyu emlyaiacrwllrgram
2
2
3
3
1
5
3
4
6
4
6
28%
36%
8%
28%
26%
18%
45%
28%
38%
29%
10%
12%
59%
39%
54%
24%
17%17%
913Respondents
eucaifuig/rfial
vlmaiac
prfialciyu
emlyaiacrwllrgram
1,150Respondents
eucaifuig/rfial
vlmaiac
prfialciyu
emlyaiacrwllrgram
876Respondents
eucaifuig/rfial
vlmaiac
prfialciyu
emlyaiacrwllrgram
1,053Respondents
eucaifuig/rfial
vlmaiac
prfialciyu
emlyaiacrwllrgram
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| 007 Benets
Design studio or consultancy
Advertising agency
Publishing house
Web development rm
In-house design department
Other
29 employees
1099 employees
100999 employees
1,000+ employees
Size of organizationType of organization
Transportation and mobility
918Respondents
Milagrimburm
parkig
Carh/cllh
Cmaycarrallwac
446Respondents
Milagrimburm
parkig
Carh/cllh
Cmaycarrallwac
200Respondents
Milagrimburm
parkig
Carh/cllh
Cmaycarrallwac
59Respondents
Milagrimburm
parkig
Carh/cllh
Cmaycarrallwac
1,422Respondents
Milagrimburm
parkig
Carh/cllh
Cmaycarrallwac
1,723Respondents
Milagrimburm
parkig
Carh/cllh Cmaycarrallwac
3
2
1
5
3
2
5
3
2
5
2
2
45%
27%
19%
7%
54%
36%
22%
8%
45%
27%
11%
4%
24%
20%
15%
5%
58%
32%
22%
5%
28%
16%
12%3%
913Respondents
Milagrimburm
parkig
Carh/cllh
Cmaycarrallwac
1,150Respondents
Milagrimburm
parkig
Carh/cllh
Cmaycarrallwac
876Respondents
Milagrimburm
parkig
Carh/cllh
Cmaycarrallwac
1,053Respondents
Milagrimburm
parkig
Carh/cllh
Cmaycarrallwac
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Resources
Resources
DESIGN JObSHuman resources are a critical element of
any design business. AIGA Design Jobs is a
means of nding qualied designers who
are committed to the profession. By virtue
of afliation with AIGA, Design Jobs provides
a valuable lter on the type of positions
posted and the applicant pool.
If youre looking for a job, you can post
your portfolio containing samples of your
work, a personal statement, rsum and
contact details.
AIGA DESIGN:buSINESS
AIGA Design:Business contains articles
on the practical issues of running a design
practice, based on the advice of nationally
recognized consultants.AIGA Design:
Business represents the views of its authors,
who are familiar with the practices of scores
of rms. Aimed at those who run studios,
sole practitioners and designers, it will
help you learn more about what you need
to know to run your own practice.
DESIGN buSINESS AND EthICS SERIES
AIGA has released a series of brochures
outlining the critical ethical and professional
issues encountered by designers and their
clients. The series, entitled Design Business
and Ethics, examines the key concerns a
designer faces in maintaining a successful
practice and speaks directly to the protection
of individual rights.
Authored by industry leaders from acrossthe country, each brochure offers clear
and concise information, as well as practical
and specic directions for approaching
design issues.
GAIN: AIGA JOuRNAL OF buSINESS AND DESIGNThe Gain journal is dedicated to stimulating
thinking at the intersection of design and
business. Through rigorous case studies
and thoughtful interviews, the journal
demonstrates how the process of design
can be used to solve business problems,
foster innovation, build meaningful customer
relationships and differentiate products
from competitors.
AIGA hARvARD buSINESS SChOOL
ADvANCED DESIGN LEADERShIP PROGRAMAIGA and Harvard Business School offer
an annual advanced leadership program,
Business Perspectives for Creative Leaders,
a one-week program to provide experienced
designers with a chance to master the
perspective of their clients toward business.
Drawing on the strength of the Harvard
Business School experience and the schools
best faculty, the program helps creative leaders
discover opportunities within the forces of
transforming the business environment.
AIGA StANDARD FORM OF AGREEMENt
As part of the Design Business and Ethics
series, AIGA has released the latest version
of theAIGA Standard Form of Agreement for
Design Services. This version acknowledges
that most design rms develop their own
custom proposal document for each project
and are looking for an appropriate set
of terms and conditions to attach to it.
When put together and signed, the custom
proposal document and its attached terms
and conditions comprise the bindingagreement with the client.
LINKS
Design Jobswww.aigadesignjobs.org
AIGA Design:Business
www.aiga.org/designbusiness-archive
Design Business and Ethics serieswww.aiga.org/design-business-and-ethics
Gain: AIGA Journal of Business and Design
gain.aiga.org
AIGA Harvard Business School advanceddesign leadership programwww.aiga.org/business-perspectives
AIGA Standard Form of Agreement
www.aiga.org/design-business-and-ethics
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| About AIGA | Aquent
AIGA|theprofessionalassociationfordesign
164 Fifth Avenue New York NY 10010
212 807 1990|www.aiga.org
ThissurveyisconductedbyAIGA,onbehalfofits
membersandissponsoredbyAquent.Toprovide
commentsonhowthesurveycanbeimprovedin
futureyears,pleasecontact [email protected].
Survey researchReadexResearch,Stillwater,MN
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Design
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Printing
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2007 AIGA
Noinformationinthissurveymaybepublished
withoutrecognizingthesourceasthe
AIGA | Aquent Survey of Design Salaries 2007.
About AIGA | Aquent
AbOut AIGAAIGA, the professional association for design,
is the oldest and largest membership
association for design professionals engaged
in the discipline, practice and culture of
designing. Its mission is to advance designing
as a professional craft, strategic tool and
vital cultural force.
The organization was founded as the
American Institute of Graphic Arts in 1914.
Since then, it has become the preeminent
professional association for communicationdesigners, broadly dened. In the past decade,
designers have increasingly been involved in
creating value for clients (whether public or
business) through applying design thinking to
complex problems, even when the outcomes
may be more strategic, multidimensional and
conceptual than what most would consider
traditional communication design. AIGA
now represents more than 19,000 designers
of all disciplines through national activities
and local programs developed by more than
55 chapters and 200 student groups.
AIGA supports the interests of professionals,
educators and students who are engaged
in the process of designing. The association
is committed to stimulating thinking about
design, demonstrating the value of design,
and empowering success for designers
throughout the arc of their careers.
Through conferences, competitions, exhibi-
tions, publications and websites, AIGA
inspires, educates and informs designers,helping them to realize their talents and
to advocate the value of design among the
media, the business community, governments
and the public.
AbOut AQuENtAquent is the Ofcial AIGA Sponsor for
Professional Development, serving as a so
for creative and design talent as well as
providing access to great career opportu
ties for AIGA members nationwide.
Aquent partners with AIGA on national
conferences, initiatives, exhibitions and ev
As part of ongoing support of AIGA mem
bers career goals, Aquent underwrites t
AIGA|Aquent Survey of Design Salaries.
resource establishes a common ground fdiscussing the costs and value of creative
To nd out more about theAIGA|Aquent
Survey of Design Salaries, a print and on
publication, visit www.designsalaries.com
Aquent also strives to support AIGAs eff
to promote a lively and engaging exchan
of ideas concerning the issues of greates
importance to the design community.
Aquent is the only global stafng compa
dedicated to marketing and creative servorganizations and the leader in helping
companies increase marketing capacity
by providing the right talent quickly. Our
network of more than 400,000 marketin
and creative services professionals gives
us access to a diverse eld of talent that
includes graphic designers, copywriters,
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To learn more about Aquent, visit our we
at aquent.com or call 877 2 AQUENT.
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AIGA | the professional association for design
164 Fifth Avenue
New York NY 10010
www.aiga.org
AIGA | AQUENT Survey of Design Salaries 2007
Visit www.designsalaries.com for complete results.