advertising trends 2014
DESCRIPTION
2014 advertising reality & trends presented by Saatchi & Saatchi Bulgaria.TRANSCRIPT
Advertising NextTrends 2014
In the past
2014
Experience Material
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Do Wait
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Real Imaginary
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Show Tell
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We Me
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Feel See
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Add AD
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2014 /in brief/
Experience !
Do !
Real !
Show !
We !
Feel !
Add
Material !
Wait !
Imaginary !
Tell !
Me !
See !
AD
vs.
Solves real problems
Socially significant
Doesn’t look like advertising
Solves real problems
Socially significant
Doesn’t look like advertising
Solves real problems
Socially significant
Doesn’t look like advertising
Solves real problems
Socially significant
Doesn’t look like advertising
Solves real problems
Socially significant
Doesn’t look like advertising
Saatchi Next
Solves real problems
Socially significant
Doesn’t look like education
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